E-QIEN - Jurnal Ekonomi dan Bisnis
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MODEL MEDIASI MOTIVASI PADA HUBUNGAN GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS PERUMAHAN RAKYAT, KAWASAN PERMUKIMAN, PERTANAHAN SURABAYA
Full text linkThis research is motivated by the importance of improving the performance of public sector employees, especially in the government bureaucracy, which is influenced by various organizational factors such as leadership style, work environment, and work motivation. The purpose of this study is to analyze the direct effect of leadership style and work environment on employee performance. Also analyze the indirect effect of leadership style and work environment on employee performance through work motivation as mediation. This research is quantitative research with sampling techniques using total sampling which means that each member of the population has the same opportunity to be selected as a sample. Respondents in this study were 200 employees of the Public Housing and Settlement Area and Land Office of Surabaya City. The study used the Structural Equation Modeling Partial Least Square (SEM-PLS) method with the help of the WarpPLS 8.0 application. The results showed that leadership style has a significant positive effect on performance, work environment has a significant positive effect on performance, work motivation has a significant positive effect on performance, leadership style has a significant positive effect on work motivation, work environment has a significant positive effect on work motivation, work motivation significantly mediates the effect of leadership style and employee performance, work motivation significantly mediates the effect of work environment and performance.Penelitian ini dilatarbelakangi oleh pentingnya peningkatan kinerja pegawai sektor publik, khususnya dalam birokrasi pemerintahan, yang dipengaruhi oleh berbagai faktor organisasi seperti gaya kepemimpinan, lingkungan kerja, dan motivasi kerja. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh langsung gaya kepemimpinan dan lingkungan kerja terhadap kinerja pegawai. Selain itu, juga menganalisis pengaruh tidak langsung gaya kepemimpinan dan lingkungan kerja terhadap kinerja pegawai melalui motivasi kerja sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel menggunakan total sampling, yang berarti setiap anggota populasi memiliki kesempatan yang sama untuk dipilih sebagai sampel. Responden dalam penelitian ini adalah 200 pegawai Dinas Perumahan Rakyat, Kawasan Permukiman, dan Pertanahan Kota Surabaya. Penelitian menggunakan metode Structural Equation Modeling Partial Least Square (SEM-PLS) dengan bantuan aplikasi WarpPLS 8.0. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja, lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja, motivasi kerja berpengaruh positif dan signifikan terhadap kinerja, gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja, lingkungan kerja berpengaruh positif dan signifikan terhadap motivasi kerja, motivasi kerja secara signifikan memediasi pengaruh gaya kepemimpinan terhadap kinerja pegawai, serta motivasi kerja secara signifikan memediasi pengaruh lingkungan kerja terhadap kinerja
Struktur Modal pada Perusahaan Minyak Bumi dan Gas Alam
Full text linkThis research aims to analyze the influence of Profitability, Working Capital Turn Over (WCTO) and Firm Size on Capital Structure with World Oil Prices as a Moderating Variable in Petroleum and Natural Gas Companies listed on the Indonesia Stock Exchange in 2019 - 2023. The population of this research was 29 companies, using purposive sampling techniques to obtain a research sample of 13 companies and observation data of 65 companies. This research is a quantitative research using panel data regression analysis methods and Moderated Regression Analysis using Eviews 13. The partial research results show that Profitability has a significant negative effect on Capital Structure, Working Capital Turn Over (WCTO) and Company Size has a significant positive effect on Capital Structure and World Oil Prices have no effect on Capital Structure. Simultaneous Profit, Working Capital Turn Over (WCTO) and Firm Size together have an influence on Capital Structure. Apart from that, World Oil Prices weaken the influence of Profitability and Working Capital Turnover (WCTO) on Capital Structure and strengthen the influence of Firm Size on Capital Structure
PENGARUH KUALITAS PRODUK, VARIASI PRODUK DAN WoM (WORD oF MOUTH) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DISTRO POLKA SPACE
No full textThis study aims to identify and analyze the extent to which product quality, product variety, and Word of Mouth influence consumer purchasing decisions, in order to help Distro Polka Space in improving its marketing strategy. This study uses a quantitative approach, the data collection technique in this study used a questionnaire distributed to 90 Distro Polka Space consumers. The results of this study indicate that product quality, product variety, and word of mouth simultaneously and partially have a significant effect on purchasing decisions of Polka Space consumers. Consumers tend to make purchases when the product has good quality, a variety of choices that match trends, and get positive recommendations from others. Therefore, Distro Polka Space is advised to continue to improve the quality and variety of its products and encourage the spread of positive consumer experiences through social media to strengthen purchasing decisions.
Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis sejauh mana kualitas produk, variasi produk, dan Word of Mouth berpengaruh terhadap keputusan pembelian konsumen, agar dapat membantu Distro Polka Space dalam meningkatkan strategi pemasarannya. Penelitian ini menggunakan pendekatan kuantitatif, teknik pengumpulan data pada penelitian ini menggunakan kuesioner yang disebarkan kepada 90 konsumen Distro Polka Space. Hasil penelitian ini menunjukkan bahwa kualitas produk, variasi produk, dan word of mouth secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian konsumen Polka Space. Konsumen cenderung melakukan pembelian ketika produk memiliki kualitas yang baik, variasi pilihan yang sesuai dengan tren, dan mendapatkan rekomendasi positif dari orang lain. Oleh karena itu, Distro Polka Space disarankan untuk terus meningkatkan kualitas dan variasi produknya serta mendorong penyebaran pengalaman positif konsumen melalui media sosial untuk memperkuat keputusan pembelian
ANALYSIS OF MSMEs BUSINESS PERFORMANCE BASED ON INTELLECTUAL CAPITAL AND SOCIAL CAPITAL: Case Study on MSMEs in Gorontalo City
No full textThis study aims to determine the performance of MSMEs businesses in Gorontalo city in terms of financial performance and non-financial performance and to determine the influence of intellectual capital directly and indirectly on the performance of MSMEs businesses in Gorontalo City. The approach in this study is quantitative with a correlational method. Data collection in this study was carried out using a questionnaire. The population in this study was 14,507 people and with the Slovin formula, a sample size of 100 people was obtained. Data analysis in this study was descriptive statistics and SEM-PLS. The results of the study showed that 1) the performance of MSMEs businesses for financial performance indicators is in the less good category with a score of 67.07% and for non-financial performance indicators it has a score of 75.26% which is in the fairly good category; 2) intellectual capital directly has a positive and significant effect on MSMEs social capital; 3) intellectual capital directly has a positive but not significant effect on MSMEs business performance; 4) social capital directly has a positive and significant influence on the performance of MSMEs businesses; 5) intellectual capital through social capital has a positive and significant influence on the performance of MSMEs businesses
Dampak Reputasi Underwriter,Underpricing Dan Financial Leverage Terhadap Kinerja Initial Public Offering (IPO)
Full text linkThis study aims to analyze the impact of underwriter reputation, underpricing, and financial leverage on the stock performance of Initial Public Offerings (IPOs) in the Indonesian capital market. Using a quantitative approach, data from companies that conducted IPOs in 2023 were analyzed through multiple linear regression to examine the influence of these three independent variables on IPO performance.
The results indicate that both underwriter reputation and financial leverage have a significant impact on long-term IPO stock performance. Reputable underwriters are proven to reduce underpricing and enhance investor confidence. Conversely, underpricing was found to have no significant effect on IPO stock performance. These findings offer valuable insights for companies planning to go public, emphasizing the importance of selecting a reputable underwriter and managing financial leverage to improve stock performance in Indonesia’s capital market.
Keywords: Initial Public Offer, Reputasi Underwriter, Underpricing, Financial LeveragePenelitian ini bertujuan untuk menganalisis dampak reputasi underwriter, underpricing, dan Financial Leverage terhadap kinerja saham Initial Public Offering (IPO) di pasar modal Indonesia. Menggunakan pendekatan kuantitatif, data dari perusahaan yang melakukan IPO pada tahun 2023 dianalisis menggunakan regresi linear berganda untuk menguji pengaruh ketiga variabel independen terhadap kinerja IPO. Hasil penelitian menunjukkan bahwa reputasi underwriter dan financial leverage berpengaruh signifikan terhadap kinerja saham IPO dalam jangka panjang. Underwriter dengan reputasi tinggi terbukti mampu mengurangi underpricing dan meningkatkan kepercayaan investor. Sebaliknya, underpricing tidak memiliki pengaruh signifikan terhadap kinerja saham IPO. Hasil ini memberikan wawasan bagi perusahaan yang merencanakan IPO untuk memilih underwriter bereputasi dan mengelola financial leverage guna meningkatkan kinerja saham di pasar modal Indonesia.
