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An Analysis of Employees Perception about Social Intelligence and Leadership Styles in Banking Sector of Quetta City
Full text linkSocial intelligence is the ability to comprehend emotions, sentiments, and thoughts in complex situations in order to ensure a tactful leader’s decision-making. There are various factors that can help improve the employee’s perception of social intelligence and its direct impact on their leadership style, its importance, and the relationship between leadership and its styles in the private banking sector of Quetta. The research methodology used in this research is causal and quantitative in nature. The statistical tests were applied through SPSS with the help of questionnaires. The results of the study showed that there is a positive relationship between social intelligence and transformational leadership, directive leadership, and transactional leadership, with the outcomes being significant for each style. Through a five-point Likert scale with a significance of.000, this study concluded that there is a direct impact of social intelligence on employees in the banking sector
When Rivalry Goes Away: Mainstream News Channels’ Usage Patterns of Facebook in Pakistan
Full text linkOnce considered as the strongest form of influence, electronic media got its tough competitor as social media. Contrarily, the need for the promotion of content and attracting an audience stimulated electronic media managers to use social media for their marketing also. The study examines how television news channels in Pakistan use social media, particularly, Facebook to advertise and promote their content and to target specific audiences. For the purpose, a content analysis of Facebook pages of four mainstream television channels: ARY News, Express News, Samaa News, Dunya News is conducted for a six-month period.. A strong association is observed between number of non-hashtags posts and number of comments on Facebook pages of TV channels. Similarly Publication of Photos is also found positively associated with highest reaction response in Facebook pages of selected TV Channels. Videos and hash tag posts were found positively associated with sharing of the content whereas the number of Links posts is also associated with the usage of hash tags. Thus all the hypotheses were statistically approved at a significance level of <.05
Social Media & Socialization Agents Influence on Consumer’s Purchasing Behavior
Full text linkSocial media is an important tool that has gained importance among researchers and marketers. People communicate with friends and family and collect and search information about brands through this platform. This research has analyzed the influence of social media sites and socialization agents on consumer purchasing behavior. The researcher applied social learning theory as a theoretical framework to the current research. Data was collected through convenient sampling with 400 sample sizes and respondents were from various leading universities of Lahore. The quantitative method with a survey method questionnaire tool has been used with an already-built scale from previous literature. The study explored the socialization agents that impact consumers\u27 purchase intentions to buy certain brands compared to social media. Pearson correlation was used to analyze and draw inferences from data. The study\u27s findings revealed that social media usage is not correlated with participant’s purchasing behavior. However, socialization agents influenced their purchasing behavior moderately. The current study can help consumers, marketing groups, and different brands for making new strategies in marketing to influence consumption behavior of people
Dialyzer Reprocessing Unit for Patient with End-Stage Renal Disease
Full text linkThe purpose of this studies article is to broaden a low-price dialyzer reprocessing unit (DRU) prototype which could easy and sanitise hemodialysis dialyzers. Hemodialysis is a crucial scientific technique that enables patients with quit-level kidney disorder or renal failure eliminate waste products from their blood. Often known as a "artificial kidney," the dialyzer is vital to blood filtration. There are kinds of dialysis machines: disposable and reusable. The reusable kind can best be used as much as 16 times. Such machines are high-priced to import, which makes it difficult for people in need to gain them. Thus, the goal of this studies is to create a low-cost DRU for cleaning and disinfecting dialyzers on the way to assure their efficacy and reduce expenses. Water, hydrogen peroxide, and other substances are managed through the DRU the use of a microprocessor
Media Melodrama: Decoding the Impact of Soap Operas on Marital Concerns among Young Viewers
Full text linkThis study investigates the complex interaction between psychological factors, the fear of a bad marriage (FOBM), and the consumption of soap operas. While watching soap operas (WSD) is associated with FOBM, mediation studies show that these associations are not fully explained by perceived relationship handling competence (PAHR), perceived risk of mistreatment (PRM), or perceived severity of abuse (PGM). A possible desensitization effect, wherein soap opera viewers may perceive real-life threats as less severe, is suggested by the negative relationship found between PRM and FOBM. On the other hand, the positive correlation shown between FOBM and PGM suggests that watching soap operas increases one\u27s awareness of the gravity of possible abuse. There may be a division in confidence in relationship management, as indicated by the non-significant correlation with PAHR. The distinctive influence of media consumption on marriage perspectives is highlighted by the direct effect of WSD on FOBM, even after controlling for mediators. This study highlights the need for a sophisticated knowledge of the psychological processes involved in media consumption and relationship issues, contributing to our understanding of how soap operas impact people\u27s anxieties and expectations about romantic relationships. In summary, higher perceived danger, higher reported intensity of abuse, and weaker confidence in relationship management are all linked to increased worries about marital discontent
