eJournal UPN Veteran Jakarta (Universitas Pembangunan Nasional)
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Model IMC dalam Bisnis Pendidikan Vokasi di Politeknik Caltex Riau untuk Menguatkan Brand Positioning
No full textBrand positioning is an effort to position the perception of a brand for consumers. The strength of brand positioning has the power to drive consumers to provide more value than competitors, which can be supported by the Integrated Marketing Communication (IMC) model. This research is based on efforts to improve and strengthen the brand positioning held by Polytechnic Caltex Riau. This is supported by the achievement of student admissions to Polytechnic Caltex Riau, which has shown a positive trend over the past five years amidst intense competition among vocational higher education institutions. This study explores how the IMC implemented by Polytechnic Caltex Riau can help strengthen brand positioning. The research method used in this study is qualitative, with data collection conducted directly and indirectly, and the sample selection technique is purposive sampling. The results of the research analysis found that the Integrated Marketing Communication of Polytechnic Caltex Riau is divided into two categories: the high category (Sales Promotion, Advertising, Sponsorship, Exhibitions, Merchandising, Social media, and Website) and the low category (Direct Marketing, Public Relations, Packaging, and Selling and Sales Management). The implementation process of marketing communication activities at Polytechnic Caltex Riau has seven layers of marketing tools, which the researcher refers to as the wafer layer marketing communication model. It is hoped that the IMC model used by Polytechnic Caltex Riau, which has seven stages in marketing communication activities including the Report, student admission announcement, Socialization, Follow Up, Engagement Program, Workshop, and Goes to School Program, can be used by other campuses to strengthen the brand positioning of vocational higher education institutions.Penelitian ini didasari pada capaian penerimaan mahaiswa Politeknik Caltex Riau yang mengalami trend positif lima tahun ini ditengah persaingan ketat perguruan tinggi. Sebelumnya diketahui bahwa pendidikan vokasi saat ini mendapatkan perhatian khusus dengan adanya Peraturan Presiden, hal ini sejalan dengan semangat pemerintah untuk mempersiapkan sumber daya manusia untuk mengahadapi industri yang membutuhkan tenaga terampil dan kompeten. Penelitian ini bertujuan untuk menganalisis model bisnis pendidikan tentang Integrated Marekting Communication Politeknik Caltex Riau dalam menguatkan brand positioning sebagai kampus vokasi di Pekanbaru. Selain itu, hasil penelitian dapat diimplementasikan di intitusi pendidikan untuk memberikan hasil capaian penerimaan mahasiswa baru yang baik. Penelitian ini menggunakan metode kualitatif dengan studi kasus sebagai pendekatannya, pengumpulan datanya menggunakan teknik purposive sampling untuk narasumbernya, selain itu studi studi dokumentasi dan obeservasi langsung untuk mendukung hasil penelitian. Sebagai alat analisis peneliti menggunakan Integrated Marketing Communication konsep PR Smith & Zee Zook (2011) dan Dwi Sapta IMC (2011) untuk membedah fenomena tersebut. Hasil analisis penelitian mendapatkan bahwa Integrated Marketing Communication Politeknik Caltex Riau dibagi menjadi dua kategori, yaitu kategori tinggi (Sales Promotion, Adversiting, Sponsorship, Exhibitions, Merchandising, Social Media dan Website) dan kategori rendah (Direct Marketing, Public Relation, Packaging dan Selling & Sales Management). Proses pelaksanaan kegiatan komunikasi pemasaran di Politeknik Caltex Riau memiliki tujuh layer tools pemasaran, peneliti menyebutnya dengan nama wafer layer marketing communication model. Dengan penelitian ini harapannya dapat memberikan pandangan tentang model bauran pemasaran yang dilakukan di pendidikan vokasi dan dapat diimplementasikan di intitusi pendidikan untuk memberikan hasil capaian penerimaan mahasiswa baru yang baik.
