E Jurnal STIE Pasundan Bandung (Sekolah Tinggi Ilmu Ekonomi)
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ANALISIS MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI BISNIS BAGI ONLINE SHOP DI DAERAH BANDUNG
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Saat ini, media sosial tidak lagi hanya sebagai sarana bertukar pesan, namun dapat menjadi sumber penghasilan. Pengetahuan mengenai media sosial, adalah pondasi utama untuk menjalankan online shop.
Metode yang digunakan yaitu teknik pengumpulan data melalui kuisioner yang disebarkan lewat Gform kepada responden, kemudian mengumpulkan data-data yang berhubungan dengan topik dan masalah terkait. Analisis data dilakukan dengan cara membaca, mempelajari, menelaah, membandingkan dan menginterpretasikan hasil analisis, sehingga dapat menjawab semua permasalahan. Tahap terakhir adalah menarik kesimpulan dari permasalahan yang telah terjawab.
Instagram menjadi media sosial yang hampir dimiliki oleh kalangan anak muda. Kebanyakan alasan menjual barang atau jasanya di instagram karena pengguna Instagram di Kota Bandung lebih banyak, termasuk Whatsapp.
Sebagian besar konsumen mengaku menggunakan Instagram sebagai media untuk berbelanja (62%), peringkat kedua ditempati oleh Whatsapp (9%), disusul oleh Facebook, TikTok, dan lainnya. Baik dimata penjual maupun konsumen, keduanya menjawab komunikasi dalam berbisnis sangatlah penting. Sebanyak 82% dari konsumen memutuskan untuk bertanya terlebih dahulu tentang produk yang akan mereka beli daripada langsung membeli seperti sebagian konsumen yang lain (18%)
The Influence of Achievement Motivation and Work Discipline on Employee Performance: Study at One of The Future Companies in The City of Bandung
Full text linkKidney The objective of this study is to ascertain and scrutinize the impact of achievement motivation on the performance of employees, the impact of work discipline on employee performance, and the impact of motivation and work discipline on employee performance. The employed research methodology entails the utilization of both descriptive and verification techniques. The present investigation concerns the populace of laborers affiliated with a forthcoming enterprise situated in Bandung. The study's sample size encompasses 124 respondents, who select through the Slovin technique. The process of gathering information is executed via questionnaires, whereas data examination is conducted through path analysis.
The statistical analysis results indicate that Achievement Motivation (X1) exerts a direct impact of 28.4%, an indirect impact through competence (X2) of 17.2%, and a cumulative impact of 45.6%. The variable denoted as work Discipline (X2) exerts a direct impact of 14.4% and an indirect impact through achievement Motivation (X1) of 17.2%, resulting in a cumulative impact of 31.5%. The present study reports that the percentage value of the coefficient of determination (R2) signifies the extent to which the performance variable is determined by the independent variables, namely Achievement Motivation (X1) and Work Discipline (X2). The obtained R2 value is 77.1%. The present study did not investigate certain performance-affecting factors; however, their influence was suggested by the observed value of ? = 0.229, equivalent to 22.9%. Thus, it infers that the presence of Achievement Motivation and Work Discipline results in a favorable and noteworthy impact on the overall performance of employees
The Effect of Work Motivation and Discipline on Employee Performance: In one of the District Offices of Bandung Regency
Full text linkThis study aims to determine whether there is a significant influence between work motivation and work discipline on employee performance. The object of research is 50 employees in one of the sub-district offices of Bandung Regency using a questionnaire so that data is taken using the population. The variables in this study are divided into two, namely, independent and dependent variables. The independent variable divides into motivation and work discipline, and the dependent variable is employee performance. This study uses using the SPSS version 16 application. Research using Path Analysis shows that the variable Motivation (X1) has a direct effect of 26.0%, an indirect effect through a relationship with Work Discipline (X2) of 15.9%, and the total effect is 41.9%. The Work Discipline Variable (X2) has a direct effect of 20.7% and an indirect effect through its relationship with motivation (X1) of 15.9%. The total effect is 36.6%. The results of the relationship of the coefficient of determination (R square) with the variable Work Motivation (X1) and Work Discipline (X2) in determining the Employee Performance variable (Y) is 78.5%. In comparison, other factors that affect employee performance but are not examined show by the value of € = 0.215 or 21.5%. As for suggestions concerning the research results, agencies should be able to improve the above variables further.
