Universitas Merdeka Malang

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    4272 research outputs found

    Analisis Pembentukan Portofolio Optimal dengan Menggunakan Model Indeks Tunggal (Studi pada Saham yang Terdaftar dalam Indeks IDX 30 di Bursa Efek Indonesia)

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    This research is motivated by the importance of combining the right shares and allocating the right proportion of funds to form an optimal portfolio. Forming an optimal portfolio aims to obtain a very high expected return and to minimize the risks borne when investing in shares. This research aims to find out what stocks can form an optimal portfolio on the IDX30 Index on the Indonesia Stock Exchange for the period February – July 2023 and to find out the proportion of funds from each stock that forms an optimal portfolio, as well as to find out the level of expected return and risk of the portfolio. optimal is formed. This research uses a quantitative approach with descriptive methods. The population used in this research was 30 shares listed in the IDX30 Index with a sample of 30 shares that had been selected using the census method. This research uses the Single Index Model data analysis technique. The results of this research show that there are 3 (three) shares that form an optimal portfolio, namely BBRI, INDF and ARTO with a proportion of funds for each share of 26.21%, 73.04% and 0.75% respectively. The amount of expected return from the portfolio formed is 2.09% with the risk level of the portfolio formed being 0.23%

    Pengaruh Penerapan TQM (Total Quality Management) dan QMI (Quality Management Information) Terhadap Kinerja Operasional Perusahaan PG. Kebon Agung Malang

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    This research is research that focuses on the role of Total Quality Management and Quality Management Information (QMI) on the Operational Performance of the PG Kebon Agung Malang Company. The aim of this research is to determine and analyze the partial and simultaneous influence of Total Quality Management (TQM) and Quality Management Information (QMI) on Company Operational Performance. The population in this study were manufacturing employee’s department of the PG Kebon Agung Malang. Samples were collected using the Slovin method. In total there were 66 employees selected as samples. The analytical tool in this research uses SPSS 29, while the research methods used are descriptive analysis, quantitative analysis, validity test, reliability test, classical assumption test (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, hypothesis testing (t test and f test, coefficient of determination test and dominance test). The data in this research was taken by distributing questionnaires to 66 manufacturing employees who had carried out TQM, QMI practices and carried out the processing and testing mentioned above. This research provides results that 1) the application of TQM and QMI has a positive and significant effect on the operational performance of the PG Kebon Agung Malang company, both partially and simultaneously. 2) Meanwhile, the coefficient of determination that can be generated by the company's operational performance is 80.2% by the TQM and QMI implementation variables and the remaining 19.2% is generated by other variables that are not included in the research model. 3) The implementation of TQM has a more dominant effect of 0.631 compared to QMI which only gets a value of 0.359

    Pengaruh Brand Image, Harga dan Promosi terhadap Keputusan Pembelian Handphone Iphone (Studi pada Mahasiswa FEB Universitas Merdeka Malang)

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    This research aims to analyze the influence of Brand Image, Price and Promotionon Purchase Decisions for iPhones. The number of samples used was 97 respondents using non-probability sampling techniques. The data collection technique uses aquestionnaire, while the data analysis technique uses multiple linear analysis. The resultsof this research show that partially and simultaneously the variables Brand Image, Priceand Promotion have a significant influence on Purchasing Decisions with the variable having a dominant influence on Purchasing Decisions, namely the Brand Image variable

    Pengaruh Harga, Kualitas Produk, Promosi Terhadap Kepuasan Pelanggan Lawson Di Kota Malang

