1,790 research outputs found
“PENGARUH BRAND AMBASSADOR DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA KAUM GENERASI Z KONSUMEN SKINCARE INISFREE DI JAKARTA”
No full text(A) PUTRI WAHYUNINGRUM
(B) THE IMPACT OF BRAND AMBASSADOR AND PRODUCT QUALITY ON
PURCHASE DECISION WITH BRAND IMAGE AS A MEDIATING
VARIABLE AMONG GENERATION Z CONSUMERS OF INNISFREE
SKINCARE IN JAKARTA
(C) LX + 60 Pages, 25 Tables, 7 Pictures
(D) MARKETING MANAGEMENT
(E) Abstract : This study aims to examine the influence of brand ambassador and
product quality on purchase decision with brand image as a mediating variable
among Generation Z consumers of Innisfree skincare products in Jakarta. A
quantitative approach was employed by distributing questionnaires to 100
respondents selected using purposive sampling. Data were analyzed using
Partial Least Squares Structural Equation Modeling (PLS-SEM) through the
SmartPLS 4 application. The findings indicate that brand ambassador and
product quality have a positive and significant effect on brand image and
purchase decision. Furthermore, brand image significantly mediates the
relationship between brand ambassador and product quality on purchase
decision. These findings provide practical implications for companies to
optimize marketing strategies by selecting appropriate brand ambassadors and
maintaining high product quality to strengthen brand image and improve
purchase decisions.
(F) Keywords: brand ambassador, product quality, brand image, purchase
decision, Generation Z, skincare, Innisfree.
(A) PUTRI WAHYUNINGRUM
(B) PENGARUH BRAND AMBASSADOR DAN PRODUCT QUALITY
TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE
SEBAGAI VARIABEL MEDIASI PADA KAUM GENERASI Z
KONSUMEN SKINCARE INISFREE DI JAKARTA
(C) LX + 60 Halaman, 25 Tabel, 7 Gambar
(D) MANAJEMEN PEMASARAN
(E) Abstrak : Penelitian ini bertujuan untuk menguji pengaruh brand ambassador
dan product quality terhadap purchase decision dengan brand image sebagai
variabel mediasi pada konsumen generasi Z pengguna skincare merek Innisfree
di Jakarta. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner
kepada 100 responden yang dipilih secara purposive sampling. Data dianalisis
menggunakan metode Partial Least Squares Structural Equation Modeling
(PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa
brand ambassador dan product quality berpengaruh positif dan signifikan
terhadap brand image dan purchase decision. Selain itu, brand image terbukti
memediasi hubungan antara brand ambassador dan product quality terhadap
purchase decision. Temuan ini memberikan implikasi praktis bagi perusahaan
untuk mengoptimalkan strategi pemasaran dengan memperhatikan pemilihan
brand ambassador yang tepat serta menjaga kualitas produk demi memperkuat
citra merek dan meningkatkan keputusan pembelian.
(F) Kata kunci: brand ambassador, product quality, brand image, purchase
decision, generasi Z, skincare, Innisfree
“PENGARUH BRAND AMBASSADOR DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA KAUM GENERASI Z KONSUMEN SKINCARE INISFREE DI JAKARTA”
No full text(A) PUTRI WAHYUNINGRUM
(B) THE IMPACT OF BRAND AMBASSADOR AND PRODUCT QUALITY ON
PURCHASE DECISION WITH BRAND IMAGE AS A MEDIATING
VARIABLE AMONG GENERATION Z CONSUMERS OF INNISFREE
SKINCARE IN JAKARTA
(C) LX + 60 Pages, 25 Tables, 7 Pictures
(D) MARKETING MANAGEMENT
(E) Abstract : This study aims to examine the influence of brand ambassador and
product quality on purchase decision with brand image as a mediating variable
among Generation Z consumers of Innisfree skincare products in Jakarta. A
quantitative approach was employed by distributing questionnaires to 100
respondents selected using purposive sampling. Data were analyzed using
Partial Least Squares Structural Equation Modeling (PLS-SEM) through the
SmartPLS 4 application. The findings indicate that brand ambassador and
product quality have a positive and significant effect on brand image and
purchase decision. Furthermore, brand image significantly mediates the
relationship between brand ambassador and product quality on purchase
decision. These findings provide practical implications for companies to
optimize marketing strategies by selecting appropriate brand ambassadors and
maintaining high product quality to strengthen brand image and improve
purchase decisions.