Keywords: Initial Public Offer, Reputasi Underwriter, Underpricing, Financial Leverag
A Evaluasi Quick Ratio, Sales Growth Dan Total Asset Turn Over Terhadap Financial Distress
No full textThe purposeof this study was to examine the effect of quick ratio, sales growth and total asset turn over to financial distress. The population in this study are textile and garment sub- sector companies listed on the Indonesia stock exchange (IDX) in 2017-2021. This research method uses a quantitative descriptive statistical analysis method. Sampling in this study uses a purposive sampling method, which is a sampling technique based on certain criteria. So that the sample used was 15 textile and garment sub-sector companies listed on the Indonesia Stock Exchange (IDX). The type of data used in this study is secondary data from financial reports. The data was analyzed using panel data regression techniques assisted by the eviews 12. The results showed that the quick ratio partially did not have a significant effect on financial distress, sales growth partially had a nonsignificant effect on financial distress and total asset turn over partially had a significant effect on financial distress. As well as quick ratio, sales growth and total asset turn over simultaneously have a significant effect on financial distress.Tujuan penelitian ini adalah untuk menguji pengaruh Quick Ratio, Sales Growth dan Total Asset Turn Over terhadap Financial Distress. Populasi dalam penelitian ini adalah perusahaan subsektor tekstil dan garmen yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2017-2021. Metode penelitian ini menggunakan metode analisis statistik deskriptif kuantitatif. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling, yaitu teknik pengambilan sampel berdasarkan kriteria tertentu. Sehingga sampel yang digunakan adalah 15 perusahaan sub sektor tekstil dan garmen yang terdaftar di Bursa Efek Indonesia (BEI). Jenis data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan. Analisa data menggunakan teknik regresi data panel berbantuan eviews 12. Hasil penelitian menunjukkan bahwa quick ratio secara parsial tidak berpengaruh signifikan terhadap financial distress, sales growth secara parsial berpengaruh tidak signifikan terhadap financial distress dan total asset turn over secara parsial berpengaruh signifikan terhadap financial distress. dampak yang signifikan terhadap kesulitan keuangan. Begitu pula dengan quick ratio, sales growth dan otal asset turn over secara simultan berpengaruh signifikan terhadap financial distress
Research on Brand Construction and Marketing of Wahaha Group in China
Full text linkBrand construction and marketing are crucial for a company\u27s success, particularly in highly competitive industries such as the Chinese beverage sector. Wahaha Group, a leading Chinese beverage company, has established a strong market presence through strategic brand-building efforts and innovative marketing approaches. This study examines the brand construction and marketing strategies of Wahaha, exploring how digital transformation, consumer engagement, and sustainability practices contribute to brand equity and competitive advantage. The research is grounded in Consumer Culture Theory (CCT), Integrated Marketing Communications (IMC) Theory, and Diffusion of Innovation Theory, providing a theoretical framework to analyse Wahaha’s marketing strategies and their impact on consumer behaviour. The study highlights Wahaha’s integration of traditional and digital marketing techniques, including celebrity endorsements, e-commerce expansion, and social media engagement, which have significantly enhanced brand recognition and customer loyalty. However, challenges such as increasing consumer awareness of sustainability, inflationary pressures, and regulatory constraints pose risks to its market position. By leveraging digital marketing, expanding product diversification, and strengthening its sustainability commitments, Wahaha can navigate the evolving business landscape and maintain its competitive edge. This study provides insights into the dynamic interplay between brand construction, market strategies, and consumer behaviour, offering practical recommendations for businesses seeking to strengthen their market position in China’s evolving economic environment
Pengaruh Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan pada UD. Hoshi Creasindo di Kabupaten Bekasi
