E-QIEN - Jurnal Ekonomi dan Bisnis
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PENGARUH PRESEPSI HARGA, KUALITAS PELAYANAN, ATMOSPHERE CAFE TERHADAP KEPUASAN PELANGGAN
Get PDFThe coffee shop business is one of the choices and the cafe shop business is a lucrative business. The purpose of this study is to describe the effect of price perception, service quality, and cafe atmosphere on customer satisfaction at Cafe Angkasa Semarang. The target market is very large, not only coffee connoisseurs, but also ordinary people. This is because coffee in a coffee shop or cafe is a timeless trend and seems to have become entrenched in Indonesian society. This business opportunity is always open and s profitable . Customer satisfaction can be used to attract consumer loyalty, and it is imperative for companies to implement good service quality so that customers or visitors can survive. The creation of customer satisfaction provides benefits, including the relationship between the company and the customer becomes familiar, the customer will buy again. This study uses primary data, which is obtained directly from the original numbers in the form of a questionnaire. The sample obtained from this study were 100 customers of Semarang space cafe. The sampling technique used in this study was random sampling. The test instrument of this research is validity test by applying KMO-MSA factor analysis. Reliability testing by applying Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the study are as follows: Price perception has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang, service quality has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang, and the atmosphere of the cafe has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang.The coffee shop business is one of the choices and the cafe shop business is a lucrative business. The purpose of this study is to describe the effect of price perception, service quality, and cafe atmosphere on customer satisfaction at Cafe Angkasa Semarang. The target market is very large, not only coffee connoisseurs, but also ordinary people. This is because coffee in a coffee shop or cafe is a timeless trend and seems to have become entrenched in Indonesian society. This business opportunity is always open and s profitable . Customer satisfaction can be used to attract consumer loyalty, and it is imperative for companies to implement good service quality so that customers or visitors can survive. The creation of customer satisfaction provides benefits, including the relationship between the company and the customer becomes familiar, the customer will buy again. This study uses primary data, which is obtained directly from the original numbers in the form of a questionnaire. The sample obtained from this study were 100 customers of Semarang space cafe. The sampling technique used in this study was random sampling. The test instrument of this research is validity test by applying KMO-MSA factor analysis. Reliability testing by applying Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the study are as follows: Price perception has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang, service quality has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang, and the atmosphere of the cafe has a significant positive effect on customer satisfaction at Cafe Angkasa Semarang
STRES KERJA SERTA HUBUNGANNYA DENGAN MOTIVASI KERJA KARYAWAN PADA DIVISI SALES AND MARKETING PT.XYZ
Get PDFThis study aims to determine the relationship between work stress and work motivation on employees of PT. XYZ. This study uses a quantitative approach method. The sample of this study was 53 employees in the sales and marketing division who were selected using the saturated sample technique. The data collection method used is the work motivation and work stress scale. The data analysis technique used the Kendall\u27s Tau-b analysis test with the help of the Statistical package for Social Sciences SPSS 25 for windows program. The results of this study indicate that there is a negative relationship between work motivation and work stress through the Kendall\u27s Tau-b correlation test with an R result of -0.110 and a significant value of 0.036 (p < 0.50). This means that the higher the work stress of the employee, the lower the work motivation of the employee and vice versa. The lower the work stress that employees have, the higher their work motivation
ANALISIS PENGARUH PENGUNGKAPAN CSR, PERUBAHAN UKURAN PERUSAHAAN, LIKUIDITAS, LEVERAGE, DAN PROFITABILITAS TERHADAP RETURN SAHAM (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2020)
