UM Research (University of Mindanao)
Not a member yet
175 research outputs found
Sort by
Green Marketing and Consumer Behavior among Selected Fastfood Chain in Davao City
No full textThis research aimed to determine the relationship between green marketing and consumer behavior among selected fast-food chain in Davao City. The variable of the study is green marketing that is known as independent variable in this paper and consumer behavior as dependent variable. The researchers used a quantitative, non-experimental correlation research design to investigate the relationship between green marketing and consumer behavior. The statistical methods used in the study were weighted mean and Pearson-r. The computed r-value is 0.526 and is associated with a p-value of 0.000, less than 0.05. It implies that the null hypothesis is rejected. As a result of the findings, it is concluded that there is a significant relationship between green marketing and consumer behavior among selected fast-food chain in Davao City
Investigating Social Loafing among Student-Researchers: A Mixed-Methods Inquiry
No full textThis mixed-methods explanatory sequential study sought to determine the level of social loafing and uncovered the lived experiences of student-researchers who encounter social loafing members in conducting an undergraduate thesis. In the first phase, a survey method was used to collect quantitative data from randomly selected 385 student-researchers. Data underscored an overall low level of social loafing among the student-researchers based on the descriptive analysis, particularly using mean as the statistical tool. In the second phase, qualitative responses using in-depth interviews and focus group discussion were gathered from 14 key participants selected through purposive sampling. The gathered data underwent a thematic analysis where essential themes emerged related to the queries on each research question. According to the participants, they experienced a sense of regret in group selection as they were caught up with various negative experiences in dealing with social loafers in the group, along with experiencing emotional distress and unfair distribution of tasks. On the other hand, participants shared that immersing in entertainment, expressing sentiments, and establishing agreements were among their coping strategies to deal with social loafing in the group. The results were discussed along with practical implications, limitations of the study, and future directions
Forecasting World Gold Prices: Evidence in Eight Countries
No full textThe study seeks to monitor global gold prices on the demand side using time-series analysis. Moreover, the study intends to elicit from mining key players the value of gold price forecasting at the production level. Quarterly data from 2010 on the prevailing prices of gold prices from eight key countries were estimated using regression against time (RAT) model patterned from the simple linear regression equation. Results revealed that the eight gold price time-series are fluctuating at various months, depending on the demand for gold. while time is a significant function for world gold prices in terms of U.S. dollars, Swiss francs and the Chinese renminbi find time as an insignificant predictor of gold price fluctuation. Implications were discussed
Dimensions of quality of life of UM Digos College graduates
No full textHigher education institutions need to look beyond internal indicators as a means of measuring quality. Graduates’ quality of life (QoL) has to be looked into and become a source of feedback. This study aims to model the quality of life of UM Digos College graduates from years 2005 to 2010 for the three major departments namely Liberal Arts, Commerce and Business Administration, and Teacher Education. This descriptive-exploratory research specifically sought to determine the dimensions that would define the graduates’ quality of life. Out of 1,098 graduates covered in the eight-year period, a sample of 293 alumni were selected using stratified sampling. The latent nature of the graduates’ quality of life necessitates the use of factor analysis. The data gathering process commenced with focused group discussions (FGD) which generated 38 indicator items which were then pilot tested. Screening of quantitative data which involved tests for collinearity, normality and outliers were done to ensure satisfaction of basic assumptions for analysis. Dimension reduction using principal component analysis and VARIMAX rotation revealed a multidimensional quality of life of the graduates. The final model was made up of 23 item statements that clustered into five dimensions identified as community engagement and work satisfaction, financial stability, health and environment, educational and professional development, and leisure and personal growth. Furthermore, the findings also revealed no significant differences in the manifestation of the factors when the graduates were grouped by department
Three Green Wheels of Life: The Venture of Tricycle Drivers in Tagum City and their Financial Burden During Covid-19 Pandemic
No full textThis phenomenological study aimed to understand the experiences of tricycle drivers in Tagum City in dealing with their situation during COVID-19 pandemic. The study utilized a qualitative research design using phenomenological approach, with 14 tricycle drivers who experienced financial burden. Thematic content analysis was used as a data analysis tool. Results revealed that tricycle drivers\u27 experiences during a pandemic made them have lower income, adjusting to protocol requirements, and limited hours of driving. Also, tricycle drivers’ financial burden was insufficient monetary assistance received, budgeting problems, and incognizance to financial literacy. On the coping mechanisms, they pointed out having a positive mindset, prioritizing household necessity, and finding alternative jobs. Moreover, the difficulties, hardships, and struggles they have experienced were not easy, but through their dedication as front liners, they were able to cope with the pressing challenges
Internal Marketing Practices of Higher Education Institutions: Application of the Importance-Performance Analysis (IPA) Grid
No full textThe primary goal of the study is to determine the students’ perceived importance of internal marketing practices practiced by higher education institutions vis-à-vis actual their performance, and to determine which practices, based on the importance-performance analysis approach, are worthy of actions (i.e., the decisions in the IPA quadrants). A total of 714 college students responded to the online survey. To establish the key importance area clusters of internal marketing, exploratory factor analysis was used, while all items are plotted in IPA grid for the appropriate decisions for each. Analyses revealed very high importance and satisfaction on internal marketing practices of HEIs as perceived by its students. The difference between students’ perception of importance and their satisfaction was also seen to be significantly different via paired-sample t-test. The study was able to cluster the five domains of internal marketing into two overarching themes: administrative support services and personal student assistance. While we do not define internal marketing practices with these two domains alone, we were able to get the picture of how HEIs in Davao City leaves an impression to its college students
