Publikationsserver der Fachhochschule des BFI Wien
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Die Herausforderungen der Selbstständigkeit im Jahr 2024 im Bereich der Gastronomie am Beispiel der Kaffeehausbranche, durch den Vergleich der Gastronomien der Inneren Stadt Wiens mit denen des 10. Wiener Gemeindebezirks
No full textThis master´s thesis examines the challenges and developments of entrepreneurship in the gastronomy sector, focusing specifically on Vienna´s coffeehouse culture. The study analyzes the distinct conditions and dynamics in two Viennese ditricts - the Inner City and the 10th district (Favoriten). The aim is to understand the differning economic, cultural and technological problems faced by coffeehouse operators and to identify strategic solutions.
The Inner City represents an environment, which is characterized by historical buildings and tourism, whereas Favoriten is characterized by multicultural influences and a broader socioeconomic spectrum. Key topics of the analysis include the impact of staff shortages, rising inflation, increasing energy prices and the influence of technological innovations, such as digital payment. Furthermore, the significance of small and medium-sized enterprises (SMEs) in the gastronomy sector is explored.
The study combines theoretical analysis with the empirical data collected through quantitative surveys of gastronomy operators. This methodological approach provides well-founded insights into the economic and social conditions of the coffeehouse sector and highlights regional differences between the two districts. The findings offer valuable guidance for prospective entrepreneurs and existing operators in adapting their business strategies to current challenges. Additionally, the research contributes to the academic discourse on the future of the gastronomy sector and Vienna´s coffeehouse culture.
This thesis not only underscores the importance of the coffeehouse culture to Austrian identity but also provides practical insights to support the gastronomy industry in navigating a rapidly evolving market enviroment.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Impact of economic cycles on corporate bond credit spreads and trading strategies in the EU
No full textThis study employs a quantitative methodology to systematically analyze the behavior of European corporate bond credit spreads across various defined economic environments. The primary focus is on understanding the dynamics of credit spreads—defined as the di!erence between the yield of risk-free bonds and that of corporate bonds, with a particular emphasis on the default risk component relative to macroeconomic conditions, specifically changes in GDP growth and CPI inflation. The study considers the following scenarios: rising GDP with rising CPI, falling GDP with falling CPI, and falling GDP with rising CPI. Di!erent time series models are applied to define and analyze these scenarios. Multiple linear regressions and correlation analyses are conducted to quantitatively assess the relationships between smoothed macroeconomic indicators (GDP, CPI) and credit spread movements. The results aim to enhance the understanding of the behavior of di!erent credit spread components during distinct economic phases. The core of the thesis is the empirical analysis of European corporate bond credit spreads across varying economic scenarios, as well as the implications for portfolio management strategies.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Integrating environmental sustainability into portfolio management : an analysis of EU Emission Allowances as an asset class under the Modern Portfolio Theory framework
No full textThis thesis analyzes the integration of environmental sustainability into portfolio management by including European Union Emission Allowances as a financial asset. The framework of Modern Portfolio Theory according to Markowitz is applied to determine the risk-return characteristics of those EU Emission Allowances and to assess their potential diversification benefits. Firstly, the EU Emission Allowances are defined as an asset class using the classification by Greer. Afterwards their performance is evaluated through empirical analysis. The analysis is based on historical price data from 2010 to 2023, focusing on three different time periods. Two optimized portfolios were constructed. Firstly, the Global Minimum Variance Portfolio and secondly the Maximum Sharpe Ratio Portfolio for each of the three time periods. Those portfolios were then backtested and evaluated against the Euro Stoxx 50 index. The evaluation looked a key financial metrics, like return, risk and maximum drawdown. The results indicate that EU Emission Allowances can increase portfolio performance and decrease volatility and shortfalls. Furthermore, the findings suggest that EU Emission Allowances contribute to environmental objectives and are a key pillar for companies and sectors on their decarbonization pathways.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Motivation among Generation Z in Retail Banking in Austria and Bulgaria
No full textn/aMasterarbeit Wien, Fachhochschule des BFI Wien 202
