Journal Takaza

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    136 research outputs found

    The Unveiling Efficiency Through Flexibility: A New Paradigm for Business Performance at PT Bukit Asam

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    This study aims to evaluate the effect of Operational Efficiency Level, Organizational Flexibility Level, and Process Innovation Level on Total Business Performance at PT Bukit Asam (Bengkulu Branch). Multiple regression analysis conducted to examine the effect of Operational Efficiency Level, Organizational Flexibility Level, and Process Innovation Level on Total Business Performance at PT Bukit Asam (Bengkulu Branch) resulted in important findings. Operational Efficiency and Organizational Flexibility significantly and positively influence Total Business Performance, indicating their potential to improve overall business performance. However, Process Innovation did not show a significant influence at the time of analysis. The regression model explained about 65.7% of the variance in Total Business Performance, emphasizing the collective significance of these variables. Nonetheless, about 34.3% of the variation remained unexplained, suggesting the presence of additional influential factors beyond the scope of the model. These findings highlight the importance of prioritizing Operational Efficiency and Organizational Flexibility strategies to improve business performance. The findings also underscore the need for further exploration or broader context consideration of Process Innovation to comprehensively improve business performance. This study assists management in formulating more effective strategies, recognizing the critical factors that impact business performance while acknowledging the complexity in determining the whole

    Revitalizing Customer Experience through the Internet of Things : Integrating Customer Engagement and Campaign Effectiveness

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    This research study employs a quantitative approach to investigate the relationships among customer engagement (CEG), campaign effectiveness (CEF), IoT adoption, and their combined impact on customer experience (CEX) in the context of Bali's tourism industry. A random sample of 100 participants was selected from the target population, and structured surveys with Likert scale responses were used to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed for data analysis, as it is well-suited for examining complex relationships among multiple variables. The study reveals significant direct relationships: CEG positively influences CEX, CEF positively influences CEX, and IoT adoption positively influences CEX. Additionally, there is a positive but relatively weaker relationship between CEG and IoT adoption and between CEF and IoT adoption. Indirect effects analysis shows that both CEG and CEF indirectly influence CEX through their impact on IoT adoption, although the latter relationship is relatively weaker. These findings have significant implications for Bali's tourism industry. Fostering customer engagement, effective marketing campaigns, and IoT adoption can enhance customer experiences, thereby increasing tourists' intention to revisit. This, in turn, can boost Bali's tourism sector, leading to economic growth and sustainability

    Pelatihan Entrepreuneurship Pada Pemuda Karang Taruna Batuang Sarumpun

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    Today's youth have received a qualified education. However, after graduating from school/college, youth still have the mindset of being a "job seeker". To change mindsets and motivate young people to become entrepreneurs, training is needed which is packaged in a community service activity conducted by a lecturer at the Putra Indonesia University "YPTK" Padang. The method for implementing Community Service activities consists of three stages of activity. The first stage of preparation includes pre-survey, team formation, preparation and submission of proposals, team and partner coordination and preparation of training tools and materials. The second stage is the screening stage, in the form of preparing speakers, ensuring complete supporting facilities and infrastructure, consumption, surprises and others. The third stage is the activity implementation stage. Providing material on the basics of becoming an entrepreneur, changing mindsets, developing youth interests and motivation to enter the world of entrepreneurship. After that, a discussion was held with the participants and it was revealed that the participants had begun to change their mindset and were eager to become entrepreneurs

    The Uniting Innovation and Stability: The Key to Business Flexibility

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    This study investigates the interconnectedness between Level of Business Innovation (LBI), Financial Stability (FS), Industry Competition Level (LIC), and Business Flexibility (BF). Utilizing Smart-PLS analysis, direct effects were affirmed, showing LBI's positive impact on LIC and BF, FS's influence on LIC, BF, and LIC's effect on BF. Additionally, indirect effects were examined, revealing LBI and FS indirectly affecting BF through LIC mediation. Results demonstrate that heightened Business Innovation fosters Industry Competition and Business Flexibility. Improved Financial Stability correlates with heightened Industry Competition, thereby impacting Business Flexibility. However, indirect impacts from LBI and FS to BF via LIC were modest but statistically significant, highlighting the mediated influence of Industry Competition. Understanding these relationships illuminates strategies leveraging innovation, stability, and industry competition for organizational adaptability. The study underscores the complexity of these linkages, guiding businesses toward enhancing adaptability and resilience in competitive markets

    Navigating Employee Performance: The Synergy of Ethical Leadership, Communication Proficiency and Trust

