IBBU Journals (Ibrahim Badamasi Babangida University)
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UNDERSTANDING CONSUMER BEHAVIOUR AND EMPHATIC MARKETING PRACTICES IN NIGERIA.
No full textThis paper explores the critical intersection of consumer behaviour and emphatic marketing practices in the context of the Nigerian market. Understanding consumer behaviour is essential for businesses to tailor their strategies effectively, while emphatic marketing emphasizes a customer-centric approach focused on empathy and understanding. The introduction highlights the significance of these concepts in Nigeria, where cultural, social, and economic factors shape consumer preferences. A customer-centric stance, central to emphatic marketing, shifts the focus to meeting customer needs and fostering genuine relationships. By incorporating in-text citations from relevant studies, the introduction sets the stage for a comprehensive examination of how a deep understanding of consumer behaviour, coupled with empathic marketing strategies, can drive success and foster lasting connections with Nigerian consumers. This paper aims to provide valuable insights for businesses operating in Nigeria, emphasizing the importance of empathy, authenticity, and personalized experiences in engaging with the diverse Nigerian consumer base
QUEST FOR THE EXPANSION OF UNITED NATIONS SECURITY COUNCIL: PROSPECTS AND CHALLENGES
No full textThe quest for the expansion of United Nations Security Council (UNSC) is one of the most critical issues that has confronted the United Nations (UN) system for the better part of the organization’s existence. To this end, this paper examines the call for the expansion of the UNSC and the challenges thereof. It argues that the attempt to expand the UNSC has been unsuccessful due to fact that the UNSC was not designed to be a democratic organ from its inception. The paper submits that a democratically constituted UNSC will lead to chaos and disorder in the international system
Effect of Structural Resources Management on Performance of Small and Medium-Scale Enterprises (SMEs) in Benue State, Nigeria
No full textAbsence of organisational structure and poor management philosophy of firms have resulted to poor small businesses performance. The main objective of this study is to examine the effect of structural resource management on the performance of Small and Medium-scale Enterprises (SMEs) in Benue State-Nigeria. Survey design was employed as data were collected via administered questionnaire to 320 respondents who were sample size for the study. The data collected were processed and subjected to validity and reliability tests. These include; descriptive statistics and correlational analysis tests. Regression was finally conducted to test the formulated hypotheses. The study found that intellectual property; organisational structure and management philosophy has positive and significant effect on performance of SMEs in Benue state. The study therefore recommends amongst others that relevant stakeholders should give maximum attention to organisational structures and management philosophy and make them priority. Also, attention be given to intellectual resources as well as ignoring it could lead to significant reduction in general performance of the SMEs
PERCEPTION OF SCHOOL PERSONNEL ON CLASSROOM CHALLENGES AMONG STUDENTS OF GIFTED SCHOOLS IN GWAGWALADA AREA COUNCIL, FCT, ABUJA, NIGERIA
No full textThis study investigated the perception of school personnel on the classroom challenges among students of gifted schools in Gwagwalada Area Council, FCT, Abuja, Nigeria. Two objectives guided the study and two null hypotheses were tested at 0.05 levels of significance. A descriptive survey design was used. The population of the study was 309 school personnel and a sample size of 169 was selected through simple random and stratified proportionate sampling techniques. A questionnaire titled Questionnaire on Perception of School Personnel on the Classroom Challenges among Gifted Students (QSPCCGS) was used for data collection which consisted of 25 items structured on a four-point modified Likert scale; ranging from Strongly Agree, Agree, Disagree and Strongly Disagree. The validity of the instrument was ascertained through content and face validity. The reliability of the instrument was determined through a test re-test method and the coefficient index obtained was 0.79. Analysis of Variance (ANOVA) was used for data analysis. The finding of hypothesis one revealed that there was no significant difference in the perception of school personnel on the challenges facing the gifted students of gifted schools in Gwagwalada Area Council. The finding of hypothesis two showed that there was no significant difference in the perception of school personnel on causes of classroom challenges among the gifted students of gifted schools in Gwagwalada Area Council, FCT, Abuja, Nigeria. Based on the findings of the study, it was recommended that principals should collaborate with stakeholders in education such as Parents Teachers Association (PTA) and School-Based Management Committee (SBMC) to address the challenges facing gifted students of gifted schools in Gwagwalada Area Council FCT Abuja
