455 research outputs found
Coca-colonization, "refreshing" Americanization or Nazi Volksgetränk?: The history of Coca-Cola in Germany, 1929-1961
No full textThis case study in the “globalization” of Coca-Cola examines the cross-currents of cultural transfer. After defining Coca-Cola (soft drink, company, and icon) via its history in the United States, the dissertation examines Coke's launch in Germany by Ray Rivington Powers, an American expatriate who in 1929 established a bottling franchise in Essen. Although the Great Depression bankrupted other international Coca-Cola bottling operations, the soft drink's sales in Germany doubled annually throughout the 1930s—a remarkable accomplishment considering the Nazi's national chauvinism and Coca-Cola's status as “The Great American Beverage.”Drawing from many sources—from German periodicals and government archives to Coca-Cola company publications preserved by private collectors—this study investigates the secret of Coca-Cola's success. Although Powers embodied Weimar Germany's so-called “Americanization,” Coca-Cola itself was “Germanized” in the Third Reich: The Coca-Cola Company's business organization and marketing methods facilitated the transformation of the soft drink into an “indigenous” product that was promoted by local family businesses. Even when Coca-Cola GmbH's competitors tried to discredit Coca-Cola as “Jewish-American,” the German Coke franchise weathered the storm with advertising that suggested Germans, “Trink Coca-Cola eis-kalt.” In 1937 Coca-Cola's thorough integration into German culture was demonstrated when a bottling operation was set up amidst an exhibition of Schaffendes Volk, “the German people at work.”Coca-Cola did business with both sides during World War II. Whereas Coke's patriotism prompted the US Army to establish bottling plants wherever American forces deployed, in Nazi Germany Coca-Cola GmbH, administered as “enemy-owned property,” marketed a new ersatz soft drink—Fanta. After the war, Coke's unprecedented success in the new Federal Republic of Germany demonstrated how Coca-Cola was able to shape, as well as profit from, historical events. With its clever ad slogan, “Mach mal Pause,” Coca-Cola GmbH positioned the soft drink as an elixir for war-weary Germans. Sales skyrocketed, and the Coke bottle became an icon of the 1950s Wirtschaftswunder, West Germany's miraculous economic recovery. Coca-Cola consumption was a stage on which postwar Germans could rehearse a new “identity” as cosmopolitan consumer-democrats. In other words, they were “Born Again in the Gospel of Refreshment.
Attempts of Regulation of Coca Cultivation in Peru and Bolivia
No full textThis bachelor thesis deals with the topic of coca cultivation regulation attempts in Peru and Bolivia. The main goal is to determine in which aspects are the two policies different and if one of the proposed models can be described as more effective. The author introduces the forming moments of anti-drug policy on the world scale, she continues by conceptualising coca as a plant traditionally used by indigenous population and also a substance that was classified as a narcotic substance by the UN. The author then proposes a comparative analysis of the following aspects: the UNODC data on coca cultivation, the characteristics of the areas of coca cultivation and the role of coca unions in each state. In the last section the historical evolution of anti-drug policies is also explored. The results suggest that the states differ in each of the studied areas. The author assumes the more effective model is the Bolivian policy of 'social control'
Coca-Cola Enterprises: Fit for the Future
No full textThe past few years characterize a significant decrease in the sales volume of carbonated sodas in the Dutch market. This decrease is clearly visible at Coca-Cola Enterprises (CCE), the biggest bottler and distributor of the product portfolio of the Coca-Cola Company in Europe. The Dutch market is primarily supplied by the Dutch CCE branch plant located in Dongen. The annual sales volume of CCE in 2010 was around 50 million CCE cases, which is approximately 400 million liters of soda. The expected sales volume to retailers for 2014 is around 42 million CCE cases, a decrease in sales of approximately 15%. Next to the decrease in volume, retailers have become reticent in their communication around sales promotions, causing large fluctuations in the declining demand. CCE Dongen produces over 180 Stock Keeping Units (SKUs), differentiated by a wide variety of flavors (Coca-Cola, Fanta, Sprite etc.) and different types of packaging (glass bottles, PET-bottles and cans). In order to cope with the market demands, changeovers on the production lines take place regularly. The reduced sales and the demand fluctuations, in combination with an increase in the number of SKUs and a preferred reduction in lead-time has caused CCE Dongen, the commissioning company in this master thesis research, to rethink the way they manage their production processes in order to stay competitive...Mechanical, Maritime and Materials EngineeringMarine and Transport TechnologyTransport Engineering and Logistics2014.TEL.786
Ecofeminismo: Una forma de hacer teología
No full textEn el siglo VII después de Cristo, un grupo de teólogos bávaros discuten sobre el sexo de los ángeles. Obviamente no se admite que las mujeres (por entonces ni siquiera era seguro que tuvieran alma) sean capaces de discutir materias teologales. Sin embargo uno de ellos es una mujer hábilmente disfrazada. Afirma con mucha energía que los ángeles solo pueden pertenecer al sexo masculino. Sabe pero no lo dice, que entre ellos habrá mujeres disfrazadas. 
