99 research outputs found
Building a self-sustaining learning center through an integrated multidimensional community development program: a case study in an Indonesian village
Cognitive moral development and its relevance in establishing moral integrity in organization
IDENTIFYING THE CUSTOMER PERCEIVED VALUE ON VISIT INTENTION TOWARD KAMPUNG COKLAT TOURISM
Abstract.The increase of tourism destinations in Indonesia, making the tourism sector as a key factor in job creation, business development, and infrastructure. This situation makes each region needs to develop the potential of the area to be a place of tourism which will help in the development of a better region. One of the potential tourism in Blitar Regency is Kampung Coklat Tourism located in Plosorejo Village, Blitar. Kampung Coklat tourism is an educational tour based on cocoa planting. Kampung Coklat already has many improvements such as expand the area, add more facilities, and others but Kampung Coklat’s ticket price is still the same because the owner assumes that the lower price is the dominant factor that builds customer visit intention. However, there is no research from them and their price strategy is based on their assumption, so it is necessary for the company to understand the customer perceived that actually influence the customer\u27s visit intention. So the purpose of this research is to identify the customer perceived value towards visit intention in Kampung Coklat tourism. It uses five dimensions of Customer Perceived Value which are service quality (SQ), emotional value (EV), price (P), social value (SV), and reputation (R). This research uses the quantitative approach with the number of samples 384 visitors to Kampung Coklat. Then the author uses the Multiple Linear Regression to analyze the data which shows that 4 of five independent variables significantly affects the customer visit intention which are service quality, emotional value, social value, and price. Also, this research can prove that the price is the dominant dimension that affecting customer visit intention toward Kampung Coklat tourism. This research addressed to Kampung Coklat tourism in order to which value that customer dominant perceive so that the company will choose the best strategy to increase the number of customers, also to maximize the profit and still make an improvement to fulfill the customer need and wants. It also can be applied to other tourism in order to have a large number of visitors and can increase the regional economic movement and provide retribution for Indonesia.Keywords: Customer Perceived Value, Tourism, Service Quality, Emotional Value, Social Value, Price, Visit Intentio
RELATIONSHIP BETWEEN SOFT SKILLS, HARD SKILLS, AND ORGANIZATIONAL LEARNING CULTURE TOWARDS INDIVIDUAL INNOVATIVENESS IN STARTUPS COMPANIES IN INDONESIA
Abstract. Background: Innovation has become important in every business, especially in startups companies. But not all startups can survive, there are also many startups fail, the common reason why startups failed because of lack in innovation (D’Cunha, 2017). Every business needs to make an innovation in order to have competitive advantage over competitors. In previous studies it has been shown between skills and innovation relationship, Hendarman & Cantner (2017) argued skills are essential for innovation to gain performance of companies. Organizational Learning Culture (OLC) is also consider to maintain innovative behavior. In previous literature many focus on firm level and still limited in individual level related skills and OLC. the author wants to explore the relationship between skills and organizational learning culture that emphasize in individual level in startups companiesMethods: Cross-sectional data of startups companies in Indonesia are used from an online questionnaire survey on startups employees perception related to skills and OLC to individual innovativeness. This survey conduct 281 employees from 65 startups companies in Jakarta and Bandung. Results: Soft skills, hard skills, and organizational learning culture have positive relationship with individual innovativeness in startups companies. Conclusions: To increase innovative in employees, the writer suggest to increase the performance employees in skills and building a better climate of organizational learning.Keywords: Soft Skills, Hard Skills, Organizational Learning Culture, Individual Innovativeness, Startups Companies.Â
FACTORS AFFECTING PURCHASE INTENTION TOWARDS NATURAL SKIN CARE PRODUCT