(F) Keywords: brand ambassador, product quality, brand image, purchase
decision, Generation Z, skincare, Innisfree.
(A) PUTRI WAHYUNINGRUM
(B) PENGARUH BRAND AMBASSADOR DAN PRODUCT QUALITY
TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE
SEBAGAI VARIABEL MEDIASI PADA KAUM GENERASI Z
KONSUMEN SKINCARE INISFREE DI JAKARTA
(C) LX + 60 Halaman, 25 Tabel, 7 Gambar
(D) MANAJEMEN PEMASARAN
(E) Abstrak : Penelitian ini bertujuan untuk menguji pengaruh brand ambassador
dan product quality terhadap purchase decision dengan brand image sebagai
variabel mediasi pada konsumen generasi Z pengguna skincare merek Innisfree
di Jakarta. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner
kepada 100 responden yang dipilih secara purposive sampling. Data dianalisis
menggunakan metode Partial Least Squares Structural Equation Modeling
(PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa
brand ambassador dan product quality berpengaruh positif dan signifikan
terhadap brand image dan purchase decision. Selain itu, brand image terbukti
memediasi hubungan antara brand ambassador dan product quality terhadap
purchase decision. Temuan ini memberikan implikasi praktis bagi perusahaan
untuk mengoptimalkan strategi pemasaran dengan memperhatikan pemilihan
brand ambassador yang tepat serta menjaga kualitas produk demi memperkuat
citra merek dan meningkatkan keputusan pembelian.
(F) Kata kunci: brand ambassador, product quality, brand image, purchase
decision, generasi Z, skincare, Innisfree
PENGARUH TINGKAT PENDAPATAN, JENIS KELAMIN, DAN USIA, TERHADAP PERILAKU KONSUMTIF PENGGUNA INSTAGRAM
No full textPutri Wahyuningrum, NIM 20420697, Development Economics Study Program, Faculty of Economics, Muhammadiyah University Ponorogo, Thesis: "The Influence of Income Level, Gender and Age on Instagram User Behavior"
The aim of this research is to determine the influence of income level, gender and age on the consumer behavior of Instagram users. This research uses quantitative research. The number of Instagram social media users in Ponologo is relatively large and we do not yet have clear data so we cannot know for certain the target population for this research. The sampling method uses Non Probability Sampling with the Snowball Sampling technique. against 80 Instagram users. Data collection in this research used a questionnaire to obtain data regarding the consumer behavior of Instagram users. The collected data was then analyzed using Multiple Linear Regression using the SPSS application. The research results show that income level influences the consumptive behavior of Instagram users, gender influences the consumptive behavior of Instagram users and age does not influence the consumptive behavior of Instagram users.
Keywords: Income Level, Gender, Age, Consumptive Behavio
FUNGSI PENGAWASAN DALAM MENINGKATKAN KEDISIPLINAN SANTRI PONDOK PESANTREN AL MUHSIN PUTRI METRO UTARA KOTA METRO
No full textABSTRAK
Upaya pengawasan kepada santri putri di pondok pesantren Al Muhsin
putri sesuai dengan peraturan serta pemberian sanksi dalam
meningkatkan kedisiplinan belum maksimal . Hal ini dilihat dari bentuk
permasalahan menyangkut berbagai bidang dari pengurus pondok
pesantren Al Muhsin dan santri pondok pesantren Al Muhsin putri .
