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Analisis Segmentasi Klien Menggunakan K-Means Clustering Pada Agensi Kreatif Anoorapro
Full text linkPemanfaatan media sosial dalam pemasaran digital telah menjadi salah satu strategi utama bagi banyak perusahaan. Semakin banyak pengguna media sosial untuk berbisnis, agensi kreatif juga mulai menawarkan jasa mereka. Anoorapro merupakan sebuah agensi kreatif yang bergerak di bidang visual dan komunikasi kreatif. Karena klien Anoorapro semakin bertambah,pihakmereka ingin mendalami kebutuhan dan berencana untuk melakukan marketingkepadaklien. Oleh karena itu, segmentasi klien perlu dilakukan untuk memahami karakteristik dan kebutuhan para klien. Dengan pemahaman tersebut, pihak Anoorapro dapat terbantu untuk membuat strategi pemasaran yang lebih sesuaidan efektif. Dalam penelitian ini,clusteringakan menggunakan algoritma K-Means.Klien-klien tersebutakan dikelompokkan berdasarkan total anggaran, frekuensi dan recency. Untuk alur proses akan menggunakan metode SEMMA. Hasil dari penerapan Elbow methodmenunjukkan nilai k = 4, tetapi terdapat 3 clusteroutlieryang memiliki nilai bisnis tinggi sehingga tetap dipertahankan dan menghasilkan total 7 clusterclient. Ketujuh clustertersebut memberikan pemahaman bahwa diperlukan strategi pendekatan yang berbeda agar dapat meningkatkan kepuasan client dan efektivitas pemasara
Analisa Tingkat Kerusakan Jalan Sebagai Dasar Penentu Perbaikan Jalan (Studi Kasus : Jalan Raya Kebonagung – Jalan Raya Pakisaji)
No full textKebonagung Highway - Pakisaji Highway is a 2-lane, 2-way undivided road that connects the Malang City area with Malang Regency as an alternative route and a combination of various areas, namely consisting of the sugar factory
industry, cigarette factory industry, fertilizer industry and concrete industry. As for other areas, namely trade areas and residential areas. The area of Kebonagung Highway - Pakisaji Highway is 6 km long, 7.40 m wide, left shoulder width 1.70 m, right shoulder width 2.20 m and roadside drainage 1.65 m. On the 6 km long Kebonagung Highway - Pakisaji Highway there has been a decline in road quality. This is because on Kebonagung Highway - Pakisaji Highway there
is some damage that has occurred, such as potholes, cracks and several parts of the road that have collapsed.
In this research, the method used to analyze data is using the SDI method, namely by conducting a survey in the field and the survey results are divided into several segments. The damage seen includes cracking, rutting, potholes or
patching, surface hardness and depression. To get these results, we need data on the dimensions of road damage that have been studied in the form of data on the length of damage and the width of the road damage that occurred. From the a nalysis obtained, the condition of damage on the Kebonagung Highway - Pakisaji Highway section showed a damage presentation of 68% in good condition, 14% in moderate condition, 7% in slightly damaged condition and 11% in heavily damaged condition. Therefore, because the results of the presentation of damage are minimal and good pavement conditions are the most common among the comparisons, there is a routine maintenance effort to repair/handle the Kebonagung Highway - Pakisaji Highway sectio
Navigating Engagement: Exploring the Impact of Leadership, Work-Life Balance, and Job Satisfaction
No full textThis study aims to examine the impact of leadership style, work-life balance, and job satisfaction on employee engagement in Perumda Tirta Kanjuruhan, Malang Regency. Utilizing a quantitative research approach, data were gathered through surveys distributed to employees of Perumda Tirta Kanjuruhan. The sample size was determined using the Slovin formula with a confidence level of 95%. Analysis was conducted employing Path analysis. Findings revealed significant effects of leadership style, work-life balance, and job satisfaction on employee engagement in Perumda Tirta Kanjuruhan, Malang Regency. Of the two independent variables, one variable, namely leadership style, had a positive but non-significant impact. This occurs due to several possible reasons. Firstly, the sample size might not have been large enough to detect a significant effect of leadership style on employee engagement. Additionally, the specific leadership styles observed within the organization may not have varied significantly, leading to limited variability in the data. Moreover, other unaccounted-for factors, such as organizational culture or external influences, could have overshadowed the impact of leadership style on employee engagement. Finally, measurement limitations or inaccuracies in assessing leadership style may have contributed to the non significant findings