 
The Effect of Intrinsic Motivation and Competence on Employee Performance: Study at a Toll Road Development and Operator Company in Bandung
Full text linkThis study aims to ascertain how intrinsic motivation and skilfulness affect employee performance in one of Bandung's highway development and operation enterprises. Both descriptive and verificative research techniques are employed. A sample of 39 employees from one of the highway development and operation companies in Bandung were polled to gather data and information for the study.
It is clear from the research's path analysis findings that the intrinsic motivation variable has a favourable impact on employee performance. Employee performance is positively influenced by the competence variable. According to the conclusions and recommendations drawn from the research, management should preserve and enhance motivation and competence
A Bibliometric Analysis of Integrated Management System Research in The Electricity Business: Trends And Future Research
Full text linkNumerous studies have investigated integrated management system (IMS) practices in various businesses. However, bibliometric analysis in this field is still underdeveloped, particularly in the electricity business. The purpose of this study is to identify current research trends and provide recommendations for future research through bibliometric analysis of IMS research in the electricity business. The research sample included 43 papers obtained from scientific papers published in the Scopus database. Following the research findings, this study contributes by proposing future research and research trends for IMS practices in the electricity business
The Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising
Full text linkThis study aims to identify the effectiveness of wardah advertisements through Instagram social media on active @wardahbeauty followers on Instagram. Consumers who use social media Instagram @wardah beauty are active with a total of 92 followers. The data analysis technique used in this study is a validity test, reliability using SPP version 20.0 Based on the results of the study, the validity and reliability test of the questionnaire for each statement item was declared valid and the results obtained were that the independent variable, namely advertising effectiveness (X) had a positive and significant influence on the dependent variable, namely purchase decision (Y), this is indicated by the tcount value = 5.603 and ttable = 2.01537 then tcount > ttable, so Ho is rejected and Ha is accepted. Based on simple linear regression calculations, the regression equation Y = 25.982 + 0.531X + e means that every time there is an increase in the purchasing decision variable by 0.531, it will affect the effectiveness of advertising. The coefficient of determination (R2) is 0.416 (41.6%). So it can be said that 41.6% of the dependent variable, namely advertising effectiveness in this study, can explain purchasing decisions while the remaining 58.4% is influenced by other variables outside the variables studied
Determinants of TikTok Live Commerce Purchase Intention: Service Quality, Price, Trust, Customer Review, And Free Shipping
Full text linkConsumers now favor live commerce greatly, especially those in the younger age group because it offers a direct interaction experience between sellers and customers. The purpose of this study is to analyze the influence of service quality, price, trust, customer reviews, and free shipping on purchase intention in TikTok Live Commerce among students at Institut Teknologi dan Bisnis Muhammadiyah Purbalingga. The population in this study was all students of the Muhammadiyah Purbalingga Institute of Technology and Business, totaling 73 people. The data collection method used in this research is a direct field survey, which involves sampling from a single population using a questionnaire as the main data collection instrument for explanatory purposes. The research findings indicate that service quality has a positive and significant influence on purchase decisions; price has a positive and significant influence on purchase decisions; trust has a positive and significant influence on purchase decisions; customer reviews have no significant influence on purchase decisions; and free shipping has a positive and significant influence on purchase decision
The Influence of Motivation, Work Environment and Compensation on Employee Performance: Case Study at PT. Marurat Artaraya