Salah satu permasalahan sering timbul dari kurang optimal
ustadz/ustadzah dalam menyikapi perilaku pelanggaran santri pondok
pesantren Al Muhsin putri. Penegasan dalam melaksanakan aturan
haruslah di upayakan sebaik-baik mungkin agar bisa mencapai tujuan
peraturan dan memberikan efek jera kepada santri pondok pesantren Al
Muhsin putri untuk menaati peraturan yang sudah di rancang
sebagaimana mestinya. Karna tujuan dari peraturan dan sanksi ialah
untuk meningkatkan kedisiplinan santri pondok pesantren Al Muhsin
putri. Pelaksanaan peraturan serta sanksi untuk santri pondok pesantren
Al Muhsin putri yang melanggar sangat penting untuk bisa menjaga dan
menciptakan lingkungan sosial warga pondok pesantren Al Muhsin
putri.
Berdasarkan latar belakang masalah dapat di atas dapat di ambil
rumusan masalah tentang bagaimana Fungi Pengawasan dalam
Meningkatkan Kedisiplinan Santri Pondok Pesantren Al Muhsin Putri
Metro Utara Kota Metro. Adapun tujuan penelitian ini adalah untuk
mengetahui bagaimana Fungi Pengawasan dalam Meningkatkan
Kedisiplinan Santri Pondok Pesantren Al Muhsin Putri Metro Utara
Kota Metro sedangkan untuk metode penelitian penulis menggunakan
metode observasi,metode wawancara dan metode dokumentasi. Hasil penelitian yang penulis dapat disimpulkan bahwasannya Bentuk
perilaku tidak disiplin santri di Pondok Pesantren Al Muhsin Putri
didasari dengan berbagai bentuk dan pengaruh dan dalam
menanggapinya pengurus pondok harus memberikan ketegasan sanksi
sebagai bentuk pendisiplinan santri agar segala bentuk kualifikasi
pelanggaran tidak dilakukan maupun di ulangi oleh santri guna
memberikan pelajaran kepada santri yang lain sebagai himbauan agar
tidak melanggar aturan jika tidak ingin termendapatkan sanksi sesuai
dengan kualifikasi bobot pelanggarannya. Sesuai dengan manajerial
bagian kedisiplinan santri dari ibadah, pembelajaran,rukhtar atau
hafalan, kebersihan , kesehatan dan perizinan harus lebih teliti dan
bertanggung jawab guna akan mempengaruhi kedisipliann santri dalam
menaati peraturan di pondok pesantren Al Muhsin putri.
Kata Kunci : Pengawasan, disiplin, santri, pondok pesantren. ABSTRACT
Supervision efforts for female students at the Al Muhsin female Islamic
boarding school in accordance with regulations and the imposition of
sanctions to improve discipline have not been maximized. This can be
seen from the form of problems concerning various fields from the
management of the Al Muhsin Islamic boarding school and students of
the Al Muhsin female Islamic boarding school. One of the problems
often arises from the less than optimal ustadz / ustadzah in responding
to the behavior of violations by students of the Al Muhsin female
Islamic boarding school. Affirmation in implementing the rules must be
attempted as well as possible in order to achieve the objectives of the
regulations and provide a deterrent effect on students of the Al Muhsin
female Islamic boarding school to obey the regulations that have been
designed properly. Because the purpose of the regulations and sanctions
is to improve the discipline of students of the Al Muhsin female Islamic
boarding school. Implementation of regulations and sanctions for
students of the Al Muhsin female Islamic boarding school who violate
is very important to be able to maintain and create a social environment
for residents of the Al Muhsin female Islamic boarding school.
Based on the background of the problem above, the formulation of the
problem can be taken about how the Supervisory Function in Improving
the Discipline of Students at the Al Muhsin Putri Islamic Boarding
School, North Metro, Metro City. The purpose of this study is to
determine how the Supervisory Function in Improving the Discipline
of Students at the Al Muhsin Putri Islamic Boarding School, North Metro, Metro City, while for the research method the author uses the
observation method, interview method and documentation method.