Kata Kunci: IMC; Brand Positioning, Pendidikan Vokasi; Penerimaan Mahasiswa Bar
The Determinants of Financial Stability of Islamic Banks in ASEAN
Get PDFFinancial stability is one of the drivers of economic growth, while Islamic banking currently dominates in global economic competition compared to other Islamic finance industry. Therefore, it is necessary to investigate the aspects that can affect the financial stability of Islamic banks. The purpose of this study is to analyze how capital structure, profitability, efficiency, and technology affect the financial stability (Z-Score) of Islamic banks in the ASEAN region. The study employs a panel data regretion. It utilizes documentation techniques such as the financial reports of each bank and other publicly available data. Sample selection is done through purposive sampling, resulting in a sample of 19 Islamic banks in ASEAN. The research concludes that capital structure significantly and positively influences stability, while efficiency has no impact on stability, and the financial soundness of ASEAN\u27s Islamic banks is significantly impacted negatively by technology and profitability. Based on the findings of this research, the Islamic banks are required to pay more attention to the management of funds obtained from profitability as well as fund management for technology needs so as not to affect the financial stability of Islamic banks in ASEAN
Factors that Influence the Profits of Takaful Companies in Indonesia and Malaysia
Get PDFIslamic Financial Institutions were established as an application of Muslims\u27 understanding of several principles in Islamic economic law and are developing every year. Takaful contributed 2 percent of total sharia financial assets in 2021; however, in 2019–2020, the development of takaful assets decreased compared to the previous year due to the COVID-19 pandemic. There are several factors that influence profit instability in takaful industry. This study will examine the factors that influence the level of profit in takaful in Indonesia and Malaysia throughout 2017–2022, acquired a sample of 11 firms and obtained secondary data for this study from the official websites of Bank Negara Malaysia (BNM) and the Financial Services Authority (OJK). Utilizing methods for quantitative research, specifically a purposive sampling approach and panel data regression modeling. The research results show that the variables premium, return on investment, risk-based capital, and claims expenses have a major favorable impact on takaful profitability, while liquidity has a major negative impact on the same. Simultaneously, the premium variables, investment returns, risk-based capital, liquidity, and claims costs simultaneously influence the profitability of takaful
Compliance of Sharia Audit in Islamic Banks and Islamic Financial Institutions in Palestine: A Literature Review
No full textSharia audits are required to make sure that Islamic financial institutions adhere to Islamic sharia standards in their financial and operational activities, and that the goods and services they provide to international financial institutions do not contravene any Islamic laws. This study aims to accomplish its objectives and provide answers to its questions. To accomplish the primary objective of this research, a systematic literature review, content analysis, and descriptive techniques were employed. This study used a systematic literature review methodology to locate, evaluate, and consolidate the extant literature on the analytical topic. This study analyses the differences in the roles of internal and external auditors between (IFIs) and (IBs) while considering the subject matter of internal sharia audits and the credentials of sharia auditors. This analysis is conducted through a literature review and examination of the existing literature on sharia audit compliance and governance. Consequently, the advantages of sharia compliance audits will be increased, and upcoming legal amendments will be put in place to minimize or eliminate the danger of sharia\u27s noncompliance. This study provides a literature review and a theoretical and conceptual understanding of sharia audit compliance in Islamic financial institutions and banks. This study proposes a theoretical framework to evaluate the importance of sharia audit governance and identifies the basic elements that affect compliance, quality, and effectiveness in Islamic banks and financial institutions in Palestine. Compliance with the Islamic sharia audit can lead to optimal benefits, and future legislative changes can be implemented to minimize or eliminate the dangers of non-compliance with sharia
DETERMINASI INDEKS SAHAM SYARIAH
No full textThis study aims to determine the effect of international sharia stock indexes and macroeconomics on the price of the Jakarta Islamic Index. This study uses the Dow Jones Islamic Market World Index (DJIM), S&P 500 Shariah (SPSHX), and FTSE All-World Sharia Index (FTSES) as variables that represent international Islamic stock indices as well as interest rates (IR), inflation, and exchange rates. (ER) as a variable that represents Indonesia\u27s macroeconomic conditions. Using the Vector Error Correction Model (VECM) method, this study shows that inflation, exchange rate, DJIM, SPSHX and FTSES have a significant influence on JII in the long term, whereas in the short term only inflation and interest rates have a significant effect on JI
WHICH IS SUPERIOR? COMPARATIVE STUDY OF HIGH SCHOOL AND VOCATIONAL SCHOOL IN ACCOUNTING MAJOR
No full textOur research aims to determine and compare the influence of the school origin of students majoring in accounting on their understanding of accounting subjects when entering college. We used a qualitative research method with 3 methods of data collection, namely Zoom, voice recording, and direct interviews with 3 UPN "Veteran" Jakarta students in the 1st semester of the Bachelor of Accounting Program. Then the interview results are analyzed and attached descriptively. From these data, the author received the results that the school of origin influences the level of understanding of students\u27 basic accounting concepts. Students from vocational schools have an advantage in facing accounting courses. However, this does not rule out the possibility of high school graduates surpassing vocational school graduates because what influences them most is their own encouragement
ANALISIS PENGARUH INDIKATOR KEBIJAKAN MONETER TERHADAP TINGKAT INFLASI DI INDONESIA
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Kebijakan moneter suatu negara memiliki peranan dalam mempengaruhi pertumbuhan ekonomi, khususnya dalam menjaga tingkat inflasi. Riset ini bertujuan untuk memahami beberapa faktor kebijakan moneter terhadap kondisi tingkat inflasi di Indonesia. Fokusnya adalah menjaga tingkat inflasi agar sesuai dengan target, terutama di periode inflasi rendah. Objek riset adalah Indonesia, dengan sampel bulanan dari periode 2017 sampai dengan periode 2022. Metode analisis menggunakan regresi linear berganda dengan OLS (Ordinary Least Square), serta uji signifikansi seperti uji t-statistik, uji F, dan koefisien determinasi (R2). Uji asumsi klasik dilakukan untuk memastikan validitas riset. Hasil menunujukan bahwa IndONIA dan BI7DRR memnerikan dampak positif yang singnifikan terhadap inflasi, jumlah uang beredar memberikan dampak positif yang tidak signifikan terhadap inflasi, sedangkan nilai tukar memberikan dampak negatif yang tidak signifikan terhadap inflasi.
