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Isolation, Identification and Antibacterial Activity of Alkaloid Compound N-Methylcytisine from Cyanobacterium Hapalosiphon Aureus
Get PDFIn this study, one species of algae, belongated to cyanophyta : Hapalosiphon aureus west and west 1897 were isolated, identified and purified. The extracts of algal isolates were testing to clarify their ability on growth inhibition on each of gram +ve and gram –ve bacteria E.coli & S. aureus, filamentous fungi A. fumigatus, and yeasts C.albican. The extracted alkaloid of species H.aureus showed higher inhibition activity. In our literature survey, the alkaloid compound analog N- methylcytisine was isolated for the first time from the H.aureus. This compound was characterized using Thin Layer Chromatography (TLC), Ultra Violet Spectrum (UV), Infrared Spectrum (IR), Proton Nuclear Magnetic Resonance Spectroscopy (1HNMR), Melting Point and Solubility in organic and inorganic solvents. The biological activity of this alkaloid was determined using the Minimal Inhibitory Concentration (MIC) against six bacterial isolates. The results showed inhibition in 33.3% growth of bacteria on 150 μg/ml concentration level, while the MIC against six fungi isolates showed inhibition of growth 33.3% at 50 μg/ml compared to standard antibiotic. The median lethal dose (LD50) showed no toxicity, no cytotoxicity and no effect on human red blood cells for 18 hours
Role of e-Procurement on Organization and Its Performance of Textile Segment in Karachi
Get PDFThis study examined the e-procurement parameters that is information system, procurement staff competences, information technology, procurement internal process, and its positive impact on organization performance. The study used multivariate regression techniques for data analysis. The results showed that information technology maximized the income limits of organizations. It observed that the 2d speculation records device could additionally have a wonderful effect on the company’s overall performance. Increasing the use of records systems in firms that have higher knowledge to increase those talents to set up a mechanism that helps and collaborates in attaining the company goals. The third variable team of workers competency defined that the agency workforce having to be sufficiently trained and geared up that allows you to compete with the organizational performance parameters. This cognizance and training give advanced understanding to personnel, thru which organization paintings higher in our future initiatives. The last hypothesis that is common is procurement inner approaches consistent with the company’s performance point of view. Research recommends that timely duty of employee’s actions and right justifications regarding their choices is beneficial for destiny lawsuits in company affairs
Influence of Digital Marketing on Purchase Decision: A Qualitative Study on Pakistani Customers
Get PDFPrevious studies rarely focused on exploring the factors that influence Pakistani customers towards purchase decisions through digital marketing. This research will explore the factors that influence customer purchase decision in the Pakistan consumer market through digital marketing with the help of thematic analysis. This research will significantly drive implications for marketers over customer purchase decision and also helps the policymakers to identify the key factors for their specific products. The explored factors will also indicate customers’ behavioural approach of purchasing through digital marketing platforms. A qualitative research strategy has been embraced to lead this research exploration. Semi-structured interviews were conducted and thematic analysis was applied as a tool for this research after transcribing the interview data through NVivo QSR version 10. The themes are comprised of factors obtained during data analysis. The topics comprise Customer impulsivity is increased by digital marketing, price affects customers\u27 buying decisions, the main variables influencing a customer\u27s buying intention are social, psychological, personal, and cultural. Even though social impact influences decision-making in digital marketing, few studies have considered social influence in decision support systems since, until recently, social interaction data was not properly collected in digital marketing databases. Despite this, the clientele for digital marketing is gradually shifting from a transactional to a relationship-based culture
The Role of Sales Personnel in Customer Involvement & Loyalty: The Mediating Role of Customer Engagement in Apparel Store
Get PDFThe research focused on the impact of customer engagement on overall sales and efficiency via the role of sales personnel which act as a variable in the study. The overall efficiency of stores and vendors in the apparel industry is mostly impacted by their consumer’s loyalty and their brand image. The research presents multiple initial hypotheses which firstly include whether the actions of sales personnel have an impact on customer loyalty and customer involvement via customer engagement. Secondly, overall business sales are positively influenced by customer loyalty. And third, customer engagement has a dependent relation on customer involvement and customer participation. The methodology of the undertaken study is based on on-site surveys which include individuals from the industry including both vendors and the consumers through a questionnaire based on general information and opinionated queries regarding the experience of consumers and the impact vendors feel. The obtained results were filtered for processable entries and processed through SPSS to obtain a statistical end-result which determined the validity of the studied hypotheses
Measuring the Validity of the Modules for Capacity Building Training of Teachers (CBTT) for Ensuring Inclusive Education Practices in Sindh Province
Get PDFThe study assessed the method of Capacity Building Training of Teachers (CBTT) in implementing inclusive education practices in mainstream schools of Sindh province. Using a questionnaire based on a five-point Likert scale, eight experts from special education as well as academic pedagogy assessed the modules\u27 validity. The module content mastery requirement was established at 70%, in accordance with Othman\u27s (2003) recommendations. The study revealed that the modules\u27 validity score is quite high, and the study\u27s goal is to give educators with well-rounded experience and abilities to help them develop their competency and adopt inclusive educational approaches at their institutions
