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Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia
No full textliterature on marketing has been extensive, with attention given mostly to measuring performance. this article extends the body of knowledge by focusing on the evolution of marketing measurement and the emerging trends. the novelty lies in the involvement of developing-country sMes, with the goal of developing a model for measuring sMes’
marketing performance. a simple random sampling was used to survey 101 sMes in Malang, indonesia. the data was analyzed using seM Pls. the findings show six dimensions to measure marketing performance in sMes: product market level, marketing effectiveness, customers, financial performance, marketing efficiency, and adaptability. this study contributes to the existing literature on marketing performance and fills a gap by exploring the financial, market-related, and internal aspects from an sMe’s
perspective. the practical implication is that sMes need to encourage business activities and adapt the measurement based on these marketing performance dimensions. in
addition, the findings can help sMes with self-learning processes. they can measure marketing performance, identify the weaknesses and strengths of their business, and
understand their business positioning. For researchers and policymakers, this study provides insight into the current state of sMes and their level of maturit
Pengaruh Belanja Modal dan Efektivitas Pad Terhadap Pertumbuhan Ekonomi Melalui Kemandirian Keuangan Daerah di Kabupaten Malaka
Full text linkThis research aims to analyze the influence of capital expenditure and the effectiveness of PAD on economic growth through regional financial independence in Malacca district, especially at the Bappeda office. This research uses secondary data by conducting direct research in the field by collecting data in the form of archives or documentation in the form of realized monthly data from 2020-2022. The method used in this research is data analysis techniques using SPSS tools. The research results show that capital expenditure and PAD effectiveness have a direct influence on regional financial independence and regional financial independence has a direct influence on economic growth, while capital expenditure and PAD effectiveness have an indirect influence on economic growth
Good Governance Manajemen, Sumberdaya Manusia dan Sistem Keuangan Yayasan Perguruan Tinggi X
No full textThe research entitled Good Governance of Management, Human Resources and Financial Systems of the X College Foundation, the researcher used a qualitative method. Miles and Huberman's interactive analysis model. This research was conducted with the aim of examining the governance of planning, policies, supervision, and accountability of Management, Human Resources, and Financial Systems governance at the X College Foundation. The data source for this research used primary funds at the X College Foundation. The results of the study indicate that at the X College Foundation in the governance of Management, Human Resources, and Financial Systems, it has not been implemented properly and in accordance with the policies, vision and mission of the foundation. So it can be concluded that the X College Foundation must immediately improve the governance of Management, Human Resources, and Financial Systems in accordance with the principles of GCG in order to minimize the occurrence of fraud that can harm the institution
Studi Penelitian Pengaruh Konsentrasi Larutan Nacl Terhadap Laju Korosi Baja Tulangan Dan Gaya Tekan Aksial Kolom Beton Bertulang Pedestal Terkorosi
No full textReinforced concrete consists of concrete and reinforced steel reinforcement. Concrete has compressive strength and steel reinforcement has tensile strength. Corrosion of steel reinforcement can result in damage to reinforced concrete structures which can affect the strength of the structure. There are several factors that can influence corrosion of reinforcing steel, one of which is the concentration
of the NaCl solution. This research aims to determine the effect of NaCl solution concentration on the corrosion rate of reinforcing steel and the axial compressive force of corroded pedestal reinforced concrete columns. The research consisted of testing the compressive force on pedestal reinforced concrete columns and testing the corrosion rate on reinforcing steel. The test objects are 14 pedestal reinforced concrete columns measuring 15 x 15 x 30 cm. Variations in the concentration of the NaCl solution used were 3.5%, 5% and 7%. The process to accelerate corrosion of reinforcing steel is carried out by immersing the test
