Repository Universitas Katolik Darma Cendika
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PENGARUH PROMOSI, KUALITAS PRODUK DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING BEHAVIOR PRODUK SKINCARE SKINTIFIC DI SHOPEE
Full text linkTujuan Kehadiran tren belanja online memberikan dampak pada terjadinya impulse buying behavior yang disebabkan kemudahan dan praktisnya dalam bertransaksi.. Tujuan dari penelitian ini adalah sebagai pengetahuan dan analisis tentang Pengaruh Promosi, Kualitas Produk Dan Shopping Lifestyle Terhadap Impulse Buying Behavior Dalam Pembelian Produk Skincare Skintific Pada Pengguna Shopee Di Surabaya. Metode penelitian ini menggunakan kuesioner yang telah disebarkan melalui google form dengan menggunakan teknik purposive sampling atau menentukan responden berdasarkan karakteristik yang ditetapkan. Untuk jumlah responden dari penelitian ini sebanyak 75 responden berumur 17 hingga 25 tahun dengan syarat bertempat tinggal di Surabaya dan pernah membeli produk skincare Skintific di platform Shopee. Berdasarkan hasil olah data menggunakan SPSS 25 dapat disimpulkan bahwa setiap pernyataan menunjukkan hasil yang valid dan seluruh variabel dinyatakan reliabel. Serta pada uji asumsi klasik dapat disimpulkan bahwa setiap variabel telah memenuhi syarat tersebut. Hasil dari uji t menunjukkan hasil bahwa promosi, kualitas produk dan shopping lifestyle memiliki nilai r hitung > r tabel dan sign. < 0,05 sehingga dapat disimpulkan setiap variabel berpengaruh secara positif dan signifikan
The Influence Of Msme Perfomance Seen From Innovation As Mediation
Full text linkThis study aims to examine the effect of Intellectual Capital, Enterpreneurial Orientation on Company Value, especially MSMEs with Innovation as a mediating variable. This study used a quantitative approach with questionnaires distributed to 237 respondents varied, as many as 182 respondents had micro business, while 55 respondents had small businesses. Data were processed using SEM analysis, with AMOS 24 software. The results showed that Intellectual Capital and Enterpreneurial Orientation had an effect on Innovation. However, Intellectual Capital and Innovation have no effect on Company Value. Besides that, Enterpreneurial Orientation influences the Company’s Value. Another hyphotesis shows that Innovation does not mediate Intellectual Capital on Company Value, but Innovation mediates Enterpreneurial Oritentation on Firm Value. The novelty of this research lies in the model created. As for future development, it can be more detailed to distinguish Innovation, both from products and innovation from the process
Simulasi Sistem Produksi Robochop Dasar dengan ARENA
Full text linkDalam membuat produk terkadang diperlukan suatu perangkat lunak (tools) untuk menjelaskan proses yang terjadi, menganalisis proses dalam pembuatan produk dan bahkan mengusulkan suatu perbaikan dimana perlu. Simulasi komputer merupakan salah satu perangkat lunak (tools) yang lazim dipakai. ARENA merupakan salah satu piranti lunak (tools) yang dapat dipakai untuk menjalankan simulasi sistem produksi. Dalam penelitian ini, simulasi digunakan untuk menggambarkan sistem produksi Robochop Dasar. Dengan menggunakan simulasi ARENA, proses produksi Robochop Dasar dapat dianalisis dengan lebih mudah dan jelas, membantu dalam pemahaman durasi dan tahapan pembuatan produk tersebut. Hasil dari simulasi ini memberikan wawasan yang berguna, seperti identifikasi area yang memerlukan perbaikan untuk meningkatkan efektivitas dan efisiensi dalam pengelolaan sumber daya produksi. Selain itu, simulasi
juga memungkinkan perbandingan antara hasil eksperimen dan hasil simulasi, yang dapat memberikan informasi tentang sejauh mana keduanya berbeda. Dengan demikian, penggunaan simulasi komputer dapat membantu dalam perencanaan dan pengambilan keputusan, serta mendukung upaya perbaikan berkelanjutan dalam sistem produksi Robochop Dasar
Lean Manufacturing Analysis: Using WAM and VALSAT to Reduce Waste in the Plastic Sack Finishing Process at PT Surya Plastindo
Full text linkPT Surya Plastindo is a company that produces plastic sacks. The finishing workstation
often encounters various issues, including an excessive number of defective printed products and
production quantities consistently exceeding order specifications. This study aims to eliminate waste
and implement improvements in the finishing workstation. The lean manufacturing method is suitable
for reducing waste at PT Surya Plastindo. The waste elimination process begins with describing the
production flow and calculating cycle times for each process, using Value Stream Mapping (VSM)
