E Jurnal STIE Pasundan Bandung (Sekolah Tinggi Ilmu Ekonomi)
Not a member yet
343 research outputs found
Sort by
The Influence of Brand Image and Price on Purchase Decision: Study on One E-Commerce
Full text linkThe motivation for this study stems from the intense competition observed among e-commerce platforms during the consumer's purchasing process. One potential approach to tackle this issue is through the proficient execution of a brand image strategy with the aim of augmenting sales. Brand image activities typically center around establishing pricing strategies and facilitating purchasing decisions, which collectively form an integral component of the marketing mix. The employed research methodology is a quantitative approach incorporating descriptive and verificative methods. The study's sample comprises 100 participants who have engaged in shopping activities on an electronic commerce platform. The results of this study suggest that (1) Brand image exerts a favorable and substantial influence on consumer purchasing decisions, and (2) Price exerts a significant and positive effect on consumer purchasing decisions
The Effect of Profitability (ROA) And Liquidity (CR) on Firm Value (PBY): Study at One of The Selected Airlines on the IDX
Full text linkThis study aims to assess the impact of Profitability and Liquidity on the valuation of PT Indonesia Air Asia Tbk from 2017 to 2021. The present study falls under the category of quantitative research. The population under study comprises the financial statements of PT Indonesia Air Asia Tbk. The sample utilized in this study is derived from PT Indonesia Air Asia Tbk's quarterly financial report, employing a time series design sampling technique. The data collection techniques employed in this study involve using financial reports available on the official website of the Indonesia Stock Exchange, specifically www.idx.co.id. The employed analytical methodology is multiple linear analysis.
The findings indicate no significant positive relationship between Profitability and Firm Value, as evidenced by a t-count value of 0.142 and a significance value of 0.889, more significant than the threshold of 0.05. However, Liquidity has a significant positive impact on Firm Value, as indicated by a t-count of 3.446 and a significance value of 0.003, which is less than the threshold of 0.05. Furthermore, when both Profitability and Liquidity are considered together, they significantly positively influence Firm Value, with a significance value of 0.003 and an R square of 49.6%.
The research findings propose that corporations consider the comprehensive market and industry conditions when developing their business strategies. Ongoing assessment of the organization's fiscal performance is imperative in order to discern prospective enhancements and address potential challenges that may manifest in the future. By comprehending the impact of Return on Assets (ROA) and Capital Ratio (CR) on Price-to-Book Value (PBV), organizations can formulate more suitable business strategies and prioritize the attainment of sustainable growth and enhancement of corporate value
The Effect of Product Quality and Promotion on Purchasing Decisions: Study at A Company Engaged in The Field of Weapons Systems and Commercial Products
Full text linkAs a nation endowed with a diverse cultural heritage and vast reserves of natural resources, Indonesia requires the acquisition and utilization of state-of-the-art defense equipment and technology. The Panzer Anoa is a military armored vehicle manufactured by a company specializing in the production of armament systems and commercial products. This vehicle serves the purpose of personnel transportation, commonly referred to as armored personnel carriers (APCs). Over the past three years, there has been a noticeable decrease in the sales of the Panzer Anoa, a product manufactured by a company producing Main Equipment Armament Systems and commercial goods. According to the data provided by the company operating in the Main Armament System Equipment industry and commercial products, 25 units were sold within three years. This figure falls significantly short of the predetermined target of 72 units, resulting in a sales percentage of merely 34.72%.
The study employed a quantitative research methodology characterized by a descriptive and verification approach. The sample consisted of 54 respondents selected using a stratified random sampling technique. In gathering supporting data and information, primary data is utilized, specifically in the form of questionnaire data directly obtained from a company operating in Armament Systems Primary Equipment and commercial products.
The study's findings demonstrated that each statement item exhibited validity, as indicated by values exceeding 0.30 and reliability, with results surpassing 0.60. The study findings indicate that the product quality factor exhibited a high significance level, with a coefficient of 0.981. Similarly, the promotion factor strongly influenced the purchase decision, as evidenced by its coefficient of 0.977. Furthermore, the purchase decision itself was found to be significantly influenced by various factors, with a coefficient of the t-test yielded T count values of 3.981 (p < 0.001) and 2.826 (p < 0.001), both of which exceed the critical T table value of 2.007. attributable to other factors.
