IBBU Journals (Ibrahim Badamasi Babangida University)
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The Impact of Television Advertising on Consumer Preference: A Case Study of Oral B Toothpaste in Chikun Local Government of Kaduna State
No full textThis study explores how TV advertisements affect people\u27s views and choices about Oral-B toothpaste in Chikun, Kaduna State. Guided by the Hierarchy of Effects Theory and Aaker\u27s Brand Equity Model, the research explores how advertising influences consumer awareness, trust, and purchasing decisions. A survey design was employed, using a structured questionnaire distributed online to a sample of 400 respondents selected through purposive sampling. Data were analysed using descriptive statistics presented in tables. The findings reveal that the Oral-B TV commercial positively influences consumer perception, with a majority of respondents agreeing that the advert shaped their choice of toothpaste. The use of dental professionals in the advertisement was also found to enhance product credibility and trust. These results align with the theoretical framework, emphasizing the role of advertisement in building brand equity and guiding consumers through cognitive and behavioural stages. The study concludes that strategic television advertising – particularly those leveraging expert or celebrity endorsements – can significantly boost brand awareness and consumer preference. It recommends that manufacturers adopt similar approaches to strengthen market positioning and consumer loyalty
Assessment of APC and PDP’s Public Relations Strategies in the 2023 Nasarawa-Benue Governorship Election Campaigns in Nigeria
No full textThis study investigates the public relations (PR) strategies employed by the All Progressives Congress (APC) and Peoples Democratic Party (PDP) during the 2023 governorship election campaigns in Nasarawa and Benue States, Nigeria. Using a mixed-methods approach, including a survey of 382 voters and interviews with professionals, the study examines PR strategy deployment, adaptation to socio-political and economic contexts, and influence on candidate perception. Findings reveal both parties prioritised social media and television/radio ads, with the APC emphasising rallies and the PDP focusing on canvassing. The APC adapted better to Benue\u27s insecurity, while the PDP addressed Nasarawa\u27s ethnic diversity. The APC\u27s strategies yielded stronger positive voter perceptions, contributing to electoral success. Grounded in Excellence Theory, the study highlights the role of context-specific PR in voter engagement. Recommendations include enhancing rural outreach for the APC, bolstering digital engagement for the PDP, and countering misinformation for both. The study enriches political communication literature by comparing state-level PR strategies in Nigeria\u27s evolving democracy, suggesting future research into digital platform impacts
An Appraisal of Public Enterprise and National Development in Nigeria
No full textPublic enterprises are government-owned commercial establishments tasked with rendering services of general interest. Public enterprises are primarily created worldwide to hasten economic and social development. Yet, increasing evidence indicates that most public enterprises do not contribute strongly to national development or do not perform their public service functions effectively and efficiently, leading to policymaker engaging in continuing debates over whether or not state-owned corporations are viable for economic and social development, why so many of them have failed to deliver the services for which they are created, and how their management can be improved to achieve efficient service delivery and engender national development. Documentary research method was adopted in this study. Content analysis and logical inference was the tool for the statistical analysis of this work. The findings of the study are that public enterprises in Nigeria could not achieve needed development because of so many factors among them are lack of proper feasibility studies, lack of good management policies, corruption, nepotism and political interference. Therefore, the study recommends the followings, the government should ensure that public enterprises are depoliticized, as this will ensure efficiency and better performance and there is the need for government to reorient the populace toward the significance of work devotion and competence
GENDER DISPARITY IN LAND AND LAND-RELATED MATTERS OF HOUSEHOLD FARMERS IN NIGER STATE, NIGERIA