Mariani et le vin de coca
No full textMariani und der Kokawein. Der Autor beschreibt kurz die Geschichte des « Vin de Coca », eine Erfindung von Angelo Mariani (1838-1914) ; seit 1874 auf dem Markt, hatte dieses Präparat, welches anfänglich als Grundbestandteil Erythroxylon Coca enthielt, als Tonikum und Stärkungsmittel, einen grossen Erfolg in Frankreich, in Gross-Britanien, den Vereinigten Staaten, und wurde bis weit in unser Jahrhundert verkauft. Der Autor befasst sich insbesondere mit den Werbemitteln von Mariani. In der Hauptsache handelte es sich um giinstige Gutachten von hohen Persönlich-keiten und Berühmtheiten dieser Zeitepoche (Papste, Könige, Kunstler, Aerzte, u.s.w.) zu Gunsten dieses Weines zu erhalten, und diese zu veröffentlichen, in Albumform, unter der Bezeichnung Figures contemporaines. Aber Mariani griff auch zum Werbeplakat (Jules Chéret), zur Postkarte und zur Bibliophilie (Luxusausgaben von Contes zum Ruhme des Marianiweines). Andererseits war er der Verfasser einer Schrift uber die Koka und ihre therapeutische Anwendungen, und sorgte für deren weite Verbreitung.Mariani and Coca Wine. The author gives a concise history of the « Coca Wine » invented by Angelo Mariani (1838-1914) ; launched on the market in 1871, this product, based on the leaves of Erythroxylon Coca, was wildly popular in France, in Great Britain and in the United States as a tonic and stimulant and was sold well into this century. The author discusses at length the advertising processes employed by Mariani. The principal idea was to obtain from the most important personalities and celebreties of the moment (Popes, kings, artists, doctors, etc.) favorable endorsements for his Wine and to publish them in albums, entitled Figures Contemporaines. Mariani relied also on posters (Jules Chéret), on post cards and on book-collecting (de luxe editions of Contes, to the glory of Mariani Wine). He also put together, and widely distributed, a work on « Coca and its Therapeutic Applications. »Helfand William H. Mariani et le vin de coca. In: Revue d'histoire de la pharmacie, 68ᵉ année, n°247, 1980. pp. 227-234
Viejos temas, nuevas miradas
No full textLa presente publicación es el resultado de un trabajo que la Red de Católicas por el Derecho a Decidir (CDD) en América Latina ha realizado para brindar argumentos que desde su perspectiva ayuden al logro de la completa vigencia de los derechos humanos y en particular de los derechos sexuales y derechos reproductivos de todas las personas en las sociedades y dentro de las iglesias. Hemos considerado oportuno realizar este cuaderno para ofrecer una serie de artículos producidos por las mismas mujeres de la Red, donde se exponen algunas de las ideas más importantes sobre los temas que nos convocan y los debates a los que nos enfrentamos en nuestro quehacer polític
The representation of social concept in Coca-Cola advertisement
No full textThe aim of this research is to understand how Coca-Cola advertisements construct representations of social concepts in Coca-Cola advertisements. This research utilized qualitative methods to describe data analysis. The results of the first research showed that the Coca-Cola advertising sign contains a social concept in every advertisement displayed in advertisements on YouTube. Coca-Cola advertisements often show many people involved in them, such as interactions, relationships and dynamics between individuals or groups in society which have positive values, so that social value concepts appear in them, namely social communication, togetherness, tolerance and also concern for the environment. In the first study, researchers used the semiotic theory triangle based on Charles Sanders Peirce to describe social concepts in Coca-Cola YouTube advertisements. The author uses semiotic theory based on Charles Sanders Peirce. This theory aims to determine the relationship between representation, objects and interpretants in Coca-Cola. Furthermore, the results of the research by the two researchers found the value of the social concept in Coca-Cola's YouTube advertisement, which shows the value of social communication, togetherness, tolerance, and also concern for the environment. In addition, the researcher explains the values found, so this research is: The social signs of the concepts displayed in Coca-Cola advertisements certainly have social values that we can encounter in everyday life
The representation of social concept in Coca-Cola youtube advertisement