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    This research aims to analyze the influence of price, product quality, promotion on Lawson customer satisfaction in Malang City. The total population in this study was 90 respondents who had purchased at Lawson. Using the method of distributing questionnaires distributed to respondents who have purchased Lawson products via Google Form, and the analysis method used is multiple linear regression, using SPSS tools. The results of the research show that the independent variable Price (X1) has a significant effect on customer satisfaction (Y) of Lawson in the city of Malang, while product quality (X2) has a significant effect on customer satisfaction (Y) of Lawson in the city of Malang, and the independent variable Promotion (X3) has no effect. significant impact on Lawson Customer Satisfaction (Y) in the city of Malang. The Determinant Coefficient is 0.623, indicating that 62.3% of Lawson Customer Satisfaction in the city of Malang and the remaining 37.7% is explained by other variables

    Pengaruh Risiko Kredit, Risiko Pasar dan Risiko Operasional terhadap Profitabilitas Perbankan Syariah yang Terdaftar di Bursa Efek Indonesia Periode 2017-2022

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    This study aims to see the effect between Credit Risk (NPF), Market Risk (NIM), and Operational Risk (BOPO) on Profitability (ROA) in Islamic Banking listed on the Indonesia Stock Exchange for the 2017-2022 Period. The samples used in this study were 4 Islamic banking companies, including PT Bank Aladin Syariah Tbk, PT Bank Syariah Indonesia Tbk,PT Bank BTPN Syariah Tbk, PT Bank Panin Dubai Syariah Tbk. The sampling technique used is saturated sampling. The data used in this study are secondary data in the form of quarterly financial reports of Islamic Banking for the period 2017-2022 obtained from theofficial website of the Indonesia Stock Exchange. The method of analysis in this study ismultiple linear regression analysis with the help of the SPSS program. The results of thestudy showed that together or simultaneously Credit Risk (NPF), Market Risk (NIM), and Operational Risk (BOPO) had a significant effect on Profitability (ROA) in Islamic Banking listed on the Indonesia Stock Exchange for the period 2017-2022. Partial research results onthe Credit Risk (NPF) variable have a significant effect on Profitability (ROA) in IslamicBanking listed on the Indonesia Stock Exchange for the 2017-2022 period. Partial research results on the Market Risk variable (NIM) have a significant effect on profitability (ROA) inIslamic Banking listed on the Indonesia Stock Exchange for the 2017-2022 period. Theresults of the study partially on the Operational Risk variable (BOPO) have a significant effecton profitability (ROA) on Islamic Banking listed on the Indonesia Stock Exchange for the2017-2022 period

    Pengaruh Affiliate Marketing, Flash Sale, dengan Mediasi Free Shipping terhadap Keputusan Pembelian pada Marketplace Shopee (Studi Kasus pada Pengguna Shopee di Kalangan Mahasiswa Universitas Merdeka Malang)

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    Purchasing decision is a consumer behavior in selecting and assessing various options available based on certain reasons consumers consider the most profitable. This study aims to determine and analyze the effect of affiliate marketing, flash sales, with free shipping mediation on purchasing decisions at the Shopee marketplace (case study on Shopee users among students at Merdeka University Malang). The number of samples used in this study was 90 people, using the simple random sampling method. Data collection was obtained from distributing questionnaires. The data analysis technique usedis the Partial Least Square (PLS) method using Smart PLS software. The results showed that 1) affiliate marketing has no significant effect on the purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 2) flash sales have a directand significant effect on the purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 3) free shipping is able to mediate the effect of affiliate marketing variables on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 4) free shipping is not able to mediate the effect of flash sale variables on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace, 5) free shipping has a significant effect on purchasing decisions of students of the Merdeka University of Malang in the Shopee marketplace

