44 research outputs found
PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER ENGAGEMENT (Studi pada Pelanggan E-Health di Indonesia
Get PDFPenelitian ini bertujuan untuk mengetahui Pengaruh Social Media Marketing terhadap Customer Engagament. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan. Variabel endogen dalam penelitian ini adalah customer engagement (Y), dan social media marketing (X) sebagai variabel eksogen. Populasi dalam penelitian ini adalah pengikut (followers) akun Instagram Alodokter, Halodoc, Klikdokter dan Sehatq. Pengambilan sampel dalam penelitian ini menggunakan metode simple random sampling (pengambilan sampel secara acak) dengan menggunakan teknik probability sampling terhadap 200 responden. Teknik analisis yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS for Windows. Hasil temuan penelitian ini menunjukan bahwa gambaran social media marketing terhadap customer engagement berada pada kategori baik. Social media marketing memiliki pengaruh yang positif dan signifikan terhadap customer engagement. Customer engagement dari konsumen e-health platform Indonesia berada pada kategori cukup tinggi dengan persentase ketercapaian 66,71%. Social Media Marketing dalam penciptaan Customer Engagement pada e-health platform Indonesia dengan persentase ketercapaian 67,13% yang berada pada kategori cukup baik. Berdasarkan hasil survei tersebut, penulis merekomendasikan beberapa hal mengenai dampak social media marketing terhadap customer engagement. Variabel customer engagement dengan dimensi terendah antusiasme dan variabel social media marketing dimensi terendah aksesibilitas. Penulis merekomendasikan perusahaan platform e-health Alodokter, Halodoc, Klikdokter, dan Sehatq agar memperlakukan pelanggan dengan tepat, memberikan penyelesaian masalah dengan baik dan mengikuti saran dari pelanggan serta perbarui konten yang menarik dan terbitkan artikel yang membantu pelanggan agar tertarik untuk membaca, menyukai, dan mengunduh artikel yang tersedia.
Kata kunci: Social Media Marketing, Customer Engagement, E-Health
Angga Ghofiru Maghfur (1702158), The Effect Social Media Marketing on Customer Engagement (Study on Indonesian E-Health Customers) Under the guidance of Prof. Dr. Agus Rahayu, M.P. and Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M.
This study aims to determine the effect of social media marketing on customer engagement. The type of research used is descriptive verification, namely by describing and explaining the variables studied and then drawing conclusions. The endogenous variables in this study are customer engagement (Y), and social media marketing (X) as exogenous variables. The population in this study were followers of Alodokter, Halodoc, Klikdokter and Sehatq Instagram accounts. Sampling in this study used a simple random sampling method (random sampling) using a probability sampling technique of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM) analysis with IBM SPSS AMOS for Windows program tools. The findings of this study indicate that the description of social media marketing on customer engagement is in the good category. Social media marketing has a positive and significant influence on customer engagement. Customer engagement from Indonesian e-health platform consumers is in a fairly high category with an achievement percentage of 66.71%. Social Media Marketing in creating Customer Engagement on the Indonesian e-health platform with an achievement percentage of 67.13% which is in the fairly good category. Based on the survey results, the authors recommend several things regarding the impact of social media marketing on customer engagement. The customer engagement variable with the lowest dimension of enthusiasm and the lowest social media marketing dimension variable is accessibility. The author recommends e-health platform companies Alodokter, Halodoc, Klikdokter, and Sehatq to treat customers appropriately, provide good problem solving and follow customer suggestions as well as update interesting content and publish articles that help customers to be interested in reading, liking, and download available articles.
Keywords: Social Media Marketing, Customer Engagement, E-Healt
Realisasi Alat Ukur Suhu Dan Kelembapan Berbasis Raspberry Pi
Get PDFAbstractTemperature and humidity are one of the most frequently measured parameters. Measurements of temperature and humidity parameters are very useful for studying a physical, chemical, or biological process. In the last few decades, global warming or global warming has become a global issue related to the environment where pollution and damage to the environment are factors that cause high temperatures in the earth. Therefore the main focus of this research is about measuring the temperature and humidity of a room with a dimension of 15 x 10 m whether it is necessary to have additional cooling in the room or not to know the level and level of linearity of the DHT 11 sensor that will be used to measure two parameters at once, with a microcontroller in the form of a Raspberry Pi. Measurements were made by taking 30 samples for 30 minutes, the results displayed from the monitor connected from Raspberry Pi showed that the DHT 11 sensor was not linear, namely the temperature R2 = 0.8221, while the humidity R2 = 0.8893 was due to the influence of temperature from outside and indoors and the influence of the quantity of humans in the room. Keywords : DHT11, Raspberry Pi, Room, Temperature and Humidit
REPRESENTASI PEREMPUAN DAN IDEOLOGI PATRIARKI DALAM CERPEN PEREMPUAN PEMUJA HUJAN KARYA ROSIDA: PERSPEKTIF SARA MILLS
Get PDFSara Mills' critical discourse analysis relates to gender ideology in feminism. This study aims to show and describe how patriarchal ideology shapes the way women are positioned in literary texts, as well as to reveal its influence on the subject-object position and readers. This study uses a qualitative descriptive method. The subject of this research is the short story “Perempuan Pemuja Hujan” by Rosida. Data collection used the observation method with an advanced technique in the form of note-taking. The analysis of this study used the referential matching method with the basic technique of sorting determining elements (PUP). The result of this study shows that the author, as the controller of the narrative, positions the object as the subject, while the position of the object is given to the female character who is the subject of the narrative. The position of the object is presented as a party marginalized by the patriarchal system in her environment. In addition, readers are directed to empathize with the suffering of the object and reject the patriarchal system that oppresses her. However, on the other hand, the readers are also directed to blame the object for her own suffering. The main implication of this research is to uncover and describe how patriarchal ideology works in literary texts and how it affects the subject-object and reader positions. This shows that literary works are not always neutral, but can be a means of perpetuating and triggering resistance to gender injustice
Analisa Perbandingan Kualitas Pelayanan Web E-Commerce Terhadap Kepuasan Konsumen Menggunakan WebQual 4.0
Get PDFE-commerce adalah perpaduan antara proses bisnis dengan teknologi informasi dimana pebisnis dengan pelanggan melakukan sebuah transaksi elektronik secara online. Faktor pendukung e-commerce salah satunya adalah website. Saat ini banyaknya masyarakat yang berbelanja online atau bisa di sebut e-commerce yang ada di Indonesia seperti Lazada, Tokopedia dan Bukalapak. Kualitas dari website e-commerce dapat berpengaruh pada banyaknya pelanggan yang memutuskan untuk online shopping pada e-commerce tersebut, untuk mengetahui tinggi dan rendahnya kualitas suatu website di tentukan melalui Webqual 4.0.
