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THE EFFECT OF SMART VILLAGE PROJECT ON SOCIO-ECONOMIC DEVELOPMENT: CASE STUDY OF PATHEINGYI TOWNSHIP
No full textThis study examines the effect of the Smart Village Project on socio-economic development in Patheingyi Township, Myanmar, with a particular focus on the Nandar Village community. Using a structured questionnaire, data was collected from 240 respondents to assess key dimensions such as financial support, income generation, capacity building, health and social well-being, community participation, general satisfaction, challenges encountered, and understanding of rural development. The study adopted a mixed-methods approach, combining quantitative analysis of survey responses with qualitative interpretation to understand community perceptions and developmental outcomes. The findings indicate that the Smart Village Project has had a positive impact on several socio-economic indicators. Most villagers reported improvements in access to financial and input support, skills development through capacity-building programs, and enhanced healthcare services. Notably, the project fostered stronger community engagement and raised awareness about the importance of local development initiatives. However, challenges such as limited institutional coordination, inconsistent resource distribution, and lack of clarity in project objectives were also identified as barriers to optimal impact. The study concludes that while the Smart Village Project has contributed significantly to rural development in Patheingyi Township, its long-term success depends on effective planning, continuous community engagement, and sustained governmental and organizational support. Based on these findings, the research offers
recommendations aimed at strengthening project delivery, enhancing stakeholder participation, and promoting inclusive development models
A Study on the Awareness of Consumer Protection in Digital Platforms (Case Study: Online Shopping in Hlaing township, Yangon) (Nant Myat Hsu Mon, 2025)
Full text linkThe rapid growth of e-commerce in Myanmar has transformed consumer
purchasing behaviors, raising the importance of legal literacy and protection in digital
transactions. This study examines the awareness of consumer protection among 267
online shoppers in Hlaing Township, Yangon. Using a descriptive design, data were
collected via a structured questionnaire addressing shopping habits, knowledge,
attitudes, and practices related to digital consumer rights. Findings reveal a moderate
to strong general awareness of consumer protection, with high recognition of
responsible agencies and fraud prevention practices, but notable gaps in
understanding specific legal rights, refund policies, and complaint procedures.
Respondents displayed positive attitudes toward accountability, transparency, and
stricter penalties for online fraud, alongside proactive practices such as checking
seller ratings and using secure payment methods. The study highlights the need for
targeted education, clearer platform policies, and strengthened legal frameworks to
enhance consumer confidence and safety in Myanmar’s expanding digital
marketplac
ASSESSING THE SOCIOECONOMIC STATUS ON HIGH SCHOOL STUDENTS EDUCATIONAL ACHIEVEMENT IN LOIKAW TOWNSHIP, KAYAH STATE
No full textThe quality and accessibility of education are often influenced by various socioeconomic factors that can either promote or hinder students' academic success.The study is to examine the relation of socio-economic status and educational achievement in Loikaw Township, Kayah State, Myanmar. The objectives of the study are to analyze the key socioeconomic factors that effects in educational achievement among students of BEHS schools and evaluated the effect of socioeconomic factors on educational achievement. The research employed descriptive statistic, and multiple linear regression analysis. Data were collected from 204 students from total 270 students of high school Grades 10, 11, and 12 across selected from two BEHS within 7 BEHS schools in Loikaw Township selected by a two-stage sampling method. This study found that income level and parental education highly related on students’ educational achievement with 99% confident level. Geographical factors, household characteristics and parental involvement effected on students’ educational achievement with 95% confident level. This result found that socioeconomic status effect on high
school students’ educational achievement in Loikaw Township, Kayah State,Myanmar
Optimization for the Fermentation Conditions of Selected Soil Fungus SZF-08
No full textIn the study, nine different fungi were isolated from different soil samples. It was collected from three different places in Yadanabon University campus in Amarapura Township, Mandalay Region for the isolation of soil fungi during June, 2022. Isolated soil fungi were tested by using five test organisms. Nine fungal strains showed antibacterial activities against the five test organisms during the preliminary screening. Among them, soil fungus SZF-08 showed the highest antibacterial activities on Escherichia coli (23.54 mm) during the confirmatory screening. Therefore, this fungus SZF-08 was selected for further investigation such as antibacterial activities, effect of different fermentation media, effect of pH and temperature. In the present study, the maximum production of antibacterial metabolite was observed in different fermentation media with FM-2 showed distinct inhibitory zones of (22.81 mm) against Escherichia coli under pH 6 showed the best inhibitory zones of (25.39 mm) and incubation temperature 23°C showed the highest inhibitory zones of (21.82 mm). Present study finding concludes that, soil fungus SZF-08 serve as a potential source for the production of antibacterial metabolite
