136 research outputs found
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Enhancing Consumer Satisfaction: E-Service Quality, E-Trust, E-Wom, and Linkaja Sharia Services
Full text linkThis study investigates what influences consumer satisfaction with LinkAja Sharia Services, focusing on how user decisions play a role. It looks at factors like E-service quality, E-trust, and E-wom (electronic word-of-mouth) and how they affect user decisions and satisfaction. Utilizing Probability Sampling with a sample size of 165 respondents using the Simple Random Sampling method, the findings show that while E-service quality and E-trust have minor effects on user decisions, E-wom has a significant positive influence. E-service quality and E-trust positively impact consumer satisfaction, but E-wom has a negative effect. Interestingly, user decisions play a big part in consumer satisfaction, but they do not mediate the impact of E-service quality and E-trust on satisfaction. However, E-wom does mediate this impact significantly. Overall, this study sheds light on various factors affecting consumer satisfaction with LinkAja Sharia Services, offering insights for service providers to improve user experience and satisfaction
Strategi Digital untuk Meningkatkan Penjualan UMKM di Kelurahan Jati Timur
Full text linkKegiatan PKM bertujuan untuk meningkatkan pemahaman dan penerapan media sosial dalam promosi produk bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Jati Baru, Padang Timur. Melalui sosialisasi dan praktek langsung, para peserta mendapatkan pengetahuan yang lebih mendalam tentang manfaat dan teknik pemasaran digital. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam wawasan, pengetahuan, dan keterampilan peserta terkait pemanfaatan media sosial untuk promosi produk UMKM. Selain itu, saran untuk kegiatan lanjutan seperti pelatihan fotografi, kewirausahaan, dan penulisan media cetak diusulkan untuk memperluas kapasitas dan potensi peserta. Kolaborasi antara dosen, pelaku UMKM, dan masyarakat dalam kegiatan ini memberikan kontribusi positif terhadap pengembangan UMKM di wilayah tersebut
Catalyzing Growth: The Power of Innovation in Organizational Dynamics
Full text linkThis study examines the impact of Innovation Practices and Organizational Dynamics on Organizational Growth at PT. Contindo Raya, with a focus on the mediating role of Employee Engagement. Utilizing a quantitative research design and random sampling of 70 employees, data were analyzed using SMART PLS to assess direct and indirect effects. The findings reveal that both Innovation Practices and Organizational Dynamics significantly influence Organizational Growth, with Employee Engagement acting as a critical mediator in these relationships. Innovation Practices directly enhance Employee Engagement, which in turn drives growth, while Organizational Dynamics also contribute to growth through their impact on Employee Engagement. These results underscore the importance of integrating innovative practices and improving organizational dynamics to foster a more engaged workforce and support sustainable growth. This study provides actionable insights for PT. Contindo Raya to leverage these factors for achieving competitive advantage and long-term success
Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions
Full text linkThis article examines how artificial intelligence (AI) is used in marketing at PT. Tirta Investama. It uses multiple linear regression analyses to study the impact of three key strategies on sales conversion. These strategies are: "Marketing Personalization with AI Technology (X1)," "AI-Based Market Data Analysis (X2)," and "Marketing Campaign Automation (X3)." The results indicate positive effects from each strategy on sales conversion. The strong F-square value (78.21) demonstrates the statistical significance of the model, highlighting the combined impact of these strategies. Additionally, the high R-square value (0.68) suggests that these strategies explain 68% of the variability in sales conversion. Overall, the study underscores the importance of AI-based marketing strategies at PT. Tirta Investama, providing valuable insights for decision-making and enhancing understanding of modern marketing dynamics
Adopting a Dual Strategy: Maximizing the Potential for Change
Full text linkThe article delves into the dynamics of strategic management within the context of PT. Tangerang Tirta Manunggal, examining the relationships among Force for Strategic Implementation (FSI), Information System Sophistication (ISS), External Factors (EF), and Performance Capability (PC). Utilizing a sample of 85 participants, the study employs Smart PLS analysis to scrutinize both direct and indirect effects. The results demonstrate significant direct impacts, with FSI positively influencing EF and PC, and ISS exerting a positive influence on EF. Furthermore, the study unveils meaningful indirect effects, indicating that the influence of FSI and ISS on PC is partially mediated by their impact on EF. These findings collectively underscore the strategic significance of well-implemented strategies and sophisticated information systems in shaping external factors and enhancing organizational performance capabilities. The insights provided are valuable for decision-makers seeking to navigate a dynamic business environment effectively
Community Building in the Digital Age: Fostering Brand Loyalty
