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Konstruksi budaya dalam iklan:analisis semiotik terhadapkonstruksi budaya dalam iklan viva mangir beauty lotion
Get PDFABSTRAK
Sebuah ikian tidak hanya menyampaikan pesan penjualan. Iklan penuh dengan bahasa simbolik, balk pada aspek verbal maupun visualnya. Pendekatan semiotik dapat digunakan untuk menelaah Iebih dalam makna di balik kata-kata dan gambar. Konstruksi budaya dalam iklan \u27Viva Mangir Beauty Lotion" makin mempertegas subordinat perempuan dalam budaya patriarki. Konstruksi kecantikan tubuh perempuan adalah yang memiliki kulit halus, lembut, segar, dan bercahaya. Citra yang ditampilkan memperkuat bahwa perempuan Jawa harus bisa macak, di samping masak dan manak.
Kata kunci: ikian - konstruksi - budaya - semioti
PENGARUH KOMENTAR USER TERHADAP SIKAP PEMILIH PEMULA DALAM MENDUKUNG PRABOWO SUBIANTO SEBAGAI CALON PRESIDEN REPUBLIK INDONESIA PERIODE 2014-2019
No full textThis thesis aims to see the effects of user comments on attitudes toward
Prabowo Subianto as a presidential candidate of Republik Indonesia 2014-2019.
It�s interesting because Prabowo Subianto is the most potential candidate based
on various survey. Despite having a high electability, he had bad track records
regarding human rights violations that could tackle him down to become a first
man of the country. Ahead of the President and Vice President Election 2014, the
first voters who are swing voters want to ensure the capability of a presidential
candidate by comparing their opinions with others on user comments. Through
user comments, they could find a majority that can be used to determine their own
attitudes toward Prabowo Subianto as a presidential candidate.
By using the experimental method, this research was conducted on 90
students of SMA Stella Duce 1 Yogyakarta on 22-23 July 2013. Respondents were
divided into three groups, namely group A who read pro user comments, group B
who read cons user comments, and group C as a control group who did not read
the user comments. Questions to be answered in this research is: How do user
comments on the news \"SMRC: Jokowi-Basuki Unggul Untungkan Prabowo
Ketimbang Mega\" in Kompas.com 23 September 2012 edition affect the attitude
of SMA Stella Duce 1 Yogyakarta students towards Prabowo Subianto as a
presidential candidate of Republik Indonesia 2014-2019. As a result, pro user
comments produce more positive attitude towards Prabowo Subianto as a
presidential candidate than cons and control user comments. Instead, cons user
comments produce more negative attitudes toward Prabowo Subianto as a
presidential candidate than pro and control user comments
The first voters are very promising in terms of quantity. In addition, young
people as the first voters are the backbone who drive the dynamics of the nation
as well as a reflection of the future of national politics. Do not let the user
comments exploited by certain political elements to steer public opinion for the
sake of their personal interests. The winning team of several political candidates
and political parties seem to have started to infiltrate user comments in order to
form a public opinion to gain a support as much as possible. Therefore, young
people as the first voters should be critical and skeptical to all of the information
available on the internet
PROMOSI PARIWISATA TAMAN NASIONAL GUNUNG MERAPI: Studi Kasus Deskriptif Promosi Pariwisata oleh Balai Taman Nasional Gunung Merapi
No full textEvery year stretching Indonesian tourism is increasing, it is certainly supported
by the tourism promotion activities undertaken by the government in general or
the relevant manager attractions, one of which is the National Park of Mount
Merapi. As the parties were given the responsibility by the government to manage
the National Park of Mount Merapi, promoting existing attractions in the
National Park of Mount Merapi is one of the responsibilities that must be run by
the National Park of Mount Merapi.
In the implementation of its own tourism promotion which consists of eight
processes, namely: identifying the target audience, determine the purpose of
promotion, designing messages, select the source of the message, set the number
of promotional budgets, determine the promotion mix, measure campaign results,
and managing the communication process. The National Park of Mount Merapi
as one of the government organization in charge of the conservation and
management of the National Park of Mount Merapi seen phenomenon by
stretching the growing tourism in Indonesia feel the need to promote tourism. In
addition to increasing the level of tourist arrivals, tourism promotion activities
are considered to foster community participation in environmental conservation
The purpose of this study is to present tourism promotion activities conducted by
the National Park of Mount Merapi in increasing the number of tourist arrivals in
the existing attractions in the National Park of Mount Merapi. This study used a
qualitative approach with descriptive case study method and data analysis with
the pairing pattern. The results in this study describe the ongoing tourism
promotion activities in the area of the Mount Merapi National Park by the
National Park of Mount Merapi.
