CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
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Perceived Brand Value And Consumer Involvement On Brand Loyalty
Get PDFThis study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty
Analisis Penerapan Layanan E-Government pada UPT Keluarga Berencana Kota Tangerang
Get PDFE-government is a government effort to provide efficient and effective public services by utilizing information and communication technology. E-Government allows people to access various available services. The aim of this research is to find out how the E-Government service system is implemented, including the factors that influence it, and the benefits of implementing E-Government in public services. This research also uses a purposive sampling technique, namely a technique carried out by determining special criteria or considering certain characteristics of the sample or research subject to be studied that are relevant to the topic. The results of the research show the implementation of UPT KB Tangerang City is not yet optimal, both in terms of the synergy between agencies in the Tangerang City government and the UPT itself in implementing the E-Government system which is still lacking, and the low level of understanding and socialization of employees in implementing it. E-Government service system. To improve e-government management, it is required to integrate information systems for e-government management sequentially to improve public service performance, and increase human resources who are skilled in information technology, the implementation of E-Government at UPT KB can run more optimally and provide greater benefits for the community
Pengaruh Teori Kewirausahaan Terhadap Keberhasilan Usaha di Era Digital Dalam Novel #GIRLBOSS Karya Sophia Amoruso
Get PDFThe millennial generation is a generation that has creative ideas or innovations. As a business person or entrepreneur, a person must have knowledge and skills in entrepreneurship, especially in the digital era like now. This research was conducted with the aim of finding out and revealing what abilities or theories are used by millennial generation business actors in New York City. The literary work used as a source of research data is the novel entitled #GIRLBOSS by Sophia Amoruso. This research is a type of qualitative descriptive research using the heruistic method, namely reading thoroughly and the hermeneutic method, namely the study of text interpretation or the process of interpreting text. The results of this research are that there are 3 theories of entrepreneurship which include economic theory (taking advantage of opportunities that can create innovation), psychological theory (what underlies business) and behavioral theory (skills in managing and advancing business)
Strategi Peningkatan Loyalitas Anggota KUD: Perspektif Harga, Keragaman Produk, dan Faktor Budaya
Get PDFThe purpose of this observation is to invite factors that are influenced by loyalty. Literature Survey Marketing management. The method of writing this research paper is quantitative method and the research sample is residents around Pujon District, Malang Regency. Organizational culture affects management loyalty. Basically, this cooperative aims to improve the management of members and society as a whole. Although cooperatives do not prioritize profits, cooperative efforts can maintain their survival and increase their business continuity. The first goal of the establishment of cooperatives is to motivate the national economy to ensure the welfare of its members and has expanded the establishment of cooperatives to date. To help its members, cooperatives must improve their operations. This study also uses a questionnaire method that must be filled in at least 100 respondents of KUD members. The form must be filled in on the website that has been done by the cooperative on behalf of the village unit cooperative
ANALISIS LAPORAN KEUANGAN SEBAGAI ALAT DALAM MELIHAT KINERJA KEUANGAN PERUSAHAAN PADA PT CAHAYAPUTRA ASA KERAMIK TBK PERIODE 2017-2021
Get PDFIndustri keramik merupakan sebuah usaha yang dilakukan melalui pembuatan keramik dari tanah liat yang kemudian dibentuk, dikeringkan, dibakar, kemudian pengglasiran. PT. Cahayaputra Asa Keramik, Tbk (Kaisar Ceramics) merupakan salah satu usaha yang bergerak di bidang industri keramik dengan menghasilkan bahan – bahan bangunan yang berlokasi di Karawang, Jawa Barat. Teknik deskriptif kuantitatif digunakan pada penelitian ini, dengan data sekunder Laporan Keuangan dari PT. Cahayaputra Asa Keramik Tbk Periode 2017-2021. Diperoleh rasio lancar tahun 2017 bernilai 132%, 2018 bernilai 502%, 2019 bernilai 385%, 2020 bernilai 121%, 2021 bernilai 90%. Sedangkan rasio cepat 2017 bernilai 57%, 2018 bernilai 309%, 2019 bernilai 201%, 2020 bernilai 74%, 2021 bernilai 47%. ROI 2017 bernilai 0,5%, 2018 bernilai 8%, 2019 bernilai 0,2%, 2020 bernilai 1% dan 2021 bernilai 3%. Sedangkan ROE 2017 bernilai 1,2%, 2018 bernilai 12,7%, 2019 bernilai 0,4%, 2020 bernilai 1,6%, dan 2021 bernilai 6,2%
