1,720,994 research outputs found
Brand Experience Co-Creation at the Time of Artificial Intelligence
No full textThe wide diffusion of artificial intelligence (AI) is one of the most disrupting technological revolutions in recent human history. Yet, still little is known on how and to what extent the diffusion of AI in business practices affects brand experiences in general and brand experience co-creation in particular. While the literature dealing with brand experience is becoming increasingly consumer-centric and keener to frame brand experience as a socially-constructed and context-sensitive phenomenon, research hardly addresses the current role that AI technologies play in the creation of new and different forms of brand experience. In this chapter, we explore this “terra incognita” at the theoretical level by constructing an updated framework of brand experience co-creation that combines recent theoretical refinements of the brand experience concept with the service dominant logic of markets and actor-network theory. The developed theoretical framework results in a novel ontology of brand-experience co-creation at the time of AI which inspires theoretical and practical implications and opens avenues for future research
Organizational Identity. Linkages between ‘Internal’ and ‘External’ Organizational Communication
No full textGoing Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Organizational Identity. Linkages between ‘Internal’ and ‘External’ Organizational Communication
No full textVariations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Towards a Co-Creational Perspective on Corporate Heritage Branding
Full text linkThis theoretical chapter links the field of corporate heritage (branding) scholarship with the emerging co-creation perspective and approach to corporate branding. By adopting a co-creational perspective, this chapter argues that corporate heritage and corporate heritage brands are always also co-created by multiple stakeholders (internal and external) and not only marketers or managers alone. It suggests that stakeholders actively shape the temporal relations between past, present and future that are constitutive for corporate heritage (brands). By drawing on the insights from the corporate heritage (branding) literature and combining it with a synthesis of the co-creation perspective, the chapter outlines key co-creation processes characteristic of corporate heritage (brands): valorising, (re)interpreting, manifesting, appropriating, augmenting the past in the present and for the future as heritage. These processes are linked to temporal co-creation as an additional generic form of corporate brand co-creation in addition to the co-creation of value, meaning, identity and experience. Finally, a conceptual framework is developed to show the links between these different processes and dimensions of co-creation as they apply to corporate heritage (brands)
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