Abstract. Indonesia is home to hundreds of run-small business in cosmetics producers that concerns in producing natural skin care products (Global Business Guide Indonesia, 2014), but the tendency of choosing import brands still tend to be high, although some of them begin to look at local brands whereas Indonesia government continues to strive to increase Peningkatan Penggunaan Produk Dalam Negeri (P3DN). There are several independent variables include in this research; Consumer Values (Health, Environment, Apperance Consciousness), Attitudes toward Natural Skin Care Product, Product Stimulus, Price Stimulus, Promotion Stimulus, and Place Stimulus. This study has limitations in terms of availability of data about the total population of skin care natural users in Indonesia or any areas of Indonesia. Therefore, The Author uses judgement sampling technique as a reference in selecting samples, which had already collected 446 samples, who has experience consuming at least one natural skin care product before. To gain the result to know whether there is significant affect among each independent variables toward dependent variables the, The Author use Multiple Linear Regression with SPSS tool. The result shows that there are positive relation between all independent variables with purchase intention toward natural skin care product, except for Attitudes toward Price. Better product will encourage consumers’ purchase intention, so people are careless with the price provided that there are better product that will satisfy themselves.Keywords: Attitudes, Consumer Values, Marketing Mix, Natural Skin Care Product, Purchase Intention   Â
THE RELATIONSHIP OF CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE ENGAGEMENT CASE STUDY: PT KERETA API INDONESIA (PERSERO)
Abstract.Doing good or just being seen doing well is important for company these past few years. That makes corporate social responsibility as an important thing for company to create a balance between the interest of shareholders and stakeholders. In particular, corporate social responsibility is most effective when employees are actual enactors with the company acting as an enabler. It also can increase the employee engagement. Employee engagement is a concept that is judged to govern volunteer employee efforts, which means when employee have choices, they will go further for the benefit of their organization. Company reputation is one of the employee engagement drivers. Employee as the internal stakeholders has important role. Their perception on company reputation is quite important for the company reputation. Meanwhile, corporate social responsibility related with company reputation. PT Kereta Api Indonesia (Persero) is one of Stated Owned Enterprise of Indonesia which is growing rapidly in recent years. PT Kereta Api Indonesia (Persero) as SOE runs the corporate social responsibility activity. However, the corporate social responsibility activity is only for external parties. This research objective is to find the relationship of corporate social responsibility and employee engagement, the relationship of corporate social responsibility and employees’ perception on corporate social responsibility, and also the relationship of employees’ perception on corporate social responsibility on employee engagement. This research uses the quantitative approach with the number of samples 132 employees of PT Kereta Api Indonesia (Persero). Then the author uses the Structural Equation Modeling to analyze the data which shows that there is no influence of corporate social responsibility on employee engagement in PT Kereta Api Indonesia (Persero) and also there is no influence of corporate social responsibility on employee’ perception on corporate social responsibility. However there is positive influence of employee perception on corporate social responsibility on employee engagement. This research addressed to PT Kereta Api Indonesia (Persero) in order to increase the rate of employee engagement in the company and maximize the benefit of corporate social responsibility for human resource aspect.Keywords: corporate social responsibility, employee engagement, employee perception of corporate social responsibilityÂ
Establishing Moral Integrity in Organizational Behavior Context: The Need for Commitment to Universal Moral Principles
Integritas Moral dalam Konteks Pengambilan Keputusan Etis