The results of the study that the author can conclude are that the form
of undisciplined behavior of students at the Al Muhsin Putri Islamic
Boarding School is based on various forms and influences and in
responding to it, the boarding school administrators must provide firm
sanctions as a form of student discipline so that all forms of violation
qualifications are not carried out or repeated by students in order to
provide lessons to other students as an appeal not to violate the rules if
they do not want to be subject to sanctions according to the qualification
of the weight of the violation. In accordance with the management of
the discipline of students from worship, learning, rukhtar or
memorization, cleanliness, health and permits must be more careful and
responsible in order to influence the discipline of students in obeying
the rules at the Al Muhsin Putri Islamic Boarding School.
Keywords: Supervision, discipline, students, Islamic boarding school
Pengaruh Daya Tarik Wisata Dan Fasilitas Terhadap Kepuasan Wisatawan Coban Putri Kota Batu, Malang
No full textA waterfall that still has a beautiful environment and beautiful scenery is Coban Putri waterfall which is located in Batu City. Not only that, but this tour also provides tourist attractions that tourists can enjoy, such as flying fox, rock climbing, and camping ground. Tourist satisfaction is one of the factors that can affect the development of Coban Putri tourism in Batu City. This study aims to determine the effect of tourist attractions and facilities on tourist satisfaction. The author uses 99 respondents, namely tourists who have visited Coban Putri tourism in Batu City. In decision-making, the author uses quantitative research methods with a descriptive approach. The technique used in this research is to distribute questionnaires using a Likert scale. The results of this study indicate that: 1) tourist attraction affects tourist satisfaction; 2) tourist facilities influence tourist satisfaction; 3) tourist attraction and tourist facilities affect the satisfaction of visitors simultaneously
Perwatakan Tokoh Dalam Novel Putri Komodo Karya Michael Yudha Winarno
No full textImaginative literary works are the result of the wishful thinking of an author. The author describes a picture of a person's life through a novel. This research is entitled "Characteristics of the Characters in the Novel Putri Komodo by Michael Yudha Winarno". The problems described in this study are: (1) What is the character of the main character, the character of additional characters, (2) How does the author describe the character of the character in the novel Putri Komodo by Michael Yudha Winarno. This study aims to describe, and analyze: Characteristics in the novel Putri Komodo by Michael Yudha Winarno. The author uses the theory of character in prose fiction from Aminuddin (2014) and Burhan Nurgiyantoro (2012). This study uses a qualitative approach with a descriptive method. The data collection technique is hermeneutic technique. The data validity technique used triangulation technique. The data sources used are the entire contents of the novel Putri Komodo by Michael Yudha Winarno. The data taken in this study is the form of words and sentences that describe the character's character. The results of the research on the character of the character in the novel Putri Komodo by Michael Yudha Winarno, there is the character of the main character, namely Fanty, which is described by the author analytically (directly) and dramatic (indirectly). Additional characters Laila is described by the author analytically (directly), Rosa is described by the author analytically (directly), Mama is described by the author analytically (directly), Father is described by the author analytically (directly), Camelia, is described by the author analytically (directly), Sister Gracia the author is described analytically (directly), Grandma Ato is described by the author analytically (directly), Udis is described by the author analytically (directly), Pak Haji Sobari is described by the author analytically (directly)
Watak Tokoh dalam Novel Putri Komodo Karya Michael Yudha Winarno