Full text linkThis study examines the interplay of brand loyalty, community building, digital engagement, and consumer engagement within PT. ISAM (Industri Susu Alam Murni), a dairy company. Using a quantitative research approach and Structural Equation Modeling (SEM) with Smart PLS as the analytical tool, data from 100 consumers were analyzed to assess direct and indirect effects among these variables. The findings reveal that while community building efforts showed no significant direct impact on brand loyalty, digital engagement significantly influences consumer engagement, which in turn positively affects brand loyalty. These results underscore the critical role of effective digital strategies in fostering consumer participation and advocacy, thereby enhancing brand loyalty in the competitive dairy industry landscape. The study contributes insights that can guide strategic decision-making and marketing efforts aimed at cultivating stronger brand-consumer relationships and improving market positioning for PT. ISAM and similar companies in the dairy sector
HR Technology Trends 2024: A Glimpse into the Future of Workforce Management
Full text linkThis research article examines the key trends in HR technology projected for 2024 and their implications for workforce management. With a focus on the integration of artificial intelligence, HR analytics, remote work technologies, HR automation, and employee experience platforms, the study highlights how these innovations can enhance operational efficiency and employee engagement. Through qualitative methodologies, including in-depth interviews with HR professionals and case studies, the research identifies both the opportunities and challenges associated with adopting new technologies. Key challenges include employee resistance to change, budget constraints, and the necessity for comprehensive training programs. The findings suggest that effective change management strategies are essential for organizations to successfully implement HR technologies and leverage their full potential. Ultimately, organizations that embrace these trends are likely to improve their competitive positioning and foster a more engaged and productive workforce in an increasingly digital landscape
Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience
Full text linkThis article investigates the transformative impact of Artificial Intelligence (AI) on business dynamics through multiple linear regression analysis. Using data from PT. Samudera Indonesia Padang Branch, this research evaluates the influence of operational efficiency with the application of AI (X1), decision making supported by AI technology (X2), and efforts to improve customer experience through AI innovation (X3) on the Evaluation of the Impact of AI-Based Marketing Strategy variables (dependent) . The results show a robust model, with an R-square value of 0.783, indicating that approximately 78.3% of the variability in the dependent variable is explained by the AI-driven predictor variables. Each variable demonstrated a positive and substantial impact, emphasizing the importance of AI in improving operational processes, decision making and customer interactions. The high F-square value of 47.342 confirms the statistical significance of the entire model. This study contributes to understanding how AI adoption in business drives innovation and success, providing valuable insights for organizations looking to harness the potential of AI in a rapidly evolving business landscape
Fusion of Creativity and Precision: Guidelines for Effective Leadership
Full text linkThis article examines the intricate interplay of key organizational variables within PT Dharma Niaga Medan, including leadership effectiveness, market conditions, team creativity, and execution fidelity. Utilizing direct and indirect effects analyses with robust statistical methods, the research uncovers significant relationships among these variables. The results emphasize the critical impact of team creativity and execution fidelity on leadership effectiveness, both directly and indirectly through their influence on market conditions. The findings underscore the interconnected nature of these organizational elements, highlighting the importance of cultivating a creative team environment and precise execution for optimal leadership efficacy. Additionally, the study underscores the relevance of market conditions in shaping effective leadership strategies. The insights derived from this research offer valuable guidance for organizational leaders in PT Dharma Niaga Medan, providing pathways for enhancing team dynamics, execution strategies, and adaptive responses to market dynamics for a resilient and effective organizational framework
The Influence of Debt to Assets Ratio and Long Term Debt to Equity Ratio on Return On Investment (Case Study at PT. Indosat Tbk for the Period 2014-2023)
Full text linkThis study was conducted to determine the influence of debt to asset and long term debt to equity ratio on Return on Investment at PT. Indosat, Tbk for the period 2014-2023. The research method used was descriptive associative method. The population in this study was secondary data from the financial reports of PT. Indosat, Tbk. The sample taken used nonprobability sampling technique with purposive sampling method with specific criteria, namely the financial reports per quarter of PT. Indosat, Tbk for the years 2014-2023. To test the influence analysis, Pearson product moment correlation analysis, coefficient of determination analysis, hypothesis testing using t-test and F-test, and multiple linear regression analysis were used. Based on the analysis conducted, it was shown that the correlation value of debt to asset to return on investment is 0.557 which falls into the moderate category, and the correlation value of long term debt to equity ratio to return on investment is 0.012 which falls into the very low category. Based on the determination analysis conducted, it was shown that the contribution of the independent variables (debt to asset and long term debt to equity ratio) to the dependent variable (return on investment) is 0.035 or 3.5%. In conclusion, 3.5% while the remaining 96.5% (100% - 3.5%) is influenced by other variables outside the study
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