Ein systemischer Ansatz für Sustainability Management in Unternehmen
No full textHumanity is facing complex, interwoven challenges that demand a fundamental shift in corporate thinking. Traditional linear approaches are increasingly inadequate— systems thinking, by contrast, offers a more suitable framework. This master’s thesis explores how a systemically grounded sustainability management approach can enable companies to meet growing ecological and societal (sustainability) responsibilities. Drawing on interdisciplinary insights from systems theory, management science, and sustainability literature, a model was developed that embeds sustainability management into the strategic, structural, and cultural core elements of organizations. The model is based on the extended 7-S framework (Peters & Waterman) and encompasses nine key areas—ranging from purpose and sustainable leadership to stakeholder engagement. The implementation of the model was empirically examined in large Austrian companies. A qualitative content analysis of sustainability reports, supplemented by interviews, revealed that systemic sustainability management is currently only partially implemented in practice. However, companies operating in heavily regulated industries or those with a historically strong focus on the common good as well as those preparing for nonfinancial reporting in accordance with the CSRD tend to exhibit a higher degree of systemic maturity. This thesis contributes to the theoretical foundation and initial, albeit limited empirical validation of a systemically grounded sustainability management approach and lays the groundwork for further in-depth research.[1]
[1] Für die Zusammenfassung der Conclusio als Abstract in englischer Sprache wurde ChatGPT unterstützend verwendet.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Künstliche Intelligenz (KI) im Recruiting : eine qualitative Studie zu den Auswirkungen der KI-Nutzung im Recruiting in Großunternehmen
No full textThe current labor market is characterized by the competition in which companies want to attract potential, young talents. This is essentially an effect from the demographic and technological change. Especially the rapid advancement of Artificial Intelligence (AI) and its increasing adoption in various business functions has significantly impacted the recruitment process in large organizations. Companies look for more effective ways to handle the growing number of applications, which makes this study necessary. However, the use of AI may have a variety of negative effects, from biassed hiring judgements to data privacy threats. Understanding the legal restrictions on the use of AI systems in recruitment and how to handle these risks in practice are crucial for risk mitigation. Accordingly, this thesis investigates how AI tools improve efficiency, objectivity and speed at several phases of the recruitment process, such as candidate sourcing, screening, and selection. Contrary to that, it also highlights the possible risks, such as biases in AI systems and ethical concerns regarding discrimination and data privacy. Based on the findings of academic literature as well as qualitatively conducted interviews, it could be determined that implementing AI into the recruitment process significantly improves productivity, especially when it comes to screening and choosing applicants. Despite these advancements, human judgement is still essential for making final decisions, guaranteeing that AI is a useful supplementary tool rather than a substitute.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Working paper series by the University of Applied Sciences bfi Vienna / Exploratory Structure Analysis and Item Reduction of the Digital Mindset Scale 2
No full textDie vorliegende Arbeit prüft die strukturelle Robustheit und externe Validität der im Rahmen von WP131 (Waldhauser 2025b) entwickelten Digital-Mindset-Skala. Aufbauend auf einer dreifaktoriellen Lösung mit sechzehn Items, die technologiebezogene Friktion und Belastung, breitere wahrgenommene Folgen technologischen Wandels sowie analoge Orientierung und Identitätspositionierung abbildet, werden drei Fragen adressiert: (1) Repliziert sich die Faktorstruktur in einer unabhängigen englischsprachigen Stichprobe? (2) Lässt sie sich in eine deutsche Übersetzung übertragen und zeigt Messinvarianz über Sprachen hinweg? (3) Wie positioniert sich die Skala im Netzwerk theoretisch angrenzender Konstrukte, konkret Digital Self-Efficacy (DSE) und Technostress?
In zwei Online-Stichproben (N_EN=149, N_DE=153) wurden konfirmatorische Faktorenanalysen, Messinvarianztests und Regressionsanalysen mit DSE und Technostress sowie demografischen und kontextuellen Kovariaten durchgeführt. Die dreifaktorielle Struktur replizierte sich in beiden Sprachversionen mit akzeptablen Anpassungsgüten; multi-group Analysen stützten konfigurale, metrische und schwellenbezogene Invarianz. Alle drei Dimensionen zeigten systematische Zusammenhänge mit DSE und Technostress, wobei der Faktor „Friktion/Belastung“ durchgängig die stärksten Assoziationen und die höchste prognostische Relevanz aufwies.