No full textUnderperformance in agriculture can be attributed, in part, to constraints faced by female farmers, who are integral resource in the sector. One of such constraints is access to agricultural land. Understanding the disparity in land and land-related matters cannot be overemphasized. This study test for gender disparities for interventions concerning gender equalities and female participation in agriculture. Two-stage sampling technique was used, involving random selection of three Local Government Areas from three ecological zones, followed by simple random selection of males, and purposive selection of female crop, fish and livestock farmers. Primary data were collected using well-structured questionnaire from 380 household farmers, with females 40.5% and male 59.5%. Analytical tools utilized include descriptive and t-test statistics. The findings revealed that the average age of the female and male farmers is 38.3 and 40 respectively; males have more years of formal education (11.6) than females (9.6), as well as years of farming experience, males (18.2) and females (11.4). More lands are owned than rented/borrowed; males have larger landholding (3.6ha) than females (1.3ha). Only 15.3% have land C-of-O, and fewer (14.5%) experienced land dispute. According to t-test analysis, gender disparity was only statistically significant in land size, and the scale of farm operated on land. Other land-related issues such as land dispute, land certification, and land ownership showed no statistically significant disparities. Therefore, the study recommends reducing inequalities in access to land for agriculture, and equitable distribution of other resources that can influence farm scale to improve female participation in farm management
THE ROLE OF TRADITIONAL RULERS IN CONFLICT PREVENTION AND MANAGEMENT IN NIGERIA
No full textThis research examined the roles of traditional rulers to conflict prevention and management in Nigeria. The study population consisted of traditional rulers in the state. The study adopted a descriptive survey type, 180 members of traditional rulers in Sokoto State were sampled through simple random sampling technique. The researchers’ designed questionnaire titled Roles of Traditional Rulers in Conflict prevention and management Questionnaire was used as an instrument to elicit data from the respondents. The findings of the study showed that traditional rulers had many roles they play in conflict prevention and management in all ramifications. The study also revealed that there was no significant difference in the roles of traditional rulers in conflict prevention and management based on age and marital status. Based on the findings of the study, it was therefore, recommended that traditional rulers in the state should be familiar with the issues that are germane among individuals, social groups as well as providing the possible prevention and management to any conflict among them in the state purposely to enhance and facilitate sustainable democracy in the society
THE DESIRE FOR UNIFICATION OF NORTHERN CAMEROONS WITH NIGERIA
No full textThe desire to unify Northern Cameroon with Nigeria was conducted through a plebiscite that took place in Northern Cameroons in 1959 was a significant event in the history of the region. The plebiscite was a democratic process that allowed the people of Northern Cameroons to vote on whether to join Nigeria or Cameroon. This decision had far-reaching implications for the region\u27s political, economic, and social development. The First Plebiscite was a milestone that marked the beginning of a new era for Northern Cameroons. It was a highly anticipated event that generated a lot of debates and discussions among the population. Ultimately, the majority decided to vote to join Cameroon, leading to significant changes in the region\u27s governance and identity. We have availed ourselves of the works of our predecessors, and other scholars, concerning this study which are both primary and secondary resources, the primary sources include documents, files, annual reports, archival materials and interviews where appropriate. While the secondary sources are books, chapters in books Articles, conference papers and internet materials where needed. The methodology adopted in this paper is based on historical narratives to reconstruct this vital information of the people’s history, as a result, the paper employs historical methodology, which includes the collection and the interpretation of primary data from the archives as well as conduct oral interviews and the collection of secondary sources as earlier indicated
OIL PRODUCTION AND THE HUMAN SECURITY IMPLICATIONS IN THE NIGER DELTA REGION OF NIGERIA
No full textThis paper establishes the interconnectedness of the environmental resource, oil production and the accompanying security threats in the Niger Delta region of Nigeria. While the exploration activities of oil have been classified as a major resource for the development of Nigeria\u27s economy, it has also become a source of conflicts and perpetuation of environmental damage in the Niger Delta region. With the oil companies\u27 operation taking up over 60% of scarce land mass in the region, there are resulting consequences of environmental despoliation and human rights violations that threaten the existence of the indigenous people and the economy of Nigeria at large. Approximately 8,879 was the recorded number of spill incidents between 1976 and 2008, in which many lives of the indigenous people have been lost or threatened as a result. Thus, environmental degradation could be said to be one of the remote causes of militant violence in the Niger Delta. This paper, therefore, examines the link between oil production and militancy, and its effects on indigenous people of the Niger Delta. This study adopts a qualitative approach for data collection, relying on secondary sources, which include scholarly articles and books thatengage with the strands of literature
