982 research outputs found
Organizational learning and knowledge creation processes in SMEs
No full textNowadays, the business life for many companies is becoming increasingly complex and novel because of dynamic processes and rapid changes those are occurring in economy. In order to cope with fast changing environment organizations are forced to increase their knowledge base and thus learn continuously. Herein, organizational learning and knowledge creation processes are becoming of crucial importance if the organizations are to succeed. But, are these processes found in all enterprises? Small and medium sized enterprises (SMEs) are playing an important role within Western economies. For instance, in the EU SMEs account for more than 50% of total employment. Hence, we investigated the organizational learning and knowledge creation processes in SMEs, as the textbooks mainly refer to larger enterprises.I concluded that both processes were not found to a full extent as described in theory. The processes not only vary from one another, but they also vary from one enterprise to another. The empirical data clearly indicates that these findings are due to the lack of resources, knowledge and size. The organizational learning process focuses more on explicit knowledge, as it is rooted in Western epistemology and therefore can be found to a comparably higher extent in the investigated enterprises than the knowledge creation process, which focuses more on the interaction between tacit and explicit knowledge, as it is rooted in the Eastern epistemology.creation processes, organizational learning, SMEs
UNDERSTANDING SOCIAL MEDIA MARKETING ACTIVITIES IN WESTERN BALKANS: EMPIRICAL INSIGHTS FROM KOSOVO
Get PDFDigitalne marketinške aktivnosti putem društvenih medija intenzivno se razvijaju od strane tvrtki u regiji zapadnog Balkana pa je stoga svrha ovog rada istražiti utjecaj marketinških aktivnosti društvenih medija na povećanje prodaje malih i srednjih poduzeća na zapadnom Balkanu, s posebnim naglaskom na Kosovo. Koristeći uzorak od 100 proizvodnih malih i srednjih poduzeća, istraživali smo utjecaj digitalnih marketinških aktivnosti koje se provode putem društvenih medija na povećanje prodaje ili prometa tih malih i srednjih poduzeća. Postignuti rezultati analizirani su probit regresijom. Rezultati pokazuju kako se uglavnom za poslovne aktivnosti u tim malim i srednjim poduzećima koristi Facebook. Također, analizirana mala i srednja poduzeća pridaju veliku važnost mišljenjima i komentarima potrošača izraženim na društvenim mrežama. Svoju poslovnu politiku osmišljavaju/kreiraju na temelju komentara i mišljenja primljenih od online potrošača. Ovo empirijsko istraživanje pruža podatke o provedbi marketinških aktivnosti na društvenim mrežama od strane malih i srednjih poduzeća u regiji Zapadnog Balkana.Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region
The impact of social media activities on raising brand awareness during the COVID-19 pandemic: the case of fashion industry in Kosovo
Get PDFThe aim of this research is to identify social media activities that affect the increase of brand awareness in the fashion industry in Kosovo. The research considers five different social media activities (advertising, influencers, sharing, entertainment, and interaction), and to the best knowledge of the authors, this is the first experiment to consider these factors all together, as well as the first one addressing brand awareness in Kosovo. Quantitative methods were used on a sample of 224 respondents, including confirmatory factor analysis and regression analysis. The analysis was conducted by using the AMOS statistical software. The findings indicate that activities, such as interaction and advertising, have a significant impact on brand awareness, unlike entertainment, sharing, and influencers’ behaviour. The findings provide marketers with recommendations regarding social media activities and the challenges that must be considered before they are implemented
THE IMPACT OF MARKETING MIX FACTORS ON THE CONSUMPTION OF KOSOVAR MILK AND ITS PRODUCTS - CASE STUDY KOSOVO
Get PDFPurpose: The purpose of this paper is to analyze the role of marketing mix factors on the consumption of Kosovar milk and its products in Kosovo.
Methodology: Primary data were collected based on the quantitative method of data collection, the survey questionnaire technique was used. We have compiled the questions in the questionnaire in such a way as to have as much information as possible from the consumers and they are concrete questions that have helped us to reach the goal directly. The data collected from the survey based on the questionnaire were processed through the statistical package for social sciences SPSS. SPSS package will analyze the cross-tabulation method, which will require testing through the Q-square Pearson test with a percentage of accuracy of 95%, which means that the standard variance and deviation through this method should be less than 0.05 %.
