E Jurnal STIE Pasundan Bandung (Sekolah Tinggi Ilmu Ekonomi)
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A Analisis Intensitas Energi Batubara dan Listrik pada Sektor Industri Manufaktur di Indonesia 2007–2015: Analisis Intensitas Energi Batubara dan Listrik
No full textThis study has two objectives, first to decompose and compare the energy intensity of coal and electricity in the manufacturing sector in Indonesia. The second is to analyze what factors influence the energy intensity of the manufacturing industry sectors. The methods used in achieving these objectives are decomposition analysis and panel data regression analysis. The results of the decomposition analysis show that the efficiency effect dominates changes in energy intensity than the activity effect. Furthermore, the results of panel data analysis show that the variables of energy prices, intensity of machine maintenance and repair, intensity of raw materials, and intensity of machines have a significant effect on changes in energy intensity in the manufacturing sector in Indonesia in the time span from 2007 to 2015.Intensitas energi merupakan salah satu indikator yang dapat digunanakan dalam mengestimasi efisiensi energi. Penelitian ini memiliki dua tujuan yaitu pertama mendekomposisi dan membandingkan intensitas energi batubara dan listrik pada sektor industri manufaktur di Indonesia. Kedua yaitu menganalisis faktor-faktor apa yang memengaruhi intensitas energi pada sektor industri manufaktur tersebut. Metode yang digunakan dalam mencapai tujuan tersebut adalah analisis dekomposisi dan analisis regresi data panel. Hasil analisis dekomposisi menunjukkan bahwa efek efisiensi (efficiency effect) lebih mendominasi perubahan intensitas energi daripada efek aktivitas (activity effect). Selanjutnya, hasil analisis data panel menunjukkan bahwa variabel harga energi, intensitas perawatan dan perbaikan mesin, intensitas bahan baku, dan intensitas mesin berpengaruh signifikan terhadap perubahan intensitas energi pada sektor industri manufaktur di Indonesia dalam rentang waktu dari 2007 hingga 2015
CREATING CUSTOMER SATISFACTION THROUGH SENSORY MARKETING: Study on the Foods and Beverage Industries in Bandung
Get PDFThis research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study uses quantitative methods through purposive sampling, and the data will be processed using SMART-PLS tools. The study results showed an influence between sensory marketing on revisit intention that mediated customer satisfaction. Sensory marketing variables, the senses of sight, taste, and touch, were the most influential, while olfactory factors were insignificant. The customer satisfaction variable that has the most influence is meeting customer needs and expectations. The managerial implication based on this research is that managers in the food and beverage industry should pay attention to the appearance of their products, maintain the taste of their products, and pay attention to the selection of materials in the store to meet the customer needs customer expectations
DETERMINING THE FACTORS TO INCREASE BUYING DECISIONS AMONG FASHION DISTRO CONSUMERS
Get PDFThis study aims to determine the effect of product design, brand image, and religiosity on purchasing decisions. This study uses a quantitative method by processing primary data through a questionnaire (questionnaire) given to people who understand distro fashion with the brand name is Maternal Disaster. The sample of this study was 96 respondents with a purposive random sampling technique. The data obtained were then processed using the SPSS 20 analysis tool. The results showed that product design had no effect on purchase intention, brand image and religiosity had an effect on purchase intention. Product design, brand image influence purchasing decisions, while religiosity doesn't affect purchasing decisions. Brand image and religiosity have a significant effect on purchasing decisions through purchase intention, and product design has no significant effect on purchasing decisions through purchase intention.Penelitian ini bertujuan untuk mengetahui pengaruh desain produk, citra merek dan religiusitas terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan mengolah data primer melalui kuesioner (angket) yang diberikan kepada orang yang paham akan pakaian distro bermerek Maternal Disaster. Sampel dari penelitian ini sebanyak 96 responden dengan teknik purposive random sampling. Data yang diperoleh kemudian diolah menggunakan alat analisis SPSS 20. Hasil penelitian menunjukkan bahwa desain produk tidak berpengaruh terhadap minat beli, citra merek dan religiusitas berpengaruh terhadap minat beli. Desain produk, citra merek berpengaruh terhadap keputusan pembelian sedangkan religiusitas tidak berpengaruh terhadap keputusan pembelian. Citra merek dan religiusitas berpengaruh signifikan terhadap keputusan pembelian melalui minat beli, desain produk tidak berpengaruh signifikan terhadap keputusan pembelian melalui minat beli
INCREASING THE SALES PRODUCTIVITY OF 'TETTE CHIPS' DURING THE TIME OF THE COVID-19 PANDEMIC, THROUGH DIGITAL MARKETING: Case study of Blumbungan Village, Larangan Pamekasan District