Kajian manajemen sangat lekat dengan penggunaan istilah integritas, terutama dalam konteks perilaku organisasi dan kepemimpinan. Meski demikian, banyak konseptualisasi istilah tersebut yang multitafsir dan bahkan rancu sebagai akibat penitikberatan pada perilaku atau karakter tertentu, termasuk kejujuran. Pada kenyataannya hal-hal tersebut berbeda dan tak dapat disamakan. Berbicara tentang integritas berarti berbicara tentang konsistensi antara dua hal, yaitu pikiran dan tindakan, dalam bentuk pengambilan keputusan. Pengambilan keputusan etis melibatkan proses penalaran etis yang di dalamnya mengolaborasi kesadaran moral dan kemampuan moral kognitif seseorang yang pada akhirnya diwujudkan di dalam proses tindakan sebagai bentuk implementasi keputusan yang diambil. Kesulitan analisa integritas dengan hanya menekankan perilaku etis adalah karena meski tindakan etis yang dilakukan sama, tindakan etis itu dapat dilandasi oleh motif-motif yang berbeda. Hal ini terkait dengan proses pengambilan keputusan etis yang di dalamnya kemampuan moral kognitif berperan. Menggunakan pendekatan teori perkembangan moral kognitif, integritas harus dimaknai sebagai loyalitas kepada prinsip dan nilai moral universal, dan bukan kepada prinsip dan nilai moral yang dipegang pada taraf individu, organisasi, ataupun masyarakat.Kata kunci: integritas, konsistensi moral, motivasi etis, perilaku etis, perilaku organisas
English
The prolonged period of the COVID-19 pandemic has unintentionally promoted a promising future for the e-learning industry. However, few studies have evaluated the acceptance of e-learning in non-school education, especially for young students. Using a modified technology acceptance model (TAM) as a theoretical framework, this case study investigates the influencing factors to determine the e-learning acceptance of young students in extracurricular education. The model was validated by empirical data collected from a mathematics tutoring center in Indonesia for primary and secondary students. While the literature suggests that young students tend to hold enjoyment as the most critical determinant toward their e-learning acceptance, this study shows the contrary result for extracurricular education, in which perceived usefulness becomes the most determining factor. The study also shows a substantial influence of subjective norms and system characteristics on students’ intentions to adopt or reject e-learning.Pandemi Covid-19 yang berkepanjangan secara tidak sengaja ikut mendukung masa depan cerah bagi industri e-learning. Namun, belum banyak penelitian yang mengevaluasi penerimaan e-learning pada pendidikan non-sekolah, terutama untuk siswa usia muda. Menggunakan modifikasi technology acceptance model (TAM) sebagai kerangka teori, penelitian ini menyelidiki faktor-faktor yang mempengaruhi penerimaan e-learning oleh siswa usia muda pada pendidikan ekstrakurikuler. Model tersebut divalidasi menggunakan data empiris yang didapatkan dari sebuah pusat bimbingan belajar matematika di Indonesia untuk siswa sekolah dasar dan menengah. Apabila literatur menunjukkan bahwa siswa usia muda cenderung menganggap kesenangan sebagai penentu utama dalam penerimaan e-learning mereka, penelitian ini menunjukkan hasil yang bertentangan untuk pendidikan ekstrakurikuler. Sebaliknya, persepsi manfaat menjadi faktor penentu utama. Penelitian ini juga menunjukkan pengaruh penting dari norma subjektif dan karakteristik sistem terhadap niat siswa untuk mengadopsi atau menolak sistem e-learning
THE ROLE OF INDIVIDUAL, MANAGER, AND EXECUTIVE IN EMPLOYEE ENGAGEMENT: CASE OF INDONESIA CENTER FOR SUSTAINABLE DEVELOPMENT BANDUNG
The purpose of this research is to identify factors that influence level of employee engagement in a consultant company named Indonesia Center for Sustainable Development Bandung. Researcher collected the data using ethnography method with two main tools that are in-depth interview and participant observation. The Domain Analysis by Spradley (1979) is used as the data analysis method to interpret the influential factors of employee engagement based on BlessingWhite (2011) theory. The researcher concluded that the most influential factor of employee engagement is manager that have specific tool to increase the engagement level by using “constructive bullying” approach. In addition, “client-server” relationship is the significant factor to improve employee engagement level. This research only focused on strategies of ICSDB in building employee engagement and did not discuss the measurement of employee engagement level. It also evaluated the existing theory of employee engagement that can be useful to enrich the understanding contextually. Based on several researches on employee engagement has been done, there is still few research done in a consultant company. Therefore, this study seeks to use a newly established consultant company as the research object that is still rarely done by other researchers.
Keywords: Consultant, Employee Engagement, Qualitative Researc
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