Sustainability Assessment of Malaysian Islamic Banks: An Application of Content Analysis and TOPSIS
Get PDFThe awareness and demand for sustainable development are getting more assertive and measuring sustainability is a complex undertaking. The study has examined the current state of sustainability practices in Malaysian Islamic Banks (IBs). The study has employed a combination of three methods for sustainability measurement, including Content analysis, Simos, and TOPSIS. The sustainability assessment of Malaysian IBs over the ten years (2010-2019) revealed an increased reporting trend on the sustainability dimensions. Malaysian IBs report almost equally on all sustainability dimensions and have comprehensively documented environmental and social dimensions. Islamic banking sustainability studies are mostly conceptual and without empirical analysis. The study has measured the sustainability practices of IBs. and developed a ranking using TOPSIS identifying the benchmarks within the industry
Historical Analysis of Afghan Folk Culture in Kashmir During 1752-1819
Get PDFKashmir, the kingdom of fairies and Paradise on World, has a history of being ruled by several dynasties. Hindu, Buddhist, and Muslim empires have all held power over it. Every dynasty has unique folk customs that reflect the character of that dynasty. A community\u27s residents\u27 way of life is referred to as its culture. Afghan and Kashmiri folklore is based on traditional drama, music, and other activities. The current study makes an effort to investigate the traditional view of Afghan authority in Kashmir from 1752 to 1819. Kashmir history demonstrates that several folk beliefs entered Kashmiri society at this time. In the age of Afghan rule, the perceptions of folk culture are supported by historical evidence like material and non-material sources, direct and indirect sources and oral traditional sources. This study highlights the Afghan folk literary work, plays (Raza Pather and Derza Pather) and traditional Kashmiri theatre (Bhand Pathers). The data used in this study is gathered from secondary sources
Impact on English Language Learners’ Listening Comprehension and Acquisition of Vocabulary Through the Use of Subtitled Videos
Get PDFThere has been an increase of appreciation in the understanding of the value and application of technology in the twenty-first century. In the classroom, technology is replacing conventional teaching techniques. Despite the fact that various research studies have been used to demonstrate the advantages of subtitled movies for language learners, there are notably few ones in this area in the context of Pakistan. This study was framed to examine the effects of watching videos with the subtitles on ESL students\u27 vocabulary and listening abilities. Pre-post tests and attitude questionnaires were given as part of a quasi-experimental study that the researchers used, to gather both qualitative and quantitative data of the groups. The group\u27s hearing comprehension scores were pre-tested at .948 and vocabulary scores were pre-tested at .876. Both with p-values at more than 0.05 showed the group\u27s listening and vocabulary skills were on the same level. However, both the listening comprehension and vocabulary learning post-test outcomes had p-values under 0.05 (0.007 and 0.014, respectively). The researcher’s additional use of descriptive statistics and participant surveys showed that the experimental group outperformed the control group in vocabulary learning and listening comprehension, supported the alternative hypothesis. The current study provides insightful qualitative and quantitative data that can aid in the better understanding of modern teaching methodologies and their potential for change by policymakers, syllabus writers, and educators. By allowing for deeper investigation of the topic, this study can aid future academics’ understanding of the value of incorporating technology into education
Impact of Negative Perfectionism on Procrastination and Job Burnout among Public Sector Employees: Role of Stress as Mediator
Get PDFThis study examined the mediating role of stress in relationship between perfectionism, procrastination and job burnout among the employees. The data was collected from 243 employees of public sector organizations and the sample included the workers who were working in the office setting environment including, bankers, managers, software engineers, administrators and employees of call centers. To collect the data a consent form was used to get the voluntary responses, the other instruments included a demographic sheet, Negative Perfectionism Scale (NPS), Procrastination at Work Scale (PAWS), Oldenburg burnout inventory (OLBI) and Stress subscale from the DASS-21. The results of the study showed that there is a significant positive relationship between perfectionism and procrastination, and a significant relationship between perfectionism and job burnout. In addition, there is a mediating role of stress in the relationship between perfectionism, procrastination, and job burnout among the employees. However, the results of the t-test analysis showed that a significant difference between level of stress and procrastination was found in both genders. Findings of the current study suggests that Perfectionism is significantly associated with procrastination and job burnout, the mediating role of stress was found in the relationship between study variables
Impact of Enactment of ‘The Prevention of Electronic Crimes Act, 2016’ as Legal Support in Pakistan
Get PDFThis work is based on impact of implementation of digital laws in Pakistan. The focus of this study was on implementation of Digital Laws as Legal support for digital operations in Pakistan. The theoretical conclusions resulting from the work carried out can be used in the development of conceptual concepts of digital laws and its implementation as legal support. The data of three years 2019, 2020 and 2021 is compiled for the analysis, after the implementation of Electronic Crimes Act, 2016. The implementation of Electronic Crimes Act of Pakistan provided positive results. There was a positive change in the number of cases dealt under this law after its implementation. This act is being used as legal tool to solve digital crimes. The analytical results of this research report outcome will stand unlimited influence further study of digital law