1,720,971 research outputs found
Pelatihan Bisnis Online Melalui Strategi Pemasaran Digital
Get PDFKetika pandemi covid 19 menyebar ke seluruh dunia, Pemerintah menghimbau untuk belajar, bekerja dan beribadah dari rumah sehingga semua aktifitas dilakukan dari rumah. Dengan himbauan tersebut membuat banyaknya perubahan dalam tatanan kehidupan dimasyarakat. Himbauan untuk beraktifitas dari rumah membuka peluang bagi masyarakat untuk berbisnis dari rumah. Bisnis tersebut dapat merupakan bisnis yang baru akan dijalankan atau juga bisnis yang sudah ada sebelumnya namun belum menggunakan media internet dalam pemasarannya. Pelaksanaan pengabdian kepada masyarakat ini dihadiri oleh pelaku umkm yang tergabung dalam Kelompok Usaha Kuliner Meruya Selatan yang berlokasi di kelurahan Meruya Selatan, kecamatan Kembangan, Jakarta Barat dan bertujuan untuk memperkenalkan strategi pemasaran menggunakan internet untuk mendukung bisnis / usaha yang dijalankan oleh masyarakat, khususnya pelaku umkm. Dalam kegiatan ini dijelaskan bagaimana menggunakan fasilitas internet menggunakan strategi pemasaran yang lebih luas melalui media digital e-commerce yaitu memakai platform online, media sosial, marketplace, dll. Secara keseluruhan diharapkan peserta mengerti konsep pemasaran internet dan mampu mempergunakannya semaksimal mungkin sehingga produknya dapat dikenal oleh masyarakat luas, memperluas jangkauan penjualan, meningkatkan konsumen dan meningkatkan penjualan
Eco-driven: The Role of Green Lifestyle, Trust, and Brand Image in Forming Interest in Buying Electric Vehicles in Indonesia
No full textThis research paper aims to investigate the influence of green lifestyle, trust, and brand image on intention to purchase an electric vehicle (EV). It was conducted against a backdrop of increasing global awareness of the importance of environmental sustainability and the important role of EVs in reducing emissions. EVs not only offer an environmentally friendly solution, but are also part of a modern, sustainable lifestyle. The penetration level of EV is still relatively low, so it requires a deeper understanding of the factors that influence purchasing interest. This research used quantitative methods by collecting questionnaire data from 100 potential EV buyers. Data were analyzed using SmartPLS to test the relationship between independent variables (green lifestyle, trust, brand image) and dependent variables (purchase interest). The findings show that an environmentally friendly lifestyle, trust, and brand image have a significant influence on the intention to purchase EV. The results speak to the environmental benefits of EV and building trust through positive brand reputation. This study contributes to the marketing and business strategy literature by providing insight into the key factors driving EV purchase interest in emerging markets. The practical implication of this research is to encourage the use of EV in Indonesia, EV manufacturers must focus on marketing that emphasizes sustainable values, builds consumer trust, and creates a strong brand image
Influence of Brand Awareness, Brand Image, and Trust Against Kopi Kenangan Purchasing Decisions in West Jakarta
No full textThis research aims to investigate the impact of brand recognition, brand image, and trust on purchase decisions for Kopi Kenangan, a popular coffee brand in West Jakarta. The study used purposive sampling to select 150 respondents from the Kopi Kenangan customer community, and data was collected through a survey questionnaire. The Partial Least Squares (PLS) technique was used to analyze the data. The study found that brand awareness, brand image, and trust have a significant and positive effect on customers' purchase decisions. The results of this study provide valuable insights into the factors that influence customer loyalty and purchase behavior in the coffee industry.
Pengaruh Getok Tular Elektronik, Citra Merek Dan Sikap Merek Terhadap Minat Beli Konsumen Burger King
Get PDFPenelitian ini bertujuan untuk menguji pengaruh getok tular elektronik, citra merek dan sikap merek terhadap minat beli konsumen Burger King di Jakarta Barat. Saat ini di Jakarta banyak gerai restoran makanan cepat saji. Antara lain ada KFC, Mc Donalds, Burger King, Dominos Pizza, dan lain-lain. Semakin banyaknya pesaing maka perusahaan harus menarik konsumen lebih banyak dari perusahan cepat saji lainnya. Populasi pada penelitian ini adalah konsumen Burger King di cabang Jakarta Barat. Sampel yang digunakan adalah sebanyak 180 responden dengan rumus 5 kali jumlah indikator. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Hasil penelitian ini membuktikan bahwa getok tular elektronik, citra merek dan sikap merek berpengaruh positif dan signifikan terhadap minat beli Burger King
Analysis of the Effect of Coaching on Teamwork Performance
Get PDFThis study aims to examine the effect of coaching on teamwork, using a quantitative approach to test whether there are significant differences. The research sample was 15 employees who joined in one teamwork at the same company. The results show that the correlation between before using coaching and after its use is very strong and significant. So that it can be said that there is a significant difference in teamwork after being given coaching. Thus it is proven that coaching affects teamwork performance. Results are seen three months after coaching is taught. This is intended to see whether it can really be applied to the work team. The results found that there were very significant differences in the work team before and after coaching was taught
The Influence of Brand Image, Price Perception, Brand Awareness on Brand Loyalty (Study on Wardah Facial Cleanser Customers)
No full textThe research aims to determine the effect of brand image, price perception, brand awareness on brand loyalty (study on wardah facial cleanser customers). This research was conducted on 185 respondents using a quantitative approach. The data analysis method used is Structural Equation Modelling (SEM). The results showed that brand image has a positive and significant effect on wardah facial cleanser brand loyalty, price perception has a positive and significant effect on wardah facial cleanser brand loyalty, brand awareness has a positive and significant effect on wardah facial cleanser brand loyalty
EDUCATION ON PACKAGING AND BRANDING STRATEGIES TO IMPROVE THE PERFORMANCE OF MSMES IN CEMPAKA PUTIH DISTRICT IN THE AL NISHAM MOSQUE HALL
Get PDFOne of the causes of MSME performance problems is determining inappropriate packaging and branding strategies. This is due to a lack of knowledge regarding packaging and branding strategies. Based on this, the aim of this Community Service is to provide training and consultation regarding packaging and branding strategies. It is hoped that this PKM will provide benefits for participants, namely MSMEs in Cempaka Putih District, in the form of knowledge and application of packaging and branding strategies so that their performance can be improved, for MSMEs that are starting their business to increase their brand value so that they are known, as well as for MSMEs that are maintaining their brand. has been known to achieve increased performance and business sustainability. PKM participants are MSMEs who live in Cempaka Putih District and its surroundings, where the training that is part of PKM was held on July 27, 2023, in the Al Nisham Mosque Hall, Rawasari, Central Jakarta. 