Kata Kunci: Inflasi; IndONIA; BI7DRR; Jumlah Uang Beredar; Nilai Tukar
Abstract
A country\u27s monetary policy has a role in influencing economic growth, especially in maintaining the inflation rate. This research aims to understand several monetary policy factors on the condition of the inflation rate in Indonesia. The focus is on maintaining the inflation rate in the line with target, especially in periods of low inflation. The research objects is Indonesia, with monthly samples from 2017 to 2022. The analysis method uses multiple linear regression with OLS (Ordinary Least Square), as well as significance tests such as the statistical t-test, F-test, and coefficient of determination (R2). The classic assumption test was carried out to ensure the validity of the research. The result show that IndONIA and BI7DRR have a significant positive impact on inflation, the Money Supply has an insignificant positive impact on inflation, while the Exchange Rate has an insignificant negative impact on inflation.
Keywords: Inflation Rate; IndONIA; BI7DRR; Money Supply; Exchange Rate
Determinasi Minat UMKM dalam Penggunaan QRIS di Jabodetabek
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The development of information technology that is growing very fast has brought the lives of the world community into the era of digital transformation. One of them is the QRIS which was launched as a standardization of non-cash payments where one of the users is the QR Code-based MSME sector as a unifier for QR Code-based non-cash payments in Indonesia. So that the purpose of this study is to find out the factors that influence MSME interest in using QRIS services in their business by adopting several variables contained in the UTAUT 3 theory and also modified by the addition of Islamic financial literacy variables. The method used in this research is quantitative method using primary data sources and secondary data analyzed using SEM-PLS. The results of this study indicate that performance expectations, business expectations, social factors, facilitating conditions, and Islamic financial literacy have no effect on MSME interest in using QRIS, but are influenced by hedonic motivation, price value, and habits.
Keywords: Digital payment; MSMEs; QRIS; Technology development; UTAUT
Abstrak
Perkembangan teknologi informasi yang berkembang sangat cepat membawa kehidupan masyarakat dunia memasuki era transformasi digital. Salah satunya dengan adanya QRIS yang diluncurkan sebagai standarisasi pembayaran non tunai dimana salah satu penggunanya adalah sektor UMKM yang berbasis QR Code sebagai pemersatu pembayaran non tunai berbasis QR Code di Indonesia. Sehingga tujuan dari penelitian ini yaitu untuk mencari tahu faktor yang mempengaruhi minat UMKM dalam menggunakan layanan QRIS pada usahanya dengan mengadopsi beberapa variabel yang terdapat pada teori UTAUT 3 dan juga dimodifikasi dengan penambahan variabel literasi keuangan syariah. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan menggunakan sumber data primer dan data sekunder yang dianalisis menggunakan SEM-PLS. Hasil penelitian ini menunjukkan bahwa ekspektasi kinerja, ekspektasi usaha, faktor sosial, kondisi yang memfasilitasi, dan literasi keuangan syariah tidak berpengaruh terhadap minat UMKM dalam menggunakan QRIS, namun dipengaruhi oleh motivasi hedonis, nilai harga, dan kebiasaan.
Kata kunci: Pembayaran Digital; Perkembangan teknologi; QRIS; UMKM; UTAU
Pengaruh Kehalalan, Religiositas, dan Harga terhadap Pembelian Produk Kemitraan Ayam Cepat Saji
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Indonesia\u27s population has the largest number of Muslims in the world at 86.9% of the total population of Indonesia. Thus, Indonesia has real market potential in the halal industry. However, it is a shame that this potential has not been utilized optimally, because Indonesia\u27s halal food index score is still ranked 4th in the world. This research aims to determine and analyze halal products, religiosity and price on purchasing decisions for fast food chicken partnership MSME products in DKI Jakarta using a quantitative approach method. The population determined in this research is Muslim consumers who have purchased food at the DKI Jakarta fast food chicken partnership MSME. The sample size in this study used 120 consumers. The sampling instrument in this research was obtained from distributing questionnaires. The technique used in this research is multiple linear regression. The data processing tool used is SPSS software version 26. The findings of the tests carried out showed that the halal product variables, religiosity and price partially and simultaneously had a significant influence on purchasing decisions for fast food chicken partnership MSME products in DKI Jakarta.
