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Will Rogers 1920s (1976), An American Family (1973) and The War Room (1993): A Cowboy’s Guide to the Pristine Sunshine and Wars in the Name of Peace
Full text linkThe study compares the responses of an artist, a common man and an American president to the times by analyzing the content of three documentary films: Will Rogers 1920s: A Cowboy’s Guide to the Times, An American Family (1973) and The War Room (1993) from the twentieth century. Will Rogers’1920s gives an insight into the simple life of a jongleur and a troubadour, cowboy cum actor, Will Rogers who was famous for topical humor in 1920s and whose life size sculpture occupies space in the American White House to keep an eye on the deeds of the greatest world leaders. An American Family, the world’s first ever reality show, documents real life events of seven members of a common American family and provide a contrast to the perfect Hollywood family portrait in 12 episodes. The War Room focuses on the President Clinton’s political agenda during his 1992 election campaign. The authors reviewed literature on the said documentaries and history of documentary film, American institutions and movements by Jack C. Ellis and Betsy A. McLane, Jeffrey Ruoff, Peter C. Rollins, Peter Ian Crawford, Klin Richard, Chris Hegedus, Shawn J. Parry-Giles and Trevor Parry-Giles. The study finds that Will Rogers learned to share his inherent happiness with the American audience by mollifying and disciplining many of their anxieties in the context of industrialization and the world war in 1920s. An American family is disturbing yet hilarious and presents a real portrait of the American family against 70s “culturally polyglot confluence backdrops” (Ellis and McLane 254). Pat Loud divorces her husband on air and their son Lance Loud becomes the first gay icon of the ‘gay decade,’ as several feminist, gay/lesbian, and civil rights, antiwar, ecology, and environmental protection movement takeover America. An American Family shows the mundane truth of everyday life in its social context. Its controlled realism reflects the filmmaker’s social conscience for audience’s identification and political action. The War Room celebrates the ideology of war during the President Clinton’s election campaign
Why Do Cash Cow Movies Work?
Full text link This research study aims to investigate all possible reasons that lead to the success of Cash Cow movies in Hollywood. We examine diverse elements used to produce these movies to identify the key factors that ensure the consistent success of cash cow movies since the beginning. It is evident from the box-office records that these movies have tested the tides of time yet have always been in public demand for decades. This study also examines why movie critics have hardly applauded these commercially hit movies as the jury never nominates them for any significant accolades, including Academy or Oscar Awards. Further, this research analyzes the duration of the success of cash cow movies. As the Top Lifetime Grosses (2020) indicate, cash cow movies have almost always been stood out as the 'highest-grossing movies of the year for the past two decades, and they barely suffer box office fatigue for long. While examining these diverse aspects, we also try to determine the dynamic effects these movies have created on the global cinema industry regarding the nature and quality of content being created and the revenue generated
Framing of China-Pakistan Economic Corridor: Evaluating the treatment of Facebook Posts of Dawn and China Daily from 2015-2019
Full text linkChina – Pakistan Economic Corridor (CPEC) is significant economic cooperation between China and Pakistan that will connect China and resources rich Central Asian countries and Afghanistan with Arabian Sea through Gwadar. Present study examines that how Pakistan’s newspaper Dawn and China’s newspaper China Daily framing CPEC in their Facebook posts during 2015 to 2019. For this purpose, the content analysis is performed on the posts appeared on Facebook pages of Dawn and China Daily with key word search CPEC (China-Pakistan Economic Corridor). Accumulative 184 news related to CPEC appeared on the Facebook pages of above said newspapers within the time frame of 2015-2019.The broader aspects, categories are formed; as development, economy, political, social, strategic and other, examined the treatment on their frequency, positivity, negativity and neutral frames. The findings of the study reveals that there is significant difference between the Dawn and China Daily on the coverage of CPEC. The Dawn gave significance to the aspects of development, economy, strategic and marginal significance is given to political, social and other issues in their posts while significant post are positive whereas negative posts are also reflecting in results. China Daily has given significance to the issues related to development, economy and strategic whereas political and social issues are not appeared in any post whereas only neutral frames appeared on all posts of China Daily. The Dawn and China Daily reflect not much significance to the CPEC during year 2015 and 2016 whereas in year 2017 to 2019 the significant posts appeared related to CPEC on Facebook pages. Findings also reveal that Pakistani media outlet give significance to CPEC from aspects and likely to consider it a momentous in future
Communication and Community Participation: Focus on the Role of NGOs in Pakistan
Full text linkThe purpose of this research is to determine the role of communication in NGOs in Pakistan and to discuss the participation by the community. The investigation has been made from the perspective of academicians, regulatory body officials, social activists, and communication and development professionals. To achieve this purpose, ten in-depth face to face interviews were conducted with selected respondents. This study provides guidelines for development professionals and non-government organizations (NGOs) who work to improve the life of marginalized communities through social services. The results are hoped to be beneficial for both NGOs and communities. The information obtained can generate further discussion among communication and development practitioners. The paper also provides information for further studies on community cohesion and presents strategies for dealing with communication and community participation problems in development projects
Effective Sources of Information in Winter Seasonal Diseases: The Perception of Residents of District Buner, KP