Pengaruh Leverage, Ukuran Perusahaan Dan Likuiditas Terhadap Nilai Perusahaan Dengan Return On Asset Sebagai Variabel Intervening Pada Perusahaan Healthcare Yang Terdaftar Dibursa Efek Indonesia Periode 2019-2022
No full textReturn on assets (ROA) which acts as an intervening variable in this study attempts to determine the effect of leverage, company size, and liquidity on company value in healthcare companies listed on the Indonesia Stock Exchange from 2019 to 2022. The leverage variable in this study is proxied by the Debt to Equity Ratio (DER), company size is proxied by Ln total assets, liquidity is proxied by the current ratio, company size is proxied by Price to Book Value (PBV) with the intervening variable proxied by Return on Assets (ROA). This research implements a quantitative approach with a sample consisting of 27 companies that have been determined using the purposive sampling method. This study uses multiple linear regression analysis techniques and path analysis with the Sobel test to see the mediating effect of intervening variables. The research shows that the results of the leverage test have no effect on profitability, company size has no effect on profitability and liquidity has a positive and significant effect on profitability. Furthermore, leverage has a positive and significant effect on firm value, firm size has no effect on firm value and liquidity has a negative and significant effect on firm value and return on assets has a positive and significant effect on firm value. Meanwhile, the Sobel test shows results where return on assets is unable to mediate the relationship between leverage on firm value, firm size on firm value and liquidity on firm value
Analisa Perbandingan Tebal Perkerasan Lentur Pada Apron ( Area Parkir Pesawat) Bandar Udara Kepi Papua Selatan Menggunakan Metode Federal Aviation Administration Dan Faarfield
Full text linkKepi Airport in South Papua is one of the airports located in Mappi Regency, South Papua Province, is expected to be a development pathways in Mappi Regency in terms of air transportation, considering that currently access can only be
reached using air transportation because access through land transportation has not been built. therefore development is needed in order to fulfill comfortable access. Kepi Airport plans to develop existing facilities such as the Apron, in order to provide the needs of parking lots for larger aircraft such as the ATR 72-600. The FFA method and Faarfield Application are used to analyze the need for
the existing apron to be used in the next 20 years. In the analysis with the FAA method shows 35.4 cm smaller than the existing pavement thickness of Kepi Airport
(56.5 cm). Meanwhhile, the thickness of the Apron pavement plan using the Faarfield method of 40.97 cm is also smaller than the existing pavement thickness of Kepi Airport (56.5 cm). However, both methods calculations have comformed
the flexible pavement standards according to KP 14 of 2021
Pengaruh Spasing Tulangan Pengekang Bambu Pada Jalur Tekan Terhadap Momen Lentur Balok Beton Bertulang Bambu
No full textBamboo has become an interesting alternative to steel reinforcement in concrete, with tensile strength nearly comparable to that of steel reinforcement. Bamboo also
has weaknesses, so improvements need to be made by adding restraints by tightening the stirrups along the compression path. This study aims to determine the effect of the spacing of bamboo stirrups on the compressive zone on the flexural moment of bamboo-reinforced concrete beams, using test specimens measuring 15 x 15 x 65 cm with concrete quality of 25 Mpa. The variations in spacing used are 40 mm, 60 mm, and 100 mm. Testing was conducted when the concrete was 28 days old based on ASTM C78/C78M. The research results show that the spacing values (40 mm, 60 mm, and 100 mm) have flexural moment values of 1.82 KNm, 1.76 KNm, 1.58 KNm, and without stirrups (normal) 1.52 KN, respectively. This indicates that the smaller or closer the stirrup spacing, the greater the flexural moment of the bamboo-reinforced concrete beam produced
