E-QIEN - Jurnal Ekonomi dan Bisnis
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The Influence Of Service Failure Severity On Brand Forgiveness Study On Telkomsel Users
Full text linkThe aims of this study are: (1) To determine the service failure severity from internet network issues according to Telkomsel users; (2) To determine the influence of service failure severity from internet network issues on brand forgiveness of Telkomsel users; and (3) To determine the influence of service failure severity from internet network issues on each brand forgiveness dimension of telkomsel users. The study used an online survey to collect data. The sample size for this study was 100 respondents. Data analysis was conducted using mean analysis and PLS-SEM. Research Findings: The study findings indicate that: (1) the service failure severity from internet network issues, according to Telkomsel users, is categorized as high; (2) the service failure severity from internet network issues has a significant negative influence on the brand forgiveness of Telkomsel users; (3) the service failure severity from internet network issues has a significant negative influence on each brand forgiveness dimension (cognitive, affective, behavioral) of Telkomsel users. This study simplifies the research conducted by Alnawas et al. (2023) by focusing only on two main variables, service failure severity and brand forgiveness, in order to provide a more focused and in-depth understanding of the relationship between severity of service failure and brand forgivenes
Analysis Of Good Corporate Governance, Liquidity, And Company Size On The Quality Of Financial Reports
Full text linkThis study intends to examine how firm sizes, liquidity, and effective corporate governance affect financial statements. In this study, agency theory is employed. The study\u27s independent variables include the size of the organization, liquidity, and excellent corporate governance. The quality of the financial reports is one of the research\u27s dependent variables. Consumer products firms that floated on the Indonesia Stock Exchange between 2019 and 2021 make up the sample for this study. SPSS is employed in the quantitative research methodology. The linear regression analysis method is used in this study. This study will demonstrate effective corporate governance and the effects of firm size on the reliability of financial reports. In the meanwhile, the quality of financial reports is unaffected by liquidity.Penelitian ini memiliki tujuan untuk menganalisa akibat aplikasi good corporate governance, likuiditas, skala industri kepada informasi finansial. Pada enelitian ini, teori agensi digunakan. Riset ini memakai variable bebas good corporate governance, likuiditas, dan ukuran perusahaan. kualitas laporan keuangan merupakan salah satu variable dependen penelitian ini. Objek pada penelitian ini yakni industri manufaktur di sub sektor barang konsumsi yang terdaftar dalam Bursa Efek Indonesia (BEI) dalam tahun 2019 hingga 2021. Metode Penelitian yang dipakai yakni cara kuantitatif memakai SPSS. Penelitian ini memakai cara analisa regresi linear. Penelitian ini membuktikan good corporate governance, dan ukuran perusahaan mempunyai pengaruh kepada kualitas laporan keuangan. Sebaliknya, variabel Likuiditas tidak mempunyai pengaruh kepada kualitas laporan keuangan
Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan: Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan
No full textThis research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.
This research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.
Keywords: Influence, Competence, Credibility, Chatboi AI
Peran Kompetensi Sumber Daya Manusia untuk Mendorong Inovasi Produk dan Kinerja UMKM
Full text linkMicro, Small, and Medium Enterprises (MSME) are the backbone of economic development for every economy. They contribute to local economic development through household wealth creation, job creation, and poverty reduction. MSME in Indonesia are an important sector for the country\u27s economy but often face unique challenges. Focusing on this specific context, this research provides insights tailored to the business environment in Indonesia. The aim of this research is to present a comprehensive analysis of MSME strategies in Indonesia, focusing on human resource competencies, product innovation, and MSME performance. The research sample was selected using purposive sampling techniques, resulting in 83 respondents. The data were analyzed using multiple linear regression analysis. The findings of this research prove that human resource competencies and product innovation can enhance MSME performance. These findings underline the importance of strategic decision-making in shaping MSME performance outcomes in Indonesia. Alignment