Die Befunde stützen die Interpretation des Digital Mindset als mehrdimensionale, beliefbasierte Struktur, die die kognitive Rahmung digitaler Anforderungen und die wahrgenommene Bewältigungsfähigkeit prägt. Zugleich wird deutlich, dass strain-fokussierte Überzeugungen inhaltlich eng an Technostress anschließen und ihre prominente Rolle teilweise der aktuellen Itemverteilung geschuldet ist. Insgesamt liefert die Studie eine stabilere empirische Grundlage für die Skala und markiert Ansatzpunkte für weitere Skalenverfeinerung, Längsschnitt- und Interventionsstudien.This working paper examines the structural robustness and external validity of the Digital Mindset scale developed in WP131 (Waldhauser 2025b). Building on a three-factor solution with sixteen items that capture (1) technology-related friction and strain, (2) broader perceived consequences of technological change, and (3) analogue orientation and identity positioning, the study addresses three questions: (1) whether the factor structure replicates in an independent English-speaking sample, (2) whether it generalises to a German translation and shows measurement invariance across languages, and (3) how the scale is positioned within a network of theoretically adjacent constructs, namely Digital Self-Efficacy (DSE) and technostress.
Two online samples (N_EN=149, N_DE=153) completed the Digital Mindset scale, DSE, technostress and covariate measures. Confirmatory factor analyses, multi-group invariance tests and regression models were conducted. The three-factor structure replicated in both language versions with acceptable model fit, and multi-group analyses supported configural, metric and threshold invariance. All three Digital Mindset dimensions showed systematic associations with DSE and technostress, with the friction/strain factor consistently displaying the strongest correlations and predictive effects once demographic and exposure-related covariates were controlled.
These findings support the interpretation of the Digital Mindset as a multidimensional, belief-based framework that shapes how individuals appraise digital demands and their own capability to manage them, rather than as a simple skill or trait measure. At the same time, the very strong linkage between the friction/strain factor and technostress highlights conceptual proximity and points to the influence of the current item architecture on the prominence of this dimension. Overall, the study provides a more stable empirical basis for the three-factor structure and identifies clear directions for further scale refinement and longitudinal or intervention-focused research.Magistratsabteilung 23, Wirtschaft, Arbeit und Statistik Call 30-20 Digital Mindse
Neuromarketing als Werkzeug der Nachhaltigkeitskommunikation : die Auswirkung der Farbgestaltung auf die Wahrnehmung von Nachhaltigkeitskampagnen
No full textThis master's thesis focuses on the use of neuromarketing as a tool in sustainability communication. The relevance of the topic results from advancing climate change and the associated responsibility of the economy and companies to operate sustainably. At the same time, companies are confronted with fundamental scepticism on the part of consumers towards the sustainability actions they have taken. This highlights the need for credible sustainability communication and raises the question of how this can be effectively implemented by companies. Since the research discipline of neuromarketing has already revealed effective tools through the use of neuropsychological mechanisms, this master's thesis aims to examine an adaptation of these tools in the context of sustainability communication. Specifically, it examines the influence of colour design on the perception of sustainability campaigns in terms of credibility, image improvement and target group affiliation. To this end, a thorough review of the specialist literature and the current state of research forms a theoretical framework that looks at the two research disciplines of neuromarketing and sustainability communication. The neuropsychological mechanisms of implicit colour perception are explained and relevant studies on colour associations are presented, providing a well-founded overview of the current state of research and allowing hypotheses to be derived for the following empirical research. This uses a quantitative approach, which is implemented by means of an online survey. The evaluation of the data collected from 412 participants suggests that the influence of colour design on sustainability campaigns is generally not as great as assumed on the basis of the specialist literature reviewed. Nevertheless, the colours red and orange show significant influences, which, together with the rest of the study results, allow relevant recommendations for action to be made for the design of sustainability campaigns. The findings reveal relevant points of reference for further research, particularly with regard to the consideration of additional design elements and the timing of colour use as a design tool in the customer journey, in order to derive relevant implications for the challenges for companies outlined at the beginning.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Arbeitszeitverkürzung im Gesundheitswesen – Einstellung zu Arbeitszeitanpassung im niedergelassenen Bereich und Spitälern Wiens
No full textDie Gestaltung der Arbeitszeit im Gesundheitswesen ist ein zentrales Thema in der aktuellen Arbeitsmarktforschung. Während andere Branchen bereits erfolgreiche Modelle zur Arbeitszeitverkürzung eingeführt haben, stehen Ärzt:innen und Pflegekräfte in Österreich weiterhin unter hoher Arbeitsbelastung. Besonders im Spitalsbereich sind lange Schichten, Bereitschaftsdienste und Überstunden weit verbreitet, was nicht nur die Gesundheit der Beschäftigten beeinträchtigt, sondern auch die Qualität der Patientenversorgung beeinflusst.