Analisis Daerah Rawan Kecelakaan Di Jalan Raya (Studi Kasus Jalan Kolonel Sugiono, Kota Malang)
No full textA traffic accident is an unexpected and unintentional road event involving vehicles with or without road users. Throughout 2023, traffic accidents in Malang City will
reach 433 incidents. Observations were carried out on Jalan Kolonel Sugiono, Malang City with the aim of knowing the number of traffic accidents and identifying areas prone to accidents. Jalan Colonel Sugiono with a length of 3.30
km is one of the accident-prone areas in Malang City which is divided into 3 segments, namely Km 0 - 1.1, Km 1.1 - 2.2 and Km 2.2 - 3, 3. The methods used are Equivalent Accident Number (EAN), Upper Control Limit (BKA), Upper
Control Limit (UCL). The analysis results show that at Km 0 -1.1 Black Spot where the EAN value Km 0 -1.1 = 66, BKA value = 66, UCL value = 99. The main factor causing accidents is human impact. Careless driving, disorderly, careless. Apart
from this, it is also caused by road alignment factors that do not meet the requirements
Persepsi Mahasiswa Terhadap Penggunaan Chatgpt Dalam Penyusunan Skripsi (Studi Kasus Pada Mahasiswa Universitas Merdeka Malang)
Full text linkThis research aims to analyze student perceptions of the use of ChatGPT in preparing theses and analyze student perceptions of the effectiveness of ChatGPT in facilitating the thesis preparation process. This research uses a mix method type of research. The population of this research was 192 students consisting of Accounting, Public Administration, Civil Engineering and Development Economics majors in the 2017-2019 class. The research sample consisted of 70 students with the criteria for students who used ChatGPT in preparing their thesis. Data collection techniques use documentation and questionnaires. The results of the research show that students' perceptions of the use of ChatGPT in preparing their thesis obtained a percentage score of 89.6% or in the "Very Good" category. Likewise, the effectiveness of ChatGPT in facilitating the thesis preparation process was 95% in the "very good" category, while the lowest statement was the statement "I used ChatGPT as additional information for my thesis" at 71% in the "good" category
Analisis dan Evaluasi Kualitas Kerja Terhadap Kinerja Pegawai Badan Pengelolaan Keuangan dan Aset Daerah (BPKAD) Menggunakan Metode Kuantitatif (Studi pada Badan Pengelolaan Keuangan dan Aset Daerah)
Full text linkTanimbar Islands regency financial and Asset Management Agency is one of the local government agencies that use information systems in the process of regional financial management. BPKAD as the regional work unit and the regional financial management work unit has used information technology as infrastructure to provide financial
management services on education by implementing the application of Regional Management Information System - SIMDA FMIS (Financial Management Information System). However, SIMDA FMIS used there are still some obstacles that are still less effective and have not maximized the management process properly, the system is still not
understood, so that users and users still do not understand and time becomes ineffective. The purpose of this study is expected by the analysis of employee performance measurement can improve the performance of local financial management timely, transparent and accountable in accordance with the provisions of applicable laws and
regulations in this study the sample used based on the characteristics of employees of the regional financial and asset management agency with a sample of 70 respondents. Based on the results of data analysis and discussion that has been described regarding the analysis and evaluation of the quality of work tergadap employee performance regional financial and asset management agency using quantitative methods., it can be concluded
as follows that the quality of work is a stronger factor in determining the performance of employees at the regional financial and asset management agency than evaluation.
Therefore, to achieve optimal performance improvement, agencies should focus on improving the quality of employee work through training, competence development, and fostering supportive behavior. Evaluation remains important, but greater attention needs to be paid to aspects that affect the quality of work of employees