1,720,958 research outputs found
La experiencia turística entre cielo y tierra: publicidad en lengua francesa y clima
No full textThe climate is certainly one of the essential components of a destination\u27s image which, alongside other factors, promises happiness to travelers. As well as playing an identity-related role in relation to the destination\u27s specificities and the practices it fosters, the evocation of climatic factors is also involved in the inciting function inherent in advertising discourse. We study this function on the basis of a large corpus of French-language tourism advertisements collected over time. To this end, we start from the discursive construction of the tourist experience, which stages the encounter between the tourist subject and object, in order to focus on the latter. Our discourse analysis pays particular attention to the alliance of linguistic, iconic, and plastic components that shape the discursive materiality. It considers the ways in which the destination\u27s durability is inscribed in relation to climatic factors and its contribution to the potentiation of the latter, always available for travelers to enjoy. In relation to the issue of climate change, a phenomenon that is constantly present in the public imagination and associated with a perception of risk, always in the context of tourism, the findings of our analysis demonstrate that tourism advertising has historically omitted all threats, including those of a climatic nature. This pattern continues to prevail, with only a few exceptions. However, recent years have seen a shift in the discourse surrounding the concept of respect and responsibility in advertisements.El clima constituye ciertamente uno los componentes esenciales de la imagen de un destino que, junto a otros, es portador de promesas de felicidad para el viajero. Al papel identitario que desempeña la evocación de los factores climáticos en relación con las especificidades del destino y las prácticas que propicia, se suma su implicación en la función incitativa inherente al discurso publicitario, cuyo estudio abordamos a partir de un amplio corpus de anuncios publicitarios turísticos en lengua francesa recopilados a lo largo del tiempo. Con este fin, partimos de la construcción discursiva de la experiencia turística, que pone en escena el encuentro entre sujeto y objeto turísticos, para poner el foco en este último. Nuestro análisis del discurso, atento a la alianza de los componentes lingüísticos, icónicos y plásticos que configuran la materialidad discursiva, se centra especialmente en los modos de inscripción de la durabilidad del objeto destino con relación a los factores climáticos y su contribución en la potencialización de este último, siempre disponible para el disfrute de los viajeros. Frente al problema del cambio climático, un fenómeno presente de manera constante en el imaginario colectivo asociado a una percepción de riesgo, también con relación al mundo del turismo, los resultados de nuestro análisis muestran que la publicidad turística omite desde tiempo atrás toda amenaza, incluida la de carácter climático y que, salvo casos excepcionales, este patrón persiste en la actualidad. Sin embargo, ciertos anuncios publicados en los últimos años dibujan una nueva tendencia: el recurso a las nociones de respeto y responsabilidad.
La cortesía verbal en la lengua del turismo
Get PDFEl reciente desarrollo de la pragmática lingüística ha mostrado que la cortesía es un sistema perfectamente articulado en función de ciertas normas o reglas sociales. Dicho sistema ejerce una fuerte influencia en la construcción de los enunciados, con el fin esencial de mantener o de restablecer el carácter armonioso de la relación interpersonal, de sostener el equilibrio ritual de la interacción. Esta concepción amplia de la cortesía, que ha pasado a ser objeto de estudio de la lingüística, aporta un marco teórico insoslayable en el contexto de la enseñanza del francés, y más especialmente si se trata de públicos destinados a ejercer profesiones relacionadas con el turismo. Proponemos pues un breve recorrido teórico sobre la cortesía para abordar lo que se ha denominado intercambio reparador. Las estrategias adoptadas para hacer frente a las quejas y reclamaciones de los clientes se analizarán a partir de diferentes diálogos extraídos de manuales de francés turístico. Presentamos, en suma, una reflexión de orden prepedagógico, como paso previo a la elaboración de actividades que propicien en nuestros alumnos la adquisición progresiva de las competencias necesarias para la solución de los pequeños y grandes conflictos interaccionales derivados de la práctica profesional
The tourist experience between sky and earth: French-language advertising and climate
No full textEl clima constituye ciertamente uno los componentes esenciales de la imagen de un destino que, junto a otros, es portador de promesas de felicidad para el viajero. Al papel identitario que desempeña la evocación de los factores climáticos en relación con las especificidades del destino y las prácticas que propicia, se suma su implicación en la función incitativa inherente al discurso publicitario, cuyo estudio abordamos a partir de un amplio corpus de anuncios publicitarios turísticos en lengua francesa recopilados a lo largo del tiempo. Con este fin, partimos de la construcción discursiva de la experiencia turística, que pone en escena el encuentro entre sujeto y objeto turísticos, para poner el foco en este último. Nuestro análisis del discurso, atento a la alianza de los componentes lingüísticos, icónicos y plásticos que configuran la materialidad discursiva, se centra especialmente en los modos de inscripción de la durabilidad del objeto destino con relación a los factores climáticos y su contribución en la potencialización de este último, siempre disponible para el disfrute de los viajeros. Frente al problema del cambio climático, un fenómeno presente de manera constante en el imaginario colectivo asociado a una percepción de riesgo, también con relación al mundo del turismo, los resultados de nuestro análisis muestran que la publicidad turística omite desde tiempo atrás toda amenaza, incluida la de carácter climático y que, salvo casos excepcionales, este patrón persiste en la actualidad. Sin embargo, ciertos anuncios publicados en los últimos años dibujan una nueva tendencia: el recurso a las nociones de respeto y responsabilidadThe climate is certainly one of the essential components of a destination's image which, alongside other factors, promises happiness to travelers. As well as playing an identity-related role in relation to the destination's specificities and the practices it fosters, the evocation of climatic factors is also involved in the inciting function inherent in advertising discourse. We study this function on the basis of a large corpus of French-language tourism advertisements collected over time. To this end, we start from the discursive construction of the tourist experience, which stages the encounter between the tourist subject and object, in order to focus on the latter. Our discourse analysis pays particular attention to the alliance of linguistic, iconic, and plastic components that shape the discursive materiality. It considers the ways in which the destination's durability is inscribed in relation to climatic factors and its contribution to the potentiation of the latter, always available for travelers to enjoy. In relation to the issue of climate change, a phenomenon that is constantly present in the public imagination and associated with a perception of risk, always in the context of tourism, the findings of our analysis demonstrate that tourism advertising has historically omitted all threats, including those of a climatic nature. This pattern continues to prevail, with only a few exceptions. However, recent years have seen a shift in the discourse surrounding the concept of respect and responsibility in advertisement
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
- …