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    This study aims to investigate the factors influencing Employee Performance within the South Sulawesi Provincial Secretariat, with a focus on Ethical Leadership, Communication, and Trust. The primary objective is to understand the individual and combined impacts of these factors on performance outcomes. A quantitative approach was employed, involving a sample of 56 employees from the South Sulawesi Provincial Secretariat. Data was collected through structured surveys, and statistical analysis, including regression analysis using SPSS, was conducted to examine the relationships between Ethical Leadership, Communication, Trust, and Employee Performance. The findings revealed compelling insights into the factors affecting Employee Performance. Ethical Leadership was identified as a significant positive influencer, emphasizing the importance of leaders upholding ethical principles. Effective Communication emerged as a crucial factor, highlighting the need for clear and transparent communication channels to improve performance. Trust also played a vital role, underlining the significance of trust-building initiatives within the organization. Additionally, when these factors were considered together, they collectively and significantly impacted Employee Performance, highlighting the value of an integrated approach

    Best Practices for Hospital's Core Marketing

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    The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children

    Restorasi Perpustakaan Sebagai Upaya Mengaktifkan Kembali Perpustakaan Sekolah di SMP PGRI 1 Serang

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    The purpose of this community service activity is to help schools reactivate libraries that have not been functioning for 2 years due to a collapsed library room. The method used in this activity is the Library Restoration method which includes moving the library space, cleaning and rearranging room layouts, re-sorting library book collections, codifying book identities, displaying book collections and creating a library book collection database. The result of this dedication is that the school library is functioning again and the collection of library books has a database so that it can help improve the quality of the learning process for teachers and students by making the library a center for literacy and numerac

    Blossoming Success: A SWOT-Infused Strategy for Flower Shop

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    This study aims to assess the strategic landscape of XYZ Flower Shop by conducting a comprehensive SWOT analysis, with a focus on its internal strengths and weaknesses, as well as external opportunities and threats. The research involved gathering data through questionnaires distributed to the shop's owners and employees. The SWOT analysis was carried out by identifying strengths such as quality and diverse products, affordable pricing, strategic location, delivery services, and a comfortable store concept. Weaknesses encompassed perishable and non-durable raw materials, suboptimal promotion, and a lack of specialized marketing personnel. External factors revealed opportunities such as a loyal customer base, evolving societal lifestyles, technological advancements, and a lack of product substitutes, along with threats like high competition in West Jakarta and strong buyer bargaining power. The SWOT analysis generated several strategic alternatives, including strategies to leverage strengths to capitalize on opportunities (S-O), mitigate weaknesses through opportunities (W-O), employ strengths to combat threats (S-T), and address weaknesses to defend against threats (W-T). the priority strategy for XYZ Flower Shop involves harnessing its quality and diverse products to foster growth

    Meningkatkan Pemasaran Dodol Bali di Desa Kesiut Kecamatan Kerambitan Kabupaten Tabanan

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    Kesiut Village, Kerambitan District, Tabanan Regency is one of the villages where there is a Women's Group producing Balinese dodol. The aims of the service are: to increase group administrative knowledge, to increase members' knowledge of consumer wants and needs, to improve the skills of group members in marketing Balinese dodol. Increase member income in the future through product marketing analysis. Community service is carried out in Kesiut Village, Kerambitan District, Tabanan Regency. The implementation of this service is carried out in an effort to increase the knowledge and skills of group members in managing processed products and preparing products ready for market. Based on the results of implementing community activities in the Merta Sari Werdhi Group in Kesiut Village, it shows that: There was an increase in the knowledge of group members before and after the socialization was carried out by 90% in product labeling and product packaging. The skills of group members increased by 90%. This shows that the existence of socialization and training provides increased knowledge and skills of group members. Processed Balinese dodol products made by group members before and after mentoring show a clear change in identity

    Analyze Capital Structure In Kamal Sharia Pawnloyers And Wonokromo Pawntown Case Study

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    This study aims to analyze the effect of the capital structure on PT. Pegadaian (Persero) tbk. It can determine where the capital is obtained by going directly to the field. This study uses qualitative methods with various other literature. The pledge is a right obtained by a creditor for a movable object, which is handed over to him by a debtor or by another person on his behalf, and which gives the debtor the authority to take payment of said item in priority over other creditors, except for the cost of auctioning the item and the costs incurred to salvage it. Based on the research described by the researchers, it can be concluded that the existing capital structure of the two pawnshops is either sharia or conventional. The capital structure owned by these two pawnshops is purely from the State. Because this pawnshop company is a State-Owned Enterprise (BUMN), all the principal capital comes from the State

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