IN-LAWS PRESSURES ON MARRIAGE AS PERCEIVED BY MARRIED COUPLES IN KWARA STATE, NIGERIA
No full textThis study was carried out to examine in-laws pressures on marriage as perceived by married couples in Kwara state. The purpose is to find solutions to the problems of in-laws pressures on marriage as perceived by married couples in Kwara state. The variables considered in the research include Religion and Gender, while the samples for the study consisted of 300 married couples, spread across Kwara state. Two research questions were formulated with research hypotheses which were tested at 0.05 alpha level of significance using t-test and Analysis of Variance (ANOVA). The data collected were analyzed with the use of frequency counts, simple percentages and rank ordered. The In-Laws Pressure on Marriage Questionnaire (ILPMQ) was adopted for this study to gather the data. Experts in the field of Guidance and Counselling validated the instruments for both pre-test and post-test. A test retest was employed at interval of two weeks to test for the reliability co-efficient of the instrument. Cronbach’s alpha statistic method was used to test the result. A coefficient value of 0.80 was obtained. Based on the findings of this study, it was concluded that gender and religion difference had no significant in perception of in-laws influence on marriage and married couples should endeavour to improve on their in-laws relationship and communication styles, so that their in-laws pressure and marital adjustment will be mitigated. It was recommended that counsellors should dispense inter-personal relationship counselling among couple
COLONIAL CONQUEST AND THE COLLAPSE OF GAMBARI MARKET IN ILORIN EMIRATE, 1850-1960
No full textSince 1850s Ilorin was described as one of the greatest entrepots of central Africa and the commercial emporium of all southern Sudan. 1 The town has also been acknowledged for ubiquitous markets located in different parts of the town especially in front of traditional ruler’s houses which served as the commercial centres where goods change hands. This fact is substantiated by Jimoh as cited in 1921 Gazetteer of Ilorin province that: “the most striking feature to a stranger, visiting Ilorin for the first time is the size of its markets”2. The Gambari market was one of the international markets in the pre-colonial Ilorin Emirate, which European explorers and missionaries like Bower, Campbell, Crowder and others have acknowledged. The reason was that foreign and local goods as well as slaves were traded in the Market. The traders from the north and south of the Niger converged in the Market for the exchange of goods and services. Food items from the southern areas of Abeokuta, Ibadan, Osogbo,and Ekiti were traded in exchange for goods like: imported clothes, lanterns, pieces of jewelry, ornaments, horse girdle, and animals such as horse, cow and so on, However, the Gambari market began to decline after the heavy bombardment of Ilorin town by the forces of the Royal Niger Company in 1897, coupled with subsequent integration of the economy of the town into the metropolitan economy. Thischange in the economic system spelt doom for the Gambari market traders as they found it difficult to adapt to the changing business pattern. In view of the foregoing, the paper intends to examine the effects of colonial conquest on the collapse of the Gambari market. It will be study within the context of economic damages which the bombardment had done to the traders, revenue loss on the part of the aristocrats and economic disempowerment of the middlemen. The qualitative research method was adopted for the study, which included oral interviews and secondary sources
BUILDING BRIDGES BETWEEN THE PAST AND THE PRESENT: ADULT EDUCATION AS A CATALYST FOR HISTORICAL COMMUNICATION
No full textThis paper explores the significance of adult education as a catalyst for historical communication, emphasizing its potential to enrich personal development, promote intergenerational dialogue, and empower individuals to actively participate in shaping acollective historical narrative. By examining the importance of historical consciousness, the role of adult education institutions, and the utilization of innovative teaching approaches, this paper highlights the transformative power of adult education in building bridges between the past and the present through communicatio
THE EFFECT OF DEBASED NIGERIAN VALUE SYSTEM ON EDUCATION SPORTS DEVELOPMENT
