141 research outputs found
ANALYSIS OF THE CONTENT CAMEO PROJECT YOUTUBE VIDEO IN SUPPORTING ANTI BULLYING CAMPAIGN
No full textThe development of communication technology which is increasingly advancing is shown by the emergence of social media such as Youtube, which is considered a platform that can be used as a means of gaining economic benefits as well as a means of communication in conveying aspirations. The Cameo Project Youtube account in its content entitled "Small Talks That Make You Heartbroken" contains videos that can be related to the association of today's congregants who pay less attention to their communication patterns, so that sometimes consciously or unconsciously hurt the feelings of someone they communicate with. This study focuses on how the contents of the anti-bullying campaign message in the video content delivered by the Cameo Project using the content analysis method. The theory used in this research is social media theory and bullying theory. This study aims to clearly determine the meaning conveyed in the video. The results showed that if the bullying was carried out continuously it would result in conflict within the bully victim, if the victim could not survive against his inner turmoil, there would be bad suggestions for himself which caused the bullying victim to experience interpersonal conflict. In the video that has been analyzed by researchers, it shows that the bullying in the video as a whole is 100% verbal communication. Key words: Content Analysis, Bullying, Youtube Video
STRATEGI BRAND AMBASSADOR ONLINE SHOP “SHOPPEE” DALAM MENINGKATKAN PENJUALAN
No full textShopee merupakan bagian dari e-business dan e-commerce yang saat ini sedang naik daun, ini dikarenakan pemanfaatan teknologi sistem informasi yang baik dan mengikuti zaman sehingga mampu bersaing dalam dunia bisnis. Shopee melancarkan strategi dalam merebut pasar selain dengan memberikan tawaran yang menarik bagi pengguna agar dapat berbelanja online di platformnya juga strategi menggunakan brand ambassador sebagai daya tarik pembeli dalam meningkatkan penjualan. Brand ambassador atau corporate ambassador adalah orang yang disewa oleh suatu organisasi atau perusahaan untuk mewakili suatu merek secara positif dan dengan demikian membantu meningkatkan kesadaran dan penjualan merek. Tulisan ini bertujuan untuk meneliti strategi brand ambassador yang dipergunakan online shop Shopee dalam meningkatkan penjualan. Metode yang dipergunakan adalah kualitatif. Hasil dan pembahasan dalam penelitian adalah Strategi penggunaan brand ambassador yang dilakukan online shop Shopee dalam meningkatkan penjualan dapat ditunjukan dengan kenaikan volume penjualan dari tahun ke tahun. Jumlah pengunjung Shopee juga menjadi ukuran meningkatnya jumlah penjualan, dimana selama dua kuartal pertama tahun 2020 ini. Shopee Indonesia mencatatkan pertumbuhan jumlah transaksi yang signifikan sepanjang kuartal II pada tahun 2020 dibandingkan dengan tahun lalu yaitu mendapatkan sebanyak 71,5 juta kunjungan selama kuartal I-2020. Dan telah terjadi jumlah transaksi lebih dari 260 juta transaksi selama kuartal II-2020. Jika dirata-rata dalam sehari, Shopee mencatatkan lebih dari 2,8 juta transaksi, meningkat lebih dari 130% dari periode sama tahun lalu. Secara signifikan peningkatan penjualan disebabkan strategi Shoppee dalam menggunakan brand ambassador
ANALISA PERILAKU CYBERBULLYING PADA REMAJA PEREMPUAN DI JEJARING SOSIAL INSTAGRAM Analyis of Cyberbullying Behavior in Teenage Girls On Instagram Social Network
No full textCyberbullying is the behavior of an act of intimidation that occurs in cyberspace, especially on social media. Cyberbullying is often carried out by the surrounding community, especially teenagers who are currently very close to technological advances. This cyberbullying phenomenon often appears on social media networks because of the increasingly advanced use of internet technology in accessing social media. This study focuses on the Analysis of Cyberbullying Behavior in Adolescent Girls on the Instagram Social Network which is carried out by a group of teenage girls through the Instagram social network. The purpose of this research is to find out how the behavior of the perpetrator to the victim. The theory in this study is to use the theory of communication psychology and social media. The researcher used a qualitative descriptive method with a phenomenological approach using data collection techniques with observation, interviews and in-depth documentation techniques with sources and using data validity techniques, namely triangulation of data sources. The results of this study show that the perpetrators treat cyberbullying through Instagram, where the perpetrator comments on every post uploaded by the victim, the comments are more directed towards body shaming and frontal comments.Keywords: social media, cyberbullying, adolescent girls
Rabbani\u27s Brand Ambassador Influence the Purchasing Decisions during Covid 19 Pandemic
No full textCV. Rabbani Asysa or better known as Rabbani is a garment company that produces Muslim clothing for men, women, children and adults. With its brand “Professor Kerudung Indonesia. Rabbani is the first company to produce the first and largest instant headscarves in Indonesia.In the current Covid 19 pandemic, many companies have gone out of business because they cannot maintain their market share and marketing. Moeslim clothing or fashion is one of the sectors that has been hit by the Covid-19 pandemic. Last Eid holiday was supposed to be the peak seasons for Muslim fashion, but due to the pandemic the expected results were not suitable. Fortunately, the Muslim fashion brand Rabbani has loyal resellers who helped boost sales to customers last Eid. However, Rabbani persisted by marketing its Muslim fashion products both through social media and online web using brand ambassadors as an attraction for buyers, so that the sale of Muslim products was still in demand by consumers.Rabbani used teenage Brand Ambassadors namely Fatin Sidqia and Arafah Rianti at the end of 2016 until now, in line with Rabbani\u27s motto of making Muslim fashion into the world of fashion and embracing all Muslim circles, especially teenagers dressed in Muslim according to Islamic law. Rabbani hopes that by choosing Fatin and Arafah as brand ambassadors it can inspire young people in Indonesia to continue to work and shape their respective successes without having to put aside their religious side.This research uses quantitative methods.Independent variable (X) as Brand Ambassador and the dependent variable (Y) as a Purchase Decision.Conclusion of the reserch isbased on a hypothesis analysis of the Rabbani buyer population for the period January to October 2020. which is 7980 buyers, a sample of 99 respondents was obtained. Characteristics of respondents based on gender are all 99 female respondents. When viewed from the results of the sex characteristics of the respondents, all of them are filled by women. This shows that the buyer\u27s decision on Rabbani products during the current pandemic is made from the brand ambassador and online either on social media or on Rabbani\u27s website
The Influence of Digital Marketing Public Relations of Menantea Products on The Purchase Interest of Youtube Users
No full textThis study aims to find out how much influence PR and MPR have on Menantea's consumer buying interest on Youtube, to find out what is the influence of PR and MPR on buying interest of UEU students, and to analyze whether there is a digital influence of MPR on buying interest of Youtube users. This research is a survey research. The population of this research is youtube users. The sampling method used in this study was accidental sampling with 22 respondents. The collected questionnaire data has been tested using validity and reliability. The data analysis technique in this research is multiple linear regression. The results show that there is a public relationship related to buying interest which is positively influenced by a t-test significance value smaller than the specified significance level, Digital MPR is positively influenced by purchasing decisions with a t-test significant value smaller than the specified significance level and public relations and digital MPR together with buying interest which is positively influenced by the f-test significant value smaller than the specified significance level
“Meningkatkan Pengetahuan dan Skill tentang E – commerce Jurnalistik online, dan Pembelajaran online”
No full textProgram pengabdian kepada masyarakat ini bertujuan untuk memberikan memberikan pengetahuan mengenai E – commerce, Jurnalistik online, dan Pembelajaran online kepada siswa – siswi SMA Taman Madya 1 Jakarta. Selain untuk meningkatkan skill mengenai cara menggunakan aplikasi E – commerce, Jurnalistik online, dan Pembelajaran online dengan baik kepada siswa – siswi SMA Taman Madya 1 Jakarta baik secara teori dan praktek. Tingginya mobilitas manusia yang tinggi menuntut dunia perdagangan mampu menyediakan layanan jasa dan barang dengan cepat sesuai permintaan konsumen. Untuk mengatasi masalah tersebut, kini muncul transaksi yang menggunakan media internet untuk menghubungkan produsen dan konsumen. Transaksi bisnis melalui internet lebih dikenal dengan nama e-business dan e-commerce. Melalui e-commerce, seluruh manusia di muka bumi memiliki kesempatan dan peluang yang sama untuk bersaing dan berhasil berbisnis di dunia maya. Jurnalistik online merupakan generasi baru seiring kemunculan media internet sebagai salah satu media baru. Jurnalistik online merupakan jurnalistik generasi ketiga setelah jurnalistik cetak (koran,majalah,tabloid,dsb), jurnalisme elektronik (televisi dan radio).Jurnalistik online memiliki beberapa sebutan lain seperti jurnalistik digital, jurnalistik cyber, jurnalisme daring, jurnalisme website, dan jurnalistik media. Tidak seperti jurnalisme cetak maupun elektronik, jurnalisme online menyajikan berita yang berupa gambar atau foto, grafis, suara, teks, video maupun penggabungannya. Pembelajaran daring dapat diartikan sebagai suatu pembelajaran yang dalam pelaksanaannya menggunakan jaringan internet, intranet dan ekstranet atau komputer yang terhubung langsung dan cakupannya global (luas). Pelaksanaan pembelajaran daring dapat dilakukan dengan sistem pembelajaran campuran (Blended Learning). Widiarta, I.K. (2018: 51) menyebutkan bahwa Blended Learning adalah pembelajaran perpaduan antara kelas tradisional dengan pembelajaran berbasis terknologi modern. Melalui kegiatan sosialisasi tersebut diharapkan Siswa SMA Taman Madya 1 dapat lebih meningkatkan skill dan pengetahuannya tentang e-commerce, jurnalistik online dan pembelajaran online
Pengaruh Online Shop di Instagram Terhadap Perilaku Konsumtif Siswa SMA Mutiara 1 Jakarta
No full textAbstractThis study aims to analyze the online shop that affects consumer behavior. This study uses quantitative descriptive methods with data collection techniques using questionnaires and documentation. Participants in this study were 30 students of Social Studies Program, Mutiara 1 Jakarta High School. Based on the results of the analysis, the results of the calculation of simple linear regression Y = 14.605 + 0.162X means that if X (the influence of online shop) increases to Y (consumer behavior) will also increase. Regression test results show that 0.692> 0.05 (5%), it means that the results of this study indicate that online shops on Instagram affect the consumer behavior of SMA 1 Mutiara students. Time efficiency in online shopping makes consumers no longer need to spend time carelessly, especially the marketing strategies presented through advertising and with a large number of discounts offered are very effective to attract consumers. So the prices offered by online shops are more affordable compared to prices in traditional markets in general. In addition to the testimonials from consumers about a product review, so get the most out of buying an item.Keywords : Online Shop, Instagram, Consumptive BehaviorAbstraksiPenelitian ini bertujuan untuk menganalisis online shop yang mempengaruhi perilaku konsumtif. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan data menggunakan kuesioner dan dokumentasi. Partisipan dalam penelitian ini adalah 30 siswa Program Studi Sosial SMA Mutiara 1 Jakarta. Berdasarkan hasil analisis, hasil perhitungan regresi linier sederhana Y = 14,605 + 0,162X itu berarti jika X (pengaruh online shop) meningkat menjadi Y (perilaku konsumtif) juga akan naik. Hasil uji regresi menunjukkan bahwa 0,692> 0,05 (5%), itu berarti hasil penelitian ini menunjukkan bahwa online shop di Instagram memengaruhi perilaku konsumtif siswa SMA Mutiara 1 Jakarta. Efisiensi waktu dalam berbelanja online membuat konsumen tidak perlu lagi menghabiskan waktu sembarangan, terutama strategi pemasaran yang disajikan melalui iklan dan dengan sejumlah besar diskon yang ditawarkan sangat efektif untuk menarik konsumen. Maka harga yang ditawarkan oleh online shop lebih terjangkau dibandingkan dengan harga di pasar tradisional pada umumnya. Selain testimoni dari konsumen mengenai review suatu produk, sehingga mendapatkan hasil maksimal dalam membeli suatu barang.Kata Kunci : Toko Online, Instagram, Perilaku Konsume
Analysis of the Malaysian Women's Policy Agency (WPA) network in the implementation of gender empowerment initiatives
No full textThe research touches on the issue of women not from cultural perspective, rather from administrative and institutional perspectives. In view of the increasing need for women empowerment in today's society, her study analyses Women Policy's Agency (WPA) in Malaysia, focusing on the Ministry of Women, Family, and Community Development and its institutional capacity to implement gender empowerment initiatives. The author demonstrates the variance of network and actors involved in relation to the WPA and the extent of their influence on the agency
Pengaruh Gaya Kepemimpinan Terhadap Turnover Intention Karyawan Pada Bank Bjb Cabang Subang Dengan Kepuasan Kerja Sebagai Variabel Mediasi
No full textEuis Siti Nur Fauziah Ramdani dan Deddy Rusyandi - STIE EKUITAS, BANDUNG ; Journal of Banking & Management Vol. 3, No.1, Agt 2019 ; ISSN : 2527-5135Performance of Bank BJB Subang Branch which has been well damaged by employee behavior, that is turnover intention which can lead to employee decision to leave their work. In 2012-2016 there is an increase in employee intention turnover at Bank BJB Subang Branch due to factors of leadership style and job satisfaction. Objectives to be achieved in this research are: 1) To know the style of leadership, job satisfaction and employee turnover intention in Bank BJB Subang Branch, and 2) To know the influence of leadership style to employee turnover intention Bank BJB Subang Branch through job satisfaction as a mediation variable.
This research uses quantitative and correlational research design with leadership style (X) as independent variable, job satisfaction (Y) as mediation variable, and employee intention turnover (Z) as dependent variable. The samples selected by the author are all employees of Bank BJB Subang Branch, amounting to 120 people. Data collection techniques is using questionnaires with a choice of type Likert scale answers. Subsequently, after the questionnaire data were collected, the authors converted this scale to an interval scale using the Succcessive Interval Method (MSI). To test the validity of data on each variable used validity and reliability test. Meanwhile, to test the hypothesis used in this study is path analysis.
The results showed that: 1) leadership style and job satisfaction included in the category of "Good", while turnover intention included in the category "Less Good", and 2) Leadership style through job satisfaction has a not significant effect on employee intention turnover at Bank BJB Subang Branch
The Analysis of Interpersonal Meaning Identified in the Conversation Texts in English Textbook for Senior High School Grade X “Bahasa Inggris untuk SMA/ MA/ SMK/ MAK Kelas X Kelompok Wajib”
No full textABSTRACT
ENI FAUZIAH HARAHAP (2021): The Analysis of Interpersonal Meaning Identified in the Conversation Texts in English Textbook for Senior High School Grade X “Bahasa Inggris untuk SMA/ MA/ SMK/ MAK Kelas X Kelompok Wajib”
This study examined the interpersonal meaning identified in the conversation texts in English Textbook for Senior High School Grade X “Bahasa Inggris untuk SMA/ MA/ SMK/Kelas X Kelompok Wajib”. The purpose of this research was to describe the interpersonal meaning identified in the conversation texts in English Textbook. The interpersonal meaning that was analyzed was the most dominant mood elements, residue elements and modality types. The research was descriptive qualitative in its design.
The main sources of data are the conversation texts identified in the English textbook. There are 58 conversation texts and 400 clauses contained in those 58 texts analyzed in this study. The results of data analysis shows that the interpersonal meaning identified in the conversation text: the most dominant Mood types is declarative with 298 clauses, then interrogative with 94 clauses and the least is imperative with 11 clauses. Furthermore, the most dominant residue elements are complements that are the highest dominant with 329 clauses followed by predicators with 246 clauses; and the last is adjuncts with 94 altogether. Finally, the modality types identified through the use of modal finite is that the medium modality degrees are found dominantly with 39 modals such as will, is/am/are to, would, should and shouldn’t. The second is the low degrees with 27 modals such as can, want, can’t, couldn’t, probably, and may), and the least that is indentified is the high modality degrees with 10 modality degrees;namely, have to, need, must, and don’t have to.
Therefore, the researcher suggests that some modifications of the tasks or ways are made by the teachers, by other researchers through Research and Development, or by the textbook writers to be more focused on choosing appropriate words for the students because the authors intend to focus the conversation between students and students, not the students and the teachers in the modality types. So, teachers hope to recommend two suggestions. The first is to use the alternative ways to make the modality types balanced. The second is to write a book or even the same research where the author should apply the development of knowledge for the students to know.
Keywords: Interpersonal meaning; conversation text; and English textboo
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