8 research outputs found
The Design of Klettern Media Promotion
Full text linkThe use of the Internet as a promotional and business media grows higher. Internet makes it easy for businesses to market their products or services. A brand named Klettern that sell outdoor gear products, market their products through online promotional media such as Facebook and Instagram. But, marketing is done through the media is not able to attract these consumers, because not every community or target market used the social media. Therefore, optimizing the strategy of content is very important for marketing the product. In marketing, it takes a strategy for the products offered to align with the needs of consumers. One of the route that can be used is the inbound marketing technique that comprised of content marketing and social media participation. In this study, the author conducted several data collection methods, such as literature studies, observation, interviews, questionnaire, and documentation. Through the research, it is expected that Klettern brand can devise a grand plan to promote and expand their market nationwide and overseas
Interactive Book Design for UIS Karo Traditional Fabric: Proceeding The 3rd Bandung Creative Movement (BCM) 2016
No full text360° Virtual Reality Technology in Indonesian Tourism (BANDUNG CREATIVE MOVEMENT 2015 2nd International Conference on Creative Industries “Strive to Improve Creativity“)
No full textIndonesia tourism has a lot of diversity and very potential to be developed. Indonesia has a rich natural diversity both land and sea, interesting sites that have historical value and world heritage, and also have various of art and culture, making tourism sector became one of the leading sector in Indonesia. However, the travel & tourism competitiveness level in the world for Indonesia is ranked 50. Compared to neighboring countries in Southeast Asia, Indonesia was ranked fourth after Singapore, Thailand and Malaysia. One indicator of the weakness of the competitive level of Indonesian t ourism is on the ICT readiness. Research methodology in data collection are observation, and literature studies. From various research and studies, the number of Android-based smartphones user in the world has increased significantly from year to year. For that reason, as one component of information technology that needs to be developed is a mobile application, that have the element of interactivity so the informatio n can be delivered effectively. Creative concept is using virtual reality panorama technique to creating this mobile application. Virtual Reality (VR) Panorama, is an interactive way to observe photos or pictures in a wide angle panorama. It is a full 360° seamless photo of an object that tells the whole surroundings in a single frame. Tourist can explore to tourist destinations with virtual 360°, whose experiencing deeper than just a static view photos from one particular side. For potential tourists from within and outside the country could feel the first visualization, before finally visiting the tourist destinations.
Keywords: Indonesia Tourism,360° Virtual Reality Panorama, Mobile Application
PERANCANGAN PURWARUPA APLIKASI MOBILE TELKATIVE UNIT KEGIATAN MAHASISWA DI UNIVERSITAS TELKOM
Full text linkPERANCANGAN PURWARUPA APLIKASI MOBILE TELKATIVE UNIT KEGIATAN MAHASISWA DI UNIVERSITAS TELKOM
Barrizman Akhmad Dwijayana 1, Ananda Risya Triani 2
1 Prodi Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Telkom
2 Prodi Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Telkom
Abstrak
Perguruan Tinggi dituntut untuk mengikuti arus digitalisasi media agar dapat menghasilkan kualitas sumber daya manusia yang berkompeten. Untuk memiliki kualitas yang berkompeten dalam era digitalisasi media ini, mahasiswa perlu untuk mengasah kemampuan non-akademisnya. Unit kegiatan mahasiswa merupakan salah satu media untuk meningkatkan kemampuan-kemampuan tersebut. Namun, mahasiswa merasa kurang efektif untuk mendapatkan informasi mengenai unit kegiatan mahasiswa tersebut di kampus dengan mengakses jejaring yang disediakan oleh universitas. Media yang digunakan saat ini kurang praktis sehingga sering kali mahasiswa sukar untuk mencari informasi mengenai unit kegiatan mahasiswa. Oleh karena fenomena yang telah dikemukakan diatas, perlu diterapkan sebuah wadah yang mendigitalisasi secara terpusat dan praktis seperti aplikasi mobile, mengenai unit kegiatan mahasiswa sehingga memudahkan mendapatkan kebutuhan informasi mengenai profil, kegiatan, maupun prestasi mahasiswa dan unit kegiatan mahasiswa.