Keywords: Fast food chicken; Halal products; Price; Purchasing decisions; Religiosity.
Abstrak
Penduduk Indonesia memiliki jumlah muslim terbesar di dunia sebesar 86,9% dari total jumlah penduduk Indonesia. Dengan demikian, Indonesia memiliki potensi pasar yang nyata pada industri halal. Namun sangat disayangkan potensi tersebut belum dimanfaatkan secara maksimal, dikarenakan skor indeks makanan halal Indonesia masih terletak pada peringkat ke-4 di dunia. Penelitian ini mempunyai tujuan untuk mengetahui dan menganalisis produk halal, religiositas, serta harga terhadap keputusan pembelian produk UMKM kemitraan ayam cepat saji di DKI Jakarta dengan mempergunakan metode pendekatan kuantitatif. Populasi yang ditentukan di penelitian ini ialah konsumen muslim yang pernah melakukan pembelian makanan di UMKM kemitraan ayam cepat saji DKI Jakarta. Untuk jumlah sampel di penelitian ini mempergunakan 120 orang konsumen. Instrumen pengambilan sampel pada penelitian ini didapat dari penyebaran kuesioner. Teknik yang dipergunakan pada penelitian ini ialah regresi linier berganda. Adapun alat bantu pengolah data yang digunakan ialah software SPSS versi 26. Temuan pengujian yang dilaksanakan tersebut mendapat hasil bahwasanya variabel produk halal, religiositas, dan harga secara parsial dan simultan memberi pengaruh signifikan terhadap keputusan pembelian produk UMKM kemitraan ayam cepat saji di DKI Jakarta.
Kata kunci: Ayam cepat saji; Harga; Keputusan pembelian; Produk halal; Religiosita
Determinan Minat Beli Makanan dan Minuman pada Restoran Korea di Jabodetabek
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South Korean culture has a considerable influence in several countries, one of which is Indonesia. The great interest of the public in Korean culture has given rise to buying interest in consuming everything related to South Korea as a lifestyle followed by young people, in particular, one of which is for South Korean specialties. This situation can be an opportunity for entrepreneurs to serve food products with a South Korean-style taste and atmosphere that is implemented with Korean restaurant businesses or businesses, but the consumption of South Korean-style food has not been accompanied by awareness of halal products. The purpose of this study is to find out how consumers\u27 tendency to buy food from Korean restaurants in Greater Jakarta is influenced by factors such as lifestyle, price, and halal awareness. This study utilizes a quantitative approach through the application of the multiple linear regression method. The population of this study is the Muslim population who know halal Korean restaurants in Greater Jakarta. The results of this study prove that lifestyle, price, and halal awareness have an influence on buying interest in Korea Jabodetabek restaurants. The halal Korean restaurant industry in Greater Jakarta should consider lifestyle trends, maintain service quality with prices and halal foodstuffs..
Keywords: lifestyle, prices, halal awareness, Korean restaurant.
Abstrak
Budaya Korea Selatan mempunyai pengaruh yang cukup besar di beberapa negara, salah satunya di Indonesia. Besarnya ketertarikan masyarakat kepada budaya Korea memunculkan minat beli dalam mengkonsumsi segala sesuatu yang berkaitan dengan Korea Selatan sebagai gaya hidup yang diikuti oleh kalangan anak muda khususnya, salah satunya terhadap makanan khas Korea Selatan. Situasi ini dapat menjadi kesempatan bagi pengusaha untuk menyajikan produk makanan dengan cita rasa dan atmosfer ala Korea Selatan yang diimplementasikan dengan usaha atau bisnis restoran Korea, namun konsumsi makanan ala korea selatan ini belum barengi dengan kesadaran akan kehalalan produk. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kecenderungan konsumen untuk membeli makanan dari restoran Korea di jabodetabek yang dipengaruhi oleh faktor-faktor seperti gaya hidup, harga, dan kesadaran halal. Studi ini memanfaatkan pendekatan kuantitatif melalui penerapan metode regresi linier berganda. Populasi dari penelitian ini yaitu penduduk muslim yang mengetahui restoran Korea halal di jabodetabek. Hasil dari penelitian ini membuktikan bahwa gaya hidup, harga, dan kesadaran halal memiliki pengaruh terhadap minat beli di restoran Korea jabodetabek. Industri restoran Korea halal di jabodetabek agar mempertimbangkan trend gaya hidup, menjaga kualitas pelayanan dengan harga serta kehalalan pada bahan makanan.
Kata kunci: gaya hidup, harga, kesadaran halal, restoran Korea