between strategy and innovation plays a role in improving MSME performance. Strategies focusing on human resource competencies, product uniqueness, and quality require innovation to add value to products and customers. The novelty of this research considers the resource-based theory approach in the relationship between human resource competencies, product innovation, and MSME performance.Usaha Mikro, Kecil dan Menengah (UMKM) merupakan tulang punggung pembangunan ekonomi bagi setiap perekonomian. Mereka berkontribusi terhadap pembangunan ekonomi lokal melalui penciptaan kekayaan rumah tangga, penciptaan lapangan kerja dan pengurangan kemiskinan. UMKM di Indonesia merupakan sebuah sektor penting bagi perekonomian negara namun seringkali menghadapi tantangan unik. Dengan berfokus pada konteks spesifik ini, penelitian ini memberikan wawasan yang disesuaikan dengan lingkungan bisnis di Indonesia. Penelitian ini bertujuan menyajikan analisis komprehensif mengenai strategi UMKM di Indonesia, dengan berfokus pada kompetensi sumber daya manusia, inovasi produk dan kinerja UMKM. Sampel penelitian ini di pilih menggunakan teknik purposive sampling, sehingga di peroleh 83 responden. Data di analisis dengan analisis regresi linier berganda. Hasil temuan penelitian ini membuktikan bahwa kompetensi sumber daya manusia dan inovasi produk mampu meningkatkan kinerja UMKM. Temuan-temuan ini menggarisbawahi pentingnya pengambilan keputusan strategis dalam membentuk hasil kinerja UMKM di Indonesia. Keselarasan antara strategi dan inovasi berperan dalam meningkatkan kinerja UMKM. Strategi yang berfokus pada kompetensi sumber daya manusia, keunikan dan kualitas produk memerlukan inovasi untuk memberikan nilai tambah pada produk dan pelanggan. Kebaruan penelitian ini mempertimbangkan pendekatan teori sumber daya dalam hubungan kompetensi sumber daya manusia, inovasi produk, dan kinerja UMKM
Implementasi Strategi Employe Engagement Dalam Meningkatkan Retensi Pegawai
Full text linkInstitution must has strategies to survive and continue to flourish in today\u27s challenging situation. One important strategy is to strengthen employee engagement as it is a factor that can increase employee retention. The aim of this research is to explain the implementation of initiative employee engagement on Al Binaa IBS. The research uses a qualitative approach. Data collection techniques are conducted through direct observation in the field and interviews with the personnel department. Based on the results of research it is obtained that the employee engagement strategy implemented by Al Binaa has a good impact in improving employee retention. Implementation of employee engagement programmes in Al Binaa includes 1) Employee spiritual building activities; 2) Rewarding staff who perform both work time achievement and staff performance; 3) Benchmarking programmes and regular training; 4) Commonwealth programmes (bonding); 5) Internal communication; 6) Staff well-being.Institusi harus mempunyai terobosan dan strategi agar dapat bertahan dan terus berkembang dalam situasi yang penuh tantangan saat ini. Salah satu strategi yang penting dilakukan adalah menguatkan employee engagement karena hal ini merupakan faktor yang dapat meningkatkan retensi pegawai. Tujuan penelitian ini adalah untuk menjelaskan implementasi startegi employee engagement pada Al Binaa IBS. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengambilan data dilakukan dengan cara pengamatan langsung di lapangan dan wawancara dengan bagian personalia. Berdasarkan hasil penelitian diperoleh bahwa strategi employee engagement yang diterapkan Albinaa memberikan dampak yang baik dalam meningkatkan retensi pegawai. Penerapan program employee engagement di Al Binaa meliputi 1) Kegiatan membangun spiritual pegawai; 2) Pemberian reward kepada tenaga yang berprestasi baik pencapaian masa kerja dan kinerja pegawai; 3) Program benchmarking dan pelatihan berkala; 4) Program kebersamaan (bonding); 5) Komunikasi internal; 6) Kesejahteraan pegawai
Struktur Organisasi dan Efektivitas Manajemen Koperasi Pembangunan Usaha Sumatera Barat