Get PDFStock returns had a significant impact on investors and companies, stock returns were used as a measure of company performance by investors to invest in companies in the stock market. This study aims to determine the effect of CSR disclosure, company size, liquidity, leverage, and profitability on stock returns in manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2020 period. The sampling technique used in this research was purposive sampling. The sample of this study consisted of a unit analysis of 351 companies that met the criteria. The analytical method used is multiple linear regression analysis. The result of the hypothesis testing indicated that profitability has an effect on stock returns. Meanwhile, CSR disclosure, firm size, liquidity, and leverage have no effect on stock returnsStock returns had a significant impact on investors and companies, stock returns were used as a measure of company performance by investors to invest in companies in the stock market. This study aims to determine the effect of CSR disclosure, company size, liquidity, leverage, and profitability on stock returns in manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2020 period. The sampling technique used in this research was purposive sampling. The sample of this study consisted of a unit analysis of 351 companies that met the criteria. The analytical method used is multiple linear regression analysis. The result of the hypothesis testing indicated that profitability has an effect on stock returns. Meanwhile, CSR disclosure, firm size, liquidity, and leverage have no effect on stock return
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PADA PT. FEDERAL INTERNASIONAL FINANCE BATAM
Get PDFDuring 2021 PT. Federal International Finance Batam only realized 89.89% of its performance target, so it became a problem because the target was not met 100%. This uncertainty is thought to be due to various things such as motivation, work stress, and work. The purpose of this study is to find out how the influence of motivation, work stress and work discipline on the performance of employees of PT. Federal International Finance Batam either partially or simultaneously. This research is quantitative by determining the sample using slovin, the sampling technique used is probability sampling with primary data sources obtained through questionnaires. The sample used was 115 employee respondents. The results of the study partially show that motivation has a significant effect on employee performance with a ttable value (3.316 > 1.974) and a significance value of (0.001 < 0.05), work stress has no significant effect on employee performance with a t table value (-1.752 < 1.974) and a significance value of (0.082 > 0.05), work discipline has a significant effect on employee performance with the table (0.557 > 1.974) and a significance value of (0.009 < 0.05), simultaneously motivation, work stress and work discipline affect employee performance with a value of f table (8,842 > 3.05) and a significance value of (0.000 < 0.05). The conclusion according to the hypothesis is that partially motivation has a significant effect on the performance of employees of PT. Federal International Finance Batam or H1 is accepted, work stress has no significant effect on the performance of PT. Federal International Finance Batam or H2 is rejected, work discipline has a significant effect on the performance of PT. Federal International Finance Batam or H3 received simultaneously, work stress and work discipline affect the performance of employees of PT. Federal International Finance Batam or H4 is accepted.During 2021 PT. Federal International Finance Batam only realized 89.89% of its performance target, so it became a problem because the target was not met 100%. This uncertainty is thought to be due to various things such as motivation, work stress, and work. The purpose of this study is to find out how the influence of motivation, work stress and work discipline on the performance of employees of PT. Federal International Finance Batam either partially or simultaneously. This research is quantitative by determining the sample using slovin, the sampling technique used is probability sampling with primary data sources obtained through questionnaires. The sample used was 115 employee respondents. The results of the study partially show that motivation has a significant effect on employee performance with a ttable value (3.316 > 1.974) and a significance value of (0.001 < 0.05), work stress has no significant effect on employee performance with a t table value (-1.752 < 1.974) and a significance value of (0.082 > 0.05), work discipline has a significant effect on employee performance with the table (0.557 > 1.974) and a significance value of (0.009 < 0.05), simultaneously motivation, work stress and work discipline affect employee performance with a value of f table (8,842 > 3.05) and a significance value of (0.000 < 0.05). The conclusion according to the hypothesis is that partially motivation has a significant effect on the performance of employees of PT. Federal International Finance Batam or H1 is accepted, work stress has no significant effect on the performance of PT. Federal International Finance Batam or H2 is rejected, work discipline has a significant effect on the performance of PT. Federal International Finance Batam or H3 received simultaneously, work stress and work discipline affect the performance of employees of PT. Federal International Finance Batam or H4 is accepted