Another factor that has yet to be examined is the value of 0.263, or 26.3%. Furthermore, it is noteworthy that the influence of product quality is more pronounced, with a total effect of 0.4361 or 43.61%, compared to the total effect of promotion, which stands at 0.3002 or 30.02%. It is advisable for companies operating in the Armament System Primary Equipment and commercial products sector to place a high emphasis on product quality. These results can be achieved by consistently enhancing the features of the Anoa Panzer and streamlining its operational processes.As a nation endowed with a diverse cultural heritage and vast reserves of natural resources, Indonesia requires the acquisition and utilization of state-of-the-art defense equipment and technology. The Panzer Anoa is a military armored vehicle manufactured by a company specializing in the production of armament systems and commercial products. This vehicle serves the purpose of personnel transportation, commonly referred to as armored personnel carriers (APCs). Over the past three years, there has been a noticeable decrease in the sales of the Panzer Anoa, a product manufactured by a company producing Main Equipment Armament Systems and commercial goods. According to the data provided by the company operating in the Main Armament System Equipment industry and commercial products, 25 units were sold within three years. This figure falls significantly short of the predetermined target of 72 units, resulting in a sales percentage of merely 34.72%.
The study employed a quantitative research methodology characterized by a descriptive and verification approach. The sample consisted of 54 respondents selected using a stratified random sampling technique. In gathering supporting data and information, primary data is utilized, specifically in the form of questionnaire data directly obtained from a company operating in Armament Systems Primary Equipment and commercial products.
The study's findings demonstrated that each statement item exhibited validity, as indicated by values exceeding 0.30 and reliability, with results surpassing 0.60. The study findings indicate that the product quality factor exhibited a high significance level, with a coefficient of 0.981. Similarly, the promotion factor strongly influenced the purchase decision, as evidenced by its coefficient of 0.977. Furthermore, the purchase decision itself was found to be significantly influenced by various factors, with a coefficient of The t-test yielded Tcount values of 3.981 (p < 0.001) and 2.826 (p < 0.001), both of which exceed the critical Ttable value of 2.007. attributable to other factors.
Another factor that has yet to be examined is the value of 0.263, or 26.3%. Furthermore, it is noteworthy that the influence of product quality is more pronounced, with a total effect of 0.4361 or 43.61%, compared to the total effect of promotion, which stands at 0.3002 or 30.02%. It is advisable for companies operating in the Armament System Primary Equipment and commercial products sector to place a high emphasis on product quality. These results can be achieved by consistently enhancing the features of the Anoa Panzer and streamlining its operational processes.
 
PENINGKATAN PEMAHAMAN MASYARAKAT TERHADAP PEMENUHAN GIZI BALITA: Studi Kasus pada Salah Satu Posyandu di Kota Bandung
No full textAs the next generation of the nation, toddlers need healthy food for optimal growth and development, as well as to reduce the risk of developing chronic diseases as adults. However, there are several things that prevent toddlers from getting balanced nutrition. One of them is low economic problems, lack of supporting facilities, and lack of public awareness of the fulfillment of nutrition in toddlers.
The purpose of this program is to increase public awareness of toddler health as well as family economic management by providing counseling on how to make nutritious food for toddlers. In addition, this program also seeks to optimize the ability of related support systems, namely the role of posyandu, as a community empowerment function. The service method used is Participatory Action Research (PAR) with five main steps, namely identifying partners and analyzing needs, counseling on the fulfillment of toddler nutrition and cooking demonstrations, mentoring and monitoring, providing raw materials and equipment, as well as evaluation and further development.
The output of community service activities is an increase in community understanding, implementation of raw material management, providing education on healthy food consumption habits. In addition, the results of this service are also the material for published articles. Based on the community service activities carried out, the understanding of the community shown by the understanding of the mothers increased based on the comparison of the results of the pre and post tests conducted. The desire to implement knowledge from the counseling results is also quite high. Education related to healthy food habits is also carried out during counseling and other educational media.Abstract:
Title: Improving Community Understanding on Fulfilling Toddler Nutrition
This research aims to enhance understanding within communities about meeting the nutritional needs of toddlers. Adequate nutrition during early childhood days is imperative for growth, health, and cognitive development. Hence, generating awareness among the population, particularly parents and guardians, is a crucial step towards ensuring the well-being of toddlers and reducing malnutrition rates.
The research was conducted using descriptive methods incorporating observation, interviews, and surveys within selected community areas. An educational intervention program was conceptualized and executed focusing on the importance and methods of fulfilling toddler nutritional requirements.
The results indicated a significant improvement in the community's understanding of toddler nutrition after the intervention. The increase in knowledge has a substantial potential to positively impact toddler health by guiding families in providing balanced meals and addressing nutritional gaps. The community showed eagerness in sharing their newfound knowledge with their peers, demonstrating that awareness could be further increased utilizing community networks.