Full text linkThis research investigates the organizational structure and effectiveness of management at Koperasi Pembangunan Usaha Sumatera Barat, utilizing qualitative methods such as observations and interviews. The cooperative\u27s hierarchical framework, which encompasses the General Assembly, managers, and staff, ensures efficient decision-making and consistent implementation of policies. With an experienced manager at the helm, the cooperative places great emphasis on cooperative education and character development, cultivating a culture of honesty and integrity that is crucial for long-term sustainability. The cooperative upholds familial principles and promotes mutual trust, employing a selective recruitment process to ensure alignment with its core values. The cooperative\u27s empathetic approach to problem-solving, which includes pawn systems, collateral sales, and deadline extensions, highlights its ability to handle challenges with compassion. Financial management practices, such as employing professional accounting services and providing quarterly financial reports, guarantee transparency and accountability. Furthermore, the distribution of 40% of profits through the Surplus of Cooperative Efforts (SHU) demonstrates a commitment to fairness and the collective well-being of its members. The study concludes that the cooperative\u27s well-defined organizational structure significantly enhances the effectiveness of its management. The hierarchical organization facilitates transparent operations, while leadership driven by values fosters a cohesive and sustainable culture. These findings hold valuable insights for other cooperatives seeking to enhance their management effectiveness through structured organization and value-based practices.Penelitian ini menyelidiki struktur organisasi dan efektivitas manajemen di Koperasi Pembangunan Usaha Sumatera Barat, dengan menggunakan metode kualitatif seperti observasi dan wawancara. Kerangka hierarki koperasi, yang mencakup Majelis Umum, manajer, dan staf, memastikan pengambilan keputusan yang efisien dan implementasi kebijakan yang konsisten. Dengan manajer yang berpengalaman, koperasi ini sangat menekankan pada pendidikan koperasi dan pengembangan karakter, serta menumbuhkan budaya kejujuran dan integritas yang sangat penting untuk keberlanjutan jangka panjang. Koperasi menjunjung tinggi prinsip-prinsip kekeluargaan dan mengedepankan rasa saling percaya, menerapkan proses rekrutmen selektif untuk memastikan keselarasan dengan nilai-nilai inti. Pendekatan empatik koperasi terhadap penyelesaian masalah, yang mencakup sistem gadai, penjualan jaminan, dan perpanjangan tenggat waktu, menyoroti kemampuannya dalam menangani tantangan dengan penuh kasih sayang. Praktik manajemen keuangan, seperti menggunakan jasa akuntansi profesional dan menyediakan laporan keuangan triwulanan, menjamin transparansi dan akuntabilitas. Lebih lanjut, pembagian 40% keuntungan melalui Surplus Usaha Koperasi (SHU) menunjukkan komitmen terhadap keadilan dan kesejahteraan kolektif para anggotanya. Studi ini menyimpulkan bahwa struktur organisasi koperasi yang terdefinisi dengan baik secara signifikan meningkatkan efektivitas pengelolaannya. Organisasi hierarkis memfasilitasi operasi yang transparan, sementara kepemimpinan yang didorong oleh nilai-nilai menumbuhkan budaya yang kohesif dan berkelanjutan. Temuan-temuan ini memberikan wawasan berharga bagi koperasi lain yang berupaya meningkatkan efektivitas pengelolaannya melalui organisasi terstruktur dan praktik berbasis nilai
Peran Celebrity Endorsement Dan Tagline Terhadap Brand Awareness Konsumen N’Pure Di Purwakarta
Full text linkThis research was conducted to determine the effect of celebrity endorsements and taglines on brand awareness. In this study, data collection was used in the form of a non-probability sampling technique, namely a sampling technique that does not provide repeat or equal opportunity for each member of the population to be sampled. The data analysis method used in this study is multiple linear regression with the help of SPSS 25 software. Based on the results of the research that has been done, it shows that partially celebrity endorsements and taglines have a positive and significant effect on brand awareness. And all the dependent variables have a simultaneous effect on brand awareness with a calculated F value of 35.365 with a significant level of 0.000 <0.05. And the R square value shows a result of 0.429, which means that all dependent variables have a simultaneous effect of 42.9%.
Keywords: Celebrity Endorsement, Tagline, Brand AwarenessPenelitian ini dilakukan untuk mengetahui pengaruh celebrity endorsement dan tagline terhadap brand awareness. Dalam penelitian ini pengumpulan data yang digunakan berupa teknik non-probability sampling, yaitu teknik pengambilan sampel yang tidak memberikan kesempatan berulang atau sama bagi setiap anggota populasi untuk dijadikan sampel. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda dengan bantuan software SPSS 25. Berdasarkan hasil penelitian yang telah dilakukan menunjukkan bahwa secara parsial celebrity endorsement dan tagline berpengaruh positif dan signifikan terhadap brand awareness. Dan seluruh variabel terikat mempunyai pengaruh secara simultan terhadap kesadaran merek dengan nilai F hitung sebesar 35,365 dengan tingkat signifikan 0,000 < 0,05. Dan nilai R square menunjukkan hasil sebesar 0,429 yang berarti seluruh variabel dependen mempunyai pengaruh secara simultan sebesar 42,9%.
