PUSAT RISET DAN INOVASI NASIONAL
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Analisis Tindak Tutur Lokusi pada Konten Review Handphone dalam Kanal YouTube GadgetIn
Get PDFThis article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin". Locutionary speech acts are an important aspect in language and communication analysis. Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews. This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel. Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video. The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content. Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others. Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences. The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review. This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform. The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.  
Profil Motivasi Kerja Terhadap Pedagang Kaki Lima (UMKM) Di Kota Surakarta
Get PDFMotivation is the drive in life to achieve one of the motivations in one's life, namely work motivation. This study aims to analyze how much motivation traders have and analyze the influence of motivation on the performance of several traders in Surakarta City. The data collection method used in this study was with field interviews sourced from 7 traders in Surakarta City as a sample. The results of respondents' research were defined based on gender, age, length of business, turnover per day and motivation in trading. There is a picture of the motivation of traders in the high category. Based on the results of interviews, it can be seen that the 7 speakers consisted of 4 men and 3 women. On average, 7 interviewees have been trading for more than a year. Some traders settle in place, some go around. Various work motivations include meeting daily food needs, family needs, the desire to succeed, personal goals that want to be implemented immediately. So with some of these motivations, traders are enthusiastic about working their days
Self Love Pada Remaja SMA
Get PDFIn the era of digitalization like this, and in the realm of the process of finding the identity of a teenager, it is very easy for teenagers to be affected by many good and bad things by the surrounding environment. The problem that is often faced by teenagers is mental health where there are many causes and consequences that can trigger this to happen. Because of this problem, teenagers lack an understanding of self-love or love themselves. Self love has the meaning of a feeling where we feel confident and proud of our own abilities without attaching importance to the opinions of others by involving aspects of self-awareness, self-confidence, and caring for ourselves. Looking at the reality, this article uses qualitative methods and literature studies in answering these problems. In the interview that we have conducted to 7 existing resource persons and contain active high school teenagers based in the city of Surakarta. With the hope that the interview that has been done can help some and even all speakers about the importance of 'self love' for themselves. With the results we get in several existing aspects such as self awareness, self care, self esteem and in the 7th self worth aspect, the informant has a fairly good and high percentage. Even though in the aspect of self esteem at the same time it is still wrapped in a sense of insecurity
Visual Brand Architecture WB Kitchen
Get PDFWB Kitchen is a culinary business located in Batusangkar, West Sumatra. WB Kitchen has 3 subsidiaries, namely WB Cake, WB Rendang, and WB Catering.WB itself is taken from the initials of Mrs. Rahmiwati Bur's nickname, namely "Wati Bur" as the owner. WB kitchen and other subsidiaries still do not have an optimal logo or visual identity, making it difficult to be remembered and recognized by the target audience. This design uses the Design Thinking method with an approach through empathy as the first step, then supported by the SWOT analysis method, namely, Strenght, Weakness, Opportunity and threath. The design of visual brand architecture is done to optimize and give characteristics to WB Kitchen. Therefore, a visual identity guid line book was made as the main media and supported by other supporting media such as Greeting Cards, Aprons, Posters, Chef Shirts, Polo Shirts, Cake Packaging and so on.