Based on these findings, it is recommended that similar intervention programs be developed and conducted on a larger scale, and existing health policies be updated to focus on community-based education and awareness-raising about toddler nutrition
PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PT. CHITOSE INTERNASIONAL, TBK PERIODE TAHUN 2015-2019
Full text linkOne of the ways a company can increase capital is through debt or increasing the number of ownership by listing its shares on the capital market. Thus, this study verifies the effect of profitability and leverage on firm value in one of the companies listed on the Indonesia Stock Exchange. The quantitative method uses to determine the magnitude of the effect of profitability and leverage on value during the 2015-2019 period. The results showed that profitability had a positive and significant effect, while leverage had a negative effect on firm value. However, simultaneously profitability and leverage have a significant effect on firm value. The study results indicate that it is necessary to increase sales and pay attention to the amount of debt and the risks caused. When the amount of debt exceeds their capital, investors will hesitate to remember the risks the company has.
Keywords: profitability, leverage, firm value
MAKNA INOVASI DALAM PANDANGAN PENGURUS KOPERASI SE-BANDUNG RAYA PADA ERA REVOLUSI INDUSTRI 4.0
Full text linkTujuan penelitian ini ialah untuk mengetahui bagaimana makna inovasi dalam pandangan pengurus koperasi se-Bandung Raya khususnya pada era revolusi industri 4.0. Hal ini muncul dari adanya persaingan yang semakin ketat dalam berinovasi baik regional, nasional, maupun internasional di era revolusi industri 4.0. Pendekatan penelitian yang digunakan adalah studi kualitatif jenis fenomenologi. Pengambilan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa makna inovasi dalam pandangan pengurus koperasi se-Bandung Raya khususnya pada era revolusi industri 4.0 ada tiga, yaitu : (1) inovasi dalam pandangan pengurus koperasi se-Bandung Raya sebagai meningkatkan produktivitas, (2) inovasi dalam pandangan pengurus koperasi se-Bandung Raya sebagai kebutuhan pelanggan, dan (3) inovasi dalam pandangan pengurus koperasi se-Bandung Raya sebagai cara dalam meningkatkan kinerja. Kesimpulan penelitian ini adalah inovasi pada era revolusi industri 4.0 bagi pengurus koperasi se-Bandung Raya merupakan keniscayaa dalam rangka mempertahankan eksistensi koperasi di era revolusi industri 4.0
The Effect of MSME DTP Final PPh Incentives on the Sustainability of MSMEs in the Covid-19 Pandemic Period : Case Study of MSMEs that register with one of the KPP in the City of Bandung
Full text linkThe spread of the Covid-19 Pandemic that hit Indonesia at the end of 2019 caused a downturn in various sectors, especially the economic sector, including MSME players, who experienced a significant decrease in turnover. In order to maintain stability and restore the national economy, the government issued a tax incentive policy (PMK Number 82/PMK.03/2021) to continue to support MSME productivity during the Pandemic.
This study aims to determine how much influence the Government-borne Final Income Tax Incentives (DTP) given to MSME actors on the sustainability of MSMEs registered at one of the Primary KPPs in Bandung City during the Covid-19 Pandemic. The method used in this research is explanatory research with a quantitative approach. The data used uses primary data in the form of a questionnaire addressed to taxpayers of MSME actors registered at one of the KPP Pratama in Bandung, which 35 respondents fill in.
The study results show a significance value (Sig.) of 0.046 <0.05 in the T-Test test, so the researchers concluded that the DTP Final Income Tax Incentive positively affected the sustainability of MSMEs during the Covid-19 Pandemic. The simple linear regression equation formed is Y = 16.480 + 0.387X with a coefficient of determination of 0.115 (11.5%). This condition means that the dependent variable DTP Final Income Tax Incentive has the ability of 11.5% in explaining the variance on the sustainability of MSMEs, and there is still 88.5% of the variance explained by other independent variable factors. Therefore, it is necessary to have other independent variables, such as Tax Rates, Tax Socialization, and Financial Conditions, to affect the sustainability of MSMEs during the co-19 Pandemic simultaneously
The Effect of Product Quality and Promotion on Purchasing Decisions: Study on consumers of a beauty company in Bandung
Full text linkThe present study emerged from the recognized concern surrounding consumers' decision-making process when purchasing a product from a beauty company located in Bandung. The primary issue identified in this study pertains to the diminished purchasing decisions resulting from the inadequate quality of the product and promotional efforts.
This research aims to investigate the impact of product quality and promotion on consumer purchasing behavior for a beauty product offered by a company in the city of Bandung.
