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Study on the Jin Taw Yan Buddhist Temple (Joss House) in Mandalay
No full textThis paper studies the Jin Taw Yan Buddhist Temple (Joss House) in Mandalay. Mandalay has been a city prioritizing Buddhism since the reign of successive Myanmar Kings. However, through the frequent foreign contacts, other religions found way in with the foreigners. Thus, the Myanmar Kings had to make allotments of plots of land for the residence of the foreigners, and grant permission them to build their religious monuments and temples. So, in 1854, when the new royal capital of Mandalay was founded, there came into existence in Mandalay not only the Buddhist religious monuments but also the churches, the mosques, the Hindu temples and the joss houses for the Chinese. Among them, Jin Taw Yan Buddhist Temple will be presented because this building known as the greatest and most superb architectural style of the Chinese by field research. But it can be assumed as an ancient building. Therefore, the present study was carried out to know more about the Jin Taw Yan Buddhist Temple (Joss House) in Mandalay
Mahāpajāpati Gotamī: A Capable Woman during the Time of the Buddha
No full textIn this research, the effort of Mahāpajāpati Gotamī in previous existences to fulfill the virtues, the strong generosity in doing the donation, the effort of the therī for the prosperity of bhikkhunī sāsana like bhikkhu sāsana during the time of Buddha, and the effort of the therī to attain magga and get to nibbāna not only for herself but also for others are presented in order that people can feel deep respect for these great virtues
The Remarkable Abilities and Virtues of Venerable Ānanda
No full textIn this research, the accomplishment of virtues in previous existences of Ven. Ānanda, re-existing as the birth mate Ānanda prince during the time of Gotama Buddha, entering Buddhist order as a monk, asking for four refrains and four privileges from Buddha, achieving five etadagga by personal attendant to the Buddha, having four marvelous qualities, becoming an arhant when the First Buddhist Council was about to hold and severing as the answerer of Suttanta Piṭaka are presented
Determinants of CNG Usage for Public Transportation in Yangon (Case Study: CNG Station (006) in Dagon Myothit) (Ei Ei Phyo , 2025)
No full textThis study investigates the determinants of CNG usage for public transportation
in Yangon, focusing on CNG Station (006) in Dagon Myothit Township. The objectives
are to examine the existing CNG distribution system and to assess the factors
influencing on CNG usage by YBS buses for public transportation services in Dagon
Myothit Township, Yangon. Using both primary survey data from 200 bus drivers and
secondary data from official records, the study evaluates factors influencing CNG
usage, including station availability, refueling time, price competitiveness,
infrastructure reliability, environmental awareness, and vehicle performance. Results
reveal that while CNG offers clear economic and environmental benefits, operational
bottlenecks as limited station coverage, aging infrastructure, inconsistent supply, and
power outages that affect service efficiency. Findings highlight the need for strategic
infrastructure upgrades, improved maintenance, and supportive policy measures. This
research suggests expanding and modernizing CNG infrastructure, strengthening
regulation, encouraging private sector participation, and integrating CNG into a long
term sustainable transport strategy for Yangon
A study on Perceptions of the Service Providers of Public Bus Transportation Services in Yangon (Hein Myat Thu, 2025)
No full textThis study analyzes public bus transportation services in Yangon, focusing on
service providers’ perceptions. This study’s goals are to examine service providers’
perceptions regarding the current state and operation of public bus transportation
services and to identify the regulatory and organizational frameworks influencing
public bus transportation services in Yangon. Data were collected through
questionnaires and interviews from 100 service providers across different industries.
All of all five variables (service reliability, safety and security, coverage adequacy,
affordability, and passenger complaints), the overall perception of a bus provider is
above neutral. Yangon Bus Service is essential to provide affordable and accessible
public transportation. It facilitates the daily commute of numerous residents and
remains an essential component of rural and urban mobility in the city. Nonetheless,
the public perception of the service could be significantly enhanced through
improvements in service quality aspects, including punctuality, cleanliness, safety, and
customer care. This study suggests that YBS owners to contribute towards the creation
of a more effective and improves the future transportation system
THE EFFECT OF EXTRINSIC REWARD AND INTRINSIC MOTIVATION ON EMPLOYEE ENGAGEMENT OF NISSHIN (MYANMAR) COMPANY LIMITED, YANGON
No full textThe objectives of the study are to examine the effect of extrinsic reward on employee engagement and to analyze the effect of intrinsic motivation on employee engagement at Nisshin (Myanmar) Company Limited, Yangon. To meet the objectives of the study,the primary data are collected from 126 employees in mid-level and higher-level position within Logistics services and Quality Control Department. They are selected by a stratified sampling method. Secondary data was obtained from the relevant books,articles, website and previous research papers. Correlation analysis and multiple
regression analysis are used to analyze the effects of extrinsic reward and intrinsic motivation on employee engagement. According to the result from analysis based on the extrinsic reward and intrinsic motivation, perception of employees on benefit is the maximin agreement level and promotion is the minimum agreement level. From the correlation analysis, all variables are significant positive relationships with employee engagement. From the multiple regression analysis, it is clearly found that benefit,promotion and career development opportunities have positive and significant effect on
