18 research outputs found

    IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE DENGAN METODE SWOT SEBAGAI UPAYA PENINGKATAN PENJUALAN

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    This research was conducted with the aim of knowing the increase in sales with a marketing strategy through the website at PT. Roda Hammerindo Jaya (RHJ). This research was investigated based on increasingly advanced internet technology at this time. The author in analyzing this study the approach used is a qualitative approach with descriptive analysis. To measure strengths, weaknesses, opportunities and threats, the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) is used. Data techniques collected by researchers through interviews, observation and documentation. The resulting research is the strength that RHJ has, namely competitive prices by offering a variety of products. There is a weakness that is often the occurrence of empty stock items. The opportunity that RHJ has of selling through the website is one way to reach consumers broadly and to increase sales volume. The threat that is currently being faced is many business competitors selling similar products. So that it can be illustrated that the online marketing strategy through the website carried out by RHJ has strengths and opportunities that can be used optimally in promoting products online.Penelitian ini dilakukan dengan tujuan untuk mengetahui peningkatan penjualan dengan strategi pemasaran melalui website pada PT. Roda Hammerindo Jaya (RHJ). Penelitian ini diteliti dengan berdasarkan teknologi internet yang semakin maju pada saat ini. Penulis dalam menganalisis penelitian ini metode pendekatan yang digunakan yaitu pendekatan kualitatif dengan analisis deskriptif. Untuk mengukur kekuatan, kelemahan, peluang dan ancaman yakni digunakan metode analisis SWOT (Strenghts, Weaknesses, Opportunities, Threats). Teknik data yang dikumpulkan oleh peneliti yakni melalui wawancara, observasi dan juga dokumentasi. Penelitian yang dihasilkan ialah kekuatan yang dimiliki RHJ yaitu harga yang kompetitif dengan menawarkan produk yang bervariasi. Terdapat kelemahan yang dimiliki yaitu sering terjadinya stok barang yang kosong. Peluang yang dimiliki RHJ adanya penjualan melalui website menjadi salah satu cara untuk menjangkau konsumen secara luas dan untuk meningkatkan volume penjualan. Ancaman yang sedang dihadapi saat ini banyak pesaing bisnis yang menjual produk serupa. Sehingga dapat digambarkan bahwa strategi pemasaran online melalui website yang dilakukan RHJ mempunyai kekuatan dan peluang yang bisa digunakan dengan maksimal dalam mempromosikan produk secara online

    Insights into the influence of priors in posterior mapping of discrete morphological characters: a case study in Annonaceae

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    Background - Posterior mapping is an increasingly popular hierarchical Bayesian based method used to infer character histories and reconstruct ancestral states at nodes of molecular phylogenies, notably of morphological characters. As for all Bayesian analyses specification of prior values is an integrative and important part of the analysis. He we provide an example of how alternative prior choices can seriously influence results and mislead interpretations. Methods/Principal Findings - For two contrasting discrete morphological characters, namely a slow and a fast evolving character found in the plant family Annonaceae, we specified a total of eight different prior distributions per character. We investigated how these prior settings affected important summary statistics. Our analyses showed that the different prior distributions had marked effects on the results in terms of average number of character state changes. These differences arise because priors play a crucial role in determining which areas of parameter space the values of the simulation will be drawn from, independent of the data at hand. However, priors seemed to fit the data better if they would result in a more even sampling of parameter space (normal posterior distribution), in which case alternative standard deviation values had little effect on the results. The most probable character history for each character was affected differently by the prior. For the slower evolving character, the same character history always had the highest posterior probability independent of the priors used. In contrast, the faster evolving character showed different most probable character histories depending on the prior. These differences could be related to the level of homoplasy exhibited by each character. Conclusions - Although our analyses were restricted to two morphological characters within a single family, our results underline the importance of carefully choosing prior values for posterior mapping. Prior specification will be of crucial importance when interpreting the results in a meaningful way. It is hard to suggest a statistically sound method for prior specification without more detailed studies. Meanwhile, we propose that the data could be used to estimate the prior value of the gamma distribution placed on the transformation rate in posterior mappin