object in a Nacl solution of concentrations of 3.5%, 5% and 7% for 10 days usingthe galvanostatic method. Compressive force testing was carried out using a CTM (compression testing machine) test tool and corrosion rate testing based on ASTM G31 concerning Standard Practice for laboratory immersion corrosion testing of metals. The research results showed that the highest compressive force value was found in the corroded test object with a 3.5% NaCl solution concentration of 448.0 kN, and the smallest compressive force was found in the test object with a 7% NaCl solution concentration of 386.0 kN. Meanwhile, the largest corrosion
rate was found on the test object with a 7% NaCl solution concentration of 23444 Mpy, and the smallest corrosion rate was on the test object with a 3.5% NaCl solution concentration of 3464 Mpy
Analisis Hambatan Samping Terhadap Kinerja Lalu Lintas Pada Ruas Jalan Raya Sumbersari Kota Malang
No full textSumbersari Highway is a secondary class collector road connecting the veteran road to the Gajayana road. The road has a type 2 column 2 directions with the use of the left right side of the road for shops and shopping centers which caused the capacity of the street undergoing changes in accordance with the increase in the population and the economy of the local community so that the utilization of the highway increased. Based on this, it is necessary to study side barriers and traffic performance on the road. In this study using the 2014 road capacity guideline method (PKJI2014). According to research in obtained volume at peak hours Morning traffic (06.00-09.00) occurred on Thursday, December 21, at 07.45-08.45 with a value of 2500 Skr/hour, Day (11.00-14.00) occurs on Wednesday, December 20, at 11.45-12.45 with the value of 2440 Skr/h. Afternoon-Night (16.00-20.00) occur on Monday, December 18, at 16.00-17.00 with a rate of 2424 Skr/hr. For the side barrier class obtain a middle class (S) Morning peak occur on Mondays, December 18 at 07.15-08.15 with a score of 330 incidents/hours. Peak occur in Friday, December 22, at 11.00-12.00 with an estimate of 380 incidents / h. Night peak occurs in Saturday, December 16, at 18.15-19.15 and 18.30-19.30 with a rating of 374 incidents per hour. The highest saturation level of 0.9 occurred on Thursday, December 21 at (07.45- 08.45). Level of service as an (E)-catagory
Pengaruh Healthy Life dan Brand Image terhadap Keputusan Pembelian Sepatu Olahraga Merek Local di Kota Malang
No full textIn this modern era, the world of sports is very popular and presents an opportunity to open a new business in Indonesia. Among the various fashion products, shoes are one of the most popular products among Indonesians. Starting from the types of shoes hells, wedges, flat shoes, sneakers, oxfords, loafers, boots, etc. Sports shoes are increasingly active and always make the latest innovations in producing quality sports shoe products so that everyone recognises the reliability of local sports shoe products. However, local sports shoe products are still underestimated by the public. The purpose of this study was to determine which dominant among healthy life and brand image influences the decision to purchase local brand sports shoes in Malang City. This study uses a questionnaire method given to users of local brand sports shoes in Malang City. The hypothesis of this study is that there is a simultaneous influence on healthy life and brand image in the purchase decision of local brand sports shoes in Malang City, there is a partial influence on healthy life and brand image in the purchase decision of local brand sports shoes in Malang City and Healthy life has a dominant effect on purchasing decisions for local brand sports shoes in Malang City. The results of this research Healthy Life and Brand Image simultaneously influence the decision to purchase local brand sports shoes in Malang City. Then partially Healthy Life has an effect on Purchasing Decisions for Local Brand Sports Shoes in Malang City, Brand image has a very significant influence on purchasing decisions for local brand sports shoes in Malang City and Healthy life has a dominant effect on purchasing decisions for local brand sports shoes in Malang City. In the correlation test, significant results were obtained with a value of 0.000 <0.05, which means that all variables tested on purchases
Pengaruh Profitabilitas, Likuiditas, dan Solvabilitas Terhadap Nilai Perusahaan Manufaktur Food And Beverages yang Terdaftar di Bursa Efek Indonesia Periode 2017 - 2022
Full text linkAs Indonesia's population continues to grow, the food and beverage industry is one of the business sectors that continues to grow. In other words, along with the increasing demand for food and beverages products, investors' interest is increasing in investing their capital because it can encourage economic growth in the capital market and will increase income. The main focus of the company is to optimize the company's income value and foster the welfare of stakeholders. A company's financial health is an important key in improving operational efficiency to increase profitability and prevent the risk of bankruptcy. A high company value reflects solid financial performance and indicates the company's success as well as the potential for higher profits for shareholders. This research uses this type of quantitative data to investigate how the profitability, liquidity and solvency of businesses can influence their value. The research object is food and beverage companies listed on the Indonesia Stock Exchange (BEI) from 2017 to 2022, and the type of data used is secondary data. In this research, return on assets, current ratio, and debt to equity ratio are used as independent variables, with book price as the dependent variable. The results of this research show that profitability and liquidity have a positive influence on company value, while solvency has a negative influence
Pengaruh Kerjasama Tim, Komunikasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Dinas Perpustakaan dan Kearsipan Kota Probolinggo
No full textThis research aims to (1) determine the influence of teamwork on employee performance (2) ) determine the influence of communication on employee performance (3) determine the influence of the work environment on the performance of employees of the City Library and Archives Office Probolinggo (4) ) determine the influence of teamwork, communication and work environment on the performance of employees of the City Library and Archives Office Probolinggo (5) undestand the variables that most dominantly influence the performance City Library and Archives Office Probolinggo. The sample was taken using a saturated sample method, with a population of 48 employees. The collection method used is a questionnaire. The data analysis methods used classical assumption test, multiple linear regression, coefficient of determination, and hypothesis test. The results of the research are that partially (1) teamwork has a significant effect on employee performance (2) communication has a significant effect on employee performance (3) the work environment has a significant effect on the performance of employees of the City Library and Archives Office Probolinggo (4) simultaneously shows that teamwork, communication and work environment on the performance of employees of the City Library and Archives Office Probolinggo (5) the communication variables is the most dominant variable influencing employee performance, this shows that all measurement indicators will directly influence the performance of employees of the City Library and Archives Office Probolinggo
Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Kinerja Karyawan Departemen Plant Reporting PT. Buma Tanjung Redeb Kalimantan Timur
Full text linkThis research aims to determine the influence of Organizational Culture and Organizational Commitment on the Performance of Employees of the Plant Reporting Department of PT BUMA Tanjung Redeb, East Kalimantan. The data analysis technique used in this research is multiple linear analysis, using the SPSS program. Data collection was carried out by distributing questionnaires in the form of a Google form. The sample used in this research was 87 respondents. Determination of the sample in this study used random sampling. Respondents were classified into several types of characteristics based on age, years of service and gender. The results of this research state that Organizational Culture has a significant effect on Employee Performance and Organizational Commitment has a significant effect on Employee Performance
Pengaruh Kualitas Layanan dan Kecepatan Pengiriman, terhadap Kepuasan Pelanggan pada PT. Jalur Nugraha Ekakurir (JNE) (Studi pada Pelanggan JNE Cabang Dieng Kota Malang)
Full text linkThe phenomenon in this study shows that many customers use business technological advances to deliver their goods. Based on the findings of researchers in the field, one of the advantages of JNE is the ease of contacting JNE agents. People prefer touse JNE services than others because JNE is easy to reach and agents are easy to find,not only JNE's superiority there are also threats in terms of service quality, Often customers feel disappointed because agents are not friendly or there are problems on delivery dates that sometimes exceed the originally planned delivery date. In this study, the data collection method used was a questionnaire. The results of the study, Service quality (X1) has apositive effect on customer satisfaction (Y). Delivery speed (X2) has a positive effect on customer satisfaction (Y). Simultaneously, Service Quality (X1) and Delivery Speed (X2) affect Customer Satisfaction (Y). In this study Service Quality (X1) predominantly has apositive effect on customer satisfaction (Y), these results are compared to beta values