Universitas Merdeka Malang

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    4272 research outputs found

    Analisis Persepsi Business Intelligence di PT CSS Menggunakan Model TAM Dan UTAUT2

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    Information technology innovation in a business context is an important component in helping company growth. Lack of information technology can hider the ability to achieve a company’s goals. Business intelligence is the right step has a positive impact through the decision making process by transforming data and visualization. The purpose of this research is to be a measurement tool for the influence factors of information technology adoption by a person and evaluate the factors that influence the use of information technology by the community by distributing questionnaires at the PT CSS sales office. The research models used are TAM and UTAUT2, which are related to the research topic. The data analysis technique used applies the PLS-SEM method by utilizing the SmartPLS 4 and Excel tools. The results of the analysis obtained through the R-Square percentage and hypothesis testing are that a person's interest in accepting and using information technology is influenced by attitude, effort, motivation, social influence and one's habits

    Analisis Efektivitas Kepuasan Pengguna Aplikasi Shopee Dengan Menggunakan Metode Pieces Framework

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    Shopee Indonesia has grown really quickly, and a lot of people have used the app since it launched. On Shopee, cash on delivery (COD) is a payment option whereby the buyer pays in cash for the items when they are delivered. Users of the Shopee app frequently utilize this payment option because they believe it to be more trustworthy, particularly in light of the recent rise in instances of online shopping fraud. The purpose of this study is to determine how satisfied users are with the Shopee application's COD payment option. The Pieces Framework approach is employed by the writer. The objective of this quantitative descriptive study is to describe and quantify student satisfaction with the Shopee application at Merdeka University Malang, specifically in the field of information technology. One hundred FTI students will receive a questionnaire from the author to determine who is using the Shopee application actively. The average score of 3.45 indicates that Shopee application users are generally "Quite Satisfied" with their overall satisfaction level. There is a strong simultaneous and partial influence between the variables assessed, according to the hypothesis test result

    Implementasi Metode Design Thinking Dalam Perancangan UI/UX Aplikasi Dropship Berbasis Android (Studi pada PT. Lafeea Tetra Indotama Malang)

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    Modern companies may take advantage of the internet as a potent marketing tool thanks to the evolution of IT and the internet, which has revolutionised business practices. Dropshipping is a business strategy that has grown in popularity in the world of internet marketing. Rather of keeping inventory on hand, merchants can instead sell products straight from suppliers to consumers. The absence of thorough, efficient, and effective management systems is one of the key obstacles encountered by certain dropshipping enterprises. Online selling platform applications are still widely used by many businesses, despite their impracticality, technical difficulties, and high costs. This makes it difficult for some businesses, particularly new ones, to manage their operations. Because of this, they are unable to properly manage sales, make sound business judgements, and expand their companies. Our goal is to create a web-based dropshipping application that can cater to the demands of entrepreneurs, regardless of their size, because we know how important it is to help the growth of online marketing in Indonesia. This will improve technical efficiency, boost consumer demand, and make decision-making easier by utilising digitalizatio

    Perbandingan Metode Electre dan Saw untuk Menentukan Kelayakan Penerima Bantuan Pangan Beras Bulog Di Kab. Lamongan

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    Poverty is a complex social problem, especially in areas where basic needs are difficult. The Indonesian government itself has developed various aid programs, including the provision of food aid in the form of rice. Often, however, assistance is not on target due to a variety of factors, including errors in collecting recipient information. The importance of determining the eligibility of Bulog rice food aid recipients by considering several criteria simultaneously to ensure that the aid is on target. This study will use a quantitative approach and discuss the application of the Electre and Simple Additive Weighting (SAW) method in determining the eligibility of Bulog rice food aid recipients from Sukomalo Village. The research sample used was 20 people with criteria such as age, employment, income level, number of children, home ownership status, drinking water source, home quality, and electric power. Research results show alternative A12 has a total value of Ekl = 7, referred to as a primary alternative with the Electre method, while alternative A9 has a total preference value of 18 and processed by the SAW method. In this case, the use of the SAW method is considered more effective and accurate in determining the eligibility of beneficiaries of Bulog rice food assistance in accordance with the final results of the calculation, In addition, the use of confusion matrix methods to compare the two methods provides a more accurate rating by showing more predictions worthy and inappropriate, so that the recipients of assistance in calculating the SAW method are on target and eligible for assistance

    Perancangan Desain UI/UX Aplikasi Persedi Berbasis Mobile APP Menggunakan Metode User Centered Design (Studi Kasus SMAK Setia Bakti Ruteng)

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    The purpose of this study is the design of user interface (UI) and user experience (UX) for library applications at SMAK Setia Bakti in Ruteng, East Nusa Tenggara. Prototype testing was conducted using the System Usability Scale (SUS) questionnaire involving 35 respondents. The test results show that the design has been well received by users, with a SUS score of 86.5 and is in the category of “Acceptable.” The resulting UI/UX design includes a more efficient book borrowing and returning feature, with the use of QR codes for verification of borrowing and returning. The results show that the UCD approach is effective in creating a library application that meets user needs at SMAK Setia Bakti Ruteng. The app was also well received by students and library staf

    Analisis Pengaruh Kualitas Layanan Aplikasi Unmer Malang Digital Library Terhadap Kepuasan Pengguna Dengan Metode Servqual

