E Jurnal STIE Pasundan Bandung (Sekolah Tinggi Ilmu Ekonomi)
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The Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department
Full text linkThis study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are distributed to a sample of consumers that has been randomly selected. Regression analysis was employed to examine the gathered data to assess the correlation between the independent factors (pricing, promotion, and service quality) and the dependent variable (buy interest).
The research findings demonstrate that consumer buying interest at the Matahari Department Store is significantly influenced by pricing, promotion, and service quality. These several aspects collectively have a role in influencing positive consumer views, leading to an increase in purchase intention. The findings above offer significant insights for shop management in developing enhanced marketing strategies for consumer attraction and satisfaction.
The study also emphasizes the significance of retail enterprises in comprehending market dynamics and effectively addressing client demands. The findings of this study have significant practical consequences, indicating that initiatives aimed at increasing customer purchasing interest should consider the appropriate control of prices, the implementation of successful promotional techniques, and the enhancement of service quality. The present study establishes a fundamental basis for informing strategic decision-making processes inside the Matahari Department Store, offering a valuable point of reference for future investigations in this particular domain
The Influence of the Effectiveness of Implementing Accounting Information Systems, Utilization of Technology, Human Resource Competency and Management Participation on Individual Performance: Study at Shopee Express Delivery Service Companies in Medan City
Full text linkThe objective of this study is to investigate the impact of the implementation of accounting information systems, technology use, human resource competency, and management engagement on individual performance at Shopee Express, a delivery service firm located in the city of Medan. The present study employs quantitative data. The research was carried out at a logistics company called Shopee Express, located in the urban area of Medan. The study's population comprises all employees employed at the Shopee Express delivery service company in the city of Medan, amounting to a total of 60 individuals. The sample size for this study also consists of 60 people. The study incorporated a combination of primary and secondary data sources, as employed by the researcher. The findings and analysis of this study are presented as follows: (1) The implementation of accounting information systems has a noteworthy impact on individual performance, as evidenced by the statistical significance of the sig value being less than 0.05. The impact of technology utilization on individual performance is shown to be statistically significant, as indicated by a significance level of less than 0.05. The competency of human resources has a substantial impact on individual performance, as indicated by a statistically significant p-value of less than 0.05. The involvement of management has a substantial impact on the performance of individuals, as evidenced by the statistical significance of the relationship (p < 0.05). (5) The concurrent impact of establishing accounting information systems, utilizing technology, possessing human resource competence, and engaging in management participation has a noteworthy effect on individual performance, as indicated by a statistically significant p-value of less than 0.05. The Adjusted R-Square value is 0.641, indicating that the research variables provide a substantial contribution of 64.10% towards explaining individual performance. The remaining 35.90% is attributed to external factors beyond the scope of this study
TINJAUAN LITERATUR KOMPETENSI KEWIRAUSAHAAN PADA USAHA KECIL MENENGAH (UKM)
Full text linkKompetensi kewirausahaan merupakan pengetahuan, sikap dan keterampilan yang terhubung satu dengan lainnya, yang diperlukan pengusaha untuk dilatih dan dikembangkan agar mampu menghasilkan kinerja terbaik dalam mengelola usahanya. Di dalam aktivitas Usaha Kecil Menengah (UKM), kompetensi kewirausahaan inilah juga sangat diperlukan. Kompetensi kewirausahaan juga masih jarang diabahas terutama pada UKM. Maka, kami membahas klasifikasi, identifikasi dari beberapa publikasi ilmiah dan menganalisis pada literatur untuk menciptakan pemahaman secara rinci dalam bidang kompetensi kewirausahaan pada UKM. Kami menggunakan metode Systematic Mapping Study (SMS) untuk menelaah dari berbagai artikel di bidang komptenesi kewirausahaan pada UKM berdasarkan focus dan tipe riset dari waktu ke waktu. Hasil menunjukkan kategori dan kuantifikasi studi kompetensi kewirausahaan kedalam berbagai dimensi, juga ikhtisar topik dan tren penelitian kompetensi kewirausahaan pada UKM saat ini
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN : (SURVEY PADA SALAH SATU PERUSAHAAN OUTSOURCING DI KOTA BANDUNG)
Full text linkThis study examines the effect of compensation and works motivation on employee performance. To determine the magnitude of the effect of compensation and work motivation on employee performance, the researchers surveyed one outsourcing company in Bandung with 45 employees as respondents. The statistical methods used in this research are descriptive and verification methods. This study indicates that all independent variables, namely compensation and work motivation, have a positive relationship and have a significant influence on the dependent variable, namely employee performance. Based on the overall analysis of the data obtained, it knows that the compensation is in a reasonably good category, work motivation is in a reasonably good category, and employee performance is in a reasonably good category. Compensation has a high impact of 30%. In contrast, work motivation has a low effect of 29.5%. It reaffirmed that compensation and work motivation had an effect of 59.4% on employee performance and the remaining 40.6% was influenced by other factors not examined and possibly affecting employee performance