    Pengaruh Green Marketing terhadap Keputusan Pembelian Generasi Z di Kota Malang

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    This research aims to analyze the Effect of Green Marketing on Generation Z's Purchasing Decisions in Malang City. The objectives of this research are: (1) To analyze the effect of green marketing on purchasing decisions on Generation Z in Malang City. (2) To analyze the effect of Green Product on purchasing decisions on Generation Zin Malang City. (3) To analyze the effect of green price on purchasing decisions on Generation Zin Malang City.(4) To analyze the effect of green promotion on purchasing decisions on Generation Z in Malang City. (5) To analyze the effect of green place on purchasing decisions on Generation Zin Malang City. The data in this study were analyzed using Random Sampling with a total of 111 respondents using the Simple Random Sampling technique. The results of the study show that green marketing and environmental awareness have an influence on the purchasing decisions of Generation Z in Malang City. Green products have a negative and insignificant effect on purchasing decisions for environmentally friendly products among Generation Z in Malang City. Green price has a positive and significant effect on purchasing decisions for environmentally friendly products among Generation Z in Malang City. Green promotion has a positive and significant effect on purchasing decisions for environmentally friendly products among Generation Zin Malang City. Green place has a positive and significant effect on purchasing decisions for environmentally friendly products among Generation Zin Malang City. The respondents' responses for all variables have a high level ofresponse category, and for the green promotion variable, the number of score values is the highest with a very high category level. This means that the promotion factors for buying environmentally friendly products that exist among Generation Z students are closely related to purchasing decisions and are used as a determinant to obtain products for Generation Zin Malang City

    Pengaruh Kebijakan Dividen, Kepemilikan Manajerial, Struktur Modal, dan Ukuran Perusahaan terhadap Nilai Perusahaan Pertambangan Batu Bara yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2022

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    This research aims to analyze the influence of dividend policy, managerial ownership, capital structure and company size on company value in mining companies for the 2020-2022 period listed on the Indonesia Stock Exchange (BEI). The data collection technique is a documentation technique. The analytical tools used are descriptive statistics, classical assumption tests (normality, multicollinearity, autocorrelation and heteroscedasticity),multiple linear regression tests, and hypothesis tests (F test, T test an r2 test). Based onthe results of this research, the following conclusions were made. Dividend Policy and Capital Structure have a positive and significant effect on company value. Managerial ownership has a negative and positive and significant effect on company value. Managerial ownership has a negative and insignificant effect on company value in mining companies listed on the Indonesia Stock Exchange. Dividend policy, managerial ownership, capital structure and company size have an influence on company value by 90%, while 10% is influenced by other factors outside the variables of this research

    Pengaruh Profitabilitas Terhadap Return Saham pada Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2020–2023

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    This study aims to determine whether financial performance indicators, such as Return On Assets (ROA), Return On Equity (ROE), and Net Profit Margin (NPM) influence Stock Returns. This research uses quantitative research methods with this type of research, namely 24 food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange with a research sample of 11 food and beverage subsector manufacturing companies that meet the criteria. The sample for this research consists of food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange in 2020-2023. Data was collected using a purposive sampling method and analyzed using multiple linear regression analysis techniques. The results of the research show that Return On Assets (ROA) partially has a positive effect on stock returns in food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange in 2020-2023, Return On Equity (ROE) partially has a negative effect on stock returns in companies the food and beverage manufacturing subsector listed on the Indonesia Stock Exchange in 2020-2023, and Net Profit Margin (NPM) partially has a positive effect on stock returns in food and beverage subsector manufacturing companies listed on the IndonesiaStock Exchange in 2020-2023

    Analisis Pengaruh Beta, Size, dan Book To Market Equity Terhadap Return Saham pada Perusahaan Otomotif yang Terdaftar di Bursa Efek Indonesia (Bei) Periode 2018-2022

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    This research aims to analyze how beta affects stock returns, analyze how company size affects stock returns and analyze how book to market equity affects stock returns. Technique 1 analysis uses multiple linear regression. The population in this study were all 16 automotive sector companies listed on the Indonesian Stock Exchange. The sampling technique in this research was purposive sampling, so that 12 companies were obtained with the criteria for companies that publish complete financial reports. The analysis technique used multiple regression analysis. The results of the analysis show that beta has a significant negative effect on company stock returns. Size does not have a significant effect on stock returns, companies. Book to market equity has a significant effect on company stock returns

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