Diese Masterarbeit untersucht, inwiefern eine Reduktion der Arbeitszeit für medizinisches Personal realisierbar ist und welche Auswirkungen sie auf die Arbeitszufriedenheit sowie die Versorgungsqualität hätte. Hierzu werden historische Entwicklungen der Arbeitszeit im Gesundheitswesen, bestehende gesetzliche Rahmenbedingungen sowie internationale Best-Practice-Modelle aus Ländern wie Schweden oder Norwegen analysiert. Eine empirische Untersuchung in Form einer Befragung von Ärzt:innen und Pflegekräften in Wien gibt zudem Einblick in die Wahrnehmungen und Erwartungen der Beschäftigten hinsichtlich einer möglichen Arbeitszeitverkürzung.
Die Ergebnisse zeigen, dass eine deutliche Mehrheit der Befragten eine Verkürzung der Arbeitszeit befürwortet, da sie eine Verbesserung der Work-Life-Balance, eine Reduktion von Burnout-Risiken und eine höhere Attraktivität des Berufsfeldes erwarten. Gleichzeitig bestehen jedoch Herausforderungen in der Umsetzung, insbesondere hinsichtlich Personalbedarf und Kosten. Die Analyse internationaler Pilotprojekte zeigt, dass Arbeitszeitverkürzungen unter bestimmten Rahmenbedingungen erfolgreich realisiert werden können, jedoch eine sorgfältige Planung und ausreichende staatliche Unterstützung erfordern.
Die Arbeit liefert wertvolle Erkenntnisse für Entscheidungsträger:innen im Gesundheitswesen und zeigt auf, dass eine nachhaltige Verbesserung der Arbeitsbedingungen langfristig nicht nur dem Personal, sondern auch der Patientensicherheit zugutekommt.Masterarbeit Wien, Fachhochschule des BFI Wien 202
Geschäftsmodelle für eine zirkuläre Zukunft : die Rolle von Produkt-Service-Systemen (PSS) in der Transformation zur Kreislaufwirtschaft
No full textThe transition to a circular economy has become a fundamental strategy in addressing environmental challenges and achieving sustainable development. This thesis explores the transformative potential of Product-Service Systems (PSS) as innovative business model archetypes in driving this transition. By focusing on product-oriented, use-oriented, and result-oriented PSS models, the research investigates how businesses can transform towards a circular economy in changing the ownership of the products.
Through an in-depth analysis, the thesis identifies the critical enablers and barriers for the adoption of circular business models. Furthermore, it provides a comprehensive framework for companies to evaluate their readiness for circular transformation and offers strategic decision-making guidelines to navigate this complex shift. A practical so-called "Loop Approach" is introduced, outlining project phases for business model reinvention, which can guide enterprises in systematically implementing circular economy principles.
The research contributes to academic literature by bridging the gap between theoretical circular economy frameworks and their practical application in business contexts. By combining a robust theoretical foundation with empirical insights from industry leaders who have successfully transitioned to PSS models, the study not only expands the understanding of circular business models but also offers actionable pathways for companies to achieve long-term sustainability and competitive advantage. This thesis thus provides a valuable resource for academia and industry alike, emphasizing the critical role of business model innovation in fostering a circular economy.Masterarbeit Wien, Fachhochschule des BFI Wien 202