1,721,001 research outputs found
TINJAUAN GENDER IDENTITY - RESPON DAN PERSEPSI TERHADAP IKLAN TELEVISI
No full textThis paper seeks lo challenge the tendency lo represent gender as a unitary theoretical construct, and would argue for a more di.fjerentiated view of how the psychological aspect of gender influence the perception of advertising This paper use a small-scale exploratory study to examine the potential impact o,f'gender identity within consumer' self - schemas on their perception of advertising. Bern's ,)'ex Role Inventory (SRI) was administered to 20 young adults who then watched video clips of television advertisements. The focus group discussions about the advertisements were analyzed within the context of the respondents ' gender schemas identified via the Bern SRI score: masculine. feminine, androgynous or und(tferentiated. The centrality of gender identity to self-schemas affected how consumers processed and interpreted the advertising. This provides support for a more differentiated approach to representing men and women within gender research and advertising.</jats:p
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
ANALISIS PENGARUH FAKTOR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA MANAJEMEN DI SURABAYA
Full text linkGrowth mindset asserts that abilities can be developed over time, contrasting with a fixed mindset that views abilities as inherent and unchangeable. This quantitative study investigates the relationship between growth mindset, self-efficacy, entrepreneurial education, economic development, and entrepreneurial intention among management students. The sample consists of 130 students, calculated using Hair's formula. Data is collected through questionnaires using a Likert scale. Statistical analysis using SPSS includes tests for validity, reliability, normality, multicollinearity, autocorrelation, heteroskedasticity, and goodness of fit, followed by t-tests and ANOVA. Results show that growth mindset and self-efficacy do not directly predict academic performance and career interest but contribute positively when combined with other variables like entrepreneurial education and economic development. Entrepreneurial education positively influences entrepreneurial intention, as supported by previous research. Economic development also significantly impacts entrepreneurial intention, especially in developing countries with numerous business opportunities. The study highlights the need for comprehensive entrepreneurial education combining theoretical knowledge with practical experience to foster entrepreneurial intention among students. It also underscores the importance of economic development in providing a conducive environment for entrepreneurship. Further research should explore mediating and moderating variables to understand the complex interplay between these factors better
Manajemen jasa : paradigma jasa modern dalam industri jasadi Indonesia
No full textSektor jasa merupakan salah satu bidang yang memiliki prospek cerah karena mengalami banyak perkembangan yang sangat pesat gejala ini ditandai dengan munculnya gojek, traveloka, passpod Id dengan menggunakan teknologi sehingga diharapkan dapat merubah perekonomian negara Indonesia
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
MANAJEMEN RITEL :Strategi Dan Implementasi Operasional Bisnis Ritel Modern Di Indonesia
No full textxxvi,;460 hlm,; 26 c
- …