Geochemical Characteristics and Petrogenesis of the Marbles in the MomeikMyitson Area, Momeik Township, Northern Shan State
Full text linkThe research area is situated in the northern adjacent part of the Momeik Town, Momeik Township, northern Shan State. It is constituted chiefly of metamorphic (metapelite, metacarbonate and metaigneous) and associated with igneous rocks. The aim of this study is to describe the petrography and investigate the geochemical characteristics of the marble units by using XRF analysis in the research area. Petrographic investigation on the mineral assemblages of the marble units in the study area indicates that the variety of marble can be classified into four types: forsterite-graphite marble, phlogopite marble, diopside marble and white marble. Geochemical characteristics of the marbles of the research area point out that they are calcitic marbles containing dolomite minerals in varying proportions and the pre-metarmorphic limestone body may be deposited in the shallow, highly saline environment prior to the metamorphism of carbonates
Petrography and Provenance Study of the Moza Formation in Myindwin Shwebawgyun Area, Mahlaing and Wundwin Townships, Mandalay Region
Full text linkThe research area is situated in Mahlaing and Wundwin Townships of Meiktila District, Mandalay Region. This area lies in the Central Cenozoic Belt of Myanmar. It is low-land area and the rock units are trending in a north-south direction. It is bounded by Sagaing Fault to the east. The Moza Formation (Middle Miocene) is underlying the Khabo Formation (Middle Miocene) and the Khabo Formation also underlying the Irrawaddy Formation (Late Miocene to Pliocene). The Moza Formation is mainly composed of the alternating sequences of sandstone, shale, mudstone and clay. Petrographic studies of sandstone, the composition of detrital grains are microcrystalline quartz, feldspars, bifurcated biotite flakes and various compositions of rock fragments. On the basis of the petrofabric and mineralogical studies of sandstones of the Moza Formation is classified as Subarkose and Sublithicarenite. The overall assemblages of petrographic studies point out that the sandstones of the Moza Formation are considered to be derived from a mixed provenance comprising of sedimentary rocks, low- to high-grade metamorphic rocks and plutonic igneous source. Triangular plot of Moza Formation indicated that those sandstones are falling in the field of recycled orogeny
Effect of Digital Marketing Practices on Consumer Buying Behaviour in Breadtalk Products (Kay Thi Kyaw, 2025)
Full text linkThis study aims to investigate the effect of digital marketing practices on
consumer buying behaviour toward BreadTalk products. In this study, digital
marketing practices include email marketing, social media marketing, content
marketing, and website marketing. A quantitative research method is employed to
achieve the objective. A sample of 385 respondents, who are consumer of BreadTalk
and also the followers of the BreadTalk page, is selected using the systematic
sampling method. According to the multiple regression results, digital marketing
practices affect consumer buying behaviour toward BreadTalk products. Among the
digital marketing practices, website effectiveness shows the highest positive effect on
consumer buying behaviour, followed by social media marketing, content marketing,
and email marketing. BreadTalk Myanmar should enhance its website’s functionality
and content. Moreover, the website should integrate engaging multimedia content,
such as virtual bakery tours, chef stories, or baking process demonstrations, to
complement content marketing efforts and encourage repeat visits. According to
objectives two, it is found that independent variables of Email Marketing, Social
Media Marketing, Content Marketing and Website Marketing have above the
moderate level of effects on Consumer Buying Behaviours of BreadTalk Myanmar
Products
Solar Zenith and Solar Energy at Convocation Hall of Sagaing University in Sagaing
No full textSolar energy is the source of all energy in all processes of the Earth's surface. It can be changed into various energy and can be used for various human purposes. To be able to harness solar radiation and to use this solar energy for the people, solar energy and solar zenith at convocation hall is analyzed in this paper to realize the maximum solar radiation in a year and the time of maximum availability. Sagaing University convocation hall is located at about 21° 56' 23.69" N and 95° 54' 41.68" E in Sagaing Town in Dry Zone of Central Myanmar. It receives hot and dry climatic conditions in the whole year and it receives high amount of solar energy in the whole year. Total solar energy is found to be about 767.83° km2s-1 at two hour interval while the solar zenith is found on June 1 with solar declination of 0.383. However, the study found that maximum solar radiation is obtained on and around the northern hemisphere summer solstice on 22 June instead of maximum solar radiation on one June