Kata kunci : mobile, mahasiswa, digitalisasi, unit kegiatan mahasisw
Feasibility Comparative Analysis of Providing Earthquake Sensor Services and Video on Demand by Utilizing Frequency License 3.3 GHz and Bandwidth 12.5 MHz
Full text linkseveral companies. One of the license holders is a telecommunications company located in Bandung andJakarta. This 3.3 GHz frequency, in the map for the performance of 5G telecommunication services,includes candidates for the medium class working frequency which is predicted to be auctioned by thegovernment to become the working frequency for 5G performances. Several companies have an interest inidentifying the use of 3.3 GHz and 12.5 MHz BW licenses outside the stand-alone performance of 5Gtechnology-based broadband telecommunications services. Initial identification and studies show that thereare two services that have the potential to be deployed by utilizing the frequency range and BW, namelyearthquake sensor network services and Video on Demand (VoD) in DKI Jakarta. To ensure the feasibilityof performing these two services based on the technology owned by the telecommunications company,further studies are needed by analyzing them from the market aspect, technical aspect, and financial aspect.This research was conducted using a techno-economic approach and analysis. The novelty in this research is the implementation of new 5G technology licensed with 3.3 GHz frequency and 12.5 MHz bandwidth inthe new case, namely the earthquake sensor network compared to other services, namely video on demand.The next process is the comparison of the performance feasibility parameters (NPV, IRR, and PaybackPeriod) based on the results of a study of the two services that can be carried out to determine the priorityservice candidates to be provided by the telecommunications company. The results show that in terms ofoperational and financial aspects, the earthquake sensor project will be more profitable for the companybecause the effort spent is not too large
Media Promosi Bisnis Potensi Wisata Daerah Bandung dengan Aplikasi Virtual Reality
Full text linkOne of the industrial sectors that can increase foreign exchange in Indonesia is the tourism industry. In 2019, the tourism industry in Indonesia is projected to be the largest foreign exchange earner through oil and gas, coal and palm oil. One aspect that supports the development of industry is the readiness of ICT. Bandung is one of the cities in West Java, which has sought to develop ICT, but needs to be improved further from the central / regional government, to the executant of the tourism industry. Bandung has a tourism potential that consists of natural attractions, culture, shopping, and culinary interesting to explore both by domestic tourists and foreign tourists. Thus, information technology that contains relevant and interesting information by using the right business model. Research methodology in data list technique which is measurement, interview, and literature study. Mobile apps are one of the information technology tools used by today's society, therefore interactive and can be used via mobile devices. Creative concepts applied to the 360° Virtual reality Panorama app. Through Virtual reality Panorama will create a different visual location, which can attract potential tourists to visit Bandung city destinations directly. In addition, the appropriate business model will be used on the system as part of the activity. It is expected that this research can support previous research in the field of visual communication design, ICT, and management
Redesign of the user interface for the career development center (CDC) website, Telkom University Bandung
Full text linkNowadays, the development of the job market is becoming increasingly competitive. Companies have various specific criteria for their prospective employees. In addition to having a degree, job candidates are also required to possess various soft skills. Therefore, Telkom University, through the Career Development Center (CDC), strives to prepare its students for employability. The Career Development Center (CDC) at Telkom University operates a website that serves as a digital platform for information sharing and interaction with both students and alumni. However, based on the results of the observation, issues were found on the website, including a user interface that is considered neither informative nor visually appealing. Considering the main function of this website is as a center for information and interaction among the academic community, a redesign of the CDC Telkom University website is necessary using a design thinking approach as the design method. Data was collected through observation and interviews, which were then analyzed using descriptive analysis methods to produce a user interface design that meets user needs. The result of this design process produced a new CDC website design in the form of a high-fidelity prototype that has undergone testing using the usability testing method and received positive feedback from end users. Through the redesign of this website's user interface, it is hoped that a good user experience will be achieved, allowing the Career Development Center of Telkom University to optimally convey information