    Normative position of dictionary register labels

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    U radu se raščlanjuje normativni status odrednica u različitim rječnicima hrvatskoga jezika (Anić, hjs, rhj, her). Prikazane su bitne razlike u obilježavanju istih rječopisnih jedinica te opća normativna neusklađenost i nesređenost stavova pojedinih subjekata jezične politike. U članku se također govori o neodgodivoj potrebi za sastavljanjem prvoga hrvatskoga normativnoga rječnika.The paper discusses normative position of various Croatian words in four recently published monolingual dictionaries in Croatia: Anić — Rječnik hrvatskoga jezika (1998) written by late professor Vladimir Anić, published by Novi liber; HJS — Hrvatski jezični savjetnik (1999) written by scholars in Croatian institute for language and linguistics (Hrvatski institut za jezik i jezikoslovlje), HER — Hrvatski enciklopedijski rječnik (2004), published by Novi liber; RHJ — Rječnik hrvatskoga jezika (2000) published by Croatian lexicography institute (Hrvatski leksikografski zavod) and Školska knjiga. Register labels differ between the dictionaries. Some words in one or more dictionaries have labels such as regional, spoken, literature register, archaic, historic etc. while other dictionaries do not mark the same words with reg- ister labels, which implies that those words are used as unmarked ones, e.g. in harmony with the Croatian norms. The author supposes that the choices of register labels are sometimes made according to the subjective opinions of dictionary writers or according to the places of their birth, which is not a good ground for scientific approach. Some labels are not in line with actual usage of standard Croatian in the Republic of Croatia but reflect (proscribed) norms of previous times. There are some differences between the same Croatian words on various levels: phonology, orthography phono-morphology, gender, word-formation, semantics etc. As too many variations in word forms on the one hand, and too many different opinions regarding the position of the same words on the other are to some extent caused by various subjects of language policy, the author argues for a uni- fied position, which would be proposed by the Council for Norms of Croatian Standard language (Vijeće za normu hrvatskoga standardnoga jezika)

    Oubli et refoulement chez l’auteur et la victime. Propos cliniques sur le rapport à la Loi

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    International audienceThe present article suggests enlightening the psychological bases of the judicial oversight. To do it, we shall attach us to define and to differentiate the notions of oversight, memory and expulsion in a clinical prospect. We shall see then which can be the influence and the importance of these notions with regard to the personal real-life experience of the author of a transgressive act and his (her) victim, and of their relations, during five times of a penal process and an identity resolution. The concept of denial of the reality will serve us finally to question the symbolic and social end of the judicial forgetting as mechanism of functional regulation.Le présent article se propose d’éclairer les soubassements psychologiques de l’oubli judiciaire. Pour ce faire, il s’attache à définir et différencier les notions d’oubli, de souvenir et de refoulement dans une perspective clinique. Il permet d’envisager ensuite quelles peuvent être l’influence et l’importance de ces notions au regard du vécu personnel de l’auteur d’un acte transgressif et de sa victime, et de leurs relations, au long des cinq temps d’un processus pénal et de résolution identitaire. Le concept de déni du réel sert enfin à interroger la finalité symbolique et sociale de l’oubli judiciaire en tant que mécanisme de régulation fonctionnelle

    Stability of Projection Methods for Incompressible Flows Using High Order Pressure-Velocity Pairs of Same Degree: Continuous and Discontinuous Galerkin Formulations

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    03.07.15 KB. Add accepted version to spiral, copyright says author can re-use work for educational use. 10.06.15 KB. Re-send email to publisher. 27.04.15 KB. Emailed publisher re archivin

    Neural Correlates of Rumination in Adolescents with Remitted Major Depressive Disorder and Healthy Controls

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    This is the author accepted manuscript. The final version is available from Springer Verlag via the DOI in this record.The aim of the current study was to use fMRI to examine the neural correlates of engaging in rumination among a sample of remitted depressed adolescents, a population at high risk for future depressive relapse. A rumination induction task was used to assess differences in patterns of neural activation during rumination as compared with a distraction condition among 26 adolescents in remission from major depressive disorder (rMDD) and 15 healthy control adolescents. Self-report depression and rumination as well as clinician-rated depression were also assessed among all participants. All participants recruited regions in the default mode network (DMN), including the posterior cingulate cortex (PCC), medial prefrontal cortex (mPFC), inferior parietal lobe (IPL), and medial temporal gyrus (MTG) during rumination. Increased activation in these regions during rumination was correlated with increased self-report rumination and symptoms of depression across all participants. Adolescents with rMDD also exhibited greater activation in regions involved in visual, somatosensory, and emotion processing when compared to healthy peers. The current findings suggest that during ruminative thought, adolescents with rMDD are characterized by increased recruitment of regions within the DMN and in areas involved in visual, somatosensory, and emotion processing.The current study was funded by UL1TR00050 (PI:Azar for UIC CCTS) Professional Development award, the Klingenstein Third Generation Foundation, The UIC Campus Research Board, and a Varela award from the Mind and Life Institute (awarded to RHJ). ATP and KLB were supported by National Institute of Mental Health Grant T32- MH067631 (Training in the Neuroscience of Mental Health; PI: Mark Rasenick), and SAL was supported by MH091811 and MH101487. The authors have no conflict of interest to disclose