Get PDFThe Covid-19 pandemic that hit the world and Indonesia impacted the decline in the income of the "tette chips" sellers in Blumbungan Village, Larangan District, Pamekasan. Conventional marketing that "tette chips" sellers carry out by selling directly in traditional markets and peddling to residents' homes is impossible during the pandemic. This research aims to solve the problem faced by the "tette chips" seller by changing the sales pattern with digital marketing. The research method used in this research is the descriptive qualitative method. This research provides benefits and convenience in doing business digitally to the public, even though they were in the covid-19 pandemic period, and increased understanding of sellers about the existence of the internet. The results of this study, namely the increasing selling power of "tette chips" with digital marketing.The Covid-19 pandemic that hit the world and Indonesia impacted the decline in the income of the "tette chips" sellers in Blumbungan Village, Larangan District, Pamekasan. Conventional marketing that "tette chips" sellers carry out by selling directly in traditional markets and peddling to residents' homes is impossible during the pandemic. This research aims to solve the problem faced by the "tette chips" seller by changing the sales pattern with digital marketing. The research method used in this research is the descriptive qualitative method. This research provides benefits and convenience in doing business digitally to the public, even though they were in the covid-19 pandemic period, and increased understanding of sellers about the existence of the internet. The results of this study, namely the increasing selling power of "tette chips" with digital marketing
jurnal ekonomi PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PEGAWAI DI DINAS PENDIDIDKAN DAN KEBUDAYAAN KABUPATEN SERANG”.: PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PEGAWAI DI DINAS PENDIDIDKAN DAN KEBUDAYAAN KABUPATEN SERANG”.
No full textThe method used in this study is a quantitative method. This method is used to predict the influence between the independent variable and the dependent variable, in this study the variable X1 (Leadership Style) X2 (Work Environment) is the independent variable (free) and the variable Y (Work Spirit) is the dependent variable (bound). The sample in this study was 70 people, the instrument used was primary data and multiple linear regression analysis was used to analyze the data.Based on the results of the study, it can be concluded that there is a significant influence between leadership style and work environment on employee morale at the Education and Culture Office of Serang Regency. with the test results obtained multiple linear regression equation that is Y= 28.019 + 0.215 X1 + 0.246 X2. and hypothesis testing, the value of tcount Leadership Style = 2.312, using the significant limit = 0.05, obtained ttable = 1.66757. and tcount Work Environment = 4.034 obtained ttable = 1.66757 From these results, the test criteria are tcount > ttable, which means H0 is rejected and H1 is accepted. Thus the t-test hypothesis of the leadership style variable and work environment has a significant influence on work motivation, and the leadership style variable has a coefficient of determination of 0.215 which means that there is an influence of leadership style and work environment on employee morale by 21.5% and the remaining 78.5% is influenced by variables others not included in this study.Keywords: Leadership Style, Work Environment, Work SpiritMetode yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode ini digunakan untuk meramalkan pengaruh antara variabel independen dengan variabel dependen, dalam penelitian ini yaitu variabel X1 (Gaya Kepemimpinan) X2 (Lingkungan Kerja) merupakan variabel Independen (bebas) dan variabel Y (Semangat Kerja) merupakan variabel dependen (terikat). Sampel dalam penelitian ini sebanyak 70 orang, instrument yang digunakan adalah data primer serta untuk menganalisis data digunakan analisis regresi linier Berganda.Berdasarkan hasil penelitian maka dapat diambil kesimpulan bahwa terdapat pengaruh yang signifikan antara Gaya kepemimpinan dan Lingkungan Kerja Terhadap Semangat Kerja Pegawai di Dinas Pendidikan dan Kebudayaan Kabupaten Serang. dengan hasil uji diperoleh persamaan regresi linier berganda yaitu Y= 28.019 + 0.215 X1 + 0.246 X2. dan pengujian hipotesis diperoleh nilai thitung Gaya Kepemimpinan = 2.312, dengan menggunakan batas signifikan ? = 0,05 didapat ttabel = 1.66757. dan thitung Lingkungan Kerja = 4.034 didapat ttabel = 1.66757 Dari hasil tersebut maka kriteria pengujian yaitu thitung > ttabel yang artinya H0 ditolak H1 diterima. Dengan demikian hipotesis uji t variabel Gaya kepemimpinan dan Lingkungan Kerja memiliki pengaruh signifikan terhadap motivasi kerja, serta variabel Gaya kepemimpinan memiliki koefisien determinasi sebesar 0,215 yang artinya terdapat pengaruh Gaya kepemimpinan dan Lingkungan Kerja terhadap Semangat Kerja Pegawai sebesar 21.5% serta sisanya 78.5% dipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian ini.Kata kunci: Gaya Kepemimpinan, Lingkungan Kerja, Semangat Kerj
Does Entrepreneurship Education Determine Entrepreneurial Motivation among University Graduates?: An Empirical Investigation
Get PDFThe study seeks to know if the acquired knowledge from entrepreneurship education offered in the university enhances and moderates entrepreneurship competencies on entrepreneurial motivation.