No full textCompanies need to see how much employees are involved in working and preferred behavior that is not part of an employee\u27s formal work obligations, but supports the effective functioning of the organization in order to achieve optimal employee performance. The purpose of this study was to determine the effect of Employee Engagement and Organizational Citizenship Behavior both partially and simultaneously on Employee Performance. The sample in this study were 47 respondents using saturated sampling as the sampling technique. Data processing in this study used SmartPLS 4.0. The results showed that Employee Engagement has a positive and significant influence on Employee Performance because it has a p values (0,003) 0.05. Finally, it is also known that Employee Engagement and Organizational Citizenship Behavior simultaneously on Employee Performance because it has a p values (0,000) > 0.0
Leverage Multiplier, Interest Expense Ratio, Banking Ratio: Dampaknya Terhadap Return On Asset
No full textThe purpose of this study was to examine the effect of Leverage Multiplier, Interest Expense Ratio, Banking Ratio on Return on Assets at BPR in Central Java in 2019-2023. The analytical method used is multiple regression analysis of panel data. The research results show that the average value of the Leverage Multiplier has decreased, which is balanced by a decrease in Return On Assets, which indicates that BPR has experienced a decrease in efficiency in generating profits from the assets it owns, despite reducing debt. The Interest Expense Ratio shows that interest costs are increasing, while the company\u27s ability to generate profits is decreasing. Banking Ratio is decreasing in balance with ROA continuing to decline, this reflects a situation where BPR is more focused on increasing liquidity but this is not managed wel
Peran Strategi Digital Marketing dan Interaksi Tatap Muka terhadap Keputusan Pembelian Konsumen Perusahaan Start-Up di Jawa Barat
No full textThis study evaluates the influence of digital marketing strategies and face-to-face interaction on consumer purchase decisions in start-up companies in West Java, with consumer preferences as a moderating variable. Employing a mixed-method approach, the research uses Structural Equation Modeling (SEM) for quantitative data analysis and thematic interviews for qualitative insights. The findings reveal that both strategies have a positive and significant impact on purchase decisions. Face-to-face interaction proves to have a stronger influence in building trust and increasing purchase intention, while digital marketing strategies are effective in generating initial awareness. Consumer preferences moderate the impact of face-to-face interaction, indicating that personal experiences are favored by the majority of consumers. These findings support the theories of Customer Engagement and Trust-Building, and highlight the importance of an omnichannel approach that integrates both digital and in-person strategies to create a holistic consumer experience. The study recommends that start-ups adopt integrated marketing strategies to enhance customer loyalty and campaign effectiveness. Future research may explore the role of advanced technologies in strengthening this integration and their impact on consumer behavior.
Keywords: Digital marketing, face-to-face interaction, consumer purchase decision, consumer preferences, start-up.Penelitian ini mengevaluasi pengaruh strategi digital marketing dan interaksi tatap muka terhadap keputusan pembelian konsumen pada start-up di Jawa Barat, dengan preferensi konsumen sebagai variabel moderasi. Menggunakan pendekatan mix method dengan analisis Structural Equation Modeling (SEM) untuk data kuantitatif dan wawancara tematik untuk data kualitatif, hasil penelitian menunjukkan bahwa kedua strategi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Interaksi tatap muka terbukti memiliki pengaruh lebih kuat dalam membangun kepercayaan dan meningkatkan niat beli, sementara strategi digital marketing efektif dalam menciptakan kesadaran awal. Preferensi konsumen memoderasi pengaruh interaksi tatap muka, menunjukkan bahwa pengalaman personal lebih disukai oleh sebagian besar konsumen. Temuan ini mendukung teori Customer Engagement dan Trust-Building, serta menyoroti pentingnya pendekatan omnichannel yang mengintegrasikan strategi digital dan tatap muka untuk menciptakan pengalaman konsumen yang holistik. Penelitian ini merekomendasikan start-up untuk mengadopsi strategi pemasaran terpadu guna meningkatkan loyalitas dan efektivitas kampanye. Penelitian lanjutan dapat mengeksplorasi peran teknologi canggih dalam memperkuat integrasi ini dan dampaknya terhadap perilaku konsumen.
Kata Kunci: Digital marketing, interaksi tatap muka, keputusan pembelian konsumen, preferensi konsumen, start-up.