Journal Takaza

Journal Takaza
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    136 research outputs found

    Strategi Inovatif Pemanfaatan Media Sosial untuk Mengoptimalkan Promosi Usaha Koko Donat di Kota Padang

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    Usaha Koko Donat merupakan salah satu UKM di Kota Padang yang memiliki potensi besar untuk berkembang melalui peningkatan strategi promosi dan pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membantu Koko Donat dalam memanfaatkan media sosial secara efektif sebagai sarana promosi yang dapat meningkatkan daya saing dan penetrasi pasar. Metode yang digunakan meliputi sosialisasi dan pelatihan langsung mengenai pembuatan profil bisnis yang menarik dan pengelolaan media sosial yang konsisten dan profesional. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan yang sistematis dan dukungan strategi digital yang tepat, Koko Donat mampu meningkatkan keterlibatan pelanggan dan memperluas jangkauan pasar. Peningkatan pemahaman tentang pentingnya media sosial dalam bisnis juga berhasil memotivasi pemilik usaha untuk terus berinovasi dan mengembangkan usaha secara berkelanjutan. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendukung pertumbuhan usaha kecil menengah melalui pemanfaatan teknologi digita

    Revolutionizing Workflows: The Role of Efficiency in Organizational Success

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    This research investigates the impact of workflow optimization and resource management on organizational success at PT. Citra Shipyard, with a particular focus on the mediating role of operational efficiency. Using a quantitative research design and random sampling of 80 employees, data were collected through structured questionnaires and analyzed with Smart PLS (Partial Least Squares Structural Equation Modeling). The study found that both workflow optimization and resource management significantly influence operational efficiency, which, in turn, has a strong effect on organizational success. Specifically, workflow optimization and resource management were shown to enhance operational efficiency, thereby driving greater organizational success. These results emphasize the importance of integrating effective workflow and resource management strategies to improve operational outcomes and achieve sustained competitive advantage in the shipbuilding industry. This research provides valuable insights for PT. Citra Shipyard to refine its operational practices and enhance overall performance

    Shaping the Future of Sharia Banking: Engaging Customers through Innovative Services in Padang, Indonesia

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    This research endeavours to examine several key aspects within the context of Bank Syariah Indonesia Kota Padang. The research adopts an associative approach, with a sample size comprising all customers of Bank Syariah Indonesia KK UNP totalling 3500 individuals. The analysis utilizes Partial Least Square (PLS) through SmartPLS 3.2.9 software to scrutinize hypotheses. The findings affirm the positive and significant impact of service innovation on customer decisions and the company's reputation, as well as the mediating role of the company's reputation. The study suggests that future research could explore additional variables or recent errors in BSI services to broaden the understanding of challenges and opportunities in the banking sector

    Pendampingan Penyusunan Business Plan Melalui Asesmen Kompetensi Pada Warga Belajar PKBM Sadina Kabupaten Garut

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    Pusat Kegiatan Belajar Masyarakat (PKBM) Sadina yang terletak di kabupaten Garut, saat ini tercatat memiliki 150 orang warga belajar dengan tujuan dapat terwujudnya masyarakat pembelajar, mandiri dan sejahtera. Umumnya warga belajar di dominasi oleh usia pelajar atau pemuda yang tidak mampu mengikuti dan menyelesaikan Pendidikan di jalur formal. Mereka belum memiliki keahlian lain untuk dapat mengembangkan potensi yang ada pada dirinya. Tidak ada motivasi untuk meningkatkan taraf kehidupannya. Sikap pesimis dan pasrah menjadi sikap mental yang negatif dalam diri mereka. Berdasarkan analisis situasi tersebut, maka diperlukan pendampingan dalam menggagas ide rintisan usaha baru yang dituangkan dalam sebuah dokumen business plan. Metode yang digunakan adalah dengan melakukan asesmen untuk menstimulasi kompetensi diri sendiri melalui interview berbasis perilaku kejadian dan Brainstroming. Dengan pendampingan yang dilakukan, para peserta dapat mengidentifikasi kompetensinya, mengetahui strategi berfikir secara kreatif dan memiliki keahlian menyusun dokumen rencana bisnis dari mulai menghasilkan ide yang kreatif hingga kelayakan suatu bisnis

    Optimizing Employee Performance: The Impact of Islamic Values, Skills, and Motivation in DPMPTSP Padang