The Influence of Cultural Barriers and Media Representation on Women’s Empowerment in Pakistan: Challenges and Opportunities
Full text linkThe present Study investigates how media representations and cultural barriers impact women\u27s empowerment in Pakistan With a focus on the possibilities and challenges that women face in a multicultural society. The liberation of women has always been hampered by Pakistani cultural customs. However, by drawing attention to the problem and highlighting strong, independent women in Pakistani Dramas and entertainment programs, the media—particularly electronic media—has played a critical role in dismantling these obstacles. Researcher analyzed two mainstream Pakistani Dramas in order to find-out the Influence of Cultural Barriers and Media Representation on Women\u27s Empowerment. Given that women comprise half of the population and are vital to a country\u27s growth, the research emphasizes how important it is that they have more authority. Positive media depiction encourages women\u27s empowerment, according to survey data and an examination of a few shows
Impact of Digitization on Financial Performance: Mediating Role of Servitization
Full text linkThe study investigates the effect of digitization on financial performance and the mediating role of servitization. The positivist philosophy was adopted, leading the researcher to use the deductive approach and a quantitative research design. Primary cross-sectional data were acquired through a questionnaire with a sample size of 300 participants. The researchers used the purposive sampling technique to achieve the research objectives. The PLS-SEM software is employed for data analysis due to the complexity of the model. A simple regression model is used to test the hypotheses. The study\u27s findings suggest that digitization insignificantly positively impacts financial performance, and servitization mediates the relationship between digitization and bank performance. As Pakistan is an underdeveloped country and the size of the Pakistan banking sector is too small, corporate governance is reluctant to adopt and implement technological advancement in the banking sector in Pakistan due to its cost. In the future, the relationship might be significant among the construct
Family Dynamics, Class Divide, and the Legal System in Iranian Cinema: Analysis of the movie A Separation
Full text linkThis paper explores Asghar Farhadi\u27s "A Separation," focusing on how it depicts the relationships between families, class division, and the intricacies of Iranian culture in other movies and the movie Separation. The paper looks at the story of the movie, and its characters, and carries a thematic analysis of the movie using a combination of content analysis and a thorough literature review. The results show how moral and ethical dilemmas interact intricately within family and society systems, and how socioeconomic disparities and legal obstacles worsen these concerns. The paper concludes that by illustrating the conflict between traditional values and modern conventions, the film provides important insights into Iranian society. We also talk about the movie\u27s broad themes and its appeal on a worldwide scale. The greater knowledge of Iranian cinema and its cultural and social ramifications is enhanced by this research
Role of Electronic Media in Political Awareness among the People of Nawabshah
Full text linkThe pivotal role of electronic media in shaping public awareness, particularly in the political domain, is of paramount importance. A substantial majority of individuals rely on news channels and talk shows broadcasted through cable TV to stay abreast of current affairs and political developments. This study acknowledges the crucial function of electronic media in elucidating political events, issues, and candidates, contributing significantly to public understanding of politics. Moreover, electronic media serves as a catalyst for public discourse and accountability of those in power, fostering an informed citizenry. By actively shaping public opinion, electronic media becomes a potent tool, empowering individuals to actively participate in the democratic process. The study underscores the undeniable significance of electronic media in heightening political awareness, emphasizing its role in informing, engaging, and empowering individuals during the democratic process. This research seeks to comprehend the intricate dynamics of how electronic media influences political awareness and engagement. A comprehensive analysis will explore the impact of media coverage on voting behavior, the formation of public opinion, and political knowledge. Through this examination, the study aims to provide valuable insights into the multifaceted effects of electronic media on political awareness among the residents of Nawabshah City, contributing to the broader understanding of media\u27s role in shaping political perceptions and behaviors
Tom Boys in Cinema Breaking Gender Norms and Facing Societal Backlash
Full text linkThis study examines the role and representation of tomboy characters in cinema and OTT series, with a focus on how these representations challenge the gender normal and in turn provoke societal backlash. Using feminist film theory, gender performativity, and cross-cultural analysis, it analyzes films from European cinema such as Malena and Perfume, and South Asian productions such as Heeramandi and Jubilee. Employing textual analysis and interviews with those within or related to the entertainment industry, this research traces the roots of tomboy depiction and audience reaction. Anchored by the works of Judith Butler, Laura Mulvey, and Yvonne Tasker, this study investigates how tomboys become a disrupting force in the face of traditional gender norms, revealing social tensions and punitive responses to such a rebellion. This research also highlights cultural differences, noting that Western narratives often depict tomboyism at a personal capacity dealing with individualistic freedom, whereas South Asian stories of employ it with cultural inauthenticity and moral transgression. OTT platforms, however, increasingly portray tomboy characters with nuance, allow for a more inclusive and balanced understanding of gender identity