Results: In the research are the data of 390 respondents from different cities of Kosovo. The research was done in the period February-April 2021. This questionnaire was distributed by me. The questionnaire was widely distributed to students in universities, but also in other institutions in Kosovo. From the obtained data we understand that milk and its products belong to the group of basic goods, where consumption is daily, and the demand is always increasing. Some factors that affect the consumption of milk and its products are mentioned, where the quality is mentioned as the main factor. According to the research results, consumers will continue to consume Kosovar products, as a result of improving their quality. 85% of respondents stated that they will continue to consume Kosovar dairy products in the future.
Conclusion: The data obtained from the questionnaire will help the companies in identifying the needs and requirements of customers. Based on the research findings will affect the improvement of identified weaknesses and the creation of stronger consumer confidence in products, the creation of competitive advantage, as well as the further growth and development of the companies. 97.7% of respondents said they are consumers of milk and its products
Implementation of Export Marketing in Transition Economies: Case Studies from Kosovo
Get PDFThis paper investigates the state, barriers, challenges and perspective of implementing the export marketing in Kosovo through a number of case studies by using the methodology of target sample survey, which to some extent can make generalizations. Like many developing countries, Kosovo faces a huge trade deficit. While researchers in generally tend to focus on macroeconomic policies to find the causes of deficit in foreign trade and the government undertakes reforms to improve the balance by boosting export, the largest part of the game often has to be played by the companies themselves under whatever macroeconomic actual policies at home and abroad. This is what the findings from this paper suggest when exploring the level and forms of export marketing in the surveyed companies. Although the companies engage in different export marketing activities, none of them reported any prepared marketing strategy in this respect. Instead, they still consider export marketing, which they use as synonymous with international marketing, to be part of their overall marketing strategy and export within department for export. What appears that they need more, isa merger or specialization of these two (export and marketing) into one separate department or the export marketing
Modeling Human Motor Skills to Enhance Robots’ Physical Interaction
Get PDFThe need for users’ safety and technology acceptability has incredibly increased with the deployment of co-bots physically interacting with humans in industrial settings, and for people assistance. A well-studied approach to meet these requirements is to ensure human-like robot motions and interactions. In this manuscript, we present a research approach that moves from the understanding of human movements and derives usefull guidelines for the planning of arm movements and the learning of skills for physical interaction of robots with the surrounding environment.Green Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Learning & Autonomous Contro
Social Marketing Challenges in Western Balkans: Evidence From Kosovo
Get PDFIn a global world, doing business in heavy industry is becoming a concern to the environment. The need for production, export, and consumption under these circumstances has come as a challenge for marketers, consumers and surrounding residential population. The Western Balkan countries include Albania, Bosnia and Herzegovina, North Macedonia, Serbia, Montenegro and Kosovo. Kosovo has witnessed a considerable economic transformation during recent years, but is has fallen short of considering and implementing a strategy for the preservation of the environment. Kosovo is relatively rich with underground and surface resources, having large quantities of minerals and coal. But despite this, Kosovo continues to be the most underdeveloped country in the region. Exploiting these resources can have a great impact on economic growth and with it, consumer needs are more satisfied. Social marketing has a major impact on the activities of businesses in these areas and ensures that these businesses operate in accordance with certain rules and laws. This would also help in matters of general health of the population. Through Pearson\u27s correlation and case studies, recommendations and conclusions will be given on the studied topic. The results show that there are positive and negative relationships between the variables which are significant
Digital marketing communication in developing countries:evidence from the Western Balkans
Get PDFDigital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc
Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia
No full textThis short communication discusses the inflow of foreign tourists during the current pandemic and its interplay with the wide-scale administration of COVID-19 vaccines in Serbia. It focuses on the country’s provision of free-of-charge vaccines to inbound tourists (primarily from Bosnia and Herzegovina, Montenegro, North Macedonia, Albania, and Croatia). As a result, the tourism sector experienced a boost in tourist arrivals and overnight stays across the country, which contradicts the trend in the tourism industry and is, potentially, an effective resilience strategy. Nevertheless, it remains to be seen how long the given effect will last and what the major benefits for stakeholders will be
Social media in use: A uses and gratifications approach
Get PDFInformation technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media
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