Accounting Students’ Learning Satisfaction of Professional Subjects as Basis for Continuous Improvement
Full text linkThis study assessed the satisfaction of accounting students with professional subjects at non-sectarian schools in Davao City, Philippines, focusing on the learning environment, teaching styles, and facilities. Utilizing a descriptive research design, the study sampled students from the top three non-sectarian schools in the city. Data were analyzed using frequency counts, percentages, means, standard deviations, t-tests, and one-way ANOVA. Results revealed that students were satisfied with their professors\u27 teaching strategies, notably the use of diverse teaching aids. The learning environment promoted by professors was appreciated for its openness and respect for student differences, facilitating an engaging and inclusive classroom discussion. Facilities, particularly those supporting interactive methods like projectors for debates, were also well-received. Significant differences in perceptions of teaching styles and learning environments were noted across sex and year levels, as well as in facility satisfaction across programs and year levels, indicating these variables\u27 impact on student satisfaction. The findings suggest directions for future research to explore the determinants of student satisfaction and to develop a predictive model of satisfaction using multiple regression analysis
Antecedents of Consumers’ Preference for Canned Goods: A Multivariate Approach
No full textThis study aims to identify the predictors of consumers\u27 preference for canned goods, focusing on sociodemographic factors, brand awareness, brand loyalty, brand love, and brand familiarity. Given the competitive landscape of food products, where each item must be safe, aesthetically pleasing, and consistent with its brand image, understanding the factors that drive consumer preference is crucial. The research addresses the gap in literature concerning how these specific predictors influence consumer choices, particularly in the context of the Philippines, where canned goods play a significant role due to their convenience and long shelf life. Using a descriptive-causal cross-sectional research approach, the study surveyed 150 respondents from different offices of a private, non-sectarian university in Davao City who are consumers of canned goods. The ordinal logistic regression analysis revealed that brand loyalty significantly predicts overall preference towards canned goods, indicating that increased brand loyalty increases the likelihood of preference for these products. Other predictors, such as brand awareness, brand love, and brand familiarity, were not found to be significant. Additionally, the study found that the majority of respondents have a high preference for canned goods, with 81.3% expressing this sentiment. These findings highlight the importance of maintaining a strong brand image and suggest that canning companies should focus on building and sustaining brand loyalty to enhance consumer preference. The study contributes to the body of knowledge on consumer behavior and provides valuable insights for manufacturers, policymakers, and future researchers to improve the marketing strategies and quality of canned goods in the Philippine market
The Destination Attributes and Tourist Visit Intentions in Nature-Based Tourist Destinations
No full textThis study had examined the link between destination attributes and tourist visit intent in Davao City\u27s nature-based tourist destinations. Tourist choices for nature-based tourism in Davao City are assessed using indicators such as destination environment, novelty, and quality tourism experience. The likelihood of tourist visit intention was rated on a scale. The study employed a questionnaire in collecting data in a descriptive quantitative manner. Also, researchers utilized the mean, Pearson product-moment correlation, frequency, and percentage. This survey included 550 netizens. Most respondents are 30-39-year-old female professionals from Davao City, Davao Oriental, Dipolog, etc., called millennial tourists. The destination attributes that affect tourist choice to visit nature-based tourist destinations in Davao City were very high in the destination environment, novelty, and quality tourism experience. It implies that these attributes are essential factors tourists evaluate when visiting Davao City\u27s nature-based attractions. Also, the tourist visit intention level was high, indicating that Davao City\u27s local government unit is doing well in attracting potential tourists to its natural tourism spots. The results also show a significant relationship between destination attributes and tourist visit intention, implying that the higher the destination attributes, the higher the tourist visit intentions to Davao City\u27s nature-based attraction
Sports Tourism: Its Effect on Tourism Industry In Davao City
No full textThis study aimed to determine the effect of the sports tourism industry in developing tourism in Davao City. This study employed quantitative research utilizing descriptive survey method. The statistical tools used were mean, ANOVA and T-test. An online survey through Google forms were utilized to distribute the survey questionnaires to the randomly selected sports tourism business industry representatives. The study shows that there is a very high effect of the sport tourism industry in the development of tourism in Davao City, particularly in terms of social, environmental, and economic aspects. Further, using ANOVA and T-test, the results of the study shows that there is significant difference in the level of effectiveness of the sport tourism industry in the development of tourism in Davao City when analyzed according to their occupation and type of stakeholder, while there is none in terms of sex, age, marital status, and educational attainment. This implied that occupation and type of stakeholder are factors or determinants in creating differences in the perceptions on the effect of the sport tourism industry. Moreover, using average weighted mean. The very high level of effectiveness of the sports tourism industry in the development of tourism has practical implications on the continuous and sustainable sports activities to be held in Davao City. Effective sports tourism management would mean a good way to promote the city as a sports activity hub in the region and the whole country.