eJournal UPN Veteran Jakarta (Universitas Pembangunan Nasional)
Not a member yet
2712 research outputs found
Sort by
ANALISIS PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP MINAT PEMBELIAN PRODUK TABUNGAN DI BANK BNI SYARIAH DEPOK DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MODERASI
Full text linkCorporate Social Responsibility lately has become the main topic arround the business companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention
Dampak Penerapan Etika Bisnis Syariah terhadap Kinerja Perusahaan di Indonesia
Full text linkAbstract
This research discusses the main principles of Islamic business ethics, including monotheism, balance, free will, responsibility, and virtue (ihsan), and their impact on company performance. Implementation of this ethics provides significant benefits, such as improving company reputation, financial performance, relationships with stakeholders, innovation and business sustainability. Examples of implementation in large companies show increased customer loyalty and investor confidence. Apart from that, the study also reviews the example of Rasulullah SAW in carrying out business ethics, which includes honesty, trust, fairness and avoidance of unethical practices such as gharar and ihtikar. Thus, sharia business ethics not only creates economic value but also supports social and environmental welfare. This research emphasizes the importance of implementing these principles in company operations to achieve long-term sustainability.
Keywords: Ethics, Islamic Business, and Company Performance.
Abstrak
Penelitian ini membahas prinsip-prinsip utama etika bisnis Islam, termasuk tauhid, keseimbangan, kehendak bebas, tanggung jawab, dan kebajikan (ihsan), serta dampaknya terhadap kinerja perusahaan. Implementasi etika ini memberikan manfaat signifikan, seperti peningkatan reputasi perusahaan, kinerja keuangan, hubungan dengan pemangku kepentingan, inovasi, dan keberlanjutan bisnis. Contoh penerapan pada perusahaan besar menunjukkan peningkatan loyalitas pelanggan dan kepercayaan investor. Selain itu, kajian juga mengulas keteladanan Rasulullah SAW dalam menjalankan etika bisnis, yang mencakup kejujuran, amanah, keadilan, dan penghindaran praktik tidak etis seperti gharar dan ihtikar. Dengan demikian, etika bisnis syariah tidak hanya menciptakan nilai ekonomi tetapi juga mendukung kesejahteraan sosial dan lingkungan. Penelitian ini menekankan pentingnya penerapan prinsip-prinsip ini dalam operasional perusahaan untuk mencapai keberlanjutan jangka panjang.
Kata kunci: Etika, Bisnis Islam, dan Kinerja Perusahaan