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    The implementation of technology into the service system helps to improve the quality of services provided, Merdeka University Library Malang implements this technology into the UNMER MALANG Digital Library application service which is a book lending service and library information media, changes in services that were once conventional into digital services are expected to improve the quality of services in the library, using the servqual method this study measures the extent to which the quality of the UNMER MALANG Digital Library application services meets the needs of its users. Each variable of the application system service measured will produce a gap value between user perceptions received and user expectations that will be received in using this application. The data used in this study are questionnaire data processed using SPSS which is then analyzed by applying the Servqual method. This study shows that each variable dimension applied tangible, reliability, responsiveness, empathy, and assurance shows a positive influence value in user satisfaction and improving the quality of system services must be further improved in order to make services more effective and efficien

    Implementasi Pemahaman Peluang Hukum dan Budaya Adat Desa Pesanggrahan Kota Batu Terhadap Masyarakat Sebagai Icon Pariwisata

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    n East Java, there are a lot of resources that need to be utilized to improve the economy and people's standard of living. Batu City is one of the tourist cities in East Java which has various villages which have new tourist attractions every year. The impact of this tourist attraction provides increased welfare for the people of Batu City. One of them is Pesanggrahan Village, which is a village located in the Batu sub-district, Batu city, East Java Province. This village has a strategic location with cultural treasures which provide a great opportunity to become a tourism icon. Apart from that Pesanggarahan Village has quite large potential and opportunities, this village also has several problems that must be considered. One of the problems in this village is the lack of public awareness about the opportunities for customs to become tourism icons. So, this problem becomes an obstacle to realizing Pesanggarahan traditional legal culture as a tourism destination. The aim of this activity is to create awareness among the Pesanggrahan Village Community about the customary law tourism icon which can be used as a tourist attraction. Apart from that, it can be an example of introducing the culture or customary laws of the Pesanggrahan Village Community so that other tourist attractions, especially in the city of Batu, will follow suit. This step will make Pesanggrahan Village known as a traditional tourism village and provide increased tourism thereby improving the welfare of the Pasenggrahan Community. In an effort to realize this goal, this research used a qualitative method by looking for problematic problems that hinder it and looking for opportunities for traditional culture that can be used as tourism icons, presented in narrative form. The results of the hearing with the village government and representatives of the Pesanggrahan Village Community to ask for views regarding cultural and traditional icons that have the potential to become tourism. Then carry out outreach to the community and the Pesanggrahan Village Youth Organization, working with partners and monitoring activities that can support the realization of cultural and traditional tourism

    Pengembangan Aplikasi Point Of Sale Berbasis Website Pada Umkm Budidaya Ikan (Studi Kasus Pada Omah Iwak, Kec Jombang, Kab Jember)

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    In recent years, there has been an increasing push towards the digitalization of the business world and it has become increasingly clear that Micro, Small and Medium Enterprises (MSMEs) play an important role in driving economic growthand development in various regions throughout the world, especially in Indonesia. One of the main obstacles faced by MSMEs is the lack of a comprehensive and efficient cashier system. Many businesses still rely on manual cash registers or outdated point-of-sale (POS) systems, causing inefficiencies, errors and a lack of real-time information. This hinders their ability to make informed business decisions, track inventory, and manage sales effectively. Realizing the importance of supporting the growth of MSMEs, and the need for modernization in the business world, we are trying to develop a web-based cashier system that is specifically tailored to the needs of these MSMEs. The creation of a web-based cashier system has great potential for the progress of Omah Iwak MSMEs. By leveraging digitalization, it will be possible to increase operational efficiency, improve customer service and decision makin

    Analisis Efektivitas Aplikasi My Pertamina Dalam Meningkatkan Kepuasan Pelanggan Menggunakan Metode Technology Acceptance Model (Tam) ( Studi Kasus Pada Member Di Pt. Dewi Sartika Kota Batu )

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    This study analyzes the effectiveness of the My Pertamina application in enhancing customer satisfaction at PT Dewi Sartika, Batu City, using the Technology Acceptance Model (TAM). The study aims to understand the extent to which the My Pertamina application meets users' expectations and needs. The research employed a quantitative method with data collection through observation, interviews, and questionnaires distributed to 30 respondents who are active users of the My Pertamina application. The analysis results indicate that the effectiveness of the My Pertamina application significantly influences customer satisfaction. The simple linear regression test shows a strong relationship between application effectiveness and user satisfaction, with increased application effectiveness positively contributing to increased user satisfaction. Additionally, validity and reliability tests demonstrate that the instruments used in this study are valid and reliable. The study concludes that the My Pertamina application successfully enhances customer satisfaction; however, improvements in accessibility and usage consistency are still needed. The recommendations include expanding future research with a broader sample coverage and considering other external factors to gain a more comprehensive understandin

    Dampak Penyesuaian Nilai Jual Objek Pajak Terhadap Pajak Bumi Dan Bangunan Di Kelurahan Pisang Candi

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    This research aims to analyze the effect of adjustments to the Sales Value of TaxObjects (NJOP) on Land and Building Tax (PBB) in Pisang Candi Village. Theresearch method used is qualitative with an in-depth interview approach tounderstand the impact of NJOP adjustments on PBB. The data collected includesinformation regarding NJOP and its impact on people's tax obligations. Theresearch results show indications of an increase in PBB after the NJOP adjustment,which has a significant impact on the tax burden of the people in Pisang CandiVillage. These findings reveal that adjustments to the NJOP have caused anincrease in PBB, affected the financial condition of citizens, and require furtherattention and handling from the authorities to reduce the tax burden borne by thecommunit

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