Universitas Merdeka Malang

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    4272 research outputs found

    PENGARUH KUALITAS LAYANAN BRIMO TERHADAP KEPUASAN NASABAH (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Banyuwangi)

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    This study aims to evaluate the effect of BRImo application service quality on customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk Banyuwangi Branch. The number of samples in this study were 70 respondents. The sampling technique used purposive sampling, the data collection technique in this study used a questionnaire, the data analysis technique used simple linear regression. The results of this study indicate that the service quality variable has a significant effect on customer satisfaction. Based on the results of the R Square test of 0.477, it can be concluded that the contribution of the Service Quality Variable (X) to Customer Satisfaction (Y) is 47.7%, while the remaining 52.3% is influenced by other variables outside the research

    Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Memilih Produk Kpr (Studi Pada Bank Btn Kc Malang)

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    This study aims to analyze and determine the factors that influence customer decisions both partially and simultaneously in choosing KPR products. The number of samples in this study were 90 respondents. The sampling technique used random sampling. The data collection technique in this study used a questionnaire / questionnaire. The analysis used in this study is multiple linear regression analysis. The research shows that the variable price level, service and procedures have a significant effect on customer decisions in choosing mortgage products. While the Promotion variable has no significant effect on customer decisions in choosing mortgage products

    Optimasi keamanan smart grid melalui autentikasi dua lapis: Meningkatkan efisiensi dan privasi dalam era digital

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    In today's digital era, the smart grid is crucial for enhancing energy efficiency, facilitating intelligent energy management, and integrating renewable resources. However, this advancement introduces significant cybersecurity and privacy challenges. The research emphasizes the importance of implementing a two-layer authentication system to secure the smart grid, which has resulted in a dramatic 90% reduction in failed access attempts and a 50% increase in data transmission efficiency. Consequently, user satisfaction has significantly improved, evident from a satisfaction increase from 30% to 60%. The study advocates for the refinement of authentication mechanisms and communication protocols, with a strong focus on safeguarding customer privacy. It also stresses the necessity of comprehensive testing for robust validation. The importance of collaboration between industry and academia is highlighted, as is raising user awareness about cybersecurity measures. The findings indicate that a strategic balance between technical security measures and addressing user needs is essential for the smart grid's successful implementation and widespread adoption

    Dampak Lingkungan Akibat Perubahan Lahan Sekitar Bendungan Lahor Karangkates, Kabupaten Malang

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    Land change is a phenomenon that has a significant impact on the environment in various regions. This research aims to determine the environmental impacts resulting from changes in land cover around the Lahor Dam in Karangkates, Malang Regency, East Java. This research method includes field surveys, satellite image analysis and mapping to map and analyze land changes and their effects on the surrounding environment. The research results show that there have been significant changes in land cover around the Lahore Dam over a certain period of time. These changes include increasing residential areas, expanding agriculture and deforestation. Observed environmental impacts include habitat fragmentation, water quality degradation, and loss of biodiversity. These results provide important insights into the impacts of land use change in the Lahor Dam environment. The implications of this research highlight the need for sustainable environmental management and protection to reduce the negative impacts of land use change. This study also highlights the need for public awareness and active participation in the environmental protection and management of the Lahor Dam

    Pengaruh Harga Kompetitif Dan Kinerja Layanan Terhadap Minat Menginap Ulang Dengan Kepuasan Sebagai Variabel Mediasi

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    Penelitian ini bertujuan untuk mendeskripsikan tanggapan pelanggan tentang harga, kualitas layanan, kepuasan pelanggan dan loyalitas, untuk mengetahui pengaruh harga terhadap loyalitas pelanggan, pengaruh kualitas layanan terhadap loyalitas, pengaruh harga terhadap kepuasan pelanggan, pengaruh kualitas layanan terhadap kepuasan pelanggan, pengaruh kepuasan terhadap loyalitas pelanggan, pengaruh harga terhadap loyalitas yang dimediasi oleh kepuasan pelanggan dan pengaruh kualitas layanan terhadap loyalitas yang dimediasi oleh kepuasan pelanggan. Jenis penelitian ini bersifat explanatory research, teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 100 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis jalur (path analysis). Harga berpengaruh signifikan terhadap terhadap loyalitas, kualitas layanan berpengaruh signifikan terhadap loyalitas dan harga berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan. Kepuasan berpengaruh signifikan terhadap loyalitas pelanggan, kepuasan terbukti sebagai variabel mediasi pengaruh harga terhadap loyalitas dimediasi oleh kepuasan pelanggan dan kepuasan terbukti sebagai variabel mediasi pengaruh kualitas layanan terhadap loyalitas dimediasi oleh kepuasan pelanggan

    Sumber Daya Manusia Berkualitas Untuk Pariwisata Berkelanjutan

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    Analisis Pengaruh Dana Alokasi Umum, Belanja Modal Dan Pendapatan Asli Daerah Terhadap Produk Domestik Regional Bruto Di Kabupaten Manggarai Barat Tahun 2010-2020