Keyword: Promotion, Tourism, and National Par
PENGARUH PENGGUNAAN CELEBRITY ENDORSE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SUSU SGM PADA IBU RUMAH TANGGA DI YOGYAKARTA
No full textViral Marketing Melalui Twitter: Studi Kasus pada Situs Web www.sociabuzz.com dalam Mendorong Terjadinya Viral Marketing Melalui Twitter
No full textKajian Epistemologis Iklan Politik dan Perilaku Memilih dalam Dinamika Pemilu 2009
Get PDFThis paper elaborates theoretical explanation of political ads phenomena, the image of the party and voting behavior. The use of political ads has been increasing in various political events such as legislative election, presidential elections and local election since the post new order era. Theoretical explanation suggests that political ads as a form of political communication has a role in the formation affect the image and the voter behavior
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
KOMUNIKASI PEMASARAN INTERNASIONAL OBYEK WISATA INDONESIA: Studi Kasus Penerapan Strategi dan Aplikasi Program Komunikasi Pemasaran PT Taman Wisata Candi Borobudur, Prambanan, dan Ratu Boko dalam Meningkatkan Kunjungan Wisatawan Mancanegara
No full textIndonesian Tourism is one sector that helps foreign exchange Indonesia.
One of the famous tourist attraction are Borobudur, Prambanan, and Ratu Boko,
which included in cultural tourism. They have attracted worldwide attention and
many foreign tourists to visit. However, an overview image of the Indonesian
tourism appears to have declined in recent years so the impact on the reduction of
foreign tourists .
PT Taman Wisata Candi as a manager of Borobudur, Prambanan, and
Ratu Boko should make efforts to increase tourist arrivals to visit one of
them by doing international marketing communications.
To perform an effective international marketing communications, PT
TWC plan and implement strategies, as well as application programs of
international marketing communications. There are some basic steps into the
planning of marketing communications strategy and implementation of 8
marketing communications programs .
From these steps, shown that the strategy of PT TWC want to run is to
introduce Borobudur, Prambanan, and Ratu Boko to foreign tourists so that they
visit. Ways in which foreign tourists are approached by running programs of
international marketing communications. Personal selling, interactive marketing,
and event marketing communications programs are the dominant ways.
From 2012 to 2013, number of visitors is increase. One of the factors that
cause it is a strategy and international marketing communication programs
conducted by PT TWC. So the international marketing communications program
is suppose to help the increasing number of foreign tourists
Pengembangan Wallpainting sebagai Media Komunikasi Pemasaran: Studi Deskriptif Pengembangan Wallpainting sebagai Media Komunikasi Pemasaran oleh PT XL Axiata Tbk.
No full textOver the past few years there has been significant growth in the use of support
media, both traditional and new media forms. In many ways, the consumers
efforts to avoid commercial exposure may have had an opposie effect, as it seems
ads now appear in many places not previously home to such messages. The
supporting media that have been choose and maximize by large corporations is
outdoor media. Outdoor media advertising is popularly used billboards. Billboard
has the most large size compared to other outdoor advertising, so the billboard
has the highest level of readability. However, its price is relatively expensive and
the construction that is heavy and bulky still be the reason for the company to try
new outdoor media, such as murals. Although it has characteristics similar to the
billboards, murals media is far less expensive and more practical than the
billboard. After becoming famous, mural finally considered by companies as a
new medium for advertising with the term wallpainting. Many companies
especially mobile telecommunications company using wallpainting as their
marketing communication media, one of them is PT XL Axiata Tbk. PT XL Axiata
trying to build an awareness of the introduction of a brand with a simple visual
identity, unique, memorable and easily recognized, as on wallpainting XL. The
efforts to understand the practical design of brand messages in a wallpainting is a
fairly complex process. Basically, practical development of wallpainting is a
creative process that is able to create marketing activities to increase engagement
between brands and consumers through outdoor media. Wallpainting
development process, will describe the development factors, dynamics XL
wallpainting management practices, and performance of human resources
involved in the development process. The process of sending messages through
wallpainting brand can be trusted to provide awareness of the brand to the
audiences. When the media is treated with full of creativity, it will eventually
create display ads, wich always new and unprecedented.
Keywords: support media, outdoor media, wallpainting, media marketing
communicatio
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