ANALISIS PEMANFAATAN ALOKASI DANA PENDIDIKAN PADA APBD KABUPATEN KUANTAN SINGINGI UNTUK PENINGKATAN MUTU PENDIDIKAN MANUSIA SEKTOR PENDIDIKAN TAHUN 2011-2020
Get PDFThe purpose of this study is to analyze the impact of allocating the education expenditure budget in the Kuantan Singingi District Budget on improving the quality of human development in the education sector, to find out what factors cause the low growth of the quality of human development in the Education sector in Kuantan Singingi Regency. Data collection techniques: documentation. The Data Analysis method uses multiple linear regression analysis. The results showed that simultaneously education expenditure consisting of employee expenditure, goods and services expenditure and capital expenditure had a significant effect on the quality of human development in the education sector. Partially only spending on goods and services has a significant effect on the quality of human development in the education sector. Factors that cause the low growth of the quality of human development in the education sector are due to the disproportionate distribution of the education expenditure budget, the small expenditure on goods and services while what has a significant effect on the growth of the quality of human development in the education sector is precisely only spending on goods and services. Efforts made to improve the quality of human development in the education sector in Kuantan Singingi Regency include increasing the education expenditure budget in the regional budget every year, allocating proportional education spending and further increasing the expenditure on goods and services because it affects improving the quality of human development in the education sector.The purpose of this study is to analyze the impact of allocating the education expenditure budget in the Kuantan Singingi District Budget on improving the quality of human development in the education sector, to find out what factors cause the low growth of the quality of human development in the Education sector in Kuantan Singingi Regency. Data collection techniques: documentation. The Data Analysis method uses multiple linear regression analysis. The results showed that simultaneously education expenditure consisting of employee expenditure, goods and services expenditure and capital expenditure had a significant effect on the quality of human development in the education sector. Partially only spending on goods and services has a significant effect on the quality of human development in the education sector. Factors that cause the low growth of the quality of human development in the education sector are due to the disproportionate distribution of the education expenditure budget, the small expenditure on goods and services while what has a significant effect on the growth of the quality of human development in the education sector is precisely only spending on goods and services. Efforts made to improve the quality of human development in the education sector in Kuantan Singingi Regency include increasing the education expenditure budget in the regional budget every year, allocating proportional education spending and further increasing the expenditure on goods and services because it affects improving the quality of human development in the education sector
THE INFLUENCE OF WORK DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. PELABUHAN CILEGON MANDIRI
Get PDFThe study of Work Discipline and Motivation has a positive and significant effect on employee performance. The method in this research is quantitative descriptive method processed with multiple linear analysis which is used to test work discipline and motivation whether or not it affects employee performance. The number of samples in this study amounted to 52 people. At a significance level of 61.3%, it can be concluded that the independent variables (Performance Discipline and Motivation) used in the model affect the dependent variable (Employee Performance)
PENGARUH DISIPLIN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA PT SIIX ELECTRONIC BATAM