Korelasi Event Tanggal Kembar Terhadap Daya Minat Beli Masyarakat di Shopee
Get PDFTeknologi menjadi bukti kemajuan zaman yang pada hakikatnya diciptakan guna mempermudah aktivitas manusia. Salah satu aktivitas manusia yang biasa dilakukan adalah berbelanja. Aktivitas belanja ini dilakukan untuk menunjang kebutuhan hidupnya. Melihat adanya hal tersebut kini mulai banyak muncul inovasi pada bidang ini yang bertransformasi beralih menjadi versi digital atau dikenal sebagai e-commerce. Dari banyaknya e-commerce yang ada di Indonesia shopee menjadi salah satu e-commerce yang banyak peminatnya, dengan demikian tujuan dari penelitian yang berjudul “Korelasi Event Tanggal Kembar Terhadap Daya Minat Beli Masyarakat di Shopee” adalah untuk mengetahui ada tidaknya hubungan antara program tanggal kembar yang diadakan shopee terhadap daya minat beli masyarakat. Dalam eksekusinya metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan instrumen yang digunakan berupa kuesioner model skala likert. Kuesioner yang berisi pertanyaan ditujukan untuk seluruh masyarakat yang aktif bertransaksi menggunakan shopee. Dari penyebaran pertanyaan kuesioner didapat 31 responden sebagai populasi dengan uji sampel yang kami lakukan untuk menganalisis data menggunakan SPSS. Berdasarkan pengolahan dan analisis data yang dilakukan hasilnya menunjukan bahwa nilai signifikansi sebesar 0.012, dimana nilai signifikansi ini lebih kecil dari 0.05 yang digunakan sebagai indikator dalam penggunaan software SPSS sehingga ditemukan adanya korelasi antara variabel event tanggal kembar terhadap variabel daya minat beli masyarakat. Dalam proses pengolahan dan analisis data didapat juga hasil nilai pearson correlation sebesar 0.446 yang artinya memiliki korelasi dengan derajat hubungan korelasi sedang dan bentuk hubungan kedua variabelnya adalah positif, yang artinya semakin sering diadakannya event tersebut berbanding lurus dengan minat beli masyarakat
Pemanfaatan Media Sosial Bagi Volume Penjualan Produk Skincare Dan Kosmetik Derr Cosmetics
Get PDFTechnology that is increasingly becoming more developed and advanced makes people's activities easier. Internet technology that is increasingly sophisticated gives birth to social media that at this time cannot be separated from our lives. Social media has a positive impact on society, especially for those who have businesses. Social media is currently widely used by business people to market the products they sell. Derr Cosmetics is one of the sales businesses in the field of skincare and cosmetics located in Palangka Raya, Central Kalimantan which participates in utilizing social media to market its products. By utilizing social media in marketing its products, Derr Cosmetics managed to increase its sales volume to be larger and have many customers
PENGARUH PEMANFAATAN APLIKASI SHOPEE DALAM MENINGKATKAN PENJUALAN HYUNBINA COLLECTION
Get PDFIndonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection"
URGENSI PEMANFAATAN E-MARKETING PADA KEBERLANGSUNGAN UMKM DI KOTA MEDAN
Get PDFPenelitian ini dilakukan dengan tujuan mengetahui bagaimana urgensi pemanfaatan e-marketing pada keberlangsungan UMKM di Kota Medan yang dilakukan dengan metode penelitian kualitatif fenomenologi yaitu dengan menggunakan fenomena yang terjadi di kesadaran peneliti yang kemudian dipaparkan dengan nyata. Kemajuan telekomunikasi telah membuat hubungan manusia dalam hal komunikasi tidak terbatas dan tanpa hambatan, terutama jarak. Internet merupakan salah satu kemajuan teknologi komunikasi yang berkembang pesat. Keberlangsungan hidup UMKM tergantung kepada kepekaan UMKM tersebut akan fenomena yang sedang terjadi. Hasil penelitian yaitu beberapa cara yang dilakukan oleh pihak UMKM di Kota Medan untuk keberlangsungan usahanya, yaitu dengan cara melakukan pendaftaran bisnis, melakukan promosi, dan berinteraksi dengan baik kepada konsumen. Kemudian, cara yang dilakukan oleh UMKM di Kota Medan dalam melakukan pemanfaatan e-marketing untuk keberlangsungan bisnis dilakukan dengan penjualan produk secara offline dan online, melakukan promosi produk secara digital serta mengikuti hal yang sedang trend di masyarakat
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions
Get PDFThe purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform