1,720,975 research outputs found
STRATEGI PEMASARAN ONLINE DAN OFFLINE TOKO ADILLA.ID DALAM MENGHADAPI PERSAINGAN DI ERA MODERNISASI
Get PDFYUNI RATNASARI. MEI. 2022. Strategi Pemasaran Online dan Offline Toko Adilla.id dalam Menghadapi Persaingan di Era Modernisasi. Skripsi. Program Studi Pendidikan Ekonomi. Fakultas Keguruan dan Ilmu Pendidikan. Universitas Pancasakti Tegal.
Pembimbing I : Dr. H. Basukiyatno, M.Pd
Pembimbing II : Tomi Azami, M.Pd
Kata Kunci : Strategi Pemasaran Online dan Offline
Tujuan penelitian ini adalah mendeskripsikan strategi pemasaran Online dan Offline yang diterapkan di Toko Adilla.id dalam menghadapi persaingan di era modernisasi.
Penelitian ini menggunakan metode pendekatan kualitatif. Subyek penelitian ini adalah pemilik dan karyawan Toko Adilla.id. Teknik pengumpulan data menggunakan wawancara mendalam, observasi dan dokumentasi. Teknik analisis data antara lain display data, reduksi, dan penarikan kesimpulan. Penyajian hasil analisis dinarasikan menurut bahasa dan pemikiran peneliti.
Hasil penelitian menunjukkan bahwa: (1) strategi pemasaran online yang diterapkan menggunakan 2 ragam media pemasaran melalui media sosial (Whatsapp, Instragram, Tiktok) dan marketplace (Shopee) serta dengan membuat konten-konten menarik mengikuti isu terbaru yang dilakukan oleh tim kreator sehingga Adilla.id dikenal tidak hanya sekedar menjual fashion tetapi juga memberikan edukasi fashion yang menjadikan Toko Adilla.id lebih unggul dibandingkan yang lain. (2) strategi pemasaran offline yang diterapkan dengan memanfaatkan 4 toko cabang dan menggunakan 1 ragam media pemasaran yaitu banner untuk menarik minat pelanggan karena Toko Adilla.id memperhatikan penampilan toko seperti pen-display-an baju sesuai warna, menggunakan maneken dengan ootd (outfit of the day) berbeda-beda dan pelayanan baik yang membuat Toko Adilla.id memiliki keunggulan sehingga dapat bersaing dengan toko sejenis.(3) sinergi pemasaran online dan offline yang diterapkan merupakan strategi pemasaran menarik di era modern yang sangat menguntungkan perusahaan yang dapat dilihat dari data penjualan yang terjadi. (4) upaya yang dilakukan untuk menghadapi persaingan yaitu dengan menggunakan tim intelejen untuk mengawasi para pesaing dan tim konten untuk meningkatkan pemasaran agar dapat meraih banyak pelanggan. Saran penelitian ini pemilik toko untuk terus meningkatkan strategi pemasaran online dan offline dengan memperbaiki kekurangan dan mempertahankan kelebihan untuk dapat menarik minat pelanggan, meningkatkan penjualan dan dapat mengalahkan pesain
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Gumrah Wewarah
Get PDFKarya tari tugas akhir berjudul Gumrah Wewarah terinspirasi oleh salah satu punokawan putri yakni tokoh Limbuk. Gumrah Wewarah, Gumrah memiliki arti ramai, keramaian, dan bercanda yang berkonotasi positif, sedangkan Wewarah memiliki arti nasehat. Gumrah Wewarah bercerita tentang perjalanan hidup Bathari Kanestren yang berubah wujud menjadi Limbuk, ia selalu memberikan suasana yang bahagia, sumringah, ramai dan selalu jenaka, memiliki tujuan agar yang di momong betah, remaket dan bahagia namun dibalik kelucuannya ada nasehat yang tersirat didalamnya. Mulut Limbuk yang mengucap dan mengurai sebuah makna tentang kesejatian perempuan nuswantara yang terpilih, dan semua ucapan dan uraian itu selalu disampaikan lewat mulut yang tersenyum. Limbuk adalah pamomong yang tergolong masih remaja berkarakter genit namun selalu memberikan tuntunan dan memuat wewarah didalam kejenakaannya, ia selalu membawa cermin, sisir dan kacu yang menjadi identitasnya, alat-alat tersebut digunakan untuk menghias dirinya sendiri ataupun mendandani para putri yang di emong nya. Karya tari divisualisasikan dalam komposisi tari kelompok , didukung oleh tujuh penari putri, putri menggambarkan tokoh Limbuk yang berjenis kelamin wanita, selain itu memberikan pitutur tentang bagaimana seharusnya wanita bersikap, keanggunan dan peranan wanita yang begitu penting di kehidupan ini. Tujuh penari sebagai simbol pitulungan. Karya ini dipentaskan di proscenium stage. Pijakan pengembangan gerak berasal dari gerak tari putri gaya yogyakarta terutama motif gerak kiprah sekaran gecul, merak ngigel, lilingan, dan encot
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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