Get PDFThe purpose of this study was to determine and analyze the effect of work discipline and career development on employee performance at PT SIIX Electronic Batam. The population in this study amounted to 105 employees. The sample in this study used a saturated sample technique consisting of 105 respondents at PT SIIX Electronic Batam. This type of research is quantitative research and the data used are primary and secondary data obtained from the distribution of questionnaires and a list of statements whose measurement uses a Likert scale. The data collected were analyzed using validity and reliability tests, the classical assumption test in this study used the normality test, multicollinearity test and heteroscedasticity test, the effect test in this study used multiple regression analysis and analysis of the coefficient of determination (R2), while the hypothesis test in this study This test uses T test and F test with the help of SPSS version 25 program. T test results show that work discipline has a significant effect on employee performance and career development has an effect on employee performance. The results of the F test show that work discipline and career development simultaneously have a significant effect on employee performance at PT SIIX Electronic Batam.The purpose of this study was to determine and analyze the effect of work discipline and career development on employee performance at PT SIIX Electronic Batam. The population in this study amounted to 105 employees. The sample in this study used a saturated sample technique consisting of 105 respondents at PT SIIX Electronic Batam. This type of research is quantitative research and the data used are primary and secondary data obtained from the distribution of questionnaires and a list of statements whose measurement uses a Likert scale. The data collected were analyzed using validity and reliability tests, the classical assumption test in this study used the normality test, multicollinearity test and heteroscedasticity test, the effect test in this study used multiple regression analysis and analysis of the coefficient of determination (R2), while the hypothesis test in this study This test uses T test and F test with the help of SPSS version 25 program. T test results show that work discipline has a significant effect on employee performance and career development has an effect on employee performance. The results of the F test show that work discipline and career development simultaneously have a significant effect on employee performance at PT SIIX Electronic Batam
KONTRIBUSI INFLUENCER PADA PURCHASE INTENTION DENGAN SIKAP TERHADAP INFLUENCER SEBAGAI VARIABEL MEDIASI
Get PDFThis study was conducted to analyze the effect of influencers\u27 contributions on purchase intention with attitudes toward influencers as a mediating variable in the investment industry in Indonesia. This study used a questionnaire from 200 respondents distributed using purposive sampling technique. Hypothesis analysis was carried out using the partial least squares (PLS) test, which is one of the structural equation modeling (SEM) approaches. The results showed that the contribution of influencers consisting of perceived credibility, trust, perceived behavioral control, subjective norms, and perceived expertise had a positive effect on attitudes towards influencers. However, perceived congruence does not have a positive effect on attitudes towards influencers. In addition, attitudes towards influencers have a positive effect on purchase intention.This study was conducted to analyze the effect of influencers\u27 contributions on purchase intention with attitudes toward influencers as a mediating variable in the investment industry in Indonesia. This study used a questionnaire from 200 respondents distributed using purposive sampling technique. Hypothesis analysis was carried out using the partial least squares (PLS) test, which is one of the structural equation modeling (SEM) approaches. The results showed that the contribution of influencers consisting of perceived credibility, trust, perceived behavioral control, subjective norms, and perceived expertise had a positive effect on attitudes towards influencers. However, perceived congruence does not have a positive effect on attitudes towards influencers. In addition, attitudes towards influencers have a positive effect on purchase intention
PENGARUH EFEKTIVITAS PENGELOLAAN ASET, KEBIJAKAN PEMBIAYAAN DAN PENGELOLAAN PRODUKSI TERHADAP PROFITABILITAS DENGAN LIKUIDITAS SEBAGAI PEMODERASI (Studi Empiris Pada Perusahaan Pengelola Bandara Udara Di Asia Pasifik Periode 2010 – 2020)
Get PDFThis study aims to examine and investigate the factors that influence the profitability of airport management companies in Asia Pacific. In this study, the Dependent Variable (Y) is Company Profitability, Independent Variable 1 (X1) is Investment Policy, Independent Variable 2 (X2) is Financing Policy and Independent Variable 3 (X3) is Production Management and Liquidity as Moderating Variable. In addition, it will be studied how the financial management behavior of airport management industrial companies in Asia Pacific especially at this time of the Covid 19 Pandemic. In sampling using criteria, namely an airport management company that serves passengers over 30,000,000 Pax/year, a management company Airports that serve Domestic and International flights, Issue Annual Reports regularly in the 2010 – 2020 period in a row. There are 6 Airport Management Companies in Asia Pacific that meet these