The study employs both qualitative interviews and a cross-sectional survey of a sample of 300 graduates cutting across different faculties.
The study finds that entrepreneurship education is a requisite to entrepreneurship motivation. It also reveals that entrepreneurship motivation could be predicted through entrepreneurship competencies. Contrary to the common belief that entrepreneurship education is a requisite to entrepreneurship motivation and competencies, this study reveals otherwise. It shows that entrepreneurship education does not account for graduate’s motivation to becoming entrepreneurs.
The study recommends that the entrepreneurship education should be directed towards developing the psychology of graduates along the path of entrepreneurship to boost entrepreneurial motivation, skills, and critical thought.
The study contributes to research on entrepreneurship. Specifically, it seeks to find out if the acquired knowledge from entrepreneurship education influences entrepreneurship competencies on entrepreneurial motivation
Analysis of The Effect of Financial Inclusion and Literature Intensity On Financial Technology : Study On Students in Malang City
Get PDFIn today's modern era technology is not foreign to the people of Indonesia. Almost all Indonesian people use information technology, especially in internet services. Fintech is one method of service in the financial sector that is popular in the digital era. This sector is a factor that is highly expected by the government and the community in increasing access to financial services. This study uses a partial least square (SEM-PLS) structure equation analysis with a tool in the form of SmartPls software and is supported by data from questionnaires distributed to students using fintech services in Malang City. The results obtained from this study are known that financial literacy has a positive and significant effect on financial technology in Malang City Students. This is indicated by the original sample value of 0.028 and the t-statistical value of 13.613. The value of t statistic is greater than the value of t table which is 1.96. Then from this research it is also known that financial inclusion has a positive and insignificant effect on financial technology in Malang City Students. This is indicated by the original sample value of 0.832 and the t-statistical value of 0.454, besides that it is also known that the t-statistical value is smaller than the t-table value of 1.96.Pada era modern saat ini teknologi bukanlah hal yang asing bagi masyarakat Indonesia. Hampir seluruh masyarakat Indonesia menggunakan teknologi informasi khususnya pada layanan internet. Fintech ialah salah satu metode pelayanan jasa dibidang keuangan yang populer di era digital. Sektor ini menjadi faktor yang sangat diharapkan oleh pemerintah dan masyarakat dalam peningkatan akses terhadap layanan keuangan. Penelitian ini menggunakan analisis stucture equation model partial least square (SEM-PLS) dengan alat bantu berupa software SmartPls serta didukung dengan data dari kuesioner yang dibagikan kepada para mahasiswa pengguna layanan fintech yang berada di Kota Malang. Hasil yang di dapatkan dari penelitian ini diketahui bahwa literasi keuangan berpengaruh positif dan signifkan terhadap financial technology pada Mahasiswa Kota Malang. Hal ini ditunjukkan dengan adanya nilai original sample sebesar 0,028 dan nilai t statistik 13,613. Nilai t statistk lebih besar dari nilai t tabel yakni 1,96. Kemudian dari penelitian ini juga diketahui bahwa inklusi keuangan berpengaruh positif dan tidak signifikan terhadap financial technology pada Mahasiswa Kota Malang. Hal ini ditunjukkan dengan adanya nilai original sample sebesar 0,832 dan nilai t statistik 0,454, selain itu diketahui juga bahwa nilai t statistik lebih kecil dari nilai t tabel yakni 1,96
Influence of Brand Image and Price On Purchase Decision: Study On Fashion Consumers Distro in Bandung
Get PDFThis study aims to determine the influence of brand image and price on the purchasing decisions of fashion consumers at one of the distros in the city of Bandung. The research method used is the Quantitative method with the Verification approach, the samples taken in this study are consumers who have purchased a product with as many as 100 respondents with the accidental sampling technique. Furthermore, primary data uses to obtain supporting data and information, namely data obtained directly from consumers.
