289 research outputs found

    "SONY" MARKETING STRATEGY

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    Bakalaura darba tēma „Sony” mārketinga stratēģija. Šajā darbā tiek analizēta un izpētīta „Sony” mārketinga stratēģija starptautiskajā tirgū, kā arī, cik efektīvi darbojas „Sony” mārketings Latvijas tirgū. Autore darbā apskata mārketinga stratēģijas veidus, tirgū ieiešanas instrumentus un pieejas. Raksturo „Sony” kā starptautisku uzņēmumu, apraksta tā attīstību, koncepciju. Izpēta tā globālo uzbūvi, kā tas iegājis ASV, Eiropas un Baltijas valstu tirgū, kādu mārketinga stratēģiju pielietojis. Autore dod savu vērtējumu, cik efektīvi darbojas „Sony” mārketinga stratēģija, izsaka priekšlikumus, kas varētu „Sony” palīdzēt atgūt līdera pozīciju starptautiskajā tirgū. Darbs sastāv no trīs daļām, tajā ietvertas piecas tabulas un seši attēli.s The subject of this diploma work is about “SONY`s” marketing strategy. This work analyses and investigates “SONY`s” international marketing strategy, as well as the effectiveness of marketing strategy in Latvia. Author examines different types of marketing strategies, market penetration instruments and approaches. Also describes “SONY” as international company, considers its development and conception. Looks deeper in global “SONY`s” structure, used methods to penetrate USA, European and Baltic markets and the applied marketing strategies. Author gives her opinion, how effective is “SONY`s” marketing strategy, gives proposals that might help to regain their leading position within international market. This work consists of three parts, it includes five tables and six pictures

    La dramatisation de l’écriture chez Sony Labou Tansi

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    As an author always articulates his writing with idioms that reflect a specific time period and a given social group, Sony Labou Tansi talks about “tropicalité”, and gives himself the goal to create multiple “tropicalités”

    Sony Labou Tansi, afflux des écrits et flux de l’écriture

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    This appraisal of archives left by Sony Labou Tansi consists of two parts. The first one appears as a history of maintenance and of promotion of Tansi’s writings, which are an immense and unknown land. Their eventful history starts, where the literary production ends: upon the death of Sony Labou Tansi in 1995. Physically, the writings are put down in schoolchild notebooks, thrown as they came at the bottom of a little library at the author’s house of Makélékélé in Brazzaville. With no date, sometimes with no title on them, these notebooks appear as a real challenge for genetic critic, who is trying to class them, to make up their stocklist, to scan and to publish them. Reconstructing their history through multiple versions and successive transformations ends up with tracing a map of a textual labyrinth consisting not only of literary production of Sony Labou Tansi, broken up between France and the Congo, but also on notebooks and letters given by the author to the crowd of his friend readers and his publishers. In the second part of the article, we set out to retrace the creative process, to reconstruct the vitalist and hypertextual logic of Tansi’s writing. If Sony Labou Tansi used to write as you breath, his writing with its improvised aspect, described by the genetic criticism as « à processus », comes, from anthropological point of view, close to the scriptural prediction: a speech-writing in continuous progression – against the progress; never turning back towards reading

    Semiotic dynamics for embodied agents

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    Artificial intelligence explores the many different aspects of intelligence like a meandering stream carving out rivers, lakes, and deltas in an endless magnificent landscape. Each time new vistas on intelligence open up, we build new technologies to explore them and find new types of applications. In this article, the author briefly illustrate the current study of semiotic dynamics, the resulting technologies, and the field's impact on current and future intelligent systems applications.The ECAgents project—funded by the Future and Emerging Technologies program (IST-FET) of the European Commission under EU RD contract IST-1940—partly supported this research, conducted at the Sony Computer Science Laboratory Paris.Peer Reviewe

    THE EDITING PROCESS MAKING VIDEO FORMATS TO DVD USING SONY VEGAS PRO 8.0.

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    In this modern era, the need for entertainment is very important, especially in the business world. Therefore, the application of digital systems technology is one of the appropriate solution in the process of filmmaking. With this scientific writing, may be helpful to learn the process of digital video editing using software Sony Vegas Pro 8.0 Sony Creative Software output. The need for entertainment is very important, especially in the business world such as advertising and movie theater. The author hoped that the study, so many will learn video editing, because the profession This will always be needed and continue to grow in the future.

    Penganggaran sektor publik

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    Le ventre dans l’écriture de Sony Labou Tansi et Tchicaya U Tam'si

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    L’auteur francophone n’est pas un simple traducteur ; son positionnement d’écrivain dans une langue qui n’est pas la sienne brouille les contours de cette fonction. On voudrait ici rendre compte de cette dynamique singulière, à partir du champ sémantique du ventre, central dans l’œuvre de Tchicaya U Tam’si et de Sony Labou Tansi, auquel ces deux auteurs ont consacré deux de leurs ouvrages au titre homonyme, le Ventre (1964) et Sa majesté le ventre (1972).A French-speaking author is not a simple translator of his culture into French: his positioning of the writer in a language which is not his mother tongue, blurs the outline of translator’s craft. The article presents this particular dynamics using the semantic field of the belly, which is central in the literary production of Tchicaya U Tam’si and Sony Labou Tansi. Both authors devoted to this theme their homonymous writings: Le Ventre (The Belly, 1978) and Sa Majesté le ventre (His Majesty, the Belly, 1972)

    As dramaturgias de guerra de Sony Labou Tansi e Gustave Akakpo

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    This paper provides a reading of two plays of the contemporary African theater of French expression: <i>La Paranthèse de sang</i> by the Congolese author Sony Labou Tansi of 1981 and <i>La mère trop tôt</i> by the Togolese Gustave Akakpo of 2004. The analysis focuses mainly on three points: the writing of the pieces, their military characters and the way the authors characterize war.Este artigo faz uma leitura de duas peças do teatro africano contemporâneo de expressão francesa: La Paranthèse de sang [Parêntese de sangue] do congolês Sony Labou Tansi de 1981 e La mère trop tôt [A mãe cedo demais] do togolês Gustave Akakpo de 2004. A análise se centrará principalmente em três pontos: a escrita das peças, seus personagens militares e a maneira como os autores caracterizam a guerra
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