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Medicinal Plants and their Phytochemical: A Critical Look on the Potential Benefits of Medicinal Plants on Cardiovascular Disease
Get PDFThroughout human history, from ancient civilisations to the present day, individuals have sought the healing properties of medicinal plants, commonly referred to as medicinal herbs. These natural botanical resources are used for therapeutic purposes owing to their efficacy, widespread availability in various regions across the globe, and cost-effectiveness. This paper helps to focuses on medicinal plants that help treat cardiovascular diseases. Phytochemicals are the key botanical components that allow plants to have secondary metabolites that help protect them from environmental hazards and cardiovascular disease. There are several classifications of phytochemicals, some of which include phenols, flavonoids, nonflavonoids, and alkaloids. The purpose of this research is to identify plant species rich in phytochemicals that may help treat cardiac-related diseases. The plants, seeds and plant extracts mentioned include banana, hawthorn, flaxseed, spinach, arjuna and grapefruit extracts. These plants possess one or more properties of antioxidant, anti-inflammatory, cardioprotective, hypolipidemic, antihepatotoxic, and reduced dietary fat absorption. They have also been found to contain phytochemicals such as flavonoids, phenols, tannins, polyphenols, phenols, and flavonoids, which can be found in a variety of geographical locations across the world
Luxury Brands and Social Media: Drivers and Outcomes of Consumer Engagement on Instagram
Get PDFThis research aims to identify the factors that drive consumer engagement with luxury brands on Instagram and analyze the outcomes of consumer engagement. It will use an interpretive research philosophy, an inductive approach, a combination of secondary and primary data, a qualitative methodology, and semi-structured interviews and questionnaires to examine the drivers and outcomes of consumer engagement on Instagram with luxury brands. The results of the research suggest that luxury brands should invest in innovative and visually appealing content to appeal to their audience and create a strong brand identity. Additionally, personal characteristics such as age, gender, and income level also influence the relationship between engagement and loyalty. Future researchers should use social media analytics and data mining techniques to gain insights into customer behavior, preferences, and sentiments, and conduct longitudinal studies to examine the long-term effects of social media on relationship marketing
How Music in Advertising Shapes Consumer Attitudes
Get PDFIn this modern day and age of the twenty-first century, with the growing amount of television channels and the influx of commercials being aired on different time slots, consumers are exposed to an array of commercials that comprise different music to grasp viewer attention and hence, elicit emotions to a large extent. Hence, this influences consumer attitudes towards the advertisement. It has become a pretty challenging task for marketers and advertisers to grab hold of consumer attention and watch an ad that lasts only a couple of seconds. To understand consumers\u27 attitudes towards music embedded in advertisements, quantitative research was carried out by having 250 participants view four advertisements about the beverages industry in Pakistan, all containing some form of music. The findings resulted in the fact that music does elicit emotions. If the viewers’ interest is grasped by the music embedded in the commercial, they have a positive attitude towards the advertisement. But if the viewer is acquainted with the music embedded in the ad, there’s a full meditation
Integrating ICT in Private High School, Badin: A Case Study
Get PDFIn this study, ICT integration at the instructional level was introduced in one school of Khoski District, Badin. This study aimed to investigate how ICT is integrated at the faculty level in an institution of a rural area of lower Sindh. A qualitative case study was an appropriate method for this study because it was focused on a real-life situation and the researchers had no control over the events. The data were collected through individual semi-structured interviews, focus group interviews, observations, and official documents. The selection of the participants was based on purposeful sampling. School faculty was chosen because the school was is in the process of ICT integration. Results suggested that to integrate ICT effectively in an institution there should be a proper technology integration plan with day wise agenda and a proper authorisation plan for management with an estimated budget. The government should take an interest in ICT integration with the help of NGOs and private school teams for a digitalized education system in Pakistan
The Impact of Digital Leadership on the Performance of Secondary Teachers
Get PDFThis research explored the impact of digital leadership (principals) on secondary teachers\u27 performance in private schools. The major goal of the study was to determine how digital leaders affected secondary teachers\u27 performance in terms of digital learning and digital support. The targeted population comprised the principals of registered private secondary schools, in Karachi. The participants\u27 pertinent information was gathered via a self-developed questionnaire. It included twenty items selected from the literature and tailored to the researcher\u27s area of expertise. The respondents completed the questionnaire using Google Forms. Data analysis was done using Excel. The main hypotheses were examined using regression, ANOVA, and t-tests. According to the findings, there are numerous important effects of digital leadership on teachers\u27 performance. Digital leaders enable teachers to embrace technology, improve their digital literacy, support pedagogical innovations, develop collaboration, and create a positive digital culture through their vision, encouragement, and facilitation. Educational institutions can develop a cadre of empowered instructors who can successfully navigate the digital landscape and get pupils ready for the needs of the 21st century by recognizing the significance of digital leadership
Macroeconomic Indicators and Pakistan’s Banking Industry’s Shock Absorbing Capacity: A Case Study of Conventional and Islamic Banks