THE EFFECT OF LEVERAGE, PROFITABILITY AND FIRM SIZE ON TAX AVOIDANCE PRE AND DURING THE COVID-19 PANDEMIC : (Case Study on Property, Real Estate and Building Construction Sector Companies Listed on the Indonesia Stock Exchange 2016-2020 Period)
Full text linkTax avoidance is an act that is detrimental to the state and is often done by companies. For this reason, researchers want to find out more about the effect of leverage, profitability, and firm size on tax avoidance before and during the COVID-19 pandemic by studying literature on Property, Real Estate, and Building Construction sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The method used is literature study and internet research with a sample of 19 companies. Determination of the sample using a purposive sampling technique that is tailored to the research objectives. The results of the study are that leverage has a significant effect on tax avoidance before the covid-19 pandemic and during the covid-19 pandemic, leverage does not affect tax avoidance. While profitability is known to have a significant influence both before and during the covid-19 pandemic, and on the firm size factor, this factor has a significant influence on tax avoidance before covid-19 takes place and has no effect during covid-19
Systematic Literature Review: Research on Improving Student Learning Outcomes Through Google Meet Using Vosviewer, 2019-2022
Full text linkThis investigation aims to examine the advancements in research that concentrate on augmenting student learning achievements via the utilization of Google Meet. The study was conducted with the objectives of (1) a map of the development of the number of publications researching to improve student learning outcomes through google meet, (2) Knowing which scientific articles have the highest number of citations, (3) It knows the development map of scientific publications based on keywords.The present investigation obtained data from scholarly articles in the Google Scholar database, utilizing the keyword "Google Meet." The selection of articles was conducted through a systematic process that evaluated their titles, abstracts, and keywords, spanning 2019 to 2022. The query produced 318 scholarly publications corresponding to the designated keywords per Harzing's Publish or Perish software. The results revealed that the year 2021 had the most significant number of scholarly publications, comprising 44%, about improving student learning outcomes through the utilization of Google Meet, as evidenced by the Google Scholar database. Specifically, there were 141 publications on this topic this year. Moreover, it is noteworthy that the publication authored by Darmuki (2020) garnered the most citations, totaling 154 mentions. The utilization of the VOSViewer software facilitated the visualization of the evolution of scientific publications through the analysis of Google Meet'
The Effect of Work Motivation and Discipline on Employee Performance: Study at a Convection Service Company in the City of Bandung
Full text linkThe primary objective of this study is to investigate and assess the impact of motivation on employee performance, the effect of work discipline on employee performance, and the combined influence of motivation and work discipline on employee performance within a convection services company located in Bandung. The employed research methodology is descriptive and verificatory in nature. The study's population comprises employees from a single convection services company in Bandung. The sample size for this study was determined to be 137 respondents, utilizing the Slovin technique. The data collection process involved the administration of questionnaires, while data analysis was conducted using path analysis with the aid of SPSS 21 for Windows.
Based on the statistical analysis results, it is evident that Motivation exhibits a direct influence of 28.9%, an indirect influence via competence of 15.3%, and an overall influence of 44.3%. The Work Discipline variable exhibits a direct influence of 12.5% and an indirect influence through Motivation of 15.3%, resulting in a cumulative influence of 27.8%. The coefficient of determination (R2), represented as a percentage, indicates that the collective impact of all the independent variables, precisely Motivation and Work Discipline, on the dependent variable, employee performance, amounts to 0.722 or 72.2%. In addition, it should be noted that other unexplored variables may have an impact on performance, as evidenced by the value of ? = 0.278, equivalent to 27.8%. Therefore, it can be inferred that motivation and work discipline positively and substantially impact employee performance within the convection services company located in Bandung
Audit Quality: The impact of Auditors' Competence, Independence, and Ethics: Study of Government Agencies in West Java
No full textThe demands of society on governance for the realization of good and clean governance are increasing which requires government officials to be competent in carrying out the internal control function. In regional government, the supervisory function is the duty of the Inspectorate of Province. The purpose of an audit process is to produce a quality audit, which can be influenced by several factors including competence, independence, and ethics of the auditors. This study is conducted on auditors in the Inspectorate of West Java Province with a total of 85 auditors with descriptive research methods and verification of quantitative approaches. Primary data collection using a questionnaire. This study used multiple linear regression analysis for the data analysis technique. The purpose of this study was to determine the influence of competence, independence, and ethics on audit quality in the Inspectorate of West Java Province. The results of this research show that competence, independence, and ethics has an influence on quality audits both partially and simultaneously. Competence, independence, and ethics each have a positive and very strong level of relationship to audit quality.