ECONOMIC COMMUNITY OF WEST AFRICAN STATES( ECOWAS) INITIATIVES ON ARMS CONTROL AND DISARMAMENT 1999-2023
No full textThis paper is an evaluation of the prospects and challenges of Economic Community of West African States ( ECOWAS ) initiatives on arms control and disarmaments in West Africa. The study was motivated by the menace caused by the illicit flow of Small Arms and Light Weapons into West Africa and as a result of the flow of these illicit arms into West Africa there are many loss of lives, destruction of property, banditry, Kidnapping, ethnic and religious conflicts, armed robberies, rape, farmers-herders clashes, cattle rustling, political violence among others. The main objective of this paper is to evaluate the prospects and challenges of the (ECOWAS) initiatives on arms control and disarmament in West Africa from 1999-2023. The study adopted descriptive research through the content and thematic analysis of the data collected through secondary method. The study revealed that illicit flow of arms into West Africa has caused a great havoc such as destruction of lives and property, frequent farmers – herders clashes in most West African countries such as Nigeria, Ghana, Burkina Faso among others. The study equally revealed that West Africa has become a den of insurgents, Boko Haram terrorists, and militants as a result of these illegal arms finding its way into the hands of these criminal elements. The study recommends that international community and ECOWAS should take proactive measures to nip this ugly illegal flow of arms into West-Africa in the mud for security and peace to be the order of the day in West Africa
WORK -LIFE BALANCE CHALLENGES OF FEMALE LECTURERS IN TECHNICAL VOCATIONAL EDUCATION AT NIGER STATE COLLEGE OF EDUCATION, MINNA
No full textTechnical and Vocational Education Training (TVET) is a significant conduit for empowering the youth with skills capable of improving self-reliance and societal development. However, a gap exists in its effective operation, particularly in Nigeria. This study examined the pressing issue of work-life balance challenges faced by female lecturers in technical vocational education at Niger State College of Education, Minna. Utilising a stratified sampling technique, the study gathered data from 104 respondents through structured surveys. Guided by feminist theory, which prioritises gender equality and social justice, the research explores the socio-economic demographics, work-life balance perceptions, and coping strategies employed by female lecturers. Key findings underscore significant challenges in balancing work responsibilities with personal life demands, highlighting the need for targeted interventions and support systems. Institutional policies such as flexible work arrangements and childcare facilities emerge as crucial factors in supporting work-life balance. Additionally, proactive strategies employed by female lecturers, such as time management techniques and self-care practices, are identified as effective coping mechanisms. This study contributes valuable insights to the ongoing discourse on work-life balance in academic settings, emphasising the importance of gender-inclusive policies and supportive environments for female lecturers in technical vocational education
Electronic-Governance and Performance Management of Selected Public Sectors in FCT, Abuja, Nigeria
No full textE-governance initiatives in developing countries have the potential to drive socio-economic progress, enhance service delivery, and engage citizens in governance. Yet, consensus on performance measures for e-governance initiatives is absent. The study investigates the integration of e-governance and organisational performance between selected public sectors in FCT, Abuja, Nigeria. The study explores the interplay between e-governance and endeavours to bridge this gap by providing a nuanced understanding of e-governance performance. Focusing on key initiatives namely IPPIS, GIFMIS, and NICIS, the research explores nuances within these initiatives, capturing the diverse perspectives and contextual variations that arise from their performance and impact. This study is anchored on the Unified Theory of Acceptance and Use of Technology. Data emerged from a qualitative research design through secondary data sources. The study findings underscore the need for comprehensive policies that promote digital inclusion, strengthen institutional capacities, and enhance citizen engagement to leverage the full potential of e-governance in Nigeria. The study concludes that the automation of processes, the ease of goods clearance at the ports, improved budgeting, and the elimination of "phantom workers" serve as examples of how e-governance has improved the quality-of-service delivery, meeting stakeholder expectations of efficiency and effectiveness. The study recommends that to fully realize the potential of e-governance, training programs, skill development strategies, and knowledge transfer mechanisms can help enhance the adoption and implementation of e-governance initiatives