No full textImaginative literary works are the result of the wishful thinking of an author. The author describes a picture of a person's life through novels. This research is entitled "The Character of the Character in the Novel Putri Komodo by Michael Yudha Winarno". The problems described in this study are: (1) What is the character of the main character, the character of additional characters, (2) How does the author describe the character of the character in the novel Putri Komodo by Michael Yudha Winarno. This study aims to describe, and analyze: Characteristics in the novel Putri Komodo by Michael Yudha Winarno. The author uses the theory of character in prose fiction from Aminuddin (2014) and Burhan Nurgiyantoro (2012). This study uses a qualitative approach with a descriptive method. The data collection technique is hermeneutic technique. The data validity technique used triangulation technique. The data sources used are the entire contents of the novel Putri Komodo by Michael Yudha Winarno. The data taken in this study is the form of words and sentences that describe the character's character. The results of the research on the character of the character in the novel Putri Komodo by Michael Yudha Winarno, there is the character of the main character, namely Fanty, which is described by the author analytically (directly) and dramatic (indirectly). Additional characters Laila is described by the author analytically (directly), Rosa is described by the author analytically (directly), Mama is described by the author analytically (directly), Father is described by the author analytically (directly), Camelia, is described by the author analytically (directly), Sister Gracia the author is described analytically (directly), Grandma Ato is described by the author analytically (directly), Udis is described by the author analytically (directly), Pak Haji Sobari is described by the author analytically (directly)
Self Organizing Map (SOM) untuk Diagnosis Penyakit Jantung Koroner
No full textRINGKASANWahyuningrum, Putri Yula. 2019. Self Organizing Map (SOM) untuk Diagnosis Penyakit Jantung Koroner. Skripsi, Jurusan Teknik Elektro, Fakultas Teknik, Universitas Negeri Malang. Pembimbing. (I) Triyanna Widiyaningtyas, S.T., M.T. (II) Ilham Ari Elbaith Zaeni, S.T., M.T., Ph.D. Kata Kunci: Self Organizing Map, Penyakit Jantung Koroner, diagnosis. Penyakit Jantung Koroner (PJK) merupakan salah satu penyakit yang menjadi penyebab kematian tertinggi di berbagai negara, termasuk Indonesia. Penyebab PJK secara pasti belum diketahui, meskipun demikian secara umum diketahui berbagai faktor yang berperan penting terhadap timbulnya PJK yang disebut faktor resiko PJK. Dikarenakan banyak faktor yang mempengaruhinya sehingga diagnosis awal merupakan hal yang sangat penting. Dalam melakukan diagnosis diperlukan klasifikasi untuk mengidentifikasi seseorang beresiko terkena PJK. Penelitian ini bertujuan untuk mengimplentasikan metode jaringan syaraf tiruan Self Organizing Map (SOM) untuk klasifikasi PJK dan menguji tingkat akurasi PJK dengan metode SOM. Penelitian dilakukan dengan menggunakan metode eksperimen, dengan tahapan meliputi pengumpulan data, pre-processing data, proses klasifikasi, validasi, dan evaluasi. Proses pengumpulan data diperoleh dari laboratorium RSI Sakinah Mojokerto sebanyak 200 data. Proses pre-processing data dilakukan dengan reducing of attributes dan normalisasi data. Pada proses klasifikasi data menggunakan metode SOM dengan metode validasi holdout cross validation. Pada proses evaluasi menggunakan confusion matrix dengan bantuan software rstudio versi 3.5.3 untuk menghitung nilai accuracy, precision, recall, dan error rate. Hasil penelitian menunjukkan bahwa tingkat akurasi paling optimal pada perbandingan data training dan testing 4:1. Nilai pengukuran kinerja yang diperoleh adalah akurasi sebesar 62.5%, precission 60.33%, recall 63.33%, dan error rate 37.5% dengan parameter learning rate 0.05, minimal learning rate 0.01, maksimal iterasi 100. Berdasarkan hasil tersebut, maka dapat disimpulkan kinerja yang dihasilkan kurang maksimal dari peelitian sebelumnya karena perbedaan objek yang diteliti
Desain Konstruksi Kapal Penumpang M.V Putri Hijau Penyebrangan Kecamatan Belawan-Desa Batang Serai
No full textABSTRACT
Construction is an activity to build facilities and infrastructure. In addition, construction can also be interpreted as buildings or infrastructure units in one or several areas. In the final project of Delta Liona Aritonang with the title Planning of Passenger Ship Design as a Means of Transportation in Batang Serai Village, the author has made a passenger ship design under the name M.V. Putri Hijau. The author has previously designed a line plan and general arrangement. The author's goal is to get construction calculations from the passenger ship M.V. Putri Hijau, get a construction profile picture on the passenger ship M.V. Putri Hijau.