employee engagement. On the other hand, payment, empowerment and recognition do not have significant effect on employee engagement. This study suggests the Nisshin (Myanmar) Company Limited successfully implemented benefit, promotion and career development opportunities to be effective in improving the employee engagement in the workplace. On the other hands, Nisshin (Myanmar) Company Limited should promote that payments, recognition and empowerment systems must be transparent,aligned with performance, personalized, and integrated into a broader ramework of employee support, development, and motivation. The findings of this study contribute to the understanding of motivational drivers in the Myanmar business context and offer practical recommendations for enhancing employee engagement through targeted reward and motivation strategies
HE EFFECTS OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION OF XIAOMI SMARTPHONES, HRD MASTER PROGRAMME IN UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING
No full textThis study explores the impact of social media marketing activities on the purchase intentions of Xiaomi smartphones among students in the HRD Master Program at the University of Co-operative and Management, Sagaing. The research focuses on five core dimensions of social media marketing: trendiness, word-of-mouth, promotion, advertisement, and influencer endorsement. Initially, data was collected from 285 respondents who were users of Xiaomi smartphones in the HRD Master Program using a Google survey form. Utilizing the cluster sampling method, all 285 respondents were included in the analysis to examine the effect of social media marketing activities on purchase intentions within the HRD Master Program at UCMS. The data were analyzed using SPSS version 25, employing descriptive statistics, reliability analysis, Pearson correlation, simple linear regression, and multiple regression analysis. The results indicated high reliability and consistency, confirming the suitability of the dataset for
this study. Findings show that promotion, advertisement, and influencer endorsement significantly influence brand awareness, which in turn has a strong positive effect on purchase intention, while trendiness and word-of-mouth were not significantly influential. Based on the findings, Xiaomi should enhance brand awareness by implementing targeted promotions, producing engaging and informative advertisements, and collaborating with credible local influencers. These strategies will effectively increase consumer recognition and strengthen the brand’s presence in competitive markets. Xiaomi should reassess the relevance and execution of trend based content and peer-driven strategies within its target market. This study contributes
to Xiaomi by identifying which social media marketing activities most effectively drive brand awareness, thereby offering strategic insights to optimize marketing resource allocation and strengthen brand positioning in emerging markets
FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY OF PAN EI TEA HOUSE, NAY PYI TAW
No full textThis study explores the factors influencing customer satisfaction and examines the effect of customer satisfaction on customer loyalty of Pan Ei Tea House in Nay Pyi Taw, Myanmar. The primary objective of the study is to identify key elements of the service marketing mix, such as customer service, price, atmosphere, and food quality, and their impact on customer satisfaction. Additionally, the study investigates the relationship between customer satisfaction and customer loyalty. A quantitative research approach was employed, utilizing a survey questionnaire to collect data from
200 respondents. The data was analyzed using statistical tools, including descriptive statistics and regression analysis, to evaluate the influence of the service marketing mix elements on customer satisfaction and loyalty. The findings indicate that customer service, price, and atmosphere significantly and positively impact customer satisfaction, whereas food quality was found to have no significant effect. Furthermore, customer satisfaction was shown to have a strong and positive effect on customer loyalty, confirming the direct relationship between the two variables. This study provides practical insights for restaurant managers, particularly in the context of small and medium-sized local establishments, on how to enhance service delivery to improve customer satisfaction and foster long-term loyalty
Evaluation of Penalized and Multiple Linear Regressio Models for Prediction of Rice Yield (A Case Study of Bogale Township) (Lae Lae Win, 2025)
No full textRice was Myanmar’s most important staple food and a vital contributor to the
national economy, particularly in the Ayeyarwady Region. This study aims to develop
and compare statistical models for predicting rice yield based on key weather variables
such as rainfall, maximum and minimum temperature, humidity, and wind speed using
31 years of secondary data covering period from 1994-1995 to 2024-2025. In this
study, three types of weather indices such as unweighted indices, correlation
coefficient-based weighted, and path-coefficient-based weighted indices were
developed to capture the effects of weather conditions on rice yield. Multiple Linear
Regression (MLR) and penalized regression models including Ridge Regression, Least
Absolute Shrinkage and Selection Operators (LASSO), and Elastic Net (ENET) were
applied. Model performance was evaluated under calibration, validation, and overall
dataset using R-squared, RMSE, nRMSE, MAE, and MAPE. Among these models.
ENET is the best overall performance by balancing coefficient shrinkage and variable
selection. Consequently, ENET were selected to predict rice yield for 2025. By the
results, the rice yield for Bogale Township was slightly decrease. The study highlights
the potential of penalized regression techniques as robust and reliable tools for weather
based rice yield predicting, offering valuable insights for agricultural planning and
weather adaptation strategies in the Bogale Township Ayeyarwady Delta Region
Application of Hamiltonian Graph for Visiting Some Famous Pagodas in Sagaing Township
No full textIn this paper, firstly, some basic concepts in graph theory are expressed. Then, Hamiltonian paths and Hamiltonian circuits are discussed with illustrative examples. Finally, the minimum distances for visiting Kaung Hmu Daw Pagoda, Yadana Zedi Sin Myar Shin Pagoda, Ma Shi Khana Pagoda, Htu Pa Yon Pagoda, Ngar Htat Gyi Pagoda and Maha Sigon Gyi Pagoda in Sagaing Township by using Hamiltonian graph are investigated. With these results, our observation is discussed