Full text linkThe present study discusses the problem of seasonal disease unconsciousness in communication and identifying the most successful sources of information in District Buner seasonal diseases. The research is qualitative in nature, and data was collected from 500 respondents using a questionnaire. Respondents were asked different questions regarding their demographic status, knowledge about winter seasonal diseases and according to them effective sources of knowledge. The study also aimed to identify places where respondents can get adequate knowledge of seasonal diseases, use precautionary steps, and government value in seasonal diseases and assess the behavioral change in respondents after the campaigns. The research found that social media and friends and relatives were successful sources of knowledge for summer and winter diseases, whereas in District Buner, Hujra and Masjids were suitable places to notify. For the correlation test between effective information tools and lack of effective information tools, it was shown that there is association as (n=500), p=.028 that is less than.05. That means that the proportion of precautionary measures knowledge is significantly associated with successful information resources. The statistical analysis provided significant relationship support to the hypothesis. Effective sources of information are Newspapers, posters and banners and social media for cold / flue and cough, while posters and banners, radio, TV and social media are for Asthma seasonal disease. Local media, friends and family, and radio are important sources of information for itch skin, while for chest infection, Television, posters, and social media. The findings explored that the effective source of information in Bunir District are friends and relatives and social media, while masjids, hujras, and hospitals are appropriate places of knowledge of the winter diseases. Second Hypothesis was supported by the results that interpersonal communication is more effective than other media. Even the results backed the theory of a two-step flow of communication
Public Views about Media Role in Women Empowerment
Full text linkThe focus of this study is to measure public view regarding the role of media in women empowerment. The deductive approach was employed to assess views of female and male members of society regarding the issue. The survey method was used to collect data from sample sites. One hundred thirteen samples were collected from cities, small towns and remote areas of Khairpur Mirs district. The views of respondents were measured by using t-test. Results reveal that social media, TV and newspapers have a significant role to help women empowerment while radio, magazines and books were identified having insignificant role to improve women empowerment. The overall results showed that, electronic media is more participative as compared to the print media to help women empowerment in the society
Teacher’s Perception towards Usage of Social Media to Enhance Teaching Performance
Full text linkThe study directs to analyze the perception of teachers towards the adaption of social media as a new technology for the enhancement of teaching performance. The collected data contains a sample of n=130 faculty members of two public universities of Sindh province of Pakistan. Technology Acceptance Model (TAM) has been used in the framework of the study. The data were analyzed by the Smart Partial Least Square (PLS) software version 3. The aggregate response from the teacher's rate is 94.7% for the current study. More than an average social networking source, Whatsapp mostly used 58.46% by the teachers of public universities. The teachers of public universities use 92.31% of Facebook and 67.69% of Whatsapp less than four hours per day. Acceptable scores of Cronbach’s Alpha through reliability values appear greater than 0.70 up to 0.987. Moreover, both AVE and CV are indicating acceptable scores. A value of SRMR below 0.08 is a depiction of good fit. The study confirmed all the established hypotheses indicating the factors including Perceived Usefulness and the Perceived Ease of Use and towards teachers’ performance and satisfaction are significantly affected by the use of social media. Therefore, the study finds a stronger association of social media use to Perceived ease of usefulness. It is also observed that the Perceived Usefulness and Perceived Ease of Use appear crucial factors to make a significant prediction about teachers’ performance after using social media in Pakistan
The Effect of Hollywood, Bollywood, and Lollywood Films on Crime in Punjab
Full text linkThis study explores the influence of cinematic content from Hollywood, Bollywood, and Lollywood on crime trends in Punjab. As film industries play a significant role in shaping public perceptions, behaviors, and cultural values, their potential impact on societal attitudes toward crime warrants critical examination. Using a mixed-methods approach, the research combines crime statistics from law enforcement agencies with qualitative data gathered through surveys and interviews conducted across diverse demographic groups in Punjab. The study investigates whether exposure to violent, criminal, or morally ambiguous content in films correlates with shifts in criminal behavior, particularly among youth. Differences in thematic content, portrayal of law enforcement, and moral messaging across Hollywood, Bollywood, and Lollywood films are also analyzed. Findings aim to inform media policy, censorship strategies, and crime prevention initiatives, providing a nuanced understanding of the cultural and psychological effects of film consumption in the region
Organizational Justice Theory and Media Professional Performance during COVID-19
Full text linkSudden outbreak of COVID-19 has been emerged as threat to employee performance and so for the media employees. It has shown quite challenging effect on a worker\u27s in-role and extra-role performance. The primary objective to write this paper is to determine the correlation between media workers perceptions of organizational performance and its success. Impact of organizational justice as a moderator is addressed. We selected a convenience sample of 222 media professionals. Responses were gathered using closed-ended questionnaires. The solutions were evaluated using Partial Least Squares Structural Equation Modeling. The result indicates that the Perceived organizational support has a meaningful role on media workers morale during COVID-19 times. Likewise, corporate fairness plays a key role in establishing a link among perceived organizational support and employee performance. Corporates that wanted their employees to succeed must ensure that organizational assistance and fairness are maintained in all organizational operations. Corporation backing and perceived support help to build employee trust and encourage them to work hard. Organizational support in the workplace has a greater effect on achievement. The study examined the non-linear relationship between employee and job performance among media professionals within the context of COVID-19. Corporate expect an increasing reliance on corporate resources to overcome difficulties during these times
Content Analysis of universal values in Popular Hollywood Animated Movies A study of universal values from 2010 to 2020
Full text linkThis research study was conducted to perform a detailed content analysis of the most popular Hollywood animated movies. Each movie is from the top animation houses for instance, Disney Animation Studios, Pixar and DreamWorks Animations. And, for this purpose a sample of 10 years with total 9 feature-length animated movies was selected to understand the content through depiction of universal values. Since audiences have a love-hate relationship with movies from the beginning, nonetheless, movies, particularly animation has always been a source of entertainment among the children and adults alike. Therefore, our focus is on the depiction and frequency of universal values in the animated movies for instance, which of these have appeared the most and which are the less repeated among all the values analyzed in the study