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    This research investigates how Islamic values, skills, and motivation affect employee performance. The motivation behind this study stems from issues like the inadequate application of Islamic values, employee negligence, and a lack of self-motivation in the workplace. The focus is on the employees of the Investment and Integrated One-Stop Service Agency (DPMPTSP) in Padang City. Using a quantitative approach, the study involves all 55 employees at DPMPTSP Padang City, using the saturation sampling technique and SPSS for data analysis. The findings are as follows: Islamic values (X1) don't significantly impact employee performance due to limited integration into the organizational culture. Skills (X2), on the other hand, significantly improve performance by maintaining consistent skills through training. Work motivation (X3) also significantly boosts performance by offering equal growth opportunities to all employees. This research provides insights into what influences employee performance at DPMPTSP Padang City, highlighting the importance of work capability and motivation while suggesting ways to enhance Islamic values integration in the organization

    The Strategic Tech Horizons: A Comprehensive SWOT Analysis of Organizational Technology Integration

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    This article conducts a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis focused on the strategic integration of technology within Bank BJB, Garut. The strengths identified include the bank's established local presence, a robust customer base, and a strong financial position. However, the analysis reveals weaknesses, including limited experience in digital banking, reliance on traditional processes, and potential resistance to change. Opportunities lie in the growing demand for digital banking services, collaborative partnerships with fintech companies, and regulatory support for technological advancements. On the flip side, the bank faces threats such as intense competition from national and global banks, cybersecurity risks, and the risk of rapid technological obsolescence. The discussion emphasizes the need for strategic initiatives to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats. In conclusion, recommendations are provided, urging Bank BJB to invest in digital literacy, establish strategic fintech partnerships, fortify cybersecurity measures, and foster a culture of innovation to navigate the dynamic landscape of technology integration successfully

    Edukasi Investasi Saham Syariah Generasi Z SMA Islam Ahmad Yani Kabupaten Batang

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    The service was carried out using socialization methods and trading simulations on the Indonesia Stock Exchange, discussions and evaluations for class XI IPS students of SMA Islam Ahmad Yani, Batang Regency. The theme of the dedication is Education of Generation Z Sharia Stock Investment at Ahmad Yani Islamic High School. This theme was raised to help students understand that there are various forms of investment, one of which is investing in the Indonesian Stock Exchange with investment products in the form of Islamic stocks. This service activity aims to provide understanding and skills related to the importance of investing from an early age to prepare finances for the future. The results of community service activities, there is an increase in knowledge and understanding of Islamic stock investment among Generation Z. Initially investing does not need to be expensive, it is enough with a small nominal of IDR 100,000.00 to buy Islamic shares

    Pengenalan Digital Marketing Untuk Meningkatkan Penghasilan Peternak Ayam Kampung Di Koto Tangah Padang

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    Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Starlight business. Green Farm. There is still a lack of knowledge from business owners, which encourages this community service team to provide information about digital marketing regarding the use of information technology in marketing. With this activity, it is hoped that business owners will be motivated to use digital marketing in order to get opportunities and use it as a means of communication in increasing their business income. The methods used in this activity are lectures, questions and answers and simulations. Based on this, the solution provided to the Starlight Green Farm business is to provide material and an introduction to digital marketing to increase business income so that it is able to take advantage of marketing opportunities through online and offline media

    Examining BMT's Role in Boosting Member Income: A Case Study in Kamang Mudiak

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    The background of this research is motivated by the presence of members who need funds to run their business in Kamang Mudiak and the amount of per capita income of the community or residents that has remained relatively high. At the same time, this research aims to increase people’s income. Type of research used in the form of field research that is descriptive qualitative. The technique of collating data through interviews with informants (BMT employees and some people from the community), observation, and documentation. The data analysis technique uses analysis techniques, according to Miles and Huberman, which consists of data collection, data processing, data presentation, and conclusion. The results of this study indicate that the presence of BMT in Nagari Kamang Mudiak has been effective in helping people’s income. This can be seen from the distribution of additional capital distributed by BMT to the community. From this capital, the community manages it well so that they can develop their businesses to be more productive and more advanced and to improve their economy even better

    Earnings Management in Indonesian Islamic Banking: Analyzing with Modified Jones Model

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    Company management follows earnings management to influence the earnings reported in the financial statements. This study aims to analyze whether there are earnings management activities in Islamic banking in Indonesia. The data taken for this study are the financial reports of Islamic Commercial Banks registered with the Financial Services Authority (OJK) for 2017-2021. Earnings management is measured by the discretionary accrual method using the Modified Jones Model. This research shows that the discretionary accruals (DAC) for Islamic Commercial Banks in 2017-2021 have a minimum result of -1.3614 and a maximum result of 0.2917. This shows that there have been earnings management activities in Islamic Commercial Banks in the last 5 years. To reduce earnings management, the Sharia Supervisory Board (DPS) is asked to be truly qualified in carrying out its duties so that profit management of Islamic bank financial reports can be reduced, readers of financial reports are not deceived, and investors are not harmed

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