No full textA lack of integrity in the sports industry may endanger sport’s most essential elements and core values: fair play, ethics, mutual respect and trust in the rules of the game. Therefore, this paper studies the effect of debased values system on sports development in Nigerian. The behaviors and actions of individuals in any nation, such as Nigeria, are greatly impacted by their values system. This study extensively reviewed literature and highlighted how Nigeria values have debased greatly, to the extent that individual behaviors and actions continue to impact a concern negative effect in every sphere of national sports development. Cheating and other forms of corrupt practices, such as age falsification, lack of time consciousness, excessive quest for materialism, lack of patriotism, and mediocrity syndrome, have been exhibited and displayed in the recruitment of staff, election of sports associations, provision of sports facilities and equipment, selection of players for competition, organization of sports competitions and sports officiating. For Nigeria’s sport integrity to be positively restored, the paper recommends the restoration of positive value system through a reorientation of Nigerians on moral values and respect for due process in the award of contracts for sports facilities/ equipment, due process in recruitment of staff and elections into Sports Association to ensure compliance with the specifications and standard. All forms of corrupt practices must be frowned upon with adequate and proportionate responses in all potential cases in Nigeria
LEARNERS’ INVOLVEMENT AS A CORRELATE OF ACADEMIC ACHIEVEMENT IN BASIC LITERACY EDUCATION CENTRES IN ONDO STATE, NIGERIA
No full textThe study investigated learners’ involvement as correlate of their academic achievement in Basic Literacy Education Centres in Ondo State. The study was guided by two research questions and one hypothesis which was tested at a 0.05 level of significance. The correlation survey research design was adopted in line with the stated purpose of the study. The population of the study comprised of 1,346 adult learners and 90 literacy facilitators in the 90 government-owned Basic Literacy Education Centres in Ondo State, Nigeria. The multi-stage sampling procedure involving the stratified, simple random and cluster sampling techniques were used to select a total of 708 adult learners from 45 government-owned Basic Literacy Education Centres in Ondo State as a sample of the study. The research instruments used were the Adult Learners Involvement Questionnaire (ALIQ) and the Adult Learners Achievement Test (ALAT). Face validity of the instruments was assured by the supervisors and other experts in the areas of Literacy Education, Educational Management and Educational Evaluation. The ALAT was tested for reliability using the Split half reliability technique; a coefficient of 0.86 was obtained. The ALIQ was tested for reliability using the Cronbach Alpha reliability technique and a coefficient of 0.83 was obtained. The data collected for the study were analysed using descriptive and inferential statistics. The research questions were answered using frequency count, percentages and mean statistics while the hypotheses were tested using simple linear regression. The major finding of the study revealed that Learners’ involvement correlates their academic achievement. Based on the findings of the study, it was concluded that learners’ involvement is a correlate to adult learners’ achievement in Basic Literacy Education in Ondo State. It was, therefore, recommended that Centre Based Management Committee should ensure that the facilitators use the appropriate methodologies that will boost the involvement of learners in the teaching and learning process
Disaggregated Impact of Government Expenditure on Economic Growth: Evidence from Nigeria
No full textThe quest to accelerate the pace of development of the economy in a bid to transform Nigeria into the group of developed economies by achieving certain macroeconomic objectives had called for increasing government expenditure in the provisions of public goods for the people and the nation. In view of the role of public expenditures on national progress and prosperity, this study empirically examined the disaggregated impact of the expenditures on economic growth in Nigeria for the period 1986-2021 using ARDL model as a tool for analysis. The important findings from the study suggest that capital and recurrent expenditures on community, social and economic services significantly boost economic growth in both short and long runs but the recurrent expenditure is negatively significant in the short run. Similarly, recurrent expenditure on community, social and economic services is also positively and significantly related with real GDP. Although capital and recurrent expenditures on administration and transfer are found to retard economic growth in the short run; they turn out to significantly enhance national output in the long run. Other findings from the study revealed that capital stock significantly promotes growth whereas labour slows down the growth across both short and long runs. The study recommends that government should lay a solid foundation and provide a workable business ground for individuals and firms. Government should also pay attention to finance growth enhancing spending categories such as infrastructure, research and development, education and health that would enhance human development in the country