1,720,996 research outputs found
Brand Trust and Brand Loyalty of Nibban Electronic Products (Soe Kyaw Lwin, 2023)
No full textThis study aims to identify the brand identity and brand image, to analyses their effects on brand trust, and to examine the effect of brand trust on brand loyalty of NIBBAN electronic products. The sample size of 240 customers who have used NIBBAN Electronic Products was determined for this study using the Cochran formula. The study targets customers who have used NIBBAN Electronic Products to collect the primary data. The 240 sample customers were selected using the simple random sampling method, and they were interviewed with the aid of structured questionnaires. The factors considered in the study are brand identity (brand as person, brand as symbol and brand as relationship) and brand image (brand salience, brand performance and brand imagery). Both descriptive statistics and quantitative research methods are applied in this study. The result of mean value for the six factors were acceptable, the customer perception has favor of the band with all mean scores being very high, suggesting a strong level of agreement among respondents regarding the brand's attributes and customer perceptions. According to the regression results, all of the brand identity variable and brand image: brand salience variable highly significant positive effect on brand trust. In addition, brand trust also significant positive effect on brand loyalty in NIBBAN electronic products. Therefore, it is suggested that higher levels of brand trust are associated with greater brand loyalty. To enhance brand loyalty for NIBBAN electronic products, it is recommended that NIBBAN focuses on continuous innovations, emphasizes a strong value proposition, and engages in effective marketing activities to strengthen brand trust
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
The effects of ties on the distribution of the range of rank sums in the one-way classification
Full text linkUnder a null hypothesis of no treatment differences, and assuming ties can occur, tables are computed for exact probabilities of the ranges in the Wilcoxon method of multiple comparisons in the one-way classification. A total of 1399 exact cumulative probability tables of larger ranges for i = 2 and k = 2(1)6, i = 3 and k = 2(1)4, and i = 4(1)6 and k = 2 where i = number of groups and k = number of replications in each group were computed for all tie cases where up to 50% of observations were involved in ties. Analyses of the distribution of the range of rank sums and their deviations from no-tie cases revealed the following points. 1. The results of an experiment can be different when ties occur-irrespective of the fact that ties are in the same treatment group. 2. The pair of probability distribution tables are identical for tie cases symmetrical about the mid-point of the serially ordered ranks, suggesting that ranks can be assigned to raw data in ascending or descending order. 3. Except for the symmetrical tie case pairs, probability distributions of the range of rank sums are different for different tie cases. 4. For tie patterns with one group of ties, the greater the number of tied observations, the greater the deviations in cumulative probability of the ranges from that of no-tie case. But this is not apparent when there are more than one group of ties. 5. When the total number of observations involved in ties is the same, deviations in cumulative probability of a fixed range tend to become less for the larger number of tie groups involved. 6. Although deviations at the α = .01 level are less than those at the α = .05 level which in turn are less than those at the α = .1 level for most of the parameters of i and k this fact is not necessarily true in general. 7. Depending on the particular tie case, we can use the critical range for the no-tie case even if 50% of the observations are involved in ties, while in some tie cases, we cannot accurately use the no-tie critical range even if only one-sixth of the observations are involved in ties. 8. The normal range approximation for larger range values provides conservative estimates of the exact distribution for the no-tie case which in turn provides conservative estimates of the exact distribution for tie cases. In this study, a tie correction formula for the one-way classification was developed, tested, and proposed.Ph.D
Anatomical Studies of Bark Regeneration Following Scoring
No full textVolume: 40Start Page: 260End Page: 26
Difficult cases of testoterone replacement therapy in male hypogonadism
Full text linkDetailed formal protocol with illustrations and extensive bibliography.A recording of the protocol presentation is available on UT Southwestern’s Mediasite. Note: Access to the video is restricted to authorized UT Southwestern users only.UT Southwestern--Internal Medicin
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