Full text linkThis study aims to determine the effect of motivation, work environment, and compensation on employee performance at PT. Marurat Artaraya. The population in this study are employees of PT. Marurat Artaraya, totaling 145 people. While the technique of determining the sample using the solvin technique. This type of research is a quantitative research. The data sources in this study are primary data and secondary data where the data has been processed from the internet, documentation, and journals. While the data analysis technique used is descriptive and multiple linear regression with hypothesis testing by t test, f test and coefficient of determination. The results of multiple linear regression analysis that show Y = 2.467 + - 0.115X1 + 0.585X2 + 0.436 e. While the results of the test (t) or partial test show that motivation has a negative and insignificant effect on employee performance at PT. Marurat Artaraya, where it can be seen that the motivation value tcount is -1.797 > ttable 0.2201, the work environment has a positive and significant effect, it can be seen tcount is 6.043 > ttable 0.2201, while compensation has a positive and significant effect, it can be seen tcount is 3.774 > ttable 0.2201 on the performance of employees at PT. Marurat Artaraya. Then the results of the f test showed that simultaneously there was a positive and significant effect of motivational variables (X1), work environment (X2), and compensation (X3) on employee performance (Y) and the Fcount value was 156.871 > Ftable 3.16. Furthermore, the coefficient of determination (R2) in the adjusted R Square value is 0.890 (89.0%). So it can be said that 89.0% of the variation of the independent variables, namely motivation, work environment and compensation in this model has a contribution to the variable performance of employees at PT. Marurat Artaraya. While the remaining 11.0% is influenced by other variables outside the model
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN: SURVEY PADA SALAH SATU PERUSAHAAN SEPEDA DI KOTA BANDUNG
Full text linkThis study examines the importance of service quality and product quality on consumer satisfaction. The survey was conducted on 150 customers at a bicycle retail company in the city of Bandung. This research uses path analysis technique to determine the effect of quality of service and product quality on consumer satisfaction, either partially or simultaneously. The results showed that service quality had the most substantial influence on consumer satisfaction, with the value of the importance of the effect being 32.5%. Product Quality has the second most substantial influence on Consumer Satisfaction, with a value of 24.9%. The results of the calculation of the coefficient of determination (R2) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1) and Product Quality (X2) in determining Customer Satisfaction (Y) of 57.4% and the amount of epsilon is = 0.426 or of 42.6% influenced by other factors not examined in this study.Penelitian ini menguji pengaruh besarnya pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen. Survey dilakukan terhadap 150 orang pelanggan yang merupakan konsumen sepeda di Kota Bandung. Penelitian menggunakan teknik analisis jalur untuk mengetahui besarnya pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen baik parsial maupun simultan. Hasil penelitian menunjukkan Kualitas Pelayanan memiliki pengaruh terkuat terhadap Kepuasan Konsumen dengan nilai besarnya pengaruh yaitu 32,5%. Kualitas Produk memiliki pengaruh kedua terkuat terhadap Kepuasan Konsumen dengan nilai besarnya pengaruh yaitu 24,9%. Hasil perhitungan koefisien determinasi (R2) yang dinyatakan dalam persentase menggambarkan besarnya kontribusi semua variabel bebas yaitu Kualitas Pelayanan (X1) dan Kualitas Produk (X2) dalam menentukan Kepuasan Pelanggan (Y) adalah sebesar 57,4% dan besarnya epsilon adalah ?=0,426 atau sebesar 42,6% dipengaruhi oleh factor lain yang tidak diteli dalam penelitian ini
Development of An Expert System for The Diagnosis of Kidney Disease Using the Certainty Factor Method
Full text linkKidney disease is a prevalent health issue affecting millions of people globally. Early and accurate diagnosis of kidney diseases can help in the timely and effective management of the condition. Expert systems, such as those using the Certainty Factor (CF) method, can provide doctors with valuable assistance in diagnosing kidney diseases more efficiently and accurately. This study aims to develop a kidney disease diagnosis expert system using the CF method. The developed system consists of data collection, data storage, and data processing components, with the CF method used to calculate diagnostic confidence levels and decision-making based on predetermined rules. The knowledge acquisition process was carried out by interviewing three nephrologists to obtain rules for diagnosing kidney diseases. The expert system's evaluation is conducted by comparing the system's diagnostic accuracy with a specialist doctors. The results show that the developed expert system has an accuracy rate of 85.7% in diagnosing kidney diseases. The system also has a user-friendly interface, which allows doctors to input symptoms and obtain a diagnosis quickly and accurately. The developed system has several advantages over traditional diagnosis methods. It can diagnose multiple kidney diseases simultaneously and provide a differential diagnosis, allowing doctors to choose the most appropriate treatment plan for their patients. The system also has the potential to reduce diagnostic errors and improve patient outcomes