to depict the current state. Subsequently, the Waste Assessment Model (WAM) is employed to weight
and rank critical waste. The most critical wastes are further analyzed using value stream mapping
tools, with the VALSAT tool selected to map the value flow during production. Finally, a five-why
analysis is performed to recommend improvements. According to WAM’s waste weighting
calculations, defects (20.76%), motion (18.32%), and overproduction (17.54%) are identified as the
most significant wastes. The analysis, combined with discussions with production heads and detailed
mapping using VALSAT tools, resulted in three recommendations for improvement: the creation of
daily production cards, checklists for printing machines, and plastic sack supports for the printing
machines. The implementation of these improvements resulted in a reduction in delays and increased
efficiency in plastic sack production
Tectonics, Structure And Floor Plan Of Taneyan Lanjhang Traditional Houses In Modern Madura Residential Houses
Full text linkTraditional houses are an important cultural asset in society. The Taneyan Lanjhang traditional house, a traditional house located in a certain area, has been the object of research in this study. This research aims to examine the tectonic and structural aspects of the Taneyan Lanjhang traditional house, including the geological characteristics that influenced its construction. The research method used in this study involves field surveys, primary and secondary data collection, as well as 3D rendering and qualitative descriptive explanations. Primary data was obtained through direct observation of the Taneyan Lanjhang traditional house, while secondary data was obtained through a study of related literature. Research shows that the Taneyan Lanjhang traditional house is supported by tectonic structures typical of the area. This structure plays an important role in the strength and stability of the traditional house. Some of the structural elements found include wooden columns, types of connections, and roof shapes
Evaluasi Indikator Kinerja Menggunakan Balanced Scorecard (BSC) dan Analytic Network Process (ANP) pada Penyedia Jasa Logistik
Full text linkEffective performance measurement is a crucial element in
ensuring the successful implementation of organizational
strategies. This study integrates the Balanced Scorecard
(BSC) framework with the Analytic Network Process (ANP) to
comprehensively evaluate the performance of logistics service providers. This method is designed to address the limitations of traditional BSC by considering the interrelationships and interdependencies among performance indicators. The analysis process involves determining priority weights using pairwise comparisons, conducted through ANP software. The results reveal that the "Dedicated Employees" indicator has the most significant impact on organizational performance, followed by "Sales Growth" and "Operational Cost Efficiency." Meanwhile, indicators such as "Transportation Capability" and "Product/Service Quality" rank the lowest in priority. These findings emphasize the importance of strengthening human resources and financial efficiency to enhance the competitiveness of logistics service providers.
This study contributes to the development of a holistic
approach to strategic performance measurement while
offering a practical framework for managers to design datadriven organizational strategies. Moreover, the integration of BSC and ANP has proven effective in capturing the complex dynamics among strategic elements, providing deeper insights for decision-making
The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA)
Full text linkPurpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through
Word of Mouth (WOM), Brand Image, and Trust.
Design/methodology/approach: The research method used is quantitative research, with 200 respondents, through
the distribution of questionnaires to BCA Bank customers in Surabaya. The sampling technique used purposive
sampling followed by snowball sampling technique. This study uses a 5 scale likert scale.
Findings: The results obtained state that word of mouth (WOM) and brand image have a significant effect on
trust, as well as word of mouth (WOM), brand image and trust have a significant effect on BCA Bank customer
satisfaction in Surabaya. Trust (T) is a partial mediation variable between BI and satisfaction and between WOM
and satisfaction.
Research limitations/implications: This research has limitations, namely the distribution of data only in the city
of Surabaya.
