E-QIEN - Jurnal Ekonomi dan Bisnis
Not a member yet
1164 research outputs found
Sort by
Social Climber Sebagai Aktualisasi Diri Dimediasi Harga Diri Dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif
Full text linkBalinese people, including the people of Sanur, are thick with cultural diversity. Therefore, there is no day without religious activities. Various types of products are needed to support religious activities, for example in terms of fashion. The increasing fulfilment of means of supporting religious activities such as kebaya, kamen, and luxurious and contemporary accessories has become commonplace for women. Creating changes in the social environment by showing that consuming modern and luxurious religious support facilities with a hedonistic lifestyle can increase social status and self-esteem. The purpose of this study is to determine the extent of the role of self-esteem and hedonic lifestyle in modulating the impact of social climbers on consumer behaviour. The study focused on a population of women residing in Sanur. A purposive selection strategy was used to select a sample of 136 respondents. The quantitative research approach involved the use of questionnaires to obtain data. The data analysis methodology used was Structural Equation Model - Partial Least Squares (SEM-PLS). The research findings show that social climbing has an important and positive impact on self-esteem and hedonic lifestyle. In addition, self-esteem has a positive and significant effect on consumer behaviour, while hedonic lifestyle has a negative and significant effect on consumptive behaviour. Furthermore, social climbing has a positive and significant effect on consumptive behaviour. In addition, self-esteem plays an important role in mediating the relationship between social climbing and consumptive behaviour, with a positive and significant effect. Finally, hedonic lifestyle mediates the relationship between social climbers and consumer behaviour negatively and significantly
Model Proses Kewirausahaan PD Hikmat Kabupaten Purwakarta
Full text linkThis study uses qualitative and descriptive methods and aims to determine the entrepreneurial process of PD Hikmat owner who has 37 years of business experience, starting from the beginning of establishment, development, to the stage of business growth, along with the factors that influence it, as well as the obstacles and challenges faced by owner during entrepreneurship. The owner of PD Hikmat started his business because he wanted to improve the family\u27s income and there were business opportunities in Purwakarta where there were not many competitors. PD Hikmat began to develop when observing new opportunities to collaborate with catering entrepreneurs. PD Hikmat experienced business growth when the owner began to imitate the modernization of similar entrepreneurs. PD Hikmat found business challenges and obstacles during the rainy season and rising raw material prices. PD Hikmat has competitive advantages, personal qualifications of the owner, distinctive product taste, adequate product inventory, employee loyalty, good relations with stakeholders. The current challenges and opportunities for PD Hikmat are marketing and packaging products creatively, and meet consumer preferences for healthier and more natural processed food products
Peran Social Media Marketing, Brand Awareness, dan Harga Terhadap Keputusan Pembelian Mie Gacoan Pada Platform Marketplace GoFood
No full textThis research aims to analyze the influence of Social Media Marketing, Brand Awareness and Price variables on purchasing decisions for Gacoan Noodles on the GoFood marketplace platform. This research uses quantitative methods with the research object being Generation Z Mie Gacoan consumers in Jabodetabek. In this research, the Structural Equation Model (SEM) analysis technique was used with the Partial Least Square (PLS) method and the data was processed with the help of the SmartPLS 4 application. The results of this research stated that the role of Social Media Marketing, Brand Awareness, and Price had a positive and significant effect on Decision to Purchase Gacoan Noodles on the GoFood marketplace platform. There is an indirect influence between Social Media Marketing, Brand Awareness, and Purchasing Decisions which shows positive and significant results.Penelitian ini bertujuan untuk menganalisis pengaruh variabel Social Media Marketing, Brand Awareness, dan Harga terhadap Keputusan Pembelian Mie Gacoan pada platform marketplace GoFood. Penelitian ini menggunakan metode kuantitatif dengan objek penelitian konsumen Mie Gacoan Generasi Z di Jabodetabek. Pada penelitian ini, menggunakan teknis analisis Structural Equation Model (SEM) dengan metode Partial Least Square (PLS) dan data diolah dengan bantuan aplikasi SmartPLS 4. Hasil penelitian ini menyatakan bahwa peran Social Media Marketing, Brand Awareness, dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian Mie Gacoan pada plaform marketplace GoFood. Terdapat pengaruh tidak langsung antara Social Media Marketing, Brand Awareness, dan Keputusan Pembelian yang menunjukan hasil positif dan signifikan
