Rumah Jurnal Universitas Majalengka
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Peran Media Sosial dalam Membangun Brand Awareness dan Promosi Pemasaran @Heylocal.Id
No full textPerkembangan teknologi digital telah mengakibatkan perubahan besar dalam dunia marketing, khususnya dengan pemanfaatan media sosial sebagai alat promosi yang efisien. Tujuan dari penelitian ini adalah untuk menganalisis cara akun Instagram @Heylocal. Id menggunakan media sosial dalam strategi pemasaran mereka. Penelitian ini menerapkan pendekatan deskriptif kualitatif dengan metode studi kasus. Data utama dikumpulkan melalui wawancara mendalam bersama pengelola akun @Heylocal. Id, sedangkan data pendukung diperoleh dari observasi aktivitas media sosial dan dokumentasi yang ada. Temuan penelitian mengindikasikan bahwa @Heylocal. Id secara strategis memanfaatkan media sosial Instagram untuk meningkatkan pengenalan merek, menjangkau khalayak yang lebih luas, serta membangun interaksi dan loyalitas dari pelanggan. Strategi yang diterapkan mencakup pembuatan konten yang kreatif dan relevan, penggunaan fitur-fitur Instagram seperti story, reels, dan siaran langsung, serta kerjasama dengan influencer lokal. Kesimpulan dari studi ini menegaskan bahwa media sosial merupakan alat yang sangat penting dalam strategi pemasaran masa kini yang dapat meningkatkan efektivitas promosi, terutama bagi merek lokal yang ingin berkembang di pasar digital
Strategi Komunikasi Jasa Raharja Dalam Sosialisasi Program Jr Mengajar Di Stikes Tengku Maharatu
No full textTingginya angka kecelakaan lalu lintas di kalangan generasi muda, khususnya pelajar dan mahasiswa, mendorong PT Jasa Raharja sebagai bagian dari BUMN untuk melaksanakan program edukatif JR Mengajar sebagai bagian dari Tanggung Jawab Sosial dan Lingkungan (TJSL). Program ini tidak hanya bertujuan untuk meningkatkan kesadaran keselamatan berkendara, tetapi juga mengembangkan soft skill mahasiswa. Penelitian ini bertujuan untuk menganalisis strategi komunikasi PT Jasa Raharja Riau dalam mensosialisasikan program JR Mengajar di STIKes Tengku Maharatu. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam kepada enam informan yang dipilih secara purposive. Analisis data menggunakan model interaktif Miles dan Huberman, serta pemeriksaan keabsahan data dilakukan dengan triangulasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang digunakan mencakup pemilihan komunikator yang memiliki kredibilitas, daya tarik, dan otoritas, serta relevan dengan materi yang disampaikan. Khalayak sasaran yaitu mahasiswa ditentukan melalui kerja sama institusional dengan pihak kampus. Penyusunan pesan dilakukan secara adaptif dengan kebutuhan dan karakteristik audiens. Saluran komunikasi yang digunakan adalah tatap muka secara langsung melalui metode interaktif. Respon audiens dikelola melalui sesi diskusi yang terbuka. Kesimpulan dari penelitian ini menunjukkan bahwa strategi komunikasi yang terstruktur dan sesuai dengan konteks audiens mampu meningkatkan efektivitas penyampaian pesan program. Disarankan agar program serupa memperhatikan kesesuaian komunikator dan metode penyampaian untuk mencapai tujuan yang optimal
Pemanfaatan Instagram @btn_tessonilo Sebagai Media Promosi Wisata Alam Taman Nasional Tesso Nilo Di Kabupaten Pelalawan
No full textMedia sosial memungkinkan komunikasi dua arah yang cepat dan luas, termasuk dalam promosi pariwisata. Salah satu contohnya adalah Taman Nasional Tesso Nilo (TNTN) yang memiliki keunikan ekosistem dan potensi wisata alam berbasis konservasi. Penelitian ini bertujuan untuk menganalisis pemanfaatan Instagram @btn_tessonilo sebagai media promosi melalui perspektif komunikasi digital dengan teori The Circular Model of SOME (Share, Optimize, Manage, Engage). Metode penelitian yang digunakan adalah kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pada tahap share, pemanfaatan tampak dari pemilihan Instagram sebagai media utama yang sesuai dengan karakter audiens, pembuatan konten visual menarik, penggunaan caption interaktif, call to action, respon yang ramah, melakukan repost story, serta penyampaian informasi yang transparan dan diverifikasi. Pada tahap optimize, strategi diwujudkan dengan mendengarkan masukan audiens, memantau performa konten, serta menjalin komunikasi autentik melalui balasan komentar yang ramah dan penggunaan emoji. Pada tahap manage, pengelolaan dilakukan dengan monitoring manual dan insight, interaksi real-time melalui balasan komentar, direct messege dan live instagram, namun live belum optimal, serta respons cepat terhadap pertanyaan teknis. Sedangkan tahap engage terlihat dari pemahaman audiens melalui data insight, pemanfaatan konten reels dengan tren visual dan musik, penggunaan hashtag, call to action, serta iklan berbayar, namun kerja sama dengan influencer masih belum optimal
Community Literacy Ecosystem to Enhance Elementary Students’ Reading Comprehension