Practical implications: Data processing using Structural Equation Modeling (SEM) WarpPLS
Tinjauan Potensi dan Tantangan Pada Penggunaan Bambu Sebagai Bahan Komposit dengan Struktur Berlapis
Full text linkPenggunaan material bahan bangunan sebisa mungkin selalu bersifat komposit yang artinya tidak hanya dengan satu bahan saja namun lebih kepada penggabungan antar bahan material. Bambu selalu identik dengan material alam yang dapat dengan mudah untuk ditemui dan digunakan baik itu sebagai elemen struktural ataupun arsitektural. Karakteristik bambu yang memiliki kelenturan efektif dapat menjadi bahan utama dari sebuah objek bangunan. Bambu merupakan material yang ramah lingkungan dan berkelanjutan serta memiliki potensi tersendiri yang mempu menahan berbagai gaya. Melalui kajian potensi dan tantangan penggunaan bambu sebagai bahan komposit, bambu memiliki sifat mekanik yang unggul seperti kekuatan tarik dan modulus elastisitas yang tinggi, menjadikannya kandidat yang baik untuk bahan komposit. Dalam penelitian ini, komposit berpenguat serat bambu dengan struktur berlapis diuji untuk sifat tarik, tekan, dan impak. Metode literatur digunakan untuk menghasilkan komposit dengan berbagai konfigurasi lapisan dan ketebalan. Hasil penelitian menunjukkan bahwa konfigurasi susunan [+60/0/-60] memiliki kekuatan tarik dan tekan yang lebih baik dibandingkan konfigurasi [+45/0/-45]. Tantangan utama dalam penggunaan bambu adalah kerentanannya terhadap serangan organisme perusak seperti jamur dan serangga. Solusi yang diusulkan termasuk modifikasi permukaan serat bambu dan teknik laminasi untuk meningkatkan kekuatan dan ketahanan komposit. Penelitian ini menunjukkan bahwa dengan rekayasa material yang tepat, bambu memiliki potensi besar sebagai bahan komposit yang kuat, ramah lingkungan, dan dapat didaur ulang
Sentiment Analysis untuk Mengidentifikasi Faktor Penunjang Kesuksesan Feeder Wira Wiri Suroboyo
Full text linkKemacetan lalu lintas merupakan permasalahan utama di Surabaya, kota metropolitan
dengan pertumbuhan kendaraan pribadi yang tinggi. Untuk mengatasi masalah ini,
Pemerintah Kota Surabaya meluncurkan layanan angkutan Feeder Wira Wiri Suroboyo
sebagai pelengkap transportasi massal Suroboyo Bus. Penelitian ini bertujuan untuk mengidentifikasi respons masyarakat terhadap layanan tersebut melalui analisis
sentimen komentar di akun Instagram resmi @wirawirisuroboyo. Metode yang
digunakan adalah analisis sentimen dan teknik text mining menggunakan perangkat
lunak R Studio. Data dikumpulkan melalui web scraping dari 230 komentar, kemudian
diproses melalui tahapan pembersihan data, tokenisasi, case folding, dan penghapusan
stopword. Hasil penelitian menunjukkan bahwa 37% komentar bersifat positif, 16%
menunjukkan kepercayaan, 10% bernada sedih, dan 8% negatif. Word cloud
menampilkan kata-kata dominan seperti "halte", "rute", dan "bisa" yang mencerminkan
kebutuhan masyarakat terhadap peningkatan aksesibilitas dan cakupan layanan.
Penelitian ini memberikan kontribusi sebagai bahan evaluasi dan rekomendasi bagi
pengambil kebijakan untuk meningkatkan kualitas serta persebaran layanan Wira Wiri
Suroboyo, guna mendukung sistem transportasi publik yang lebih inklusif dan
berkelanjutan di Surabaya
Learning Leadership from Batik Cloth: A Symbolic Study of the Semén Rama Motif
No full textBatik is not just a cloth with beautiful motifs, because behind the elegance of the motifs or patterns, there are philosophical meanings that reflect the cultural values, history, and identity of the Indonesian nation. Common motifs used in classical batik such as the Semén Rama motif, which is associated with the Javanese palaces, especially Yogyakarta and Surakarta, are not only aesthetically appealing, but also symbolize various aspects of Javanese philosophy, social order, spirituality, leadership, wisdom, purity, and noble character as important elements in the development of human personality. The Javanese leadership ethos studied from the Semén Rama motif is Astha Brata, which contains eight elements of the universe), namely: earth/soil, sun, fire, ocean/sea, sky, wind, moon, and stars (cosmocentric) or 8 (eight) characters and actions or eight (8) gods, namely: Endra, Surya, Bayu, Kuwera, Baruna, Yama, Chandra, and Brahma, are universal and up to date, as a reflection of noble values that are always in the midst of human life. Leaders can reflect on the eight elements of nature so that their leadership practices can run well and be successful in accordance with the development of the path and in line with the contents of the universe which have been systematically arranged by Almighty God