Strategi Pemasaran Berdasarkan Nilai: Kunci Untuk Mendapatkan Pelanggan Yang Loyal Ditengah Ketatnya Persaingan Usaha Dalam Era Pandemi Covid 19
Get PDFPelaksanaan Pengabdian kepada Masyarakat ini bertujuan memperkenalkan konsep pemasaran yangberorientasi pada peningkatan nilai pada setiap produk yang ditujukan kepada konsumen. Ditengah kondisiPandemi Covid-19 saat ini dimana daya beli masyarakat menurun, banyak masyarakat yang terkena PHKdan kemudian menekuni usaha sendiri, adanya kemudahan pemasaran digital membuat banyak sekalibermunculan pengusaha-pengusaha baru. Banyaknya pengusaha baru yang bersaing ketat denganpengusaha yang sudah ada ditambah adanya daya beli masyarakat yang menurun tentunya membuatmasyarakat semakin selektif dalam membeli suatu produk dimana konsumen akan membeli suatu produkyang dirasakan memiliki nilai lebih (value) dibandingkan produk pesaing. Strategi pemasaranberdasarkan nilai merupakan konsep yang dapat berkembang berdasarkan kebutuhan yang ada padakonsumen dan peluang yang dapat diciptakan oleh produsen. Secara sederhana pelatihan ini bertujuan agarmasyarakat sebagai pelaku usaha menyadari bahwa pemasaran berdasarkan nilai melihat pada peluang-peluangyang dapat dikembangkan sehingga meningkatkan kepuasan konsumen dimana kepuasan konsumen dapatmeningkatkan loyalitas pelanggan. Dalam kegiatan ini dijelaskan bagaimana Marketing Mix dapat dijadikanpanduan untuk melihat secara detail nilai yang dapat ditingkatkan. Secara keseluruhan peserta mengerti konseppemasaran berdasarkan nilai dengan menggunakan alat ukur Marketing Mix, namun belum mampumempratekkannya secara nyata dan terinci. Diperlukan penyertaan secara berkesinambungan dalam memberikanpelatihan sampai peserta mampu mempraktekanny
Strategi Meningkatkan Loyalitas Pelanggan Melalui Konsep Pemasaran Berdasarkan Nilai
Get PDFPelaksanaan Pengabdian kepada Masyarakat ini bertujuan memperkenalkan konsep pemasaran yang berorientasi pada peningkatan nilai pada setiap produk yang ditujukan kepada konsumen. Ditengah kondisi Pandemi Covid-19 saat ini dimana daya beli masyarakat menurun, banyak masyarakat yang terkena PHK dan kemudian menekuni usaha sendiri, adanya kemudahan pemasaran digital membuat banyak sekali bermunculan pengusahapengusaha baru. Banyaknya pengusaha baru yang bersaing ketat dengan pengusaha yang sudah ada ditambah adanya daya beli masyarakat yang menurun tentunya membuat masyarakat semakin selektif dalam membeli suatu produk dimana konsumen akan membeli suatu produk yang dirasakan memiliki nilai lebih (value) dibandingkan produk pesaing. Strategi pemasaran berdasarkan nilai merupakan konsep yang dapat berkembang berdasarkan kebutuhan yang ada pada konsumen dan peluang yang dapat diciptakan oleh produsen. Secara sederhana pelatihan ini bertujuan agar masyarakat sebagai pelaku usaha menyadari bahwa pemasaran berdasarkan nilai melihat pada peluang-peluang yang dapat dikembangkan sehingga meningkatkan kepuasan konsumen dimana kepuasan konsumen dapat meningkatkan loyalitas pelanggan. Dalam kegiatan ini dijelaskan bagaimana Marketing Mix dapat dijadikan panduan untuk melihat secara detail nilai yang dapat ditingkatkan. Secara keseluruhan peserta mengerti konsep pemasaran berdasarkan nilai dengan menggunakan alat ukur Marketing Mix, namun belum mampu mempratekkannya secara nyata dan terinci. Diperlukan penyertaan secara berkesinambungan dalam memberikan pelatihan sampai peserta mampu mempraktekannya
Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises
Get PDFResearch aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions
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