Kata Kunci : Celebrity Endorsement, Tagline, Brand Awarenes
Adaptasi Digital terhadap Keterampilan Digital: Mengukur Dampaknya pada Keberlanjutan Keuangan dan Pertumbuhan Bisnis Usaha Kecil
Full text linkPenelitian ini bertujuan untuk mengukur dampak adaptasi digital terhadap keterampilan digital
dan bagaimana hal tersebut memengaruhi keberlanjutan keuangan serta pertumbuhan bisnis
usaha kecil di Kota Medan. Penelitian dilakukan dengan menggunakan pendekatan kuantitatif
selama 8 bulan, melibatkan survei pada 200 pemilik usaha kecil di 21 kecamatan di Kota
Medan. Analisis data dilakukan menggunakan metode SEM-PLS (Structural Equation Modeling
– Partial Least Squares). Hasil penelitian menunjukkan bahwa adaptasi digital berpengaruh
signifikan terhadap peningkatan keterampilan digital. Namun, pengaruh adaptasi digital
terhadap keberlanjutan keuangan ditemukan negatif, yang menunjukkan bahwa meskipun
keterampilan digital meningkat, adaptasi digital yang tidak direncanakan dengan baik dapat
menimbulkan beban finansial. Sebaliknya, keterampilan digital terbukti meningkatkan
pertumbuhan bisnis secara signifikan. Adaptasi digital memainkan peran penting dalam
meningkatkan keterampilan digital pelaku usaha kecil. Namun, untuk memperoleh
keberlanjutan keuangan dan pertumbuhan bisnis yang positif, dibutuhkan perencanaan yang
matang dan peningkatan keterampilan digital dalam rangka mengoptimalkan penggunaan
teknologi digita
Pengaruh Human Resource Management dan Leadership terhadap Kinerja Bisnis Bank Syariah (Unit Usaha Syariah)
Full text linkThe research aims to find out how the dependent variables human resources management and leadership relate to the performance of sharia banks (sharia business units). The research method uses a census by sending 20 questionnaires to Islamic banks (Sharia business units) which were carried out in the period July to September 2021. The results of data collection were processed using SPSS version 22 statistics. The research results showed that the dependent variables were human resources management and leadership partially and jointly influences the dependent variable of sharia bank business performance (sharia business unit) which is 82.7%. The implication of the research is that the concept of sharia finance is not only to maximize welfare and consumption through achieving sharia bank business performance but also to maintain a balance between material and spiritual satisfaction (maqashid sharia)
The Impact of Digital Marketing, Product Quality, and Customer Relationship Management on Online Shop Consumer Loyalty
Full text linkThis study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection instruments utilized a Likert scale with 29 items designed to measure respondents\u27 perceptions of the study variables. Regression analysis results indicate that collectively, digital marketing, product quality, and CRM explain 49.3% of the variation in consumer loyalty. Specifically, CRM emerges as significantly influential with the highest beta coefficient (0.438) and low statistical significance (p = 0.000), while digital marketing and product quality show less significant impacts With p-values of 0.296 and 0.127, respectively, these results highlight the critical role of effective customer relationship management strategies in fostering consumer loyalty in online commerce. They also indicate the necessity for strategic enhancements in digital marketing and product quality to optimize their influence. This research contributes to the comprehension of the dynamics affecting consumer behavior in the digital age.Penelitian ini berusaha untuk mengeksplorasi pengaruh pemasaran digital, kualitas produk, dan manajemen hubungan pelanggan (CRM) terhadap loyalitas konsumen dalam konteks ritel online. Dengan menggunakan pendekatan kuantitatif, penelitian ini melakukan survei terhadap 91 responden, yang terdiri dari 34 pria dan 56 wanita. Instrumen pengumpulan data menggunakan skala Likert dengan 29 item yang dirancang untuk mengukur persepsi responden terhadap variabel-variabel penelitian. Hasil analisis regresi menunjukkan bahwa secara kolektif, pemasaran digital, kualitas produk, dan CRM menjelaskan 49,3% dari variasi loyalitas konsumen. Secara khusus, CRM muncul sebagai pengaruh yang signifikan dengan koefisien beta tertinggi (0,438) dan signifikansi statistik yang rendah (p = 0,000), sementara pemasaran digital dan kualitas produk menunjukkan dampak yang kurang signifikan. Dengan nilai p masing-masing 0,296 dan 0,127, hasil ini menyoroti peran penting strategi manajemen hubungan pelanggan yang efektif dalam menumbuhkan loyalitas konsumen dalam perdagangan online. Hasil ini juga menunjukkan perlunya peningkatan strategis dalam pemasaran digital dan kualitas produk untuk mengoptimalkan pengaruhnya. Penelitian ini berkontribusi pada pemahaman tentang dinamika yang mempengaruhi perilaku konsumen di era digital