Pengaruh Persepsi Keadilan Pajak terhadap Kepatuhan Wajib Pajak Usaha Mikro, Kecil, dan Menengah (UMKM) (studi dengan penerapan PP Nomor 23 tahun 2018 di Purwakarta)
Full text linkPenelitian ini bertujuan untuk mengetahui pengaruh persepsi keadilan pajak terkait PP Nomor 23 tahun 2018 terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya. Populasi dalam penelitian ini adalah wajib pajak usaha mikro, kecil dan menengah di kabupaten Purwakarta. Penelitian ini menggunakan data primer yang diperoleh dengan menyebar kuesioner kepada pemilik mikro, kecil dan menengah di kabupaten Purwakarta. Penelitian ini merupakan penelitian kuantitatif dengan metode deskriptif dan verifikatif dengan menggunakan analisis regresi sederhana. Program software yang digunakan untuk menganalisis data adalah IBM SPSS 23. Analisis data dalam penelitian ini dimulai dengan uji validitas dan reliabilitas. Dilanjutkan dengan uji asumsi klasik yang meliputi uji normalitas, linieritas, dan analisis korelasi. Setelah itu dilakukuan uji regresi sederhana dan uji hipotesis berupa uji koefisien regresi (uji t) dan uji koefisien determinasi. Berdasarkan hasil penelitian dan pengujian yang telah dilakukan menunjukan bahwa persepsi keadilan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak
Validasi Kriteria Pemilihan Karyawan Terbaik menggunakan Multi Criteria Decision Making (MCDM) (Studi Kasus Pada PT AIND)
Full text linkThis research aims to examine and provide validation for the best employee selection process conducted by PT AIND. The selection of the best employees that has been done so far is based on the weight of the criteria determined where the weight of each criterion is not yet known as the basis for its determination, thus creating a risk of selecting unsuitable candidates. The AHP (Analytical Hierarchy Process) method is based on a hierarchical structure, making it more focused on each criterion and transparent in determining the weight of each criterion. PT AIND can use this method in the process of selecting the best employees more transparently and rationally. The results of this study obtained the weight of each criterion which is used to determine the best employees in the company based on pairwise comparisons of each criterion more rationally and reliably. Other criteria (sub-criteria) can be added to the best employee selection process, and each criterion\u27s weight can be reassigned using the AHP method with pairwise comparisons of the currently used criteria.Penelitian ini bertujuan untuk melakukan kajian dan memberikan validasi atas proses pemilihan karyawan terbaik yang dilakukan oleh PT AIND. Pemilihan karyawan terbaik yang telah dilakukan sejauh ini berdasarkan bobot kriteria yang ditentukan dimana bobot dari masing-masing kriteria tersebut belum diketahui dasar penentuannya, sehingga menimbulkan risiko terpilihnya kandidat yang tidak tepat. Penggunaan metode AHP (Analytical Hierarchy Process) berdasarkan pada struktur hierarki, sehingga dapat lebih fokus pada setiap kriteria dan transparan dalam penentuan bobot masing-masing kriteria. Metode ini dapat digunakan oleh PT AIND dalam proses pemilihan karyawan terbaik dengan lebih transparan dan rasional. Hasil penelitian ini diperoleh bobot masing-masing kriteria yang digunakan untuk menentukan karyawan terbaik di perusahaan berdasarkan perbandingan berpasangan dari masing-masing kriteria dengan lebih rasional dan handal. Kriteria lain (sub kriteria) dapat ditambahkan pada proses pemilihan karyawan terbaik dan dapat ditentukan kembali bobot masing-masing kriteria mengunakan metode AHP dengan perbandingan berpasangan dari kriteria-kriteria yang telah digunakan saat ini
Analisis Pengaruh Penggunaan Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian, Studi Kasus Pada Program Studi Manajemen S1 Sekolah Tinggi Ilmu Ekonomi Yasa Anggana Garut
Full text linkThis study aims to determine and analyze the influence of social media marketing on decision making. Social media as an independent variable has influenced consumer behavior in buying a product, including in the world of education which is an intangible product. Social media marketing for prospective new students currently has a close relationship with the purchasing decision to choose the college they will go to. The method that the writer will use is to use a quantitative method, namely a research method based on a hunch of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative/statistical in nature, with the aim of testing the hypotheses that have been set