No full textThe aim of this research is to understand how Coca-Cola advertisements construct representations of social concepts in Coca-Cola advertisements. This research uses qualitative methods to describe data analysis. The results of the first research show that the Coca-Cola advertising sign contains a social concept in every advertisement displayed in advertisements on YouTube. Coca-Cola advertisements often show many people involved in them, such as interactions, relationships and dynamics between individuals or groups in society which have positive values, so that social value concepts appear in them, namely social communication, togetherness, tolerance and also concern for the environment. In the first study, researchers used the semiotic theory triangle based on Charles Sanders Peirce to describe social concepts in Coca-Cola YouTube advertisements. The author uses semiotic theory based on Charles Sanders Peirce. This theory aims to determine the relationship between representation, objects and interpretants in Coca-Cola. Furthermore, the results of the research by the two researchers found the value of the social concept in Coca-Cola's YouTube advertisement, which shows the value of social communication, togetherness, tolerance, and also concern for the environment. And the researcher explains the values found, so this research is: The social signs of the concepts displayed in Coca-Cola advertisements certainly have social values that we can encounter in everyday life
A Seminotic analysis on coca-cala's commercial advertisements
No full textThe study in this paper concerns with the way the author explores the meaning of sign in semiotic signification. The writer focuses on five images of Coca-Cola�s advertisements and wants to know about the sign system and meaning in connotation and denotation level. The method used in this paper was descriptive qualitative analysis with textual and pictorial analysis where the writer describes and interprets the sign on the 10 images of Coca-Cola�s commercial advertisements. From the analysis, the writer concludes that each of the sign of Coca-cola�s advertisements has a system and formed by pictorials, texts, and contexts. These elements contribute a meaning in denotation and connotation meaning. Finally, the writer concludes that Coca-Cola�s advertisement support an idea about capital system, cultural and ideological term in connotation meaning
Affected Human Rights by the destruction of coca plantations
No full textIn the article, Cara-Maxine Heyd examines the complex relationship between USA war on drug policies and their impact on human rights for Colombia. It reflects on today’s relevance of the Universal Declaration of Human Rights (1948) as a framework for identifying and defining human rights. The article briefly addresses the use of glyphosate against coca plantations and the Colombia-U.S. Free Trade Agreement. It presents data on the historical growth of coca plantations and describes the affected social groups and regions, including peasant communities and deforested areas. She examines how various strategies to control coca cultivation, including aerial spraying with glyphosate, have impacted human rights, particularly the right to adequate living conditions. The use of glyphosate has affected over 100 thousand hectares, impacting numerous social groups, including landless peasants, indigenous peoples, and displaced communities by the internal conflict. The negative effects extend beyond health and livelihood, exacerbated by the illegality and social stigma associated with coca cultivation, which complicates institutional responses. Subsequently, the author explores how several human rights are impacted by eradication schemes related to coca cultivation. For the right to work, peasant growers, as the initial link in the cocaine value chain, face significant challenges. Government plans should focus on creating alternative job opportunities and supporting transitions to other products, including setting minimum wages and providing basic access to institutional benefits. Similarly, the right to food is compromised as new generations of peasants, born during the coca boom, have neglected traditional farming practices, leading to a loss of traditional agricultural practices and techniques agricultural. For the right to health and human dignity, glyphosate use exacerbates health issues and impacts non-coca crops, affecting food sovereignty and security. The author notes that glyphosate, classified as “possibly carcinogenic” by the World Health Organization, has been controversially used due to political rather than scientific evidence, which could trigger a humanitarian crisis. Lastly, the right to cultural life is affected by the marginalization of traditional coca use, which holds significant traditional and spiritual value in the Andean region. Traditional practices must be aligned to modern policies. This article also discusses the German constitutional right to a minimum subsistence level, which is consistent with human dignity. She explains the rationality behind this assimilation and provides context, also demonstrating how doctrine development and research conducted in different geographies can enhance the rights’ scope of protection. Therefore, coca peasants should be acknowledged as victims? The author response to this question from the decent standard of living perspective, offering an interesting approach to this communities’ situation. The author’s literature review and institutional sources detail the ambiguous legal status of coca globally and critique the reward-based system. She left several open windows to continue the investigation about where this situation is taking Colombia and the International community
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