    The recount by Angela-Lago: a reading of words and images, in João Felizardo, o rei dos negócios and Sua Alteza a Divinha

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    A partir do projeto literário de João Felizardo, o rei dos negócios (Cosac Naify, 2007) e Sua Alteza a Divinha (RHJ, 1990), de Angela-Lago, discute-se, nesta pesquisa, a qualidade literária de cada obra, em sua originalidade, recontada pelo ato da adaptação. A discussão abarca a literariedade resultante da junção e fusão da linguagem verbal e imagética na literatura infantil, revisitando o estilo e a função da ilustração à luz dos trabalhos de Heinrich Wölfflin e Luís Hellmeister de Camargo, entre outros autores. Alguns pesquisadores e seus pontos de vista particulares sobre o assunto da produção literária de Angela-Lago, como Rosemary Giudilli Cordioli, Mirta Glória Fernández, Renata Nakano, André Mendes e a própria autora, são aplicados à sondagem das duas versões, que têm como desafio despertar o imaginário do leitor através da adaptação dos contos canônicos da tradição oral. O Capítulo I retoma a história das origens da literatura infantil, seu surgimento no Brasil e apresenta teorias sobre ilustração, comunicação, imaginário e tradição oral. O estudo pretende apresentar novos trâmites no desenvolvimento da literatura infantil para se aproximar do público-alvo, o leitor-criança. O Capítulo II centra-se na análise da obra João Felizardo, o rei dos negócios. Baseado nos conceitos sobre ilustração de Wölfflin, aprova-se a qualidade estética na obra infantil ilustrada decorrente da junção do verbal e não-verbal. O Capítulo III concentra-se na análise da obra Sua Alteza a Divinha. Apoiado nas dissertações de Cordioli e Mendes, refere-se à qualidade estética na obra decorrente das inter-relações palavra e imagem. A proposta dissertativa demonstra que os livros infantis ilustrados desenvolvem um projeto imagético e gráfico concomitante e interdependente do projeto narrativo do faz de conta da tradição oral na adaptação da autora Angela-LagoBased on the literary project of the books João Felizardo, O Rei dos Negócios (Cosac Naify, 2007) and Sua Alteza A Divinha (RHJ, 1990), by Angela-Lago, this dissertation discusses the quality of her work, in its originality, recounted through the act of adaptation. The discussion embraces the literary resultants of junction and fusion of verbal and imagistic language in the infantile literature, revisiting the style and the function of illustration in the light of works written by Heinrich Wölfflin and Luís Hellmeister de Camargo and others distinguished writers. Some theorists and their particular points of view about the literary production by Angela-Lago, such as Rosemary Giudilli Cordioli, Mirta Glória Fernández, Renata Nakano, André Mendes and the author s works, they are applied to the sounding of two versions, which take as a challenge to awake the imaginary of the reader behind of adaptation of canonicals tales of oral tradition. Chapter I recaptures the history of origins of infantile literature, its beginning in Brazil and it shows theories about illustration, communication, imaginary and oral tradition. The study pretends to show new short cuts in the developing of infantile literature for arriving to the object public, the reader-child. Chapter II centralizes in analyze of the book João Felizardo, o rei dos negócios. Based in some concepts about illustration by Wölfflin, it approves the esthetic quality in the illustrated infantile book originated from the junction of verbal and no-verbal languages. Chapter III concentrates in analyze of the book Sua Alteza a Divinha. Based in the essays of Cordioli and Mendes, it refers also the esthetic quality in the book originated from the inter-relation word and image. The dissertative purpose shows that infantile illustrated books develop an imagistic and graphic project of illustration concomitant and interdependent of narrative project of fairy tale of the oral tradition in the adaptation by Angela-Lago writerSecretaria da Educação do Estado de São Paul
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