Strengthening Consumer Loyalty by Provider Communication Products In Industry 4.0
Full text linkIn this study, the influence of perceived value on consumer loyalty and the impact of marketing mix communication on both will be investigated. This study also considers how perceived value mediates the influence of marketing mix communication on consumer loyalty. 125 By.U mobile card consumers in Bandung, West Java, received surveys from researchers using quantitative methods. The data were analyzed using SmartPLS 3.0 structural equation modeling. The positive impact of Marketing Mix Communication on consumer loyalty and perceived value is demonstrated in this study. Perceived value also impacts consumer loyalty. This study also provides evidence supporting the idea that the relationship between marketing mix communication and consumer loyalty is mediated by perceived value
Gaya Kepemimpinan, Lingkungan Kerja Terhadap Kinerja Pegawai Dan Motivasi Kerja Sebagai Variabel Intervening Di Upt Daerah Perhubungan Laut: Gaya Kepemimpinan, Lingkungan Kerja Terhadap Kinerja Pegawai Dan Motivasi Kerja Sebagai Variabel Intervening
No full textLeadership style, work environment on employee performance and work motivation are always hot topics discussed in all academic circles. Leadership style is always associated with the behavior or attitude of a leader influencing his subordinates, motivating them so that they can work better.
The study aims to determine and analyze the leadership style and work environment that directly or indirectly influence through work motivation on employee performance at the Merauke Sea Transportation Regional Upt. This study used a sample of 127 people. The analysis tool used is Smath PLS.
The results of this study indicate that the direct influence of leadership style (GKp) on employee performance (KP) is positive and significant with a probability level (P-Value) of 0.001. For the direct influence of the work environment variable (LK) on employee performance (KP) has a probability (p-Value) of 0.019, meaning that the p-value is smaller than the alpha level of 0.05, so it can be said that the work environment (LK) has a significant effect on employee performance (KP). The work motivation variable (MK) on employee performance (KP) shows that it has a negative and insignificant effect on employee performance (KP). The leadership style variable (GKp) on work motivation (MK) shows that it has a negative and significant effect on work motivation (MK). The work environment variable (LK) on work motivation (MK) shows a positive and significant effect. The results of the indirect influence analysis show that work motivation cannot emphasize or strengthen leadership style and work environment on employee performance
Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara: Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara
No full textThis research aims: (1) To determine the influence of green places on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. (2) To determine the effect of green promotion on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. This research method This type of research is quantitative research and is associative in nature. The results of this research; (1) From the green place statement, in the future the procurement of Wikstea stands/outlets can be further increased to reach new consumers. (2) green promotion statement, it is hoped that the Wikstea company can make advertisements or promotions about the importance of using products that are friendly to living creatures and the environment.
Keywords: Influence, Green Place, Green Promotion
Analisis Pengaruh Net Premium Growth Ratio, Solvency Margin Ratio, Underwriting Ratio, dan Investment Yield Ratio Terhadap Return On Equity
Full text linkThis research is a study conducted to analyze the effect of the Net Premium Growth Ratio, Solvency Margin Ratio, Underwriting Ratio, and Investment Yield Ratio on Return on Equity in General Insurance Companies Registered in the Indonesian Insurance Directory for the 2018-2022 period. This study uses a quantitative approach with secondary data sources obtained from company financial reports issued by each company. The sampling technique in this study was to use purposive sampling so that 20 companies were selected based on the sample criteria. This research is a quantitative research using panel data regression analysis method with the help of eviews 10. The results showed that the Net Premium Growth Ratio and Underwriting Ratio had no and significant effect on Return on Equity, Solvency Margin Ratio and Investment Yield Ratio had a significant negative effect on Return on Equity