The present study utilizes descriptive and confirmatory methodologies, employing a quantitative research approach. The research sample comprises consumers of a product offered by a beauty company located in Bandung, with 100 participants residing in the city of Bandung.
The findings indicate a strong and statistically significant relationship between product quality and consumer purchasing behaviour. Likewise, the influence of promotional activities on consumer purchasing decisions is positive and statistically significant. The correlation coefficient demonstrates a robust relationship.The present study emerged from the recognized concern surrounding consumers' decision-making process when purchasing a product from a beauty company located in Bandung. The primary issue identified in this study pertains to the diminished purchasing decisions resulting from the inadequate quality of the product and promotional efforts.
This research aims to investigate the impact of product quality and promotion on consumer purchasing behavior for a beauty product offered by a company in the city of Bandung.
The present study utilizes descriptive and confirmatory methodologies, employing a quantitative research approach. The research sample comprises consumers of a product offered by a beauty company located in Bandung, with 100 participants residing in the city of Bandung.
The findings indicate a strong and statistically significant relationship between product quality and consumer purchasing behaviour. Likewise, the influence of promotional activities on consumer purchasing decisions is positive and statistically significant. The correlation coefficient demonstrates a robust relationship
Pengaruh Kebijakan Dividen, Mekanisme Good Corporate Governance, dan Kualitas Audit terhadap Agency Cost
No full textThis study is to analyze the effect of dividend policy, good corporate governance mechanisms, and audit quality on agency costs in manufacturing companies that conduct IPOs on the Indonesia Stock Exchange in the 2017-2020 period. In Indonesia, there are many companies that have relationships with agency costs, especially companies whose managers and owners of capital are different, such as companies listed on the Indonesia Stock Exchange (IDX). This research is essentially a form of quantitative research that uses secondary data, namely the company's annual report. This study used a sample of 132 companies in the manufacturing sector. The technique for analyzing the data in this study test a regression model selection test, classical assumption test, multiple linear regression, f test, and individual hypothesis testing (t test). According to the results of data analysis, it can be concluded that dividend policy, audit committee, audit quality, and institutional ownership has no effect on agency costs. In the other hand, independent commissioners have a significant negative effect on agency costs.Penelitian ini memiliki tujuan dalam menganalisis pengaruh dari kebijakan dividen, mekanisme good corporate governance, dan kualitas audit pada agency cost pada perusahaan manufaktur yang melakukan IPO pada Bursa Efek Indonesia di tahun 2017-2020. Di Indonesia banyak sekali perusahaan yang memiliki hubungan dengan agency cost terutama perusahaan yang pengelola perusahaan dengan pemilik modalnya berbeda seperti perusahaan yang terdaftar pada Bursa Efek Indonesia (BEI). Penelitian ini adalah bentuk penelitian kuantitatif yang memakai data sekunder yakni laporan tahunan perusahaan. Penelitian ini memakai sampel berjumlah 132 perusahaan di sektor manufaktur. Teknik untuk membahas data di penelitian ini memakai uji pemilihan model regresi, uji asumsi klasik, regresi linier berganda, uji f, dan uji hipotesis berdasarkan individu (uji t). Menurut hasil analisis data mampu dibuat konklusi bahwa (1) kebijakan dividen tidak mempunyai pengaruh pada agency cost, (2) komite audit tidak mempunyai pengaruh terhadap agency cost, (3) kepemilikan institusional tidak mempunyai pengaruh terhadap agency cost, (4) dewan komisaris independen mempunyai pengaruh signifikan negatif pada agency cost, dan (5) kualitas audit tidak mempunyai pengaruh terhadap agency cost
The Effect of Communication and Physical Work Environment on Employee Performance: Study at a Vehicle and Machinery Industry Company in Bandung
Full text linkThe workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments.
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh komunikasi dan lingkungan kerja fisik terhadap kinerja karyawan pada perusahaan manufaktur kendaraan dan mesin di Bandung. Sampling nonprobabilitas digunakan dalam penyelidikan ini. Teknik membeli sampel ini penting ketika populasi terbatas atau tujuan penelitian adalah untuk menggeneralisasi seakurat mungkin. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used.
According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied.The workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments.
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh komunikasi dan lingkungan kerja fisik terhadap kinerja karyawan pada perusahaan manufaktur kendaraan dan mesin di Bandung. Sampling nonprobabilitas digunakan dalam penyelidikan ini. Teknik membeli sampel ini penting ketika populasi terbatas atau tujuan penelitian adalah untuk menggeneralisasi seakurat mungkin. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used.
According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied