1,720,998 research outputs found
The role of elevation in consumers’ prosocial reactions to positive corporate social activities.
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Il consumatore e i prodotti contraffatti: un’indagine esplorativa sul processo d’acquisto e le pratiche di consumo
No full textAttitudes Toward Responsible Tourism and Behavioral Change to Practice it: A Demand-Side Perspective in the Context of Italy
No full textThis article profiles consumers based on their attitude toward different practices of responsible tourism, the extent to which they behave consistently with these attitudes, and, finally, the behavioral change they need to make to adopt those practices. Qualitative research informed the development of the quantitative study of a sample of Italian tourists self-selected as being responsible. Factor analysis identified the underpinning dimensions of what is meant by responsible tourism, and these factors were used to profile the respondents. The results of cluster analysis identified three different clusters with different levels of commitment and, especially, consistency between attitude and behavior
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values
No full textAlthough a lot of research establishes consumer reactions to corporate social responsibility (CSR), little is known about the theoretical mechanisms for these reactions. We conduct a field experiment with adult consumers to test the hypothesis that the effects of perceived CSR on consumer reactions are mediated by felt gratitude and moderated by the magnitude of altruistic values held by consumers. Two classes of consumer reactions are considered: intentions to (1) say positive things about the company, and (2) participate in advocacy actions benefiting the company
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
No full textConsumer anti-brand activism is explained through a specific theoretical model, tested in two studies with adult consumers. The presence of two mechanisms that interact with each other to instigate consumer anti-brand activism is demonstrated. Brands and their parent company moral misconduct, once learned and evaluated by consumers, induce hateful feelings that, in their turns, motivate consumers to adopt anti-brand behaviors. Second, the intensity of these feelings on anti-brand actions is hypothesized to be governed by the level of felt consumer empathy. The results provide scholars, managers, and activists with means of improving their understanding and handling of anti-brand actions
Brand hate
No full textPurpose: We aim to investigate the nature of brand hate, its antecedents, and its outcomes.
Design/methodology/approach: We conduct two quantitative studies in Europe. In Study 1 we develop a measure of brand hate and test its effects on behavioral outcomes. In Study 2 we show how brand hate and its behavioral outcomes change depending on reasons for brand hate.
Findings: We conceptualize brand hate as a constellation of negative emotions which is significantly associated with different negative behavioral outcomes, including complaining,
negative WOM, protest, and patronage reduction/cessation. Reasons for brand hate related to corporate wrongdoings and violation of expectations are associated with “attack-like” and “approach-like” strategies, whereas reasons related to taste systems are associated with
“avoidance-like” strategies.
Research limitations: We view brand hate as an affective phenomenon occurring at a point in time. Researchers could adopt a wider perspective by looking at the phenomenon of hate as a disposition/sentiment, not merely as an emotion. They could also adopt a longitudinal perspective to understand how brand hate develops over time, and relate it to brand love.
Practical implications: Our conceptualization of brand hate offers insights to companies about how to resist and prevent brand hate for one’s own brand.
Originality/value: We provide a first conceptualization of brand hate and develop a scale for measuring it. We relate our conceptualization and measurement of brand hate to important behavioral outcomes and different types of antecedents
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Prefazione [Il reshoring visto dal consumatore]
No full textPrefazione al libro di Silvia Grappi sul tema del reshoring, inteso come pratica delle imprese di riportare in toto o in parte attività aziendali all’interno dei confini nazionali e quindi il percorso inverso rispetto a una precedente decisione di offshoring (delocalizzazione oltre i confini nazionali)
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