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Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Get PDFThe cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime product
Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen
Get PDFST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05
Peran Staf Tata Usaha dalam Pengelolaan Arsip di SMA Swasta Dharma Bhakti Siborongborong
Get PDFThe purpose of this research is to understand the realization of archive management, the role of administrative staff in archive management, and the obstacles faced by administrative staff in archive management at SMA Swasta Dharma Bhakti Siborongborong, as well as the solutions provided. The approach used in this research is a descriptive approach with qualitative methods. Data can be obtained through observation, interviews, and documentation. Data analysis is carried out using data reduction techniques, data presentation, and conclusion drawing. The results of this research describe: (1) The realization of archive management includes the functions of planning, organizing, implementing, and supervising the administrative staff in archive management. (2) The role of administrative staff in serving and providing the necessary information to both internal and external parties of the school. (3) The obstacles faced by administrative staff in archive management include the lack of meticulousness of the administrative staff and the minimal archiving facilities. Therefore, the solution to improve archive management is to add archiving equipment in the administration office such as cabinets, archive racks, and folder maps, and the administrative staff should be more meticulous in storing documents
Implementasi Pembelajaran Tahfiz dalam Mengembangakan Kongnitif pada Anak 5-6 Tahun di RA Al-Fajar Medan Denai
Get PDFIn accordance with the formulation of the problem, this study aims to determine: 1) the implementation of tahfidz learning in developing cognitive in children aged 5-6 years at RA Al-Fajar Medan Denai. 2) Supporting and inhibiting factors in the implementation of tahfidz learning in developing cognitive in children aged 5-6 years at RA Al-Fajar Medan Denai This study uses a qualitative research method involving 2 teachers in group B and the principal, data collected through observation and interviews. The results of this study indicate that: 1) The implementation of tahfidz learning in improving the cognitive development of children aged 5-6 years at RA Al-Fajar Medan Denai is carried out by designing a clear learning curriculum and integrating tahfidz learning in it, introducing basic concepts of the Qur'an in a gradual and interesting manner, choosing the right learning method according to learning objectives, providing regular and structured memorization exercises, and providing positive feedback and reinforcement to children when they succeed in memorizing verses. 2) Supporting and inhibiting factors in the implementation of tahfidz learning in developing cognitive in children aged 5-6 years at RA Al-Fajar Medan Denai, namely the supporting factors are support from school management, teacher competence in learning, cooperation between teachers and parents, a conducive environment. While the inhibiting factors are the limited learning time available at school, the diverse initial abilities of children, lack of monitoring and evaluation of children's tahfidz learning
Efektivitas Konsumsi Ubi Jalar Rebus dan Jus Pisang dalam Mengontrol Hipertensi pada Ibu Hamil di Puskesmas Bojonggede Tahun 2024
Get PDFHypertension in pregnant women is a health issue that needs to be properly addressed to prevent complications. This study aims to compare the effectiveness of consuming boiled sweet potatoes and banana juice in controlling hypertension in pregnant women at Bojonggede Health Center in 2024. The method used was a case study. Respondent 1 was given 300 grams of boiled sweet potatoes and 10 mg of nifedipine for seven days, while Respondent 2 was given 200 ml of banana juice and 10 mg of nifedipine with the same procedure. Blood pressure measurements were taken on the first and seventh days. The results showed that in the boiled sweet potato respondent, blood pressure decreased from 150/100 mmHg to 140/100 mmHg, while in the banana juice respondent, the reduction was more significant, from 150/100 mmHg to 130/90 mmHg. These findings indicate that banana juice is more effective in reducing blood pressure in hypertensive pregnant women compared to boiled sweet potatoes, making it a potential alternative in hypertension management
Model Multivariate Adaptive Regression Spline (MARS) Pada Persamaan Regresi Nonparametrik: Studi Kasus: Pertumbuhan Ekonomi di Sumatera Utara
Get PDFEconomic growth is one of the benchmarks for the success of development or increasing welfare in the government of a region in the economic sector as measured by the Gross Regional Domestic Product (GRDP). It has time series data that often fluctuates so that the appropriate method is nonparametric regression. This study also aims to determine the most influential factors for economic growth in North Sumatra in 2019-2021 using the MARS model, using secondary data published by BPS for 2019-2021. The MARS model is obtained by obtaining a combination of BF, MI, and MO values that have a minimum Generalized Cross Validation (GCV) value. The results of this study indicate that the best MARS model is a combination of BF=28, MI=1, and MO=1 with a GCV value of 8.42E+06. Therefore there are five of the seven variables that have a significant effect on economic growth in North Sumatra, namely population (X_7 ) with an interest rate of 100%, domestic investment (X_5) of 76.86%, local revenue (X_1) of 31.14%, allocated funds special (X_3) of 28.89%, general allocation funds (X_2) of 23.14%
Sosialisasi Kewirausahaan Guna Memotivasi Siwa Siswi Untuk Berwirausaha Serta Mempelajari Kegiatan Administrasi
Get PDFThe Surabaya Mengajar Program is designed to improve students reading, writing and arimathic skills. This program prepare students to face future challenges and become effective leaders. This program involes student from various universities in Surabaya. Before the program start, students and supervisors coordinate/brief. They visit, namely to take part in the Surabaya Mengajar Program. After observations on September 4 2023, the Surabaya Mengajar Program activities were immediately carried out te next day, namely on September 5 2023. One of the benefits of participacing in this program is that student get the opportunity to communicate and interact with many people, as well as knowing the latest learning and teaching systems in the Merdeka Curriculum. Student also gain insight into office administration at SDN Kendangsari IV/279 Surabaya. The Surabaya Mengajar 4 program aims to improve student literacy and numeracy in schools. This program also provide many benefit for student who take part in this program. Students get the opportunity to learn and develop their skills in their skills in their field. Students also have to the oppurtinity to collaborate with teachers at schools and improve the quality of education at school
Pengaruh Kualitas Website, Variasi Produk, Dan Persepsi Harga, Terhadap Minat Beli Konsumen Pada Marketplace Bukalapak : (Studi Pada Pengguna Bukalapak Di Kabupaten Demak)
Get PDFPenelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen
Perbedaan Orientasi Pendidikan Islam Dengan Pendidikan Non-Islam
Get PDFFirst of all, let's understand between Islamic education and non-Islamic education. The orientation of Islamic education is when the education system is based on the values, teachings and principles of the Islamic religion, while non-Islamic education refers to an education system that is not based on a particular religion. The problem that arises is when there is an imbalance between these two orientations. Some people argue that the orientation of Islamic education can ignore important aspects of non-Islamic education such as science, technology, arts and culture. On the other hand, there are those who argue that non-Islamic education can ignore the values and religious principles that are important for the majority of Muslims
How Is The National Banking Marketing Strategy Based On Technology
Get PDFThis research explains a phenomenon of how national banking marketing strategies are technology-based. This research uses an exploratory qualitative method with a literature study approach which tries to produce information and knowledge in a field that was previously under-researched. The research results show that national banking marketing strategies developed in accordance with advances in technology during that time. Current technological developments have brought about fundamental changes in national banking, such as the presence of branchless banking and digital banking based on internet technology. The next development will change banking marketing strategies starting the marketing 5.0 era based on humanity and technology. It is hoped that the results of this research will be useful for the world of banking and science in the future