Get PDFThe capacity of conventional and Islamic banks, operating in Pakistan, to absorb macroeconomic shocks is compared in this study. The study examines data from ten conventional and four Islamic banks from 2007Q1 to 2018Q4. The macroeconomic uncertainty is the volatility of inflation, interest rate, and output/GDP measured through GARCH (1,1). All macroeconomic variables have a significant impact on the performance of Conventional Banks (CB) which is shown by the panel estimation results, but in Islamic Banking (IB) only the rate of interest has a considerable impact on its performance; indicating a competitive relationship between the two banking systems. Furthermore, shock-absorbing models reveal that the volatility of the three macroeconomic factors does not affect the volatility of Islamic banks. The conventional banks\u27 volatility model, on the other hand, shows that production volatility has a considerable positive impact on conventional bank volatility, implying that the conventional banking system is more vulnerable to economic uncertainty
Impact of Ambient Aroma on Consumer Impulse Buying Behaviour with Moderating Effect of Gender
Get PDFRetailers are nowadays searching for methods to differentiate their offerings by providing a pleasant and stimulating ambience for shopping. Therefore, the existing study aims to inspect in what way the ambient scent influences the shopper\u27s mood, cognition, and spending with gender as a moderator and arousal as a mediator in retail stores. The hypothesized associations are inspected through covariance analysis using both online and offline store-intercept data congregated from consumers. Based on the analysis, results indicate that ambient scent influences product quality, store environment, and customer arousal, but has no impact on pleasure. On the other side, the store environment influences product quality, customer emotional arousal, and pleasure. In addition, product quality does not influence customer emotional arousal and pleasure. Furthermore, customer emotional arousal influences emotional pleasure. Likewise, customer emotional pleasure influences customer approach behaviour and customer impulse buying behaviour. Moreover, arousal mediates the ambient scent-customer pleasure relationship. Gender moderates the link between ambient scent and store environment and product quality only for males is stronger as compared to females. Similarly, gender moderates from emotional pleasure to impulse buying and approach behaviour only for the male model. Henceforth, implications for the management of shopping malls/superstores and future endeavours for research about music as a component of the mall/store environment are deliberated based on the study results
Parental Expectations and Student’s Morality: Mediating Role of Frustration Intolerance
Get PDFThis study aimed to examine how student morality was affected by parents’ expectations and the emphasis was on moral disengagement and academic dishonesty. The study further demonstrated the mediating role of frustration intolerance between parental expectations and students’ morality. A sample of students was chosen from various educational institutions (colleges and universities) in the Attock and Wah Cantt districts. For data collection, the researchers used four reliable scales namely, Living up Parental Expectations Inventory (LPEI), Frustration Discomfort Scale (FDS), Moral Disengagement Scale (MDS) and Academic Dishonesty Scale (ADQ). The findings from the research showed that students striving to live according to their parent’s expectations, students frequently indulge in moral disengagement and academic dishonesty. The findings additionally indicated that male students exhibited a greater degree of moral disengagement and academic dishonesty than female students furthermore frustration intolerance partially mediates the relationship between parents’ expectations and the moral behaviour of learners. The study findings suggest that to promote and fortify ethical actions in students, parents\u27 desire needs to be handled effectively. By considering the impact of the pressure of parental expectations on moral disengagement and academic dishonesty, parents and educationists can organise collective efforts to create a supportive atmosphere to encourage integrity and honesty among students in academic settings
Study of Classroom Climate, Student Engagement, Self-Efficacy and Learning Experiences: An Analyses Employing Social Cognitive Theory
Get PDFThis study investigated the impact of classroom climate on students\u27 engagement, self-efficacy and learning experience. Using a quantitative research design, the data was collected from diverse participants in public sector colleges in Sindh, Pakistan. The study employed path analysis to test the hypotheses developed based on literature to assess the causal relationship between classroom climate and the selected critical variables. The Social Cognitive Theory was employed to assess the causal relationship. The path analysis revealed that all three hypotheses were supported. The statistical results of the research show the positive impact of a supportive classroom climate on students\u27 engagement, self-efficacy and learning experience. The results of this research align with the theoretical framework based on Bnadura\u27s social cognitive theory, which emphasises the reciprocal impact between social factors and personal development. The findings offer practical implications for teacher policymakers to uplift educational practices. This study identified classroom climate\u27s significant and vital role in harnessing students\u27 engagement, self-efficacy and learning experience. The results offer the foundation for future research
Identification of Dropout Reasons in Public Girls Secondary Schools in South Punjab Pakistan
Get PDFThis study examines the root causes of the elevated percentages of female students discontinuing their education in public secondary schools in South Punjab, Pakistan. The research used a mixed-methods approach, combining surveys and interviews with children, parents, teachers, and educational administrators to collect thorough data. The key findings suggest that dropout rates are highly influenced by socio-economic factors, cultural norms, early marriages, and insufficient educational infrastructure. Moreover, the problem is worsened by gender-based discrimination and the absence of female role models in the education system. The report emphasizes the immediate necessity for governmental interventions targeting the enhancement of school infrastructure, the advancement of gender parity, and the provision of financial incentives to bolster girls\u27 education in this particular area