Dalam penelitian ini penulis menggunakan metode kuesioner Manual terhadap 150 responden yang menggunakan web E-commerce Tokopedia, Lazada dan Bukalapak. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis deskripstif untuk untuk menganalisis profil responden penyajian data melalui tabel, analisis kuantitatif meliputi uji validitas, uji reliabilitas, uji regresi linear berganda.
Dari penelitian terhadap 150 responden, hasil penelitian menunjukkan pengaruh signifikan antar variable, yaitu (1) Kegunaan terhadap Kepuasan, (2) Kualitas Informasi terhadap Kepuasan, dan (3) Kualitas Interaksi Layanan terhadap Kepuasan, hasil analisis baik dinilai baik secara parsial maupun simultan kualitas websiteElectronic Commerce (E-commerce) is the activity of buying or selling of products on online services or over the internet. One of the supporting factors that make E-commerce grows is the way they develop websites that make it easier for consumer to buy or sell their products. Since the quality of e-commerce websites can affect the number of customers who decide to shop through an e-commerce system, The Author decided to make a comparison between three well-known E-commerce website such as Tokopedia, Bukalapak, Lazada through WebQual 4.0.
In this research, the author uses an manually survey method to 150 respondents who use the three well known E-commerce websites above. The data obtained from the survey were analyzed using descriptive methods, quantitative methods, validity test, reliability test, and multiple linear regression tests. and the results are presented in a table format. The result of the survey to 150 respondents showed three significant influences between variables such as (1) In use satisfaction, (2) Information on quality satisfaction, and (3) Quality of Service Interaction, the results of the analysis were based on both partial or simultaneous website quality
PERANCANGAN SISTEM INFORMASI PENILAIAN KARYAWAN PROBATION DAN KONTRAK MENGGUNAKAN METODE WATERFALL PADA PT SURYA CITRA MEDIA TBK
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Dipublikasikan tanggal: 05 Juli 2023  
PERANCANGAN SISTEM INFORMASI POINT OF SALES (POS) UNTUK MENINGKATKAN OPTIMALITAS PENGELOLAAN KEUANGAN DAN ARUS KELUAR MASUK PRODUK
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Dipublikasikan tanggal: 05 Juli 2023  
IMPLEMENTATION OF SOCIAL FORESTRY POLICY IN THE WANA MANUNGGAL COMMUNITY FOREST KPH LAKITAN BUKIT COGONG MUSI RAWAS DISTRICT, SOUTH SUMATRA
Get PDFThis research was carried out to determine the implementation of social forestry. One of the areas that has implemented the social forestry pattern is the forest area in the management area of the Regional Technical Implementation Unit (UPTD) KPH Region XIII Lakitan Bukit Cogong which is located in Musi Rawas Regency.. So the aim of This research aims to determine the process of implementing social forestry policies and determine the influencing factors. The research was conducted at HKM Wana Manunggal, Sukakarya Village, Musi Rawas Regency, using a qualitative descriptive approach method. Based on the data analyzed, financial resources are still lacking and human resources (staff) are sufficient. The collective action process between actors is running well with the presence of a committed PPS Working Group. Communication is going well between the community (forest farmer groups and members of HKM Wana Manunggal) and communication is also very good between the government structure, village heads and officials and the regional government. The social forestry policy at HKM Wana Manunggal KPH Lakitan Bukit Cogong, Musirawas Regency, has been implemented effectively from the perspective of policy accuracy in resolving forestry problems and environmental accuracy in accepting policies
PERANCANGAN SISTEM INFORMASI MONITORING SKRIPSI DENGAN METODE WATERFALL DI DEPARTEMEN TEKNIK INDUSTRI UNIVERSITAS BRAWIJAYA
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Dipublikasikan tanggal: 27 Juni 2023  
PERANCANGAN SISTEM INFORMASI MONITORING SMART URBAN FARMING BERBASIS ANDROID
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ANALISIS RISIKO KEGAGALAN SISTEM HOME SCALE GREEN HYBRID POWER GENERATOR MENGGUNAKAN INTEGRASI FTA-FMEA
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