Based on research using path analysis, the brand image variable has a direct effect of 22.8%, an indirect effect through the price relationship of 13.1%, and the total effect is 35.9%. The price variable has a direct effect of 14.1% and an indirect effect through the brand image relationship of 13.1%; the total effect is 27.1%. The research results on the correlation coefficient of determination illustrate the magnitude of the contribution of all independent variables, namely brand image and price, in determining the purchasing decision variable, which is 0.630 or 63%. In comparison, other factors that influence purchasing decisions that are not examined are 36.9%. The implications of the research results are for fashion businesses to pay more attention to brand image and price to improve purchasing decisions.
 
Employee Work Discipline: The Effect of Reward and Punishment : Study On Employees of an Automotive Dealer Company in Bandung
Get PDFThis study investigates the effect of reward and punishment on employee work discipline. The employees at an auto dealer company in Bandung were asked questions as part of the research method. The number of respondents who participated in this study was 97 employees. The results of the study show that there is an effect of reward and punishment on work discipline. However, the effect of the reward variable on work discipline has a more minor effect than the punishment variable. The punishment variable is the dominant variable influencing work discipline; in other words, the effect of punishment on work discipline is greater than the effect of rewards on work discipline. Companies should be able to increase the punishment of employees based on such things as paying attention to clarity after making mistakes, demotions, and verbal reprimands. The hope is that optimal punishment will increase, impacting optimal discipline.
 
English
No full textThis study aims to find out how important effective communication is in messaging in advertising and how to use effective communication for advertising delivery. The method used in this study is a literature review. The results obtained in this study are that advertising is a communication used to convey messages to many people. The importance of effective communication in the delivery of the message will achieve the purpose of the advertisement itself. The purpose of advertising is to change or influence the attitudes of the audience, in this case, of course, the attitudes of consumers. The effectiveness of advertising can be seen from brand recognition, advertising is remembered, and the advertising message is understood. The higher the level at which the brand is known, the advertisement is remembered, and the advertising message is understood, the more effective it will be in conveying its purpose. In addition, the use of communication is effective in the delivery of messages in advertising by using easy-to-understand word selection, attractive design, creative ideas, and big ideas that can get reactions.Penelitian ini bertujuan untuk mengetahui seberapa penting komunikasi yang efektif dalam penyampaian pesan dalam periklanan dan bagaimana menggunakan komunikasi yang efektif untuk penyampaian iklan. Metode yang digunakan dalam penelitian ini adalah studi pustaka. Hasil yang diperoleh dalam penelitian ini adalah iklan merupakan komunikasi yang digunakan untuk menyampaikan pesan kepada banyak orang. Pentingnya komunikasi yang efektif dalam penyampaian pesan akan tercapainya tujuan dari iklan itu sendiri. Tujuan periklanan adalah untuk mengubah atau mempengaruhi sikap khalayak, dalam hal ini tentu saja sikap konsumen. Efektivitas iklan dapat dilihat dari pengenalan merek, iklan diingat, dan pesan iklan dipahami. Semakin tinggi tingkat di mana merek dikenal, iklan diingat, dan pesan iklan dipahami, akan semakin efektif dalam menyampaikan tujuannya. Selain itu, penggunaan komunikasi efektif dalam penyampaian pesan dalam iklan dengan menggunakan pemilihan kata yang mudah dipahami, desain yang menarik, ide-ide kreatif, dan ide-ide besar yang dapat memperoleh reaksi