No full textThis study explores the contribution of a community-based literacy ecosystem to improving elementary students’ reading comprehension skills. The research was inspired by the continuing decline in national literacy scores and the limited participation of parents and local communities in supporting children’s reading development. School-based literacy activities are often routine and lack integration with home and community engagement. A quantitative approach with a causal-comparative design was employed. The participants were third- and fifth-grade students of SD Negeri Jejeg 01, Bumijawa District, Tegal Regency. Data were gathered using reading comprehension tests and parental support questionnaires. The data were analyzed using difference tests and moderated regression models to determine the moderating effect of parental involvement on the relationship between community literacy programs and reading comprehension. The findings reveal that participation in community literacy initiatives significantly enhances students’ understanding of reading materials. Furthermore, parental support strengthens the influence of community participation on children’s reading comprehension performance. This study underscores the importance of establishing collaboration among schools, families, and local communities to build a sustainable and meaningful literacy culture for young learners
The influence of the PBL model with digital comic media on the critical thinking skills and learning outcomes of IPAS in elementary school students: Indonesia, Inggris
No full textThe low PISA 2022 score, which is below the standard, indicates that Indonesia's critical thinking skills are still low. Critical thinking skills are important because they can be applied in everyday life. This is also important in learning related to daily life, such as Natural Sciences and Social Sciences (IPAS), which are interdisciplinary in nature. Therefore, this study aims to examine the effect of the problem-based learning (PBL) model assisted by digital comic media on critical thinking skills and learning outcomes of students in elementary schools. This study used a quasi-experimental method with a posttest-only control group design using a population of all fourth-grade students in School Cluster 1, Pasrujambe District, Lumajang Regency, with a research sample of 50 fourth-grade students of SDN Pasrujambe 01. Class IVA served as the control group and Class IVB served as the experimental group, with 25 students in each class. The data were analyzed using an Independent Sample t-test with the analysis results showing a significance value (sig. 2-tailed) for critical thinking skills of 0.009 and for learning outcomes of 0.001 (both less than 0.05). These results indicate significant results between the control group and the experimental group in critical thinking skills and science learning outcomes. Thus, it can be concluded that the PBL model assisted by digital comic media has a significant influence on students' critical thinking skills and science learning outcomes
The Influence of the Traditional Game Kopral on the Shooting Skills of Elementary School Students
No full textTraditional games are forms of physical activity that can be utilized in physical education to develop students’ fundamental motor skills, such as kicking or shooting abilities in football. This study aims to examine the effect of the traditional game Kopral on shooting skills in football learning among sixth-grade students at SDN Gayam 1. The research problem originated from the students’ low accuracy in performing shooting techniques. This research applied a quantitative approach with a single-group pretest–posttest experimental design. The study involved the entire population of 20 students, employing total sampling, and the research instrument was a test measuring ball-kicking accuracy. The treatment was conducted over 12 sessions through the application of the Kopral traditional game, which trains leg muscle strength, balance, and movement coordination. The analysis results showed an increase in the average shooting score from 22.15 in the pretest to 26.40 in the posttest, indicating a 19% improvement. Analysis of normality confirmed that the data were normally distributed, and the Paired Sample t-Test produced a 2-tailed Sig. value of less than 0.05, suggesting a significant difference between the pretest and posttest outcomes. These findings demonstrate that the Kopral traditional game is effective in improving students’ ball-kicking (shooting) skills. Therefore, physical education teachers are encouraged to utilize traditional games as engaging, contextual learning alternatives rooted in local cultural values
Implementatıon Of Thengul Dance In Class Iv Scıence Learnıng To Improve Socıal Skılls In Elementary Schools
No full textThis study aims to describe the implementation of Thengul Dance in Natural and Social Sciences (IPAS) learning with the theme of Indonesian Cultural Wealth at Sumberjokidul Elementary School, Bojonegoro Regency, and to analyze its influence on improving social skills. The research method used is descriptive qualitative with data collection techniques through observation and documentation. The research subjects included fourth grade students. The results of the study indicate that the contextual application of Thengul Dance in IPAS learning is able to improve social skills. In addition, this activity also contributes to the achievement of Sustainable Development Goals (SDGs), especially SDG 4 (Quality Education) and SDG 11 (Sustainable Cities and Communities), by fostering awareness of cultural preservation from an early age. Thus, the implementation of Thengul Dance can be an effective strategy in integrating traditional arts and character education into contextual-based IPAS learning in elementary schools