The demands of society on governance for the realization of good and clean governance are increasing which requires government officials to be competent in carrying out the internal control function. In regional government, the supervisory function is the duty of the Inspectorate of Province. The purpose of an audit process is to produce a quality audit, which can be influenced by several factors including competence, independence, and ethics of the auditors. This study is conducted on auditors in the Inspectorate of West Java Province with a total of 85 auditors with descriptive research methods and verification of quantitative approaches. Primary data collection using a questionnaire. This study used multiple linear regression analysis for the data analysis technique. The purpose of this study was to determine the influence of competence, independence, and ethics on audit quality in the Inspectorate of West Java Province. The results of this research show that competence, independence, and ethics has an influence on quality audits both partially and simultaneously. Competence, independence, and ethics each have a positive and very strong level of relationship to audit quality.
 
Perspectives On International Political Economy: Labor and Environmental Standards Should Be in World Trade Organizations?
Full text linkThe concept of sustainable development and environmental protection are among the main objectives of the World Trade Organization. For this purpose, the labor and environmental standards of the World Trade Organization are also included in the agreement. In 1994, the World Trade Organization Trade and Environment Committee was established in this context, and international organizations joined it. So, in this paper analyze that labor and environmental standards should be in a Trade Organization unbiased way.
This study examines the complex rhetoric surrounding the incorporation of labor and environmental norms into the World Trade Organization (WTO) structure. The phenomenon of trade globalization has profoundly affected the interdependence of economies, prompting inquiries into the ethical aspects of international commerce. Incorporating labor and environmental norms into the World Trade Organization (WTO) has emerged as a central topic of controversy. Advocates contend that incorporating such measures is paramount in promoting sustainable growth, guaranteeing equitable labor standards, and addressing global environmental deterioration. However, integrating these standards could impose economic constraints, impede the free trade flow, and even result in the adoption of protectionist measures. This study explores multiple viewpoints, evaluates the possible consequences, and evaluates the practicality of integrating labor and environmental concerns within the World Trade Organization (WTO). This study makes a valuable contribution to the continuing discourse surrounding the development of a more inclusive and responsible international political economy by assessing its effects on economic growth, social justice, and environmental sustainability
The Effect of Internal Audit on The Prevention of Fraud
Full text linkThis study aims to determine the effect of internal audits on fraud prevention. The formulations in this study are has the internal audit at the Selaawi Garut Unit Bank (BRI) adequately, does internal audit affect the prevention of fraud in the bank (BRI) Selaawi Garut Unit. The research method in this study is to use quantitative methods. The object of research is internal audit and fraud prevention. The dependent variable is Fraud Prevention, while the independent variable is Internal Audit. The research population is all employees who work at Bank BRI Unit Selaawi Garut, as many as 31 people. Samples were taken randomly from as many as 31 people. Data analysis used simple linear regression. The results showed that Internal Audit affected Fraud Prevention. Furthermore, the internal audit department personnel must enhance the caliber of their analytical procedures in the context of fraud auditing, preliminary surveys, program audits, and auditor team selection. This finding will enable future researchers to replicate the study by incorporating additional variables.This study aims to determine the effect of internal audits on fraud prevention. The formulations in this study are has the internal audit at the Selaawi Garut Unit Bank (BRI) adequately, does internal audit affect the prevention of fraud in the bank (BRI) Selaawi Garut Unit. The research method in this study is to use quantitative methods. The object of research is internal audit and fraud prevention. The dependent variable is Fraud Prevention, while the independent variable is Internal Audit. The research population is all employees who work at Bank BRI Unit Selaawi Garut, as many as 31 people. Samples were taken randomly from as many as 31 people. Data analysis used simple linear regression. The results showed that Internal Audit affected Fraud Prevention. Furthermore, the internal audit department personnel must enhance the caliber of their analytical procedures in the context of fraud auditing, preliminary surveys, program audits, and auditor team selection. This finding will enable future researchers to replicate the study by incorporating additional variables