Keywords : Ship Construction, M.V Putri Hijau, Construction Profil
Character Characters in the Novel Putri Komodo by Michael Yudha Winarno
No full textImaginative literary works are the result of the wishful thinking of an author. The author describes a picture of a person's life through novels. This research is entitled "The Character of the Character in the Novel Putri Komodo by Michael Yudha Winarno". The problems described in this study are: (1) What is the character of the main character, the character of additional characters, (2) How does the author describe the character of the character in the novel Putri Komodo by Michael Yudha Winarno. This study aims to describe, and analyze: Characteristics in the novel Putri Komodo by Michael Yudha Winarno. The author uses the theory of character in prose fiction from Aminuddin (2014) and Burhan Nurgiyantoro (2012). This study uses a qualitative approach with a descriptive method. The data collection technique is hermeneutic technique. The data validity technique used triangulation technique. The data sources used are the entire contents of the novel Putri Komodo by Michael Yudha Winarno. The data taken in this study is the form of words and sentences that describe the character's character. The results of the research on the character of the character in the novel Putri Komodo by Michael Yudha Winarno, there is the character of the main character, namely Fanty, which is described by the author analytically (directly) and dramatic (indirectly). Additional characters Laila is described by the author analytically (directly), Rosa is described by the author analytically (directly), Mama is described by the author analytically (directly), Father is described by the author analytically (directly), Camelia, is described by the author analytically (directly), Sister Gracia the author is described analytically (directly), Grandma Ato is described by the author analytically (directly), Udis is described by the author analytically (directly), Pak Haji Sobari is described by the author analytically (directly).Karya satra imajinasi karena hasil dari angan-angan dari seorang pengarang. Pengarang menggambarkan gambaran kehidupan seseorang melalui noevl. Penelitian ini berjudul “Watak Tokoh Dalam Novel Putri Komodo Karya Michael Yudha Winarno”. Masalah yang dideskripsikan dalam penelitian ini yaitu: (1) Bagaimana watak tokoh utama, watak tokoh tambahan, (2) Bagaimana cara pengarang menggambarkan watak tokoh dalam novel Putri Komodo karya Michael Yudha Winarno. Penelitian ini bertuan untuk mendeskripsikan, dan menganalisis tentang: Perwatakan dalam novel Putri Komodo karya Michael Yudha Winarno. Penulis menggunakan teori watak dalam prosa fiksi dari Aminuddin (2014) dan Burhan Nurgiyantoro (2012). Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data yaitu teknik hermeneutik. Teknik keabsahan data menggunakan teknik triangulasi. Sumber data yang digunakan seluruh isi novel Putri Komodo karya Michael Yudha Winarno. Data yang diambil dalam penelitian ini adalah bentuk kata dan kalimat yang menggambarkan perwatakan tokoh. Hasil penelitian watak tokoh dalam novel Putri Komodo karya Michael Yudha Winarno ini terdapat watak tokoh utama yaitu Fanty digambarkan pengarang secara analiti (langsung), dan dramatik (tidak langsung). Tokoh tambahan Laila digambarkan pengarang secara analitik (langsung), Rosa digambarkan pengarang secara analitik (langsung), Mama digambarkan pengarang secara analitik (langsung), Bapa diganbarkan pengarang secara analiti (langsung), Kamelia, digambarkan pengarang secara analitik (langsung), Suster Gracia diganbarkan pengarang secara analitik (langsung), Nenek Ato digambarkan pengarang secara analitik (langsung), Udis digambarkan pengarang secara analitik (langsung), Pak Haji Sobari diganbarkan pengarang secara analitik (langsung)
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