Improving Students Multiplication Operation Learning Outcomes Through the Use of PhET Interactive Simulation Media
No full textThis research employs a quasi-experimental design to examine how effective PhET Interactive Simulations are in improving third-grade elementary students’ learning outcomes in multiplication operations. The research design used is a pretest-posttest control group design. The research subjects consisted of 64 third-grade students of State Elementary School x Bandung Regency, which were divided into two groups, namely the experimental group (using PhET Interactive Simulations media) and the control group (using conventional methods). Data were collected through learning outcome tests. The hypothesis in this study is H0, namely there is no difference in the average between the learning outcomes of the pretest and posttest, which means there is no effect of the use of Phet Interactive Simulation in improving student learning outcomes and Ha, namely there is a difference in the average between the learning outcomes of the pretest and posttest, which means there is an effect of the use of Phet Interactive Simulation in improving student learning outcomes. Data analysis was carried out quantitatively using descriptive analysis, normality tests, paired sample t-tests. The research findings showed that there was a significant difference between the learning outcomes of the experimental group and the control group. After calculations using SPSS, the Sig. (2-tailed) value was obtained at 0.00 <0.05. The results of the paired sample t-test and the known hypothesis indicate that H0 is rejected and Ha is accepted. Based on these results, it can be concluded that there is a significant effect of the PhET Interactive Simulation media before and after the implementation (posttest) in improving students' mathematics learning outcomes
Inovasi Pelayanan Adminduk Melalui Program Premen Kula (Perekaman KTP-el Untuk Pemula) Di Dinas Kependudukan Dan Pencatatan Sipil Kota Serang
No full textArtikel ini menjelaskan Program Premen Kula sebagai inovasi layanan publik dalam layanan administrasi kependudukan di Dinas Kependudukan dan pencatatan Sipil Kota Serang. Artikel ini juga membahas bagaimana program Premen Kula berfungsi sebagai layanan seluler perekaman KTP-el bagi pendaftar pertama, khususnya siswa SMA usia 16–17 tahun. Tujuan penelitian ini adalah untuk mengetahui inovasi layanan administrasi kependudukan melalui program Peremenkula (perekaman e-KTP untuk pemula) di Dinas Kependudukan dan Pencatatan Sipil Kota Serang. Teori yang digunakan dalam penelitian ini adalah teori atribut inovasi Everett Rogers yang terdiri dari lima indikator: keunggulan relatif, kompatibilitas, kompleksitas, kemampuan diuji coba, dan kemampuan diamati. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan petugas Disdukcapil dan perwakilan sekolah. Hasil penelitian ini menunjukkan bahwa program Premen Kula telah memberikan manfaat yang signifikan, terutama dari segi efisiensi dan aksesibilitas bagi siswa yang dapat merekam data KTP-el tanpa harus meninggalkan sekolah atau mengeluarkan biaya tambahan. Inovasi ini sejalan dengan kebutuhan masyarakat dan prinsip tata kelola pemerintahan yang baik. Namun, implementasinya masih menghadapi beberapa kendala, seperti keterbatasan peralatan perekaman, koneksi internet yang tidak stabil, dan sosialisasi yang kurang terstruktur kepada kelompok sasaran
THE THINKING PROCESS OF VISUALLY IMPAIRED STUDENTS IN SOLVING GEOMETRY PROBLEMS
Get PDFA person carries out the thinking process of remembering knowledge stored in memory to be used in the future in receiving information, processing, and concluding something. In students with intellectual disabilities, the thinking process in solving geometry problems requires more guidance than regular students. The study aims to determine the thinking process of students with intellectual disabilities when solving geometry problems. The research uses a qualitative approach because the data produced is presented in a descriptive form. The research was conducted at S.L.B. (Special School) Kota Langsa. The subjects in the study were class X students with intellectual disabilities at S.L.B. Negeri Kota Langsa, as many as two students. Data collection techniques and research instruments used are tests and interviews. The data analysis in research consists of data reduction, data presentation, and conclusions. The results showed that (1) the thinking process of DZP and MR students in question number one was already at the assimilation stage (2) the thinking process of DZP and MR students in question number two was already at the accommodation stage, and (3) at this stage the thinking process of DZP and MR students in question number three was still at the disequilibrium stage