 
Pengembangan Objek Wisata Tongkonan Karuaya Di Lembang Tumbang Datu Kecamatan Sangalla’ Utara
Get PDFTourism villages have become a major concern in efforts to develop local economies and preserve culture in many regions. Tongkonan Karuaya is one of the tourist attractions in Lembang Tumbang Datu. Visitors can use this area to get to know the typical Toraja customs and culture. This article aims to analyze the development of the Karuaya tourist attraction as a potential tourist destination to support the local economy. The research method used is a qualitative approach by collecting data through interviews, field observations and analysis of related documents. The research results show that the Karuaya tourist attraction has a variety of attractions and cultural heritage. However, challenges such as limited facilities, lack of promotion and the need for infrastructure improvements still need to be addressed. This research underlines the importance of collaboration between local communities and the private sector to optimize the potential of the Karuaya tourist attraction as a sustainable economic resource and utilizing technology such as social media can be an effective tool for introduce the Tongkonan Karuaya tourist attraction to a wide audience, increase its attractiveness, and improve
Pembuatan Pupuk Organik Cair Bonggol Pisang Untuk Mendukung Sistem Pertanian Organik Di Lembang Burasia, Kecamatan Bittuang, Kabupaten Tana Toraja
Get PDFOrganic Waste Management and its utilization. The aim of organic waste management and the use of banana hump liquid organic fertilizer is to reduce agricultural waste and increase its benefits in the agricultural cycle for the community in Lembang Burasia. With this program, the community can find out how to make liquid organic fertilizer by utilizing waste and materials found around the community. These activities include (1) socializing the use of banana weevils to become POC; (2) Training on how to make POC from banana tubers; (3) making banana tubers into POC; (4) application of the use of banana weevils as POC. This activity can run well in accordance with the planning and objectives of the activity. The implementation of this activity received support from both the head of Lembang and local residents, which was indicated by their involvement in implementing the activity. The results of this activity have also provided special skills for local residents who have been directly involved in the process of making banana weevil POC
Edukasi Penerapan Perilaku Hidup Bersih Dan Sehat Di Rw 08 Desa Sirnagalih
Get PDFPHBS is all health behavior carried out with awarness so that family members help themselves in the field of health and play an active role in health activities in the community. But currently there are still many. who are attacked by disease, as a result of not implementing clean and healthy living habits in the household. The aim of the research is to determine the level of knowledge of the community regarding Clean and Healthy Living Behavior. This research is an analytical observational study with a cross-sectional design and was carried out by 5 students at RW08, Sirnagalih Village, Taman Sari District, bogor regency in 2024. The method was carried out in this community service is by means of counseling because in our opinion this method is very effective in being used as a tool for the community regarding clean and healthy living behavior. The researchers observed that the community already has good knowledge regarding clean and healthy living behavior, but before providing
Pengaruh Tingkat Pendidikan, Disiplin Kerja, Dan Kepemimpinan Terhadap Kinerja Pegawai Kantor Desa Jaya Bakti
Get PDFThis research aims to examine the influence of education level, work discipline and leadership on Jaya Bakti Village employees. The population in this research is Jaya Bakti village employees. The sampling technique used in this research was a total of 50 employee data samples. The analysis method uses multiple linear regression methods. The test results proved that the variables Educational Level (X1), Work Discipline (X2), Leadership (X3), and Employee Performance had a significant simultaneous effect with the results of multiple linear analysis and the F test. The calculation results were obtained from F-count > from F- table (173.138 > 2.80), while the significant partial effect via the t test was obtained from the t-calculated value on the Education Level variable (X1) of 4.970, the t-calculated value on the Work Discipline variable (X2) was 6.243 t-calculated value The Leadership variable is 2.677 and is greater than the t-table of 2.012. The research results show that the level of education, work discipline and leadership simultaneously have a positive and significant effect on the performance of Jaya Bakti village employees
Pengaruh Brand Ambassador dan Flash Sale Terhadap Impulse Buying Consumer di Marketplace Shopee Pada Generasi Z
Get PDFThis study aims to examine the effect of Brand Ambassadors and Flash Sale on Impulse Buying in the Shopee marketplace. The sampling technique in this study is Generation Z who uses the Shopee application. The instrument for collecting data in this study was a questionnaire with 120 respondents. In this study using multiple linear regression analysis using SPSS 26 software. The results of this study indicate that the Brand Ambassador (X1) and Flash Sale (X2) variables have a significant positive effect on Impulse Buying in the Shopee marketplace. In the coefficient of determination, the brand ambassador and flash sale variables have an effect of 36.4% on impulse buying consumers and the remaining 63.6% is influenced by other variables outside this study
Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib
Get PDFThe background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand ambassadors have no influence on investment interest, brand awareness has no influence on investment interest, and brand image has an influence on investment interest