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    This study aims to describe the General Allocation Fund (X1), Capital Expenditure (X2), Regional Original Income (X3) and Gross Regional Domestic Product (Y) which are used to find out how much influence the General Allocation Fund, Capital Expenditure and Regional Original Income have on the Gross Regional Domestic Product in West Manggarai Regency in 2010-2020 and to find out which variables are among the General Allocation Funds, Capital Expenditure and Regional Native Income which have a dominant influence on Gross Regional Domestic Product in West Manggarai Regency in 2010-2020. The type of data used in this study is quantitative data, while the data analysis techniques used in this study are descriptive analysis and multiple linear regression analysis. The results showed that the General Allocation Fund, Capital Expenditure and Regional Original Income simultaneously had a significant effect on the Gross Regional Domestic Product in West Manggarai Regency in 2010-2020. Partially, the General Allocation Fund and Regional Original Income have a significant effect on the Gross Regional Domestic Product in West Manggarai Regency in 2010-2020 while Capital Expenditure does not have a significant effect on the Gross Regional Domestic Product in West Manggarai Regency in 2010-2020

    Pengaruh Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Pt. Sinergi Ketahanan Pangan

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    This study aims to determine: (1) The effect of the variable compensation, motivation andwork environment on employee performance at PT Sinergi Ketahanan Pangan. (2) Theeffect of the variable compensation on employee performance at PT Sinergi KetahananPangan. (3) The effect of the variable motivation on employee performance at PT SinergiKetahanan Pangan (4) The effect of work environment variables on employee performanceat PT Sinergi Ketahanan Pangan (5) To prove and analyze which are the most dominantbetween compensation, motivation and work environment to the employee performance atPT Sinergi Ketahanan Pangan. In this study, the population is the employees of PT SinergiKetahanan Pangan numbered 108 people, then the slovin formula was obtained a sampleof 52 people. The variables in this study consist of: independent variables namelycompensation (X1), motivation (X2), work environment (X3) and the dependent variablenamely employee performance (Y). The data collection method used is a questionnairemethod (questionnaire). The analysis technique used is validity test, reliability test, classicalassumptions test, multiple linear regression analysis, coefficient of determination, f test andt test. The study conclusion: compensation, motivation and work environment collectivelyhave a significant effect on employee performance in PT Sinergi Ketahanan Pangan.Compensation, motivation and work environment partially affected on the employeeperformance in PT Sinergi Ketahanan Pangan. Between compensation, motivation andwork environment variables, the most dominant variable affected to the employeeperformance in PT Sinergi Ketahanan Pangan is work environmen

    Pengaruh Kemudahan Dan Kepercayaan Terhadap Minat Pembelian Online Pada Media Sosial Instagram ( Studi Kasus Pada Mahasiswa Program Studi Manajemen 2021 Unmer Malang)

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    This study aims to determine: (1) the effect of trust on purchase intention on Instagramsocial media. (2) the effect of ease of purchase intention on Instagram social media. (3) theeffect of trust and convenience on purchase intention on Instagram social media. This typeof research uses quantitative data. The population of this study were 364 students of the2012 Management Department at Merdeka University Malang. The sample in this study ispart of the population, namely as many as 78 respondents from the 2021 publictransportation Management Department students. The data collection technique used aquestionnaire which had been tested for validity and rehabilitation. The data analysistechnique used is multiple regression. Based on the results of the SPSS application usingdescriptive statistics, it can be seen that the amount of data in this study was 78respondents. The minimum value of X1 is 1.00 and the maximum is 5.00, the mean valueis 21.6795 with Std. Deviation 4.90029. For a minimum X2 value of 1.00, a maximum valueof 5.00, a mean value of 35.9744 with Std. Deviation 7.60378. and for variable Y theminimum value is 1.00 and the maximum is 5.00, the mean value is 24.8590 with Std.Deviation 5.3006

    Pengaruh Lingkungan Kerja Dan Budaya Organisasi Terhadap Turnover Intention Pada Karyawan Generasi Z Di Kota Malang

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    The success and progress of a company is determined by the performance of itsemployees. And the performance of an employee is strongly influenced by the workenvironment and organizational culture of the company where they work. Where if acompany has a bad work environment and an organizational culture that is not conduciveit will cause the desire to change jobs from employees or what is called turnoverintention. High employee turnover rates result in organizations becoming ineffective,losing experienced employees and needing to train new employees. This study aims toexamine the effect of the work environment (X1) and organizational culture (X2) onturnover intention (Y). The population in this study is the z generation who work in MalangCity. The number of samples used in the study were 45 people, using the Cochranmethod in determining the number of samples. In collecting data using the questionnairemethod. This type of research is quantitative research using data analysis methodsmultiple linear regression analysis with the help of the SPSS program. Based on theresults of the study it is known that partially there is a negative and significant effect of thework environment on turnover intention in Generation Z employees in Malang City. Whileorganizational culture partially has a negative and not significant effect on turnoverintention of generation z employees in Malang City. Based on the t test, the workenvironment obtained a sig of 0.036, and organizational culture obtained a sig of 0.244on turnover intention. The results of this study conclude that partially there is a negativeand significant effect of the work environment on turnover intention. And organizationalculture has no influence on turnover intention. Meanwhile, simultaneously the workenvironment and organizational culture have a positive and significant influence onturnover intentio

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