criteria. The results of this study indicate that the Investment Policy, Financing Policy and Production Management affect the Company\u27s Profitability. Meanwhile, liquidity cannot moderate the effect of Investment Policy, Financing Policy and Production Management on profitability.This study aims to examine and investigate the factors that influence the profitability of airport management companies in Asia Pacific. In this study, the Dependent Variable (Y) is Company Profitability, Independent Variable 1 (X1) is Investment Policy, Independent Variable 2 (X2) is Financing Policy and Independent Variable 3 (X3) is Production Management and Liquidity as Moderating Variable. In addition, it will be studied how the financial management behavior of airport management industrial companies in Asia Pacific especially at this time of the Covid 19 Pandemic. In sampling using criteria, namely an airport management company that serves passengers over 30,000,000 Pax/year, a management company Airports that serve Domestic and International flights, Issue Annual Reports regularly in the 2010 – 2020 period in a row. There are 6 Airport Management Companies in Asia Pacific that meet these criteria. The results of this study indicate that the Investment Policy, Financing Policy and Production Management affect the Company\u27s Profitability. Meanwhile, liquidity cannot moderate the effect of Investment Policy, Financing Policy and Production Management on profitability
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA (Studi Pada Politeknik Perdana Mandiri Purwakarta)
Get PDFReferring to the standards or parameters of quality education, namely Government Regulation (PP) No.19 of 2005, there are eight standards that must be considered in order to realize quality education, namely content standards, process standards, competency standards, facilities and infrastructure standards, management standards, financing standards. and educational assessment standards. So education must now be managed professionally because campuses that do not have competitiveness will experience the impact of intense competition, namely the decline in the number of students. Campuses that can compete with other campuses are those that can promise a reputation/quality of quality education, facilities and infrastructure to support lectures, provide job opportunities after graduation, have varied study programs so that students can choose areas of concentration according to their talents and interests. This study aims to determine the factors that influence student decisions in choosing a college. This study uses quantitative research methods using primary data obtained from the results of the questionnaire. The subjects in this study amounted to 132 students of the Perdana Mandiri Polytechnic Purwakarta by using a sampling technique, namely proportional random sampling. Hypothesis testing using multiple linear regression analysis by calculating the t test, f test and test the coefficient of determination. The results of this research are the influence of Brand Image (X1), Campus Facilities (X2) and Campus Marketing factors (X3) on the Decision to Choose Higher Education (Y) which is 60.6%, the remaining 39.4% is influenced by other factors not examined in this study.
Keywords : brand image, facilities, marketing, choose decisions.Mengacu kepada standar atau parameter pendidikan yang berkualitas yaitu Peraturan Pemerintah (PP) No.19 Tahun 2005 ada delapan standar yang harus diperhatikan guna mewujudkan pendidikan yang berkualitas yaitu standar isi, standar proses, standar kompetensi, standar sarana dan prasarana, standar pengelolaan, standar pembiayaan dan standar penilaian pendidikan. Maka pendidikan sekarang harus dikelola secara professional karena kampus yang tidak mempunyai daya saing maka akan mengalami dampak dari ketatnya persaingan yaitu menurunnya jumlah mahasiswa. Kampus yang dapat bersaing dengan kampus lainnya yaitu yang bisa menjanjikan reputasi/mutu pendidikan yang berkualitas, fasilitas sarana prasarana pendukung perkuliahan, memberikan peluang kerja setelah lulus, memiliki program studi yang bervariasi sehingga mahasiswa dapat memilih bidang konsentrasi sesuai dengan bakat dan minat.Penelitian ini menggunkan metode penelitian kuantitatif dengan menggunakan data primer yang diperoleh dari hasil kuesioner. Subjek dalam penelitian ini berjumlah 132 mahasiswa Politeknik Perdana Mandiri Purwakarta dengan menggunakan teknik pengambilan sampel yaitu proportional random sampling. Pengujian hipotesis menggunakan analisis regresi linear berganda dengan melakukan perhitungan uji t, uji f dan uji koefisien determinasi. Adapun pengaruh faktor Brand Image (X1), faktor Fasilitas Kampus (X2) dan faktor Pemasaran Kampus (X3) terhadap Keputusan Memilih Perguruan Tinggi (Y) yaitu sebesar 60.6% sisanya 39.4